Attachment C - Staff Report - Z-27-22-6.pdf

City of Phoenix — Formal (2022-11-02)

View PDF Meeting page

Extracted text (via pymupdf) 155044 characters
Staff Report: Z-27-22-6 
September 2, 2022 
 
Camelback East Village Planning 
Committee Meeting Date 
September 6, 2022 
Planning Commission Hearing Date 
October 6, 2022 
Request From: 
C-2 (Intermediate Commercial) (2.55 acres) 
Request To: 
PUD (Planned Unit Development) (2.55 acres) 
Proposed Use 
Multifamily residential 
Location 
Northeast corner of 7th Street and Colter Street 
Owner 
7th & Colter, LLC 
Applicant 
ZOM Living 
Representative 
Nick Wood, Esq., Snell & Wilmer, LLP 
Staff Recommendation 
Approval, subject to stipulations 
 
General Plan Conformity 
General Plan Land Use Map Designation 
Commercial 
Street Map 
Classification 
7th Street 
Major Arterial 
Street 
40-foot east half street 
Colter Street 
Local Street 
30-foot north half street 
CONNECT PEOPLE AND PLACES CORE VALUE; OPPORTUNITY SITES; LAND 
USE PRINCIPLE: Promote and encourage compatible development and 
redevelopment with a mix of housing types in neighborhoods close to 
employment centers, commercial areas, and where transit or transportation 
alternatives exist. 
 
The proposed development will provide multifamily residential uses along a major arterial 
street along a bus route and within proximity to employment and commercial areas. 
 
CONNECT PEOPLE AND PLACES CORE VALUE; COMPLETE STREETS; DESIGN 
PRINCIPLE: Plan and design communities and neighborhoods to be pedestrian 
friendly and walkable. 
ATTACHMENT C

Staff Report: Z-27-22-6 
September 2, 2022 
Page 2 of 11 
 
 
 
The proposed PUD narrative incorporates numerous streetscape and design standards to 
promote a pedestrian-friendly environment along adjacent street frontages.  
 
CONNECT PEOPLE AND PLACES CORE VALUE; BICYCLES; DESIGN PRINCIPLE: 
Development should include convenient bicycle parking. 
 
The proposed PUD narrative requires that secured bicycle parking spaces be provided for 
residents, in addition to a bicycle amenity such as a bicycle “fix-it” station. The project will 
support tenants and visitors who use all modes of transportation and is located along a 
current bicycle and pedestrian improvement project corridor on Colter Street.  
 
BUILD THE SUSTAINABLE DESERT CITY CORE VALUE; TREES AND SHADE; 
DESIGN PRINCIPLE: Integrate trees and shade into the design of new development 
and redevelopment projects throughout Phoenix. 
 
The proposed development will provide trees and shade within the site and along adjacent 
street frontages which will reduce the urban heat island effect while also improving 
thermal comfort to site users and the surrounding neighborhood. 
 
 
Applicable Plan, Overlays, and Initiatives 
Housing Phoenix Plan – See Background Item No. 9. 
 
Tree and Shade Master Plan – See Background Item No. 10. 
 
Complete Streets Guiding Principles – See Background Item No. 11. 
 
Comprehensive Bicycle Master Plan – See Background Item No. 12. 
 
Zero Waste PHX – See Background Item No. 13. 
 
 
 
 
Surrounding Land Uses/Zoning 
 
Land Use 
Zoning 
On Site 
School 
C-2 
North  
Office  
C-2 
South (across Colter 
Road) 
Multifamily residential 
C-2 
East  
Condominiums 
R-4 
West (Across 7th Street) 
Commercial uses 
C-2

Staff Report: Z-27-22-6 
September 2, 2022 
Page 3 of 11 
 
 
Background/Issues/Analysis 
 
SUBJECT SITE 
1. 
This request is to rezone a 2.55-acre site located on the northeast corner of 7th 
Street and Colter Street from C-2 (Intermediate Commercial) to PUD (Planned Unit 
Development) to allow multifamily residential. The site contains a two-story building 
currently used as a charter school. The site fronts 7th Street, a major arterial, and is 
located along a current bicycle and pedestrian improvement project corridor on 
Colter Street. 
2. 
The General Plan Land Use Map 
designation for the subject site is 
Commercial. The Commercial land use 
category accommodates office, retail, 
service and multifamily development at 
varying scales and intensity of uses. This 
request is consistent with that 
designation. The Land Use Map 
designations to the north, east, south, 
and west of the subject site are 
Commercial.  
 
EXISTING CONDITIONS & SURROUNDING ZONING 
3. 
The site is zoned C-2 (Intermediate 
Commercial) and is currently being used 
for a charter school. The subject site 
fronts an existing bus stop on 7th Street 
and a planned bicycle corridor on Colter 
Street. The Colter Street Pedestrian and 
Bicycle Improvement project has a stated 
goal to improve the safety and mobility for 
people walking and riding bicycles on 
Colter Street between 15th Avenue and 
20th Street. The subject site is located 
within Phase II of that project plan, which 
proposes a bicycle/pedestrian HAWK 
signal at the intersection of 7th Street and 
Colter Street.   
 
