Attachment C - VPC Summary - Z-TA-6-19.pdf

City of Phoenix — Formal (2020-10-07)

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Village
Date
Recommendations
Vote
Laveen
8/10/20
Approved with a  
modication:
"SR (LOOP) 202, “ED 
PASTOR 
FREEWAY”, 
WESTERN 
SECTION, 
INTERSTATE 10 TO 
THE NORTH SIDE 
OF ESTRELLA 
DRIVE LOWER 
BUCKEYE ROAD;"
8-0
Estrella
7/21/20
Denied
5-2
TA-6-19: Off-premise advertising along the western 
portion of the SR Loop 202, “Ed Pastor Freeway” from   
I-10 to the north side of Estrella Dr
Village Planning Committee Summary Results
Attachment C

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
 
Village Planning Committee Meeting Summary 
Z-TA-6-19-7-8 
Information Only 
 
 
Date of VPC Meeting 
October 14, 2019 
Request  
A request to amend Section 705.2 of the Phoenix Zoning 
Ordinance to address location restrictions for off-premise 
signs. 
 
VPC DISCUSSION & RECOMMENDATION: 
 
Eight public comment cards were submitted for this item with seven indicating they 
wished to speak on the item.  Mr. Leslie Williams submitted a card in favor of the 
request, but did not wish to speak. 
Ms. Samantha Keating provided an overview on the request and explained that the 
text amendment was a city-initiated request to allow off-premise signs on portions of the 
Loop 202 freeway.  Other provisions of the ordinance would remain. 
Ms. Cinthia Estela and Ms. Rochelle Harlin asked if approval of the text amendment 
would make it more difficult or problematic for applicants to pursue other avenues.  Ms. 
Keating explained that there have been a few variances to permit orientation of off-
premise signs to non-permitted freeways but when the current text in the Zoning 
Ordinance was adopted plans for the Loop 202 extension were not solidified. 
Ms. Linda Abegg requested a map of A-1 and A-2 properties in addition to any scenic 
drives like Dobbins Road included with the forthcoming staff report for this item. 
Ms. Stephanie Hurd asked if lighting standards were included with the proposed text.  
Ms. Keating explained that lighting standards are already contained in the ordinance 
and would remain unchanged with this proposal. 
Ms. Jennifer Rouse expressed concern for the neighborhood that is not build at 63rd 
Avenue and Baseline Road and also requested maps of where signs could be placed 
throughout both the Laveen and Estrella villages. 
Mr. John Mockus asked if spacing could be amended to reduce the number of boards.  
Ms. Keating explained that the current change in text was just to the locational 
provisions of the ordinance. 
Mr. Carlos Ortega asked how many boards could be built if the text amendment were 
successful.  Ms. Keating explained that analyzing the spacing requirements for all 
existing signs was likely not feasible, but a map showing existing zoning could be 
provided.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
Ms. Abegg asked where the inner Loop 202 was.  Ms. Keating explained that it was 
the portion of the Loop 202, east of Interstate 10 towards Tempe. 
Ms. Hurd expressed concern with allowing the allowable area south of Dobbins Road.  
This area was scenic and views should be maintained. 
Public Comment 
Mr. Wes Lines explained that he was on the Village for a number of years but was 
before the committee tonight to represent property owners.  Mr. Lines relayed that he 
saw eye-to-eye with the city and even though he did not have immediate plans to build 
he supports the proposed amendment. 
Mr. Michael Vanderwey commented that his family owned land at the Loop 202 and 
Southern Avenue.  They supported the text amendment and have waited for the 
freeway to be built.  The amendment will promote the future community college and 
future commercial properties. 
Mr. Clayton Danzeisen of Danzeisen Dairy, explained that he supported what the city 
is doing and relayed that signs could be used by the community. 
Mr. Stephen Williams commented that his family had been in the community since 
1950 and now was a good opportunity to get this done as it will bring more people into 
the community. 
Ms. Cyd Manning explained that she was not opposed to promoting businesses but 
opposed to a blanket text amendment.  Dark skies are important to preserve and views 
should not be blocked.  Unless the concerns raised tonight were taken into account, she 
was opposed to the text amendment. 
Ms. Manning asked if any studies had been done to look at traffic accidents where 
large signs are present. 
Mr. Phil Hertel asked for clarification on how the 300-foot distance from the freeway 
was measured. 
Mr. Dan Penton asked the committee to keep in mind that property has been 
purchased for an auto mall along the Loop 202. 
 
