Attachment C - VPC Summary - GPA-NM-1-25-3.pdf

City of Phoenix — Formal (2025-07-02)

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City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
 
Village Planning Committee Meeting Summary 
GPA-NM-1-25-3 
 
 
Date of VPC Meeting 
May 21, 2025 
Request From 
Industrial and Commercial 
Request To 
Mixed Use 
Proposal 
Mixed-use, multifamily residential 
Location 
Southwest corner of 19th Avenue and Dunlap Avenue 
VPC Recommendation 
Approval, per the staff recommendation 
VPC Vote 
14-0 
 
 
VPC DISCUSSION: 
 
Item No. 4 (GPA-NM-1-25-3) and Item No. 5 (Z-7-25-3) are companion cases and 
were heard together. 
 
No members of the public registered to speak on this item. 
 
STAFF PRESENTATION 
 
Robert Kuhfuss, staff, presented both proposals, providing land use and zoning 
information on the site and surrounding area, its proximity to the Primary and 
Secondary Village Cores, and proximity to the light rail station. Mr. Kuhfuss 
summarized the various policy plans applicable to the site. Mr. Kuhfuss summarized 
public input received to date, reviewed each of the recommended stipulations, and 
provided an overview of staff’s findings and recommendations.  
 
APPLICANT PRESENTATION 
 
Jeff Stapleton, Community and Economic Development staff, provided an additional 
presentation. Mr. Stapleton stated that Mr. Kuhfuss had provided a good overview of 
the project. Mr. Stapleton stated that the city had acquired the site in preparation for 
the Northwest Light Rail Phase I. Mr. Stapleton stated that the existing park-and-ride 
is at about 10% utilization and that the existing strip retail center is mostly vacant. Mr. 
Stapleton stated that the existing zoning will allow multifamily residential uses, and 
explained that because the site is underutilized, their preference is to rezone the site 
in a manner that is consistent with the plans and policies previously noted. Mr. 
Stapleton stated that the City Council authorized staff to begin the redevelopment 
ATTACHMENT C

North Mountain Village Planning Committee 
Meeting Summary 
GPA-NM-1-25-3 
Page 2 of 6 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
process in 2023. Mr. Stapleton referenced the vision as expressed in the 19North 
Transit Oriented Development Policy Plan, which encourages mixed-use 
development, enhancing the pedestrian realm, rights-of-way through the use of the 
Walkable Urban Code. Mr. Stapleton reiterated the Housing Phoenix Plan, which 
advocates increasing housing opportunities of all types including affordable, 
workforce, and market. Mr. Stapleton stated that a key element of the Housing 
Phoenix Plan is to incorporate HUD housing opportunities on city-owned properties. 
Mr. Stapleton referenced the Metro District Oriented Communities Policy Plan and 
stated that while the official boundaries of that plan are west of the site, the plan was 
used for guidance as to how the site might look. Mr. Stapleton reiterated the 
stipulation requiring the activation of the frontage and referenced a rendering of the 
site showing Plaza19 relative to a multi-story mixed-use building with retail on the 
ground floor. Mr. Stapleton referenced two massing studies that illustrated what the 
site might look like, emphasizing the relationship of the light rail station to the front of 
the site, with parking towards the rear of the site. Mr. Stapleton stated that the intent is 
to rezone to the Walkable urban Code so that bidders can simply design to that code 
and not be concerned whether the site is zoned C-1 or C-2. Mr. Stapleton stated that 
if the proposed zoning is approved, the site will be much more conducive to mixed-
use development. Mr. Stapleton reiterated the maximum building height and the 
incentive to increase that height by providing 30% Affordable Housing. Mr. Stapleton 
stated that initially, they were seeking a maximum height of 56 feet but are amenable 
to the provision for 30% Affordable Housing incentive. Mr. Stapleton stated that 
having an Industrial land use designation next to light rail is not preferable and 
reiterated the request for the change in land use designation as requested in the 
proposed General Plan Amendment. Mr. Stapleton stated that they held a 
neighborhood outreach meeting on April 8, 2025 at the Cholla Library, which was well 
attended. Mr. Stapleton stated they were scheduled for the Planning Commission on 
June 5, 2025 and City Council on July 2, 2025. Mr. Stapleton stated they received a 
number of questions as there is not a specific project. Mr. Stapleton stated that the 
Request for Proposal will likely be issued in 2026 or 2027 and explained the Request 
for Proposal process. Mr. Stapleton stated that they will engage the various 
community groups and the Village Planning Committee, explaining to those groups 
the minimum qualifications, and the desired project, prior to going to a City Council 
subcommittee.  
 
Committee Member Gabriel Jaramillo stated that in all the time that he has served 
on the Village Planning Committee and Planning Commission, he has never seen a 
group ask for input on a project like this and asked for clarification. Mr. Stapleton 
stated they utilize this process in the Central City and Encanto Villages. Mr. Stapleton 
stated that they typically get a number of questions relating the project vision and 
reiterated their intent for a residential use with neighborhood retail and reiterated the 
requirement for not less than 5,000 square feet of retail. Mr. Stapleton stated that the 
Park-and Ride will be right-sized based on current demand and Valley Metro’s 
recommendation. Mr. Stapleton stated they expect to retain about 10% of its current 
capacity.