To the north is an office building zoned C-2. To the south, across Colter Street, is a 
multifamily residential community zoned C-2. Across 7th Street are various 
General Plan Land Use Map 
Source: City of Phoenix Planning and 
Development Department 
Zoning Map, Source: City of Phoenix  
Planning and Development Department

Staff Report: Z-27-22-6 
September 2, 2022 
Page 4 of 11 
 
 
commercial uses such as office, retail and a hair salon, also zoned C-2. To the west 
are condominiums, zoned R-4 (Multifamily Residential District).  
The nearest single-family residential subdivision located to the east, across 8th 
Place, is approximately 360 feet from the subject site. The nearest single-family 
residential subdivision located to the west, across 7th Street, is approximately 225 
feet from the subject site and is behind C-2-zoned commercial uses.  
The proposal is consistent with the uses in the surrounding area and with the scale, 
character, and intensity of previously approved PUDs near the subject site.  
 
Name of PUD 
Location 
Distance 
from 
subject site 
Height 
Density 
Zola North 
Central 
Northeast corner of 7th St 
and Colter Street 
n/a 
60 feet 
78.50 
du/ac, 200 
unit max 
Broadstone 
on 7th 
Approximately 180 feet 
south of the southeast 
corner of 7th Street and 
Palo Verde Lane 
0.5 miles 
56 feet 
80.5 du/ac 
Alta Marlette 
Approximately 165 feet east 
of the northeast corner of 
7th Street and Marlette 
Avenue 
1 mile 
35-feet maximum 
height for 3 stories 
45-feet maximum 
for 4 stories 
48-feet maximum 
height of 
internalized parking 
structure 
58.24 
du/ac, 
229 unit 
max  
Willowick 
Southwest corner of 16th 
Street and Colter Street 
1 mile 
65 feet 
68.7 du/ac 
Alta CB 
(Camelback) 
Approximately 190 feet of 
the southeast corner of 7th 
Street and Camelback 
Road 
0.3 miles 
4 stories, 60 feet 
 
75 du/ac 
Alta 
Bluewater 
Approximately 440 feet 
west of the northwest 
corner of 18th Street and 
Camelback Road 
1.15 miles 
56 feet 
64.28 
du/ac,  
216 unit 
max  
PROPOSAL 
4. 
The proposal was developed utilizing the PUD zoning district. The Planned Unit 
Development (PUD) is intended to create a built environment that is superior to that 
produced by conventional zoning districts and design guidelines. Using a 
collaborative and comprehensive approach, an applicant authors and proposes 
standards and guidelines that are tailored to the context of a site on a case by case 
basis. Where the PUD Development Narrative is silent on a requirement, the 
applicable Zoning Ordinance provisions will be applied.

Staff Report: Z-27-22-6 
September 2, 2022 
Page 5 of 11 
 
 
5. 
Land Use 
The PUD proposes a multifamily residential development. The PUD allows for 
multifamily residential and C-2 commercial uses. The narrative does prohibit certain 
C-2 uses such as gas stations, tobacco-oriented retailers, and car washes.  
6. 
Development Standards 
The PUD proposes a multifamily 
residential building with a maximum 
building height of 60 feet and a maximum 
of 200 dwelling units. A minimum of 7% 
of the gross site area will be open space, 
which is more than the minimum open 
space requirements for multifamily 
residential uses in the Phoenix Zoning 
Ordinance. Parking for residents and 
guests will be provided on site in a 
parking structure, which will be primarily 
screened by the residential building. The 
PUD also includes screening standards 
for the garage when visible from the 
street.   
Enhanced bicycle amenities will be 
provided on site, such as secure bicycle 
parking and a publicly-accessible bicycle 
feature, such as a “fix it” station.  
The project site has two street frontages 
along its western and southern 
perimeters. The PUD proposes 
pedestrian-friendly design standards such 
as ground-floor residential units fronting 
the adjacent streets, shaded detached 
sidewalks along both street frontages and 
landscaped setbacks with enhanced 
shading standards. The proposed 
streetscape is in line with required cross 
section, and provides a safe, shaded and 
well-designed space for pedestrians and 
bus riders. 
 
Conceptual Site Plan, Source: LRK Inc. 
Proposed Cross Section, Source: PUD 
Narrative

Staff Report: Z-27-22-6 
September 2, 2022 
Page 6 of 11 
 
 
Stipulation No. 2 requires that traffic calming be provided to slow vehicle traffic 
exiting the property with specific regard to pedestrian safety on the public sidewalk. 
Further, Stipulation No. 4 requires that the developer fully fund a traffic control 
device at the intersection of 7th Street and Colter Street, which will allow for safe 
pedestrian and bicycle crossings.  
The applicant originally proposed a reduction in the parking requirement for the 
multifamily residential development, to allow 239 parking spaces. In response to 
community concerns, the applicant has updated the parking requirement to the 
Phoenix Zoning Ordinance standards, to provide 287 parking spaces. Ten percent 
of the parking will be reserved for visitors. These changes are reflected in 
Stipulation Nos. 1b and 1c.   
Below is a summary of the key development standards set forth in the narrative. 
Development Standards 
Standard 
Proposed 
Density 
78.50 dwelling units per acre, 200 units 
max 
Building Height 
60 feet maximum 
Open Space 
7% minimum 
Lot Coverage 
80% maximum 
Building and Landscape Setbacks 
  North (Interior Lot Line) 
Minimum 5 feet 
 