STAFF COMMENTS: 
None.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
 
Village Planning Committee Meeting Summary 
Z-TA-6-19-7-8 
 
 
Date of VPC Meeting 
October 15, 2019 
Planning Commission 
Date 
Not Applicable 
Request  
A request to amend Section 705.2 of the Phoenix Zoning 
Ordinance to address location restrictions for off-premise 
signs. 
Location 
Text Amendment 
VPC Recommendation 
None. Presented and Discussed 
VPC Vote 
None. 
 
VPC DISCUSSION & RECOMMENDATION: 
 
Mr. Joel Carrasco, staff, presented an overview presentation on the request 
highlighting the existing ordinance applicability, the desire to expand applicability 
along the newly constructed loop 202 freeway, and provided a general 
understanding of existing ordinance standards and protections to regulate negative 
impacts.   
 
Committee members had the following questions and concerns:  
• Requested a map showing all the residential land uses. 
• Requested a map similar to the previous item 6 which highlights all eligible 
properties if the text amendment change were to be approved. 
• Requested further clarity on the potential negative impacts that the existing 
ordinance standards try to address. 
• Requested additional information on the neighborhoods which are most 
impacted. 
• Requested a general number of billboards that would be allowed with 
current ordinance standards if applied to these segments of the Loop 202 
Freeway.  
 
STAFF COMMENTS: 
None.

Village Planning Committee Meeting Summary 
Z-TA-6-19 
 
 
Date of VPC Meeting 
July 13, 2020 
Request  
Amend Section 705.2 of the Phoenix Zoning Ordinance to 
address location restrictions for off-premise signs. 
VPC Recommendation 
No action was taken 
VPC Vote 
N/A 
 
VPC RECOMMENDATION 
 
Ms. Sofia Mastikhina, staff, informed the committee that this Text Amendment has 
been continued to the August 10, 2020 Laveen Village Planning Committee meeting to 
allow for further public engagement.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
 
Village Planning Committee Meeting Summary 
Z-TA-6-19 
 
 
Date of VPC Meeting 
July 21, 2020 
Request  
Amend Section 705.2 of the Phoenix Zoning Ordinance 
to address location restrictions for off-premise signs. 
VPC Recommendation 
Denial. 
VPC Vote 
5-2 
 
VPC DISCUSSION & RECOMMENDATION: 
 
 
Mr. Bojorquez, staff, introduced himself and provided a presentation on the 
proposed text amendment case. Staff recommends approval, per the language 
included in the staff report. 
 
Chairwoman Perez asked why only the Estrella and Laveen Villages were included 
in the text amendment and if sign content can be regulated to protect against certain 
types of messaging, referencing a billboard message located near a school. 
 
Mr. Bojorquez responded that the Ahwatukee Village, also located within the Loop 
202 Freeway was mostly built out and had predominantly residential and commercial 
zoning. He then added that sign content could not be regulated by the City of 
Phoenix. 
 
Chairwoman Perez asked if the Arizona Department of Transportation (ADOT) 
owns any vacant land in the Ahwatukee Foothills Village, which could be rezoned to 
allow for a PUD of 20 acres in size. 
 
Mr. Bojorquez responded that he was not aware of any land being owned by ADOT 
in that village but could obtain that information and share this with the committee. 
 
Ms. Ademolu stated that she shares the same concerns as Chairwoman Perez and 
asked if there was any discussion to wait for development to establish in the Loop 
202 corridor before bringing back this text amendment. 
 
