Item 7 - Revised Memo.pdf

City of Phoenix — Formal (2025-03-26)

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Police Department Liquor License Disapproval Recommendation 
Business Name 
Application Information 
Ash Loun e 
Business Location 
4516 N. 19th Avenue 
A 
licant Name 
Hector Rivera 
!District
4 
!Series Type I 06 
The Police Department recommends disapproval of this liquor license application for 
the following reasons: 
While investigating Hector Rivera, AZDLLC, State Liquor received citizen complaints 
including dancer violations, prostitution and illicit drug dealing on the premises. On 3/15/25 
DLLC state agents went into Ash Lounge in an undercover capacity and witnessed Title IV 
violations of 4-244.23, serving more than the law allows. Report #25-000452 
Mr. Hector Rivera, agent and owner of 4576 LLC, failed to protect a dancer at Ash Lounge. 
Between 3/5/25 and 3/9/25, the dancer was kidnapped, assaulted and held against her will 
at the home of Leonard Sutton in Laveen. She escaped through an unlocked door, however 
on approximately, 3/11/25, Mr. Sutton entered Ash Lounge where he again assaulted the 
dancer by kicking and stomping her head and dragging her by the hair off the stage at Ash 
Lounge. Report #20-633184 
Mr. Rivera failed to protect the dancer and therefore, is not qualified, capable nor reliable to 
hold a liquor license in the City of Phoenix. In addition, based on the information found in 
the Police Report cited, the applicant falsified the city questionnaire and did not indicate the 
property is used for Adult Use. 
This recommendation for disapproval is submitted by: Det. C. Butler #7108 
SIGNATURES 
Administrative Licensing Investigator I. Alonge A4289 
Liquor Enforcement Detail Supervisor Sgt. M. Walter 8360 I'>
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