  East (Interior Lot Line) 
Minimum 10 feet 
 
 
South (Colter Street) 
Minimum 10 feet 
 
 
West (7th Street) 
Minimum 15 feet 
 
Streetscape Standards 
 
7th Street 
Sidewalk width: 5 feet 
Landscape Area:11 feet between back of 
curb and sidewalk 
 
Colter Street 
Sidewalk width: 5 feet 
Landscape Area:4’-6” feet between back of 
curb and sidewalk 
7. 
Landscape Standards 
The PUD sets forth standards to activate two street frontages (7th Street and Colter 
Street) with pedestrian-oriented design and street-facing residential units. It also 
sets forth requirements to maximize the landscaping along these street frontages.

Staff Report: Z-27-22-6 
September 2, 2022 
Page 7 of 11 
 
 
The landscape area between the back of curb and sidewalk and the building 
setbacks will be planted with minimum 2-inch and 3-inch caliper trees, planted 25 
feet on center or in equivalent groupings. Additionally, five shrubs per tree will be 
provided, and live groundcover to provide 50% groundcover at maturity.  
Furthermore, perimeter property lines not adjacent to public right-of-way shall be 
landscaped with minimum 60% 2-inch and 40% 3-inch caliper trees planted 30 feet 
on center or in equivalent groupings, in addition to five shrubs per tree and achieve 
50% groundcover at maturity.  
8. 
Design Guidelines 
The PUD proposes enhanced design 
guidelines to prioritize the pedestrian and 
to ensure the building is compatible with 
the surrounding area. The PUD sets forth 
requirements for ground floor units with 
private patio spaces to activate the street 
frontage and requires an art element 
visible from the public right-of-way. The 
northwest and southwest corners will 
incorporate different colors and building 
materials to enhance visual interest. 
Further, to break up the massing of the 
west elevation, a projecting shade 
element will be provided up to the third 
floor.  
 
Site Rendering, Source: PUD Narrative 
AREA PLANS, OVERLAY DISTRICTS, AND INITIATIVES 
9. 
Housing Phoenix Plan 
In June 2020, the Phoenix City Council approved the Housing Phoenix Plan. This 
Plan contains policy initiatives for the development and preservation of housing with 
a vision of creating a stronger and more vibrant Phoenix through increased housing 
options for residents at all income levels and family sizes. Phoenix’s rapid 
population growth and housing underproduction has led to a need for over 163,000 
new housing units. Current shortages of housing supply relative to demand are a 
primary reason why housing costs are increasing. The proposed development 
supports the Plan’s goal of preserving or creating 50,000 housing units by 2030. 
10. Tree and Shade Master Plan 
The Tree and Shade Master Plan has a goal of treating the urban forest as 
infrastructure to ensure that trees are an integral part of the city’s planning and 
development process. By investing in trees and the urban forest, the city can 
reduce its carbon footprint, decrease energy costs, reduce storm water runoff, 
increase biodiversity, address the urban heat island effect, clean the air, and 
increase property values. In addition, trees can help to create walkable streets and

Staff Report: Z-27-22-6 
September 2, 2022 
Page 8 of 11 
 
 
vibrant pedestrian places. The PUD includes enhanced shading standards to 
reduce the urban heat island effect. 
11. Complete Streets Guiding Principles 
In 2014, the City of Phoenix City Council adopted the Complete Streets Guiding 
Principles. The principles are intended to promote improvements that provide an 
accessible, safe, connected transportation system to include all modes, such as 
bicycles, pedestrians, transit, and vehicles. The development will activate the street 
frontages, provide detached sidewalks and provide enhanced landscaping and 
shade along the sidewalks. 
12. Comprehensive Bicycle Master Plan 
The City of Phoenix adopted the Comprehensive Bicycle Master Plan in 2014 to 
guide the development of its bikeway system and supportive infrastructure. The 
Comprehensive Bicycle Master Plan supports options for both short- and long-term 
bicycle parking as a means of promoting bicyclist traffic to a variety of destinations. 
The proposal incorporates requirements for bicycle parking and amenities to 
encourage multi-modal transportation. 
13. Zero Waste PHX 
The City of Phoenix is committed to its waste diversion efforts and has set a goal to 
become a zero waste city, as part of the city’s overall 2050 Environmental 
Sustainability Goals. One of the ways Phoenix can achieve this is to improve and 
expand its recycling and other waste diversion programs. Section 716 of the 
Phoenix Zoning Ordinance establishes standards to encourage the provision of 
recycling containers for multifamily, commercial and mixed-use developments 
meeting certain criteria. The PUD narrative states that recycling containers will be 
provided on site. 
COMMUNITY INPUT SUMMARY 
14. At the time this staff report was written, 1 letter in support and 72 letters of 
opposition have been received, including a petition of opposition with 181 
signatures. Concerns shared were regarding density, height, traffic, safety and 
neighborhood compatibility.  
INTERDEPARTMENTAL COMMENTS 
15. The Public Transit Department has requested that the developer construct a bus 
stop pad on 7th Street. This is addressed in Stipulation No. 7. 
16. The Street Transportation Department has required that the developer dedicate a 
sidewalk easement on 7th Street, submit a traffic impact study, fully fund a traffic 
device at the intersection of 7th Street and Colter Street, and that all streets be 
constructed with required improvements and comply with current ADA standards. 
These are addressed in Stipulation Nos. 3 through 6. 
OTHER