Mr. Bojorquez responded that he was not aware of any discussions regarding this. 
 
Chairwoman Perez opened the public comment portion of the agenda.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
 
Mr. Nick Wood, with Snell and Wilmer, introduced himself and stated that he was 
representing a landowner in the area, the Lyon family. He stated that the proposed 
text amendment was about protecting the city’s ability to grant off-premise sign 
approvals given that individuals could seek a variance to then undergo a public 
hearing process with the Zoning Adjustment Hearing Officer and the Board of 
Adjustment. If the Board of Adjustment was to deny a variance request, the applicant 
could appeal this decision to a Court of Appeals. He discussed the judges that are 
serving the courts presently and their decisions. This would lead to decisions being 
made by a judge, not the Village Planning Committees or the City of Phoenix. He 
added that rezoning a property would allow for a public process that involves the 
Villages, Planning Commission and the City Council. 
 
Mr. Gary Kahland commented that he did not appreciate Mr. Wood’s comments, 
but appreciated his participation. It appears that Mr. Wood was stating that he would 
circumvent the process if this text amendment was not approved to allow for off-
premise signs in property along the Loop 202 freeway. 
 
Chairwoman Perez stated that the Community and Economic Development 
Department had plans for the Loop 202 to become a tech corridor, and that this 
vision was shared by a former Phoenix City Mayor. 
 
Mr. Kahland added that the text amendment proposed could wait to see what 
development arrives in this corridor. 
 
Chairwoman Perez stated that she shares Mr. Kahland’ s concerns and asked staff 
on what the future meeting dates would be for this text amendment. 
 
Mr. Bojorquez, staff, provided the meeting date of August 6, 2020 for Planning 
Commission but added that staff would recommend a continuance of this case to the 
Planning Commission to a future date to allow for further public engagement before 
the Laveen Village meeting next month. He added that detailed information on dates 
could be provided to the committee following the meeting. 
 
Mr. Mark Cardenas asked for clarification from committee members on the 
comments made. 
 
Mr. Kahland stated that he is not necessarily opposed to the idea of a text 
amendment, but is concerned with the timing of this text amendment. 
 
Mr. Cardenas stated that the committee has known about these billboards for some 
time and feels that multiple approaches can be taken concurrently. 
 
Chairwoman Perez stated that she feels development should come first into the 
Loop 202 freeway corridor as a priority, then followed by billboards. 
 
Ms. Cartwright discussed staff requirements versus the process outlined by Mr. 
Wood’s comments. 
 
Mr. Cardenas asked staff for clarification on the requirements for off-premise signs 
regarding the requirement of a public hearing process.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
 
Mr. Bojorquez, staff, responded that properties which do not meet the zoning 
district criteria for off-premise signs would need to rezone and thus undergo a public 
hearing process. If a property can meet the zoning district criteria, then the rest of 
the off-premise sign requirements such as sign separation and placement would 
need to be met before the city can issue a permit. 
 
Mr. Kahland discussed the community vision for the Estrella Village. He discussed 
the opportunity presented by the Loop 202 freeway and the desire to plan this 
freeway corridor correctly. 
 
MOTION 
 
Mr. Kahland made a motion to deny the item. Ms. Cartwright seconded the motion. 
 
Mr. Cardenas made a subsequent motion to approve the item. Mr. Barquin 
seconded the motion. 
 
VOTE:  
 
2-5 Motion to approve fails; Members Perez, Kahland, Ademolu, Cartwright and 
Wallace voted against. 
 
