Attachment K - Spin Preferred Expansion

Shiraz Malul
January 2, 2024
Micromobility Planner II
City of Phoenix Street Transportation Department
200 W. Washington Street
Phoenix, AZ 85003
Delivered via Email
Re: Program Expansion
Dear Shiraz,
On behalf of Spin, we appreciate your strong partnership with us and interest in exploring
program expansion of the Service Area for shared mobility services in Phoenix. We are
committed to working closely with your team to determine which areas would benefit most from
expanded access to shared e-scooters, while at the same time prioritizing a gradual approach
that enables us to deploy our devices with flexibility and to scale-up based on ridership trends.
I.
Recommended Program Expansion Area
As discussed previously, we would recommend a gradual expansion of the approved Service
Area to the north where there are already strong indications of unmet user demand. This could
include a number of communities, including Midtown, Uptown, Biltmore, North PHX along Metro
Light Rail, and Glendale near Cardinals stadium. Given the uncertainty regarding daily ridership
levels in these areas, we recommend the City allow both operators to deploy devices in these
areas without any minimum device requirements. This flexible approach encourages expansion
into new regions of the CIty while also allowing operators to continue deploying shared
e-scooters and e-bikes where they are in the greatest demand.
II.
Visualization of User Demand in Phoenix
On the following page, we have provided a data visualization of public demand for our shared
mobility services based on the geographic locations of users when they open the Spin app.
We hope this aggregate user data from our customers provides greater insight into our
geographic preferences for program expansion in Phoenix. To complement this data
visualization, we have also previously shared a separate spreadsheet with the precise longitude
and latitude of Spin app opens to assist the City in better understanding precisely where public
demand is highest (and sometimes unmet) for shared mobility options.
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Attachment K
Spin Expansion Preference Letter

We are committed to partnering with the City to provide all residents and visitors of Phoenix with
a safe, affordable, and sustainable mobility alternative to cars. We appreciate the opportunity to
share our suggestions for expanding the program boundaries and improving access to our
shared mobility options.
Thank you for your consideration,
Brit Moller
Head of Public Policy & Communications
Spin
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