Staff Report: Z-27-22-6 
September 2, 2022 
Page 9 of 11 
 
 
 
Findings 
 
1. 
The project site is appropriately located along an arterial street, a planned bicycle 
corridor, a bus route and adjacent to a bus stop.  
2. 
The proposal will develop an underutilized site and provide additional housing 
options within proximity to commercial and employment uses.  
3. 
The proposal is consistent with the General Plan Land Use Map designation and is 
compatible in intensity and scale with recently approved projects near the subject 
site.  
4. 
The proposed PUD sets forth design and development standards that will facilitate 
pedestrian-oriented design and promote a safer walking and bicycling environment. 
 
Stipulations 
 
1. 
An updated Development Narrative for the Zola North Central PUD reflecting the 
changes approved through this request shall be submitted to the Planning and 
Development Department within 30 days of City Council approval of this request. 
The updated Development Narrative shall be consistent with the Development 
Narrative date stamped August 26, 2022, as modified by the following 
stipulations: 
 
 
 
a. 
Front cover: Revise the date information on the cover page to the 
following:  
 
City Council Adopted: [Add Adoption Date] 
17. The site has not been identified as being archaeologically sensitive. However, in the 
event archaeological materials are encountered during construction, all ground 
disturbing activities must cease within 33-feet of the discovery and the City of 
Phoenix Archaeology Office must be notified immediately and allowed time to 
properly assess the materials. This is addressed in Stipulation 8. 
18. Staff has not received a completed form for the Waiver of Claims for Diminution in 
Value of Property under Proposition 207 (A.R.S. 12-1131 et seq.), as required by 
the rezoning application process. Therefore, a stipulation has been added to require 
the form be completed and submitted prior to preliminary site plan approval. This is 
addressed in Stipulation No. 9. 
19. Development and use of the site is subject to all applicable codes and ordinances. 
Zoning approval does not negate other ordinance requirements. Other formal 
actions such as, but not limited to, zoning adjustments and abandonments, may be 
required.

Staff Report: Z-27-22-6 
September 2, 2022 
Page 10 of 11 
 
 
 
 
 
 
b.  
Page 11, D3: Parking, Section A. Vehicular standards: Update Item 1. 
Resident and Visitor Parking (Minimum) to Efficiency Units: 1.3 spaces per 
dwelling unit, 1-Bedroom Units: 1.5 spaces per dwelling unit, 2-Bedroom 
Units: 1.5 spaces per dwelling unit.  
 
 
 
 
c.  
Page 11, D3: Parking, Section A. Vehicular standards: Add a sentence that 
reads “A minimum of 10% of the required parking spaces shall be utilized 
for visitor parking purposes.” 
 
 
 
2. 
The developer shall provide traffic calming to slow vehicle traffic exiting the 
property with specific regard to pedestrian safety on the public sidewalk, as 
approved by the Planning and Development Department. 
 
 
3.  
The developer shall dedicate a minimum 10-foot-wide sidewalk easement and 
construct the east side of 7th Street, as approved by the Planning and 
Development Department. 
 
 
4. 
The developer shall fully fund a traffic control device at the intersection of 7th 
Street and Colter Street, as determined and approved by the Street 
Transportation Department. 
 
 
5.  
The applicant shall submit a Traffic Impact Study to the City for this development. 
The developer shall be responsible for cost and construction of all mitigation 
identified through the analysis. No preliminary approval of plans shall be granted 
until the study is reviewed and approved by the Street Transportation 
Department. 
 
 
6. 
The developer shall construct all streets within and adjacent to the development 
with paving, curb, gutter, sidewalk, curb ramps, streetlights, median islands, 
landscaping and other incidentals, as per plans approved by the Planning and 
Development Department. All improvements shall comply with all ADA 
accessibility standards. 
 
 
7. 
The developer shall construct a bus stop pad along northbound 7th Street. The 
Bus stop pad shall be constructed according to City of Phoenix Standard Detail 
P1260 with a minimum depth of 10 feet and shall be located from the intersection 
of Colter Street according to City of Phoenix Standard Detail P1258. 
 
 
8. 
In the event archaeological materials are encountered during construction, the 
developer shall immediately cease all ground-disturbing activities within a 33- foot 
radius of the discovery, notify the City Archaeologist, and allow time for the 
Archaeology Office to properly assess the materials.

Staff Report: Z-27-22-6 
September 2, 2022 
Page 11 of 11 
 
 
9. 
Prior to preliminary site plan approval, the landowner shall execute a Proposition 
207 waiver of claims form. The waiver shall be recorded with the Maricopa 
County Recorder's Office and delivered to the City to be included in the rezoning 
application file for record. 
 
