Attachment B - Staff Report - GPA-LV-3-22-8.pdf

City of Phoenix — Formal (2024-05-15)

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GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
*REVISED February 7, 2024
Application: 
GPA-LV-3-22-8 
Owner: 
Lines Ruskin R JR, et. al 
Applicant:  
Alex Stedman, RVi Planning and Landscape 
Architecture 
Representative: 
Wendy Riddell, Berry Riddell, LLC 
Location: 
Approximately 860 feet south of the southwest 
corner of 51st Avenue and Carver Road 
Acreage: 
284.19 acres 
*Current Plan Designation:
Residential 1 to 2 dwelling units per acre 
(54.23 acres), Residential 2 to 3.5 dwelling 
units per acre (41.64 acres), Residential 3.5 to 
5 dwelling units per acre (84.24 acres), 
Residential 5 to 10 dwelling units per acre 
(57.14 acres), Residential 15+ dwelling units 
per acre (4.09 acres), Public / Quasi-Public 
(17.51 acres), and Commercial (25.34 acres), 
Resort 
Requested Plan Designation: 
Commercial / Commerce/Business Park 
(100.01 acres), Commercial / Commerce / 
Business Park / Residential 10 to 15 dwelling 
units per acre / Residential 15+ dwelling units 
per acre (65.14 acres), Commercial / 
Residential 10 to 15 dwelling units per acre / 
Residential 15+ dwelling units per acre (40.46 
acres), Residential 10 to 15 dwelling units per 
acre / Residential 15+ dwelling units per acre 
(78.58 acres), Resort 
Reason for Requested Change: 
A minor general plan amendment for 
Commercial, Commerce/Business Park, 
various residential designations, and resort. 
Laveen Village Planning Committee 
Meeting Date: 
February 12, 2024 
Staff Recommendation: 
Approval 
ATTACHMENT B

Staff Analysis 
GPA-LV-3-22-8 
Page 2 of 5 
 
 
FINDINGS: 
 
1) 
The proposed land use map designations provide for a land use mix that is 
appropriate given the site’s location along the Loop 202 Freeway corridor and 
would provide services to the nearby residential neighborhoods.  
 
 
2) 
The companion rezoning case, Z-53-22-8, creates a unified zoning framework 
through a Planned Unit Development (PUD) for the entire site. The General 
Plan Amendment will provide for a General Plan Land Use Map designation 
that is consistent with the proposed PUD.   
 
 
3) 
The companion rezoning case, Z-53-22-8, provides enhanced landscape 
buffers and building height stepbacks to make the proposed development a 
compatible addition to the area.  
 
BACKGROUND 
 
The subject site is 284.19 gross acres located approximately 860 feet south of the 
southwest corner of 51st Avenue and Carver Road. The site currently consists of 
vacant land, agricultural land, and rural residential. 
  
This request proposes a minor amendment to the General Plan Land Use Map to 
allow commercial, commerce park/business park, residential, and resort uses. The 
*proposal will modify the land use designation from 54.23 acres of Residential 1 to 2 
dwelling units per acre, 41.64 acres of Residential 2 to 3.5 dwelling units per acre, 
84.24 acres of Residential 3.5 to 5 dwelling units per acre, 57.14 acres of Residential 
5 to 10 dwelling units per acre, 4.09 acres of Residential 15+ dwelling units per acre, 
17.51 acres of Public / Quasi-Public, and 25.34 acres of Commercial to 100.01 acres 
of Commercial / Commerce/Business Park, 65.14 acres of Commercial / Commerce / 
Business Park / Residential a10 to 15 dwelling units per acre / Residential 15+ 
dwelling units per acre, 40.46 acres of Commercial / Residential 10 to 15 dwelling 
units per acre / Residential 15+ dwelling units per acre, and 78.58 acres of Residential 
10 to 15 dwelling units per acre / Residential 15+ dwelling units per acre.