5-2 Motion to deny passes; Members Cardenas and Barquin voted against. 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION: 
 
None.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
 
Village Planning Committee Meeting Summary 
Z-TA-6-19 
 
 
Date of VPC Meeting 
August 10, 2020 
Request  
Amend Section 705.2 of the Phoenix Zoning 
Ordinance to address location restrictions for off-
premise signs. 
VPC Recommendation 
Approval with a modification 
VPC Vote 
8-0 
 
VPC DISCUSSION & RECOMMENDED STIPULATIONS: 
 
Ms. Sofia Mastikhina, staff, provided an overview of the proposed text amendment, 
which aims to amend the Zoning Ordinance to include the west Loop 2020 freeway in 
the list of permitted freeways for off-premise signs. She explained that the impacted 
area is along the new 202 freeway from the Interstate 10 to the north, to Estrella Drive 
to the south. The current regulations require that off-premise signs be within 300 feet 
and oriented towards a permitted freeway, that they be spaced a minimum of 1,000 feet 
from one another and 2,000 feet from the Phoenix or South Mountain Preserves. 
Additionally, off-premise signs are only permitted on properties zoned A-1, A-2, and 
within PUDs on properties of 20 acres or more. She then presented the proposed text 
language, which modifies Section 705.2 of the Phenix Zoning Ordinance to add the 
Loop 202 freeway to the list. 
 
Mr. Gary Flunoy asked why no freeway signs are allowed north of Camelback Road on 
the Loop 101. Ms. Mastikhina replied that the area north of Camelback Road along the 
Loop 101 and SR 51 is a scenic corridor, so billboards are not permitted there. 
 
Ms. Jennifer Rouse asked what community outreach has been conducted for this 
proposal. Ms. Mastikhina replied that this case has been presented to the Estrella and 
Laveen Village Planning Committees, and outreach to specific stakeholders in the area 
was conducted. Ms. Rouse asked why this case is moving forward now, and why it 
can’t wait until more community outreach has been conducted. Ms. Mastikhina replied 
that the text amendment was initiated by the Planning Commission at Councilman 
Nowakowski’s request in 2019, after which it was put on hold until the freeway was 
completed. 
 
Vice Chair Tonya Glass stated that this text amendment is premature, as the freeway 
has only just opened. Further, this area in Laveen is also scenic and should be provided 
the same protections as the segments of the Loop 101 and SR 51 mentioned before. 
She asked what the Estrella Village Planning Committee’s response to this was. Ms.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
Mastikhina replied that the Estrella Village Planning Committee denied this request at 
their meeting. 
 
Public Comment 
 
Mr. Nick Wood introduced himself to the committee as an attorney for the law firm Snell 
& Wilmer, and the legal representative for the Lines family. He explained that the 
purpose of this ordinance is not to automatically allow new billboards, but to put the 
decision-making powers regarding billboards in the hands of the Village Planning 
Committee, Planning Commission, and City Council. He further explained that there is a 
provision in the Zoning Ordinance that allows anyone to ask for relief from any provision 
within the Zoning Ordinance, which includes the prohibition of signs along the Loop 202 
in Laveen and Estrella. Property owners who have A-1, A-2 or PUD properties of more 
than 20 acres have the right to ask for a Variance from the Zoning Adjustment Hearing 
Officer to be allowed to place a billboard on their property. Should the Zoning 
Adjustment Hearing Officer deny the request, it can be appealed to the Board of 
Adjustments. If this Board also denies the request, the applicant can file a lawsuit, which 
takes the case to the Superior Court, taking the decision-making power out of the 
community’s and city boards and commissions’ hands. If this text amendment is 
approved, then the process will require that property owners go through the rezoning 
process before obtaining a sign permit. This ensures that the request comes before the 
Village Planning Committees, Planning Commission, and City Council prior to issuance 
of a sign permit, which gives the community the opportunity to help shape the conditions 
of approval. 
 
Mr. Phil Hertel stated that he is not supportive of this text amendment, but since it 
affects a wider geographic area than just Laveen, the Committee would be overstepping 
their bounds should they outright deny it. He recommended modifying the text 
amendment to replace Estrella Drive with Rio Salado, so that it no longer applies to the 
Laveen area. It should remain like this until more time passes and it is clearer how the 
202 corridor is going to develop, at which point another text amendment might be 
considered. 
 