 
 
Writer 
Sarah Stockham 
September 2, 2022 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Map 
Aerial Map 
Conceptual Site Plan date stamped July 26, 2022 
Conceptual Elevations date stamped July 26, 2022 (2 pages) 
Zola North Central PUD development narrative date stamped August 26, 2022 
Correspondence (101 pages)

Z-67-79
Z-192-70
2
Z-4-82
Z-122-79
Z-43-96
Z-18-99
Z-SP-11-16
Z-105-81
Z-5-81
Z-52-15
Z-SP-10-82
*
      7 TH ST
*
*
*
*
*
*
*
C-O
R-O
R-3
R1-6
P-1
R-4
C-2
C-2
C-O
C-O
PAD-14
C-O
R-5
R1-10
C-2 SP*
R1-6
PAD
R-4
R-3
HP
R1-10
C-2 SP
HGT/WVR
C-2
P-1
R1-10
C-O
P-1
R-3
R1-6
C-2
R-3
C-2
C-2
C-2 SP *
Z-SP-24-06
C-2 SP *
Z-SP-24-06
C-2
SP *
Z-SP-24-06
C-2 SP *
Z-SP-24-06
MISSOURI AVE
OREGON AVE
8TH PL
7TH ST
10TH ST
11TH ST
6TH ST
MEDLOCK DR
COLTER ST
DENTON LN
9TH ST
8TH ST
FERN DR
10TH PL
VERMONT AVE
4TH ST
GEORGIA AVE
LA PLAZA CIR
QUESTA TIERRA DR
PASADENA AVE
ORANGE DR
Windsor Square
Neighborhood SPD
7TH ST
24TH ST
40TH ST
32ND ST
16TH ST
BETHANY HOME RD
NORTHERN AVE
GLENDALE AVE
CAMELBACK RD
INDIAN SCHOOL RD
THOMAS RD
MC DOWELL RD
VAN BUREN ST
WASHINGTON ST
48TH ST
56TH ST
64TH ST
SR 51
CAMELBACK EAST VILLAGE
CITY COUNCIL DISTRICT: 6
I
APPLICANT'S NAME:
APPLICATION NO. Z-27-22
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
2.55 Acres
MULTIPLES PERMITTED
*   Maximum Units Allowed with P.R.D. Bonus
C-2
PUD
CONVENTIONAL OPTION
37
200
*   UNITS P.R.D. OPTION
44
N/A
ZOM Living
DATE:
5/12/2022
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 19-29
ZONING MAP
H-8
REQUESTED CHANGE:
FROM: C-2 ( 2.55 a.c.)
TO:
PUD ( 2.55 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2022\Z-27-22.mxd
Z-27-22
0.075
0
0.075
0.0375
Miles

Z-67-79
Z-192-70
2
Z-4-82
Z-122-79
Z-43-96
Z-18-99
Z-SP-11-16
Z-105-81
Z-5-81
Z-52-15
Z-SP-10-82
*
      7 TH ST
*
*
*
*
*
*
*
C-O
R-O
R-3
R1-6
P-1
R-4
C-2
C-2
C-O
C-O
PAD-14
C-O
R-5
R1-10
C-2 SP*
R1-6
PAD
R-4
R-3
HP
R1-10
C-2 SP
HGT/WVR
C-2
P-1
R1-10
C-O
P-1
R-3
R1-6
C-2
R-3
C-2
C-2
C-2 SP *
Z-SP-24-06
C-2 SP *
Z-SP-24-06
C-2
SP *
Z-SP-24-06
C-2 SP *
Z-SP-24-06
MISSOURI AVE
OREGON AVE
8TH PL
7TH ST
10TH ST
11TH ST
6TH ST
MEDLOCK DR
COLTER ST
DENTON LN
9TH ST
8TH ST
FERN DR
10TH PL
VERMONT AVE
4TH ST
GEORGIA AVE
LA PLAZA CIR
QUESTA TIERRA DR
PASADENA AVE
ORANGE DR
Windsor Square
Neighborhood SPD
7TH ST
24TH ST
40TH ST
32ND ST
16TH ST
BETHANY HOME RD
NORTHERN AVE
GLENDALE AVE
CAMELBACK RD
INDIAN SCHOOL RD
THOMAS RD
MC DOWELL RD
VAN BUREN ST
WASHINGTON ST
48TH ST
56TH ST
64TH ST
SR 51
CAMELBACK EAST VILLAGE
CITY COUNCIL DISTRICT: 6
I
APPLICANT'S NAME:
APPLICATION NO. Z-27-22
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
2.55 Acres
MULTIPLES PERMITTED
*   Maximum Units Allowed with P.R.D. Bonus
C-2
PUD
CONVENTIONAL OPTION
37
200
*   UNITS P.R.D. OPTION
44
N/A
ZOM Living
DATE:
5/12/2022
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 19-29
ZONING MAP
H-8
REQUESTED CHANGE:
FROM: C-2 ( 2.55 a.c.)
TO:
PUD ( 2.55 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2022\Z-27-22.mxd
Z-27-22
0.075
0
0.075
0.0375
Miles



	

#!(**  	
		*  		*
)


**"* *&%*%$'*
		


Page 26 of 43

	 



















 
		
	


















 
				






	

	

$")++  
	


+  

*++#+ !+'&+&%(+
	


Page 32 of 43


	



	

	

	





	
		

	




	

	







	

	

$")++  
	


+  

+
*++#+ !+'&+&%(+

  

  

  

  