North Mountain Village Planning Committee 
Meeting Summary 
GPA-NM-1-25-3 
Page 3 of 6 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Committee Member Patrick Edwards asked about the number of parking spaces 
currently on the site. Mr. Stapleton stated there were currently 417 spaces. Mr. 
Stapleton stated that should the terms of the RFP be approved by the City Council, 
the RFP will be prepared and issued, which will lead to development proposals being 
submitted by various developers. Mr. Stapleton stated that each proposal will be 
evaluated and scored by an evaluation panel, which will lead to the selection of the 
winning proposer. Mr. Stapleton stated that business terms would then be negotiated, 
followed by additional community input and City Council Subcommittee evaluation 
and approval. Mr. Stapleton stated that the City Council would make the final decision 
to move forward and a Development Agreement would be executed, which would 
include provisions that implement the various stipulations of approval. Mr. Stapleton 
stated that construction plans would be submitted and permits issued, which would 
lead to construction activities on the site, with completion to occur sometime between 
2029 or 2030. 
 
QUESTIONS FROM THE COMMITTEE 
 
Vice Chair Joshua Matthews asked why Transect 5:5 was chosen rather than 
Transect 5:6, since Transect 5:6 would allow more height, density, and affordability. 
Mr. Stapleton stated that it was about achieving balance with all of the city’s policy 
plans, the existing development in the area, the site’s adjacency to light rail, and 
determining what is the appropriate intensity. Mr. Stapleton stated that outside of 
downtown, most of the requests that he is familiar with utilize Transect 5:5 as that 
transect adheres to a plan that has received community support as opposed to a 
transect that would allow 80 to 100 feet in height. 
 
Committee Member Massimo Sommacampagna asked why the number of parking 
spaces associated with the park-and-ride was not fixed at this time.  Mr. Stapleton 
stated that they will seek input from Valley Metro who will determine the number of 
parking spaces needed, which will then be reflected in the RFP. 
 
Committee Member Gabriel Jaramillo asked if the project would include mixed 
income as well as mixed-use. Mr. Stapleton stated that was the case. Committee 
Member Jaramillo asked for additional information stating that the stipulations only 
address affordability as a bonus incentive and asked if there could be a stipulation 
that required mixed income. Mr. Stapleton stated that he would expect that a firm goal 
would be established through the RFP process that would establish the minimum 
number of affordable and workforce units, as well as a maximum number of market 
rate units. Committee Member Jaramillo asked for additional confirmation that the 
RFP process would establish required percentages regarding affordability beyond the 
bonus incentive contained in the stipulations. Mr. Stapleton stated that would be the 
case and that they would come back to the Committee at a later date to demonstrate 
that had been achieved. 
 
Vice Chair Matthews asked how many dwelling units they expected to generate. Mr. 
Stapleton stated that they estimate approximately 300 units if constructed to a height 
of 48 feet; more if higher.

North Mountain Village Planning Committee 
Meeting Summary 
GPA-NM-1-25-3 
Page 4 of 6 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
 
Committee Member Steve Pamperin asked for clarification regarding the 
percentage of covered parking and the number of EV parking spaces. Mr. Stapleton 
stated that the intent was to set the initial benchmark as was the case with setting the 
minimum amount of retail at 5,000 square feet. Mr. Stapleton stated that since the city 
owns the site, the city can require more if the conditions warrant and that setting the 
minimum number of EV spaces at 5% makes it easier for the developer to scale up. 
Mr. Stapleton stated that it is possible that a parking structure could be proposed and 
that he has seen where the developer placed the ground floor retail towards the street 
with structured parking behind, which makes it easier to build above. 
 
Mr. Stapleton stated that the proposal is supported by the Metro District Community 
Collaboration, which is the business and property owner association to the west of the 
site. Mr. Stapleton also stated they have been working with Quik Trip to obtain a letter 
of support. 
 
PUBLIC COMMENT 
 
None 
 
COMMITTEE DISCUSSION 
 
Vice Chair Matthews stated that he was excited to see this project come in and was 
happy to see something other than another gas station. Vice Chair Matthews stated 
that since the city owns the site, the city should be more aggressive in trying to 
achieve more affordable units, Vice Chair Matthews stated that 10% of 300 units is 
only 30 units as opposed to the project being allowed to achieve a height of 56 feet 
with all being affordable housing but also expressed concerns with the market being 
able to support that type of development. Vice Chair Matthews also expressed 
concerns over development agreements, stating they can be challenging. Vice Chair 
Matthews stated there was an opportunity to enhance Plaza19 and the retention area 
in response to CPTED, and that the city should encourage integration of the front of 
the building with the light rail. 
 
