Attachment A - PHO Summary - PHO-17-25-1.pdf

City of Phoenix — Formal (2025-07-02)

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REPORT OF PLANNING HEARING OFFICER ACTION  
Byron Easton, Planner III, Hearing Officer  
Teresa Garcia, Planner I, Assisting  
 
May 21, 2025 
 
ITEM NO: 3 
 
 
DISTRICT NO. 1 
SUBJECT: 
 
 
 
Application #: 
PHO-17-25-1 
Location: 
Southeast corner of I-17 and Pinnacle Peak Road 
Zoning:  
A-1 M-R DVAO 
Acreage:  
7.72 
Request: 
1) Modify a Comprehensive Sign Plan for more than two (2) 
signs on a building over fifty-six (56) feet in height. 
Applicant: 
Camille Rabany, ADM Group Inc. 
Owner: 
 
OneAZ Credit Union 
Representative: 
Jenifer Weskalnies, ADM Group Inc. 
 
ACTIONS: 
 
Planning Hearing Officer Recommendation:  The Planning Hearing Officer 
recommended denial of the request. 
 
Village Planning Committee (VPC) Recommendation:  The Deer Valley Village 
Planning Committee opted not to hear this request. 
 
DISCUSSION: 
 
John Saunders, representative of ADM Group Inc., gave an overview of the 
existing site and an overview of his requests. He stated there are two existing 
signs, one on the east and one on the west of the building. He stated having an 
additional two signs on the north and south sides of the building will help people 
see the business from northbound and southbound I-17. 
 
Byron Easton, Planning Hearing Officer, stated the purpose of the PHO hearing 
is to give the Deer Valley Village Planning Committee (VPC) a chance to hear 
the case, however they chose not to hear the case. He indicated the 
Comprehensive Site Plan is approved for two signs and the Signs Department 
does not support the request for four signs above 56-feet on the site. Mr. Easton 
recommended denial. 
 
 
 
Attachment A

Planning Hearing Officer Summary of May 21, 2025 
Application PHO-PHO-17-25-1 
Page 2 
 
FINDINGS: 
 
1) The request to modify a Comprehensive Sign Plan for more than two (2) 
signs on a building over fifty-six (56) feet in height is recommended to be 
denied.  The Planning and Development Department supports only two (2) 
high-rise wall signs above 56 feet as currently approved. The signs that 
are on the building currently adequately provide increased visibility from 
the freeway and Pinnacle Peak Rd. We do not think two additional signs 
above 56 feet height are necessary to provide tenant identification from 
east and south within the approved Corridors Comprehensive Sign Plan 
(CSP).  Additionally, illumination from the signs on the south elevation 
should be restricted to no greater than one footcandle as measured at the 
property line and suspend by automatic dimmer switch between 10:00 PM 
and sunrise, because of potential conflicts from the residential 
development to the south.  Additionally, the approved Corridors CSP 
includes two other high-rise buildings to the east that are not approved to 
include four high rise wall signs per building. 
 
Per Sign code Section D.3.i (4) ….based on one or more of the following 
criteria: 
 
(a) That additional signage is necessary to provide building 
identification for those members of the public accessing the site 
from arterials or freeways; 
 
(b) That illumination from the signs will be restricted to no greater 
than one footcandle as measured at the property line, if greater 
illumination could otherwise have a negative impact on nearby 
residential properties; 
 
(c) That the location and/or grouping of other buildings limits or 
restricts the visibility of the signs; 
 
(d) That the buildings be located on the Central Avenue Corridor 
(Third Avenue to Third Street, and Fillmore Avenue to 
Camelback Road), or within, abutting or adjoining a designated 
village core.  
 
 
Upon request, this publication will be made available within a reasonable length 
of time through appropriate auxiliary aids or services to accommodate an 
individual with a disability. This publication may be made available through the 
following auxiliary aids or services: large print, Braille, audiotape or computer 
diskette. To request a reasonable accommodation, please contact Saneeya Mir 
at saneeya.mir@phoenix.gov or (602) 686-6461 or TTY: 7-1-1