Page 33 of 43

From:
Bill Saul
To:
Sarah Stockham
Subject:
Zola North Central MF
Date:
Wednesday, May 11, 2022 6:18:52 PM
Sarah
I am in support of this project for the following reasons:
1. Based on my research on the Developer, they have a proven track record of efficient and effective urban design,
quality  construction, and environmentally sensitive method for energy saving engineering.
2. I live and work in the neighbor. My home is in The Windsor Square Historic neighborhood.
3. There is a ever present need for a increasing more housing throughout the US, more importantly right here in
Phoenix, AZ.
4. Since, we should encourage development on major arterial roads close to additional highway feeders( ie) The 51
Highway.
5. Phoenix and AZ has the opportunity to learn from many mistakes of other states and cities in major growth area in
the Western part of the country.
6. I’m concerned for AZ based on some new legislation happening in other parts of the country which propose
having more opportunities to build MF in neighbor's and not major traffic roads for business and business. Please
take the time to read and review the introduced House Bill 2674. This is not good for us the neighbors. I encourage a
positive Compromise.
Best regards.
Bill Saul

From:
Jerrye (Jeraldine) Cole, A sBR, GRI
To:
Sarah Stockham
Subject:
Property NE corner of 7th Street and Colter St., Phoenix
Date:
Saturday, May 28, 2022 10:58:54 AM
I am concerned about the proposed 200-apartment building on the NE corner of Colter St and 7th St. 
This appears to be vert tight space for 200 units with little space for outdoor activity. More importantly this
area is already congested with on-street parking on Colter Street and on 8th Place. If I counted correctly
the plan propose 54 parking spaces on 4 levels for a total of 216  That is hardly more than 1 space per
unit, or 1 space per unit and 16 spaces for guests. This area already has heavy (and fast) traffic. 
While I approve of  a transition to more pedestrian-movement, I don't believe we are ready for such tight
habitats with little space and still limited retail and service businesses close-by. 
I live just north of this proposed apartment building and walk the area each morning.  I fear this will
infringe upon my movement and safety in the area; I am a 79-year-old citizen of Phoenix and moved from
Moon Valley to be able to remain independent should I become unable to drive. I support less
dependence on personal vehicles but don't believe we can safely accommodate this many units on such
a small parcel.. 
Jeraldine Cole
5303 N 7th St. #124
Phoenix, AZ 85014
jerryeco@aol.com
(602)743-7276 Cell

From:
Sue Rhoads
To:
Sarah Stockham
Subject:
Additional Comments re: Zola Z-27-22-6
Date:
Friday, June 3, 2022 8:37:45 AM
Zola Z-27-22-6-Rezoning from C-2 to PUD:  I wish to join the Windsor Square opposition to
this 5 story, balconies along  7th Street, enhancement to the traffic issues of 7th Street
and of uncontrolled drive through traffic on Colter from 7th Street to Central.
1. Rezoning from C-2 to PUD WILL NOT benefit the neighboring residential properties
in any way and in fact will be detrimental to the value of the residential property at the
East and West of this proposed project. 
2, The increase from 2 to 5 stories will increase the view and presence of this property as an
eye sore including cluttered patios, for lease banners, and street parking. 
3. Per this developer's admission during the 5/11/2022 Neighborhood Meeting, they can not
control additional traffic issues impacting Windsor Square and the neighborhood to the East
as a result of this high density development.  Their comment was that they "can not control
bad behavior" of apartment residence cutting through Windsor Square (a do not enter Colter St
issue).
4. 7th Street traffic prior to and will again be soon after COVID is already a traffic nightmare
coming from the north valley. Vehicles pulling out of this projected high density project going
south will increase accidents as a result of the suicide lane during rush hours.
5. The parking garage allows for 1.31 per unit parking. That means the overage will end up on
the streets where 3 other apartment complexes in the area share---and the overage from the
east side of Colter could in fact end up in the Windsor Square area. This high density project
will create a parking nightmare.
6. Balconies overlooking 7th Street is an absolute safety issue. The average net square
footage of 794 means the patios can be used as storage space, not to mention the noise that
will project to Windsor Square. I would think the city would be concerned with the potential
of debris being hurled on to 7th Street traffic by children or even adults displaying "bad
behavior". The property south of Camelback does not have balconies along 7th Street for a
good reason.
Rezoning this property from C-2 to PUD is a big mistake!! Wrong density project for
this corner-KEEP THE CURRENT ZONING!!
Sue Rhoads
5129 N. 6th Street (view of this project)
(602) 531-1066