Ms. Lisa Perez, chairperson of the Estrella Village Planning Committee, explained her 
committee’s decision to deny this case at their meeting. Their main concerns included 
the lack of community outreach conducted, the continuance of this case at the previous 
month’s Laveen meeting, and that the Community and Economic Development 
Department has a clear vision for this area to be a new technology corridor, which 
billboards would greatly hinder. She agreed that, since the freeway has only recently 
opened, more time should pass before such decisions are made, to give an opportunity 
for organic growth in the area. Other points mentioned in their meeting included the 
scenic nature of this corridor as well as why the Ahwatukee area is not affected by this 
text amendment. Chairman Branscomb asked if her Committee would be willing to 
reconsider this text amendment if the Planning Commission were to remand it back to 
the community. Ms. Perez replied that this would be greatly appreciated by the 
Committee as there were some members who were not in attendance and, further, 
perhaps it would give the city an opportunity to conduct more neighborhood outreach 
prior to a final decision.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
Mr. Flunoy expressed his concern with the lack of public meetings held for this request 
and urged city staff to better engage the community before moving forward through the 
process. 
 
Ms. Stephanie Hurd asked if the portion of the Loop 202 that goes through the 
Ahwatukee Village is a scenic corridor, as it is not included in the proposed text 
amendment. Ms. Mastikhina replied that this section is not a scenic corridor, however, 
the Ahwatukee portion along the freeway is fully built out, so there are no opportunities 
for rezoning to place a billboard there, which is why it was left out of the request. 
Chairman Branscomb also clarified that the current regulations prohibit billboards from 
locating within 2,000 feet of the Phoenix and South Mountain Preserves. 
 
Ms. Linda Abegg stated that, although the Loop 202 is not designated as a scenic 
corridor, this entire area is indeed very scenic and there are designated scenic corridors 
nearby on Baseline Road, Dobbins Road, and 51st Avenue. 
 
Ms. Cinthia Estela pointed out that there is already a billboard along the freeway on 
county land, which is very unsightly. She noted that it would be beneficial to retain the 
decision-making power with the Committee, to avoid having other billboards that look 
like the existing one. Further, she expressed her concern with potentially hurting local 
businesses that need the advertising opportunities offered by billboards to help grow 
their business. 
 
MOTION 
Ms. Estela made a motion to approve the request as presented by staff. There was no 
second, and the motion failed. 
 
Vice Chair Glass made a motion to approve the request with a modification to restrict 
off-premise signs south of Lower Buckeye Road. Ms. Rouse seconded the motion. 
 
VOTE 
8-0 Motion passed, with committee members Abegg, Estela, Flunoy, Hurd, Ortega, 
Rouse, Glass, and Branscomb in favor. 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION & STIPULATIONS: 
 
Amend Section 705.2.A.1 (Off-Premise Signs) to read as follows: 
1. 
Off-premise structures shall be located only in A-1 or A-2 districts and shall be 
located only on arterial streets as designated on the Street Classification Map or 
located within 300 feet of the right-of-way and oriented to the following permitted 
freeways: 
a. 
Interstate 17; 
 
b. 
Interstate 10; 
 
c. 
Inner SR (LOOP) 202, “RED MOUNTAIN FREEWAY”

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
d. 
SR (LOOP) 202, “ED PASTOR FREEWAY”, WESTERN SECTION, 
INTERSTATE 10 TO THE NORTH SIDE OF ESTRELLA DRIVE LOWER 
BUCKEYE ROAD; 
 
E. SR 143; 
 
F. The Western SR (LOOP) 101 to Camelback Road; 
 
G. Off-premise signs are a prohibited use on all other existing and future 
freeways within the City limits and shall not be reoriented to obtain 
freeway visibility. 
 
*** 
 
Staff Comment: The committee wishes to limit the proposed text amendment so that no 
billboards are permitted on either side of the Loop 202 freeway, south of Lower Buckeye 
Road.