Staff Analysis 
GPA-LV-3-22-8 
Page 3 of 5 
 
 
 
*General Plan Land Use Map Designation 
Source: Planning and Development Department 
 
The companion rezoning case Z-53-22-8 is requesting to rezone the site from S-1, S-
1 (Approved C-2 PCD), S-1 (Approved R-2 PCD), S-1 (Approved R-3 PCD), S-1 
(Approved R-3A PCD), S-1 (Approved R1-18 PCD), S-1 (Approved R1-8 PCD), and 
S-1 (Approved RH/R1-10 PCD) to PUD to allow single and multifamily, residential, 
commercial uses, and some commerce park. The existing zoning is depicted in the 
below figure.  
 
 
Aerial Zoning Map 
Source: Planning and Development Department

Staff Analysis 
GPA-LV-3-22-8 
Page 4 of 5 
 
 
SURROUNDING LAND USES 
 
The subject site consists of vacant land, agricultural land, and rural residential. The 
*current General Plan Land Use Map designation for the site is Residential 1 to 2 
dwelling units per acre, Residential 2 to 3.5 dwelling units per acre, Residential 3.5 to 
5 dwelling units per acre, Residential 5 to 10 dwelling units per acre, Residential 15+ 
dwelling units per acre, Public / Quasi-Public, and Commercial. There is also an R 
noted on the General Plan Use Map which depicts a general location for a future 
resort site. The applicant will maintain this designation.  
 
NORTH (West of 51st Avenue)  
A single-family residential development is located north of the subject site and is 
designated Residential 2 to 3.5 dwelling units per acre.  
 
NORTH (East of 51st Avenue)  
North of Estrella Drive, are large lot single-family homes within Maricopa County 
designated Residential 0 to 1 dwelling units per acre.  
 
SOUTH 
South of the subject site is the South Mountain Park and Preserve designated Parks / 
Open Space-Public and Residential 0 to 1 dwelling units per acre.  
 
EAST 
East of the subject site are large lot single-family houses designated Residential 0 to 1 
dwelling units per acre.   
 
WEST 
West of the subject site, is The Loop 202 Freeway designated Residential 3.5 to 5 
dwelling units per acre, Residential 15+ dwelling units per acre, and Commercial. 
West of the Loop 202 Freeway is vacant land in the Gila River Indian Reservation.   
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE 
 
• ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
This General Plan Amendment request, with the companion rezoning request, 
Z-53-22-8, will support a variety of commerical and employment uses within the 
South Mountain tech corridor. The development will provide a place for a mix of 
businesses to operate and grow within close proximity to housing options.

Staff Analysis 
GPA-LV-3-22-8 
Page 5 of 5 
 
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS 
 
• CERTAINTY AND CHARACTER; DESIGN PRINCIPLE: Create a new 
development or redevelopment that is sensitive to the scale and 
character of the surrounding neighborhoods and incorporates adequate 
development standards to prevent negative impact(s) on the residential 
properties.  
 
The proposed variety of land use designations are appropriately arranged to 
provide services and housing to the area while also serving as a buffer where 
adjacent to the existing residential/rural area. Furthermore, the companion 
rezoning request, Z-53-22-8, proposes development and design standards that 
are sensitive to the surrounding neighborhoods. 
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS  
 
• DIVERSE NEIGHBORHOODS; LAND USE PRINCIPLE: Communities 
should consist of a mix of land uses to provide housing, shopping, 
dinning and recreational options for residents.  
 
The proposed General Plan Land Use Map designation will allow for a mix of 
uses including commercial, commerce park, and residential. The wide range of 
designations in GPA-LV-3-22-8 will ensure a diverse area located along the 
South Mountain tech corridor .  
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-LV-3-22-8. The request aligns with the goals and 
policies of the General Plan and will result in a land use designation that will maximize 
the property’s location adjacent to a freeway, along the South Mountain tech corridor 
and within close proximity to the mountain preserve. Along with the companion 
rezoning case, Z-53-22-8, the General Plan Amendment will allow for a compatible 
mix of land uses that will provide employment, services, and housing opportunities for 
the Laveen community. 
 