From:
dwlaw
To:
Council District 4; Sarah Stockham
Cc:
nwood@swlaw.com; Tom Hilditch
Subject:
Rezoning Case #Z-27-22-6
Date:
Friday, June 3, 2022 9:52:13 AM
Dear Councilwoman Pastor and Ms. Stockham (on behalf of the Camelback East
Village Planning Committee):
I respond to the mailed notice of the North Central Zola Zoning Application (NE corner
of E. Colter St. and N. 7th St.) and would like to register my opposition to the request
for rezoning as a PUD.  I reside approximately 2 blocks away as the bird flies, in the
Windsor Square Historic District.  This site's existing zoning has been effective, the
site has been well-used and fits well within the N. 7th Street Corridor adjacent to the
Windsor Square Historic District.  Prior to this application, the City has consistently
kept buildings exceeding the existing C-2 zoning height to areas south of Camelback
Road, and focused along the North Central and the Light Rail, TOD corridor.  This
applicant has stated no reasons to justify its need for a zoning change to PUD. 
The City's PUD process states the PUD "zoning designation [is] intended to create a
built environment superior to that
which is accomplished through conventional zoning." The proposed application does
not create superior zoning and therefore should be denied. 
The applicant states that "new retail and restaurant uses in the area" make its 5-story
proposal attractive for the neighborhood.  Contrary to the applicant's statement, "the
availability of housing has remained relatively limited" is untruthful. The local
businesses are thriving in the current state, albeit dealing with serious traffic and
parking problems. The existing area is surrounded by multi-family.  I invite you to
drive up and down West Camelback, just south of East Camelback on N. 7th Street,
on  North Central, along the Light Rail corridor, the developments south of Camelback
near N. 12th Street and near N. 24th Street.  Many, many new multi-family sites with
high denstiy have recently been located or are being built in those more feasible
areas. 
Contrary to the applicant's assertion, the site is not "near" (or at least not "near"
enough) the TOD zoned area to justify a drastic reduction in its parking spaces,
setbacks, and its easement areas.  Neighbors do not walk 9-10 long blocks to get to
Light Rail Transit.  The site design is not attractive, shows no height variations, shows
no family or playground common areas for children. 
Based on my many years serving on the Alhambra Village Planning committee,  I
understood that our N. 7th Street to  N. 7th Avenue corridor already was experiencing
serious adverse impacts on the infrastructure - neighborhood parks, roads, traffic,
sewer lines, etc.   There are plenty of empty lots in the "real TOD" zoned area where
this applicant would fit.  It simply did not want to pay the price for those already-zoned
appropriate sites.  This application on this site is not a good fit, let alone a superior fit
as PUD intends.

Also, please consider, in addition to the far inadequate parking for the site: 
The heat island effect.  See recent ABC15 news story about mitigating heat
island effects: https://www.abc15.com/weather/impact-earth/how-tempe-helps-
cool-our-heat-island [abc15.com]  Has this applicant added to the severe heat of
our area or done anything significant to mitigate the heat? 
Does the applicant provide noise mitigation from windows and balconies that
face N. 7th Street?  Our Windsor Square area has dealt with severe noise of
outdoor dining and music that cause disturbances in our Historic District due to
the air flow patterns.  These impacts should be considered, especially if a 2, 3,
or even 5 story height would make the sound travel farther.  How will the noise
impact the neighboring 1 and 2-story condos and apartments?  
Phoenix City Council is focused on reducing traffic accidents and deaths but this
application would adversely impact traffic, traffic flow (entrance and exit) near
one of the metro area's worst traffic intersections at N. 7th St. and E.
Camelback Rd. See https://www.12news.com/article/traffic/city-of-phoenix-
takes-measures-to-make-valley-intersections-safer-after-startling-report/75-
f9a4075e-760b-44ca-944b-13143d4eccf1 [12news.com]
Maricopa Association of Governments listed the intersection at N. 7th St. and E.
Camelback Rd. as the 21st worst intersection in the area. 
https://www.azmag.gov/Portals/0/Documents/TSC_2017-04-18_List-of-Top-
100-Intersections-Ranked-by-Crash-Risk.pdf?ver=2021-01-27-083723-227
[azmag.gov]  Has the City performed a traffic and road study to assess the
impacts of this number of additional residents and vehicles?  
Has this application made any efforts to provide increased access for electric
vehicles, as expected in the near future? That is not shown in its application. 
With the severe lack of nearby neighborhood playgrounds and parks, has this
applicant provided sufficient playground and family outdoor resources other
than a small pool and commons area? 
Have the infrastructure needs been evaluated? Sewer, water, etc.  
I hope you will act to deny this application as it is currently presented.  Thank you for
your consideration. Please contact me, if you have any question.  
Suzanne Dohrer
346 E. Medlock Dr. 
Phoenix, AZ 85012

From:
Larry Whitesell
To:
Sarah Stockham
Cc:
Mike Freret; Sandy Gurnow; Mary Crozier; Jackie Rich; Shelly Dunlop
Subject:
Submission for Camelback East VPC Meeting 7 June 2022
Date:
Monday, June 6, 2022 11:58:36 AM
Attachments:
9 May Meeting Summary email to Snell & Wilmer.pdf
Dear Chairman Swart and Camelback East VPC Committee -
Please consider the following items as you learn about the Zola North Central PUD, Item #3,
Case ZA-27-22-6.
I was among a group of neighborhood leaders who met with the developer's legal team, I
attended the virtual neighborhood meeting, and I reviewed all of the narratives submitted to
the Zoning Department as well as feedback from the Zoning Department to the developer.
A multi-family development at the subject site is possible "by right" with the current C-2
zoning. However, the details are problematic of the proposed project using a PUD zoning
designation.
First and foremost, the project as proposed is not supported by Zoning Department staff. The
written documentation of the the pre-application meeting that took place on 1 February, 2022,
states the following concerns:
Not consistent with the General Plan Land Use Map designation 
Additional discussion needed regarding proposed height and density given the land use
pattern and recent approvals in the surrounding area 
Additional discussion required regarding driveway configuration and circulation pattern 
 