Committee Member Jaramillo stated that he would like the Village Planning 
Committee to be a part of the RFP process in order to ensure that the number of 
affordable units is appropriate as opposed to the matter being left up to potential 
bonuses. 
 
Committee Member Elizabeth Pérez-Pawloski asked if the Committee can amend 
the stipulation regarding the amount of affordable housing units. Mr. Kuhfuss stated 
that the Committee could amend that or any stipulation and reminded the Committee 
that the numbers contained in that stipulation were the result of conversations 
between the city’s Planning, Housing, and Community and Economic Development 
Departments. Committee Member Pérez-Pawloski asked how a change to a 
stipulation could be achieved. Mr. Kuhfuss explained that whoever makes the motion 
could include in that motion a proposed change to the applicable stipulations, which

North Mountain Village Planning Committee 
Meeting Summary 
GPA-NM-1-25-3 
Page 5 of 6 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
would then be included in the second and ultimate vote. Committee Member 
Pamperin asked what the stipulation was regarding affordability for the Metrocenter 
project. Mr. Kuhfuss stated that he did not have that information committed to 
memory. Mr. Stapleton stated that he was the city’s project manager for The 
Metropolitan and that there are no stipulations or affordability benchmarks except for 
one circumstance where the developer applied for the Government Property Lease 
Excise Tax program which involved an in-lieu payment to the Affordable Housing 
Trust Fund but that was when the developer was looking at providing 3,000 units and 
has since pivoted away from that goal. Committee Member Jaramillo stated that 
Concord Wilshire is working in good faith towards providing affordable housing at 
Metrocenter but there were no stipulations that require them to do so. Committee 
Member Jaramillo stated that now is a good opportunity to add stipulations regarding 
affordability. Chair Stephanie Fogelson expressed concerns regarding the red tape 
at the state level when it comes to affordable housing. Vice Chair Matthews stated 
that the tax credit process is available but there is no requirement to do so. Vice Chair 
Matthews stated that typically if a project were to be 100% affordable housing, the 
project could pencil out, but at a lesser amount, incentives are needed to achieve 
economies of scale. Vice Chair Matthews asked Mr. Stapleton if he, as the applicant, 
would be opposed to the Committee stipulating to 20% affordable housing, and how 
the Committee could be involved in the RFP process. Mr. Stapleton stated that 
outside of Arizona, where there is an exclusionary zoning regime, the benchmark is 
typically 20%. Mr. Stapleton further stated that they could come back to the Village 
with the terms of the RFP as well as the site plan. Committee Member Jaramillo 
stated that his preference would be to participate in the RFP process rather than 
attach an arbitrary number. Committee Member Pérez-Pawloski stated there was an 
opportunity to make a statement rather than accept a minimal deal. Vice Chair 
Matthews stated that this site is not the only park-and-ride site that will be 
redeveloped, and that this development could set the tone for future projects. Vice 
Chair Matthews stated that he would like to be aggressive when possible and that this 
site literally includes a light rail station making this a prime opportunity. Vice Chair 
Matthews stated that he is considerate of the city not pushing itself out of the market 
but is also willing to let the site remain vacant until the right project comes along. Vice 
Chair Matthews referenced a project at the northwest corner of 7th Avenue and 
McDowell Road where more could have been achieved. Vice Chair Matthews 
reiterated that building something now for the sake of doing so could result in a 
missed opportunity. Vice Chair Matthews stated that he did not want to be part of the 
Development Agreement process but would like to set the expectations. Vice Chair 
Matthews stated that as a city-owned site, it is conceivable that the site could develop 
at 50% or 100% affordable housing but needed to know what that threshold is. 
Committee Member Pamperin stated that the area should include a mix of housing 
opportunities. 
 
Vice Chair Matthews asked Mr. Stapleton if he would be amenable to a stipulation 
requiring a minimum of 20% affordable housing. Mr. Stapleton stated that would be 
acceptable. Committee Member Heather Garbarino stated that she is reticent to go 
against staff’s recommendation and asked what the appropriate percentage is. Mr. 
Stapleton stated that 20% would be consistent with other states that have an

North Mountain Village Planning Committee 
Meeting Summary 
GPA-NM-1-25-3 
Page 6 of 6 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
exclusionary zoning regime and that financing a larger percentage becomes more 
difficult. Mr. Stapleton stated that 20% also leaves the door open for a mixed income 
development. 
 
MOTION: 
Vice Chair Joshua Matthews motioned to recommend approval of GPA-NM-1-25-3 
per the staff recommendation. Committee Member Gabriel Jaramillo seconded the 
motion. 
 
VOTE: 
14-0, motion to recommend approval of GPA-NM-1-25-3 per the staff 
recommendation passes with Committee Members Alauria, Barraza, Carmona, 
Edwards, Garbarino, Harris, Hepperle, Jaramillo, Larson, Pamperin, Pérez-Pawloski, 
Sommacampagna, Matthews, and Fogelson in favor and none opposed. 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION: 
 
None