Writer 
Nayeli Sanchez Luna  
*February 7, 2024 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
*Sketch Maps (2 pages)

R
v
w
202
51ST AVE
45TH DR
ESTRELLA DR
CARVER RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
284.19 +/-
8
Alex Stedman
Laveen
GENERAL PLAN AMENDMENT
Commercial / Commerce/Business Park
( 100.01 +/- Acres)
Commercial / Commerce/Business Park
/ Residential 10 to15 du/ac / Residential 15+ du/ac 
( 65.14 +/- Acres)
Commercial / Residential 10 to15 du/ac
/ 15+ ( 40.46 +/- Acres)
Residential 10 to 15 du/ac / Residential
15+ du/ac ( 78.58 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Public / Quasi-Public ( 17.51 +/- Acres)
Commercial ( 25.34 +/- Acres)
Residential 15+ du/ac ( 4.09 +/- Acres)
Residential 5 to 10 du/ac ( 57.14 +/- Acres)
Residential 3.5 to 5 du/ac ( 84.24 +/- Acres)
Residential 2 to 3.5 du/ac ( 41.64 +/- Acres)
Residential 1 to 2 du/ac ( 54.23 +/- Acres)
51ST AVE
CARVER RD
ESTRELLA DR
45TH DR
R
v
w
202
REVISION DATE:
Proposed Change Area
E E E E E
E E E E E Parks/Open Space - Future 1 du
E E E E E
E E E E E
E E E E E
Parks/Open Space - Publicly Owned
Public/Quasi-Public
Commercial
Residential 15+ du/acre
Residential 5 to 10 du/acre
Residential 3.5 to 5 du/acre
Residential 2 to 3.5 du/acre
Residential 1 to 2 du/acre
Residential 0 to 1 du/acre
Residential 10 to 15 du/ac / Residential 15+ du/ac
Commercial / Residential 10 to15 du/ac / 
Residential 15+ du/ac
Commercial / Commerce/Business Park /
Residential 10 to 15 du/ac / Residential 15+ du/ac
Proposed Change Area
Commercial / Commerce/Business Park
  R
Resort
R        
Resort
GPA-LV-3-22-8
2/06/2024

R
v
w
202
51ST AVE
45TH DR
ESTRELLA
CARVER RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-3-22-8
284.19 +/-
8
Alex Stedman
Laveen
GENERAL PLAN AMENDMENT
Commercial / Commerce/Business Park
( 100.01 +/- Acres)
Commercial / Commerce/Business Park
/ Residential 10 to15 du/ac / Residential 15+ du/ac 
( 65.14 +/- Acres)
Commercial / Residential 10 to15 du/ac
/ 15+ ( 40.46 +/- Acres)
Residential 10 to 15 du/ac / Residential
15+ du/ac ( 78.58 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Public / Quasi-Public ( 17.51 +/- Acres)
Commercial ( 25.34 +/- Acres)
Residential 15+ du/ac ( 4.09 +/- Acres)
Residential 5 to 10 du/ac ( 57.14 +/- Acres)
Residential 3.5 to 5 du/ac ( 84.24 +/- Acres)
Residential 2 to 3.5 du/ac ( 41.64 +/- Acres)
Residential 1 to 2 du/ac ( 54.23 +/- Acres)
51ST AVE
CARVER RD
ESTRELLA DR
45TH DR
R
v
w
202
REVISION DATE:
Proposed Change Area
Parks/Open Space - Future 1 du/ac
Parks/Open Space - Publicly Owned
Public/Quasi-Public
Commercial
Residential 15+ du/ac
Residential 5 to 10 du/ac
Residential 3.5 to 5 du/ac
Residential 2 to 3.5 du/ac
Residential 1 to 2 du/ac
Residential 0 to 1 du/ac
  R
Resort
R        
Resort
Residential 10 to 15 du/ac / Residential 15+ du/ac
Commercial / Residential 10 to15 du/ac / 
Residential 15+ du/ac
Commercial / Commerce/Business Park /
Residential 10 to 15 du/ac / Residential 15+ du/ac
Proposed Change Area
Commercial / Commerce/Business Park
2/06/2024