Concerns regarding interface with 7th Street, proposed streetscape landscaping, and
efforts to ensure viable landscaping standards along street facing perimeters
I am in agreement with each of these items. The developer has not made any revisions to the
project subsequent to these concerns.
Attached is a summary of the meeting that several neighborhood leaders had with the legal
team. These items remain to be addressed. 
Hopefully you share our goal to ensure that any development on the subject site is compatible
with the surrounding neighborhoods as well as providing the developer with a reasonable
return on investment. We are committed to continuing good faith discussions with the
developer and their legal team as this application continues through the hearing process.
Thank you for your careful consideration of the residents' input on this application. 
Larry Whitesell, Co-chair
the PEAK NA
602-370-8453

6/6/22, 11:25 AM
Gmail - Re: Draft of email to Snell & Wilmer
https://mail.google.com/mail/u/2/?ik=02f40cb15d&view=pt&search=query&permmsgid=msg-a%3Ar9121892794780380774&dsqt=1&simpl=%23msg-f…
1/1
Larry Whitesell <thepeakhomeassoc@gmail.com>
Re: Draft of email to Snell & Wilmer
Larry Whitesell <thepeakhomeassoc@gmail.com>
Fri, Jun 3, 2022 at 8:24 AM
Draft
Nick, Noel, and Tracey,
Thank you for meeting with us on Monday to discuss the proposed PUD at 7th Street and Colter (and the other zoning
issues). Naturally, we would have liked to discuss this several months ago with you, but appreciated the opportunity to
meet at Elly’s.  We have found great success and collaboration with developers when we are involved early on in the
project’s design.
In summary, we support appropriate development of this parcel. However, our concerns are the following:
1. Density, Height.  This proposed apartment complex is very similar to one you would see downtown. North Central is a
completely different neighborhood, as evidenced by the buildings along 7th Street.  Lower profile heights, larger setbacks,
dense foliage are the characteristics of our area.  Having such a looming, boxy structure so close to 7th Ave. is clearly out
of character. We understand the architect is from Louisiana and therefore, is probably unfamiliar with the open view
corridors, agrarian nature of uptown Phoenix. The five stories is excessive when all the other apartments in the area are
two stories. Currently under C-2 zoning, we believe the maximum height is 48’?
2. Setbacks and Landscaping. As we all agree, 7th Street is an unsafe, non-walkable area, which is unfortunate due to all
the restaurants and amenities nearby. We would like to see dense planting and a wider detached sidewalk/landscaped
area to put more distance between pedestrians and the speeding cars on 7th St. We are not supportive of 0 setbacks
either.
3. Egress. There is concern with the only access point being on Colter. If you recall, we had the same arguments with the
7th St. and Marlette project, as the neighborhood predicted parking congestion on Marlette. The developer assured us
that they had plenty of parking in the parking garage, however, today, the neighbors are faced with parking congestion on
Marlette, creating dangerous driving issues. Hopefully, we can learn from these lessons as once the project is finished,
the neighborhood is stuck with problems while everyone else is happily skipping to the bank. What are the options for
egress on 7th St?
4. Heat Factor. Creating such a large project with little to no landscaping will definitely affect the heat in our neighborhood.
We have one of the largest tree canopies in the City and have cooler temperatures as a result. What can be done to
assure this project will be more environmentally compatible?
5. The location of the pool as proposed will be in shade all the time. Is it possible to put some of the amenities elsewhere
to create more planted outdoor space?
6. We do not want WU Codes applied to this project, as this is not in a WU Code location.
As we mentioned at the meeting, we worked closely with Alliance at 5727 N. 7th Street. They increased the setbacks
from 7th St, designed a 30 foot height along 7th St, and tapered down the east side of the structure to blend in with the
adjacent neighbors.  In addition, they put townhouses along the side road to minimize their impact.  We would love to see
some of those design elements incorporated into this proposed PUD. 
PUDs should be superior projects and we hope that we can work with you and the developer to ensure this No. Central
apartment complex is in keeping with the character and integrity of our neighborhood.

From:
Susan Groff
To:
Sarah Stockham; Council District 4
Subject:
Oppose #ZA-27-22-6
Date:
Monday, June 6, 2022 10:37:54 AM
Dear Vice Mayor Laura Pastor and Ms. Sarah Stockham (on behalf of the Camelback East Village
Planning Committee),
The City of Phoenix has established zoning standards compatible with the surrounding
neighborhoods. Zola developers need to comply with the existing standards (C-2, R-3). Higher
density runs counter to the goals of the Windsor Square Special Planning District (SPD) which is
in closer proximity to this project than Transit Overlay Districts (TOD) 4 or 1. TOD 4 is one mile to
the east at 16th St and the nearest light rail station at Camelback/ Central Ave is a 19-minute one-
mile walk or .9 mi  if residents cut through our neighborhood.
Traffic and Circulation
From 2016-2020, there were 171 crashes at 7th St and Camelback. 
Students from the Humanities and Sciences High School at Colter and 7th St unsuccessfully
petitioned the city for a pedestrian crossing signal. They stated that they felt unsafe crossing 7th
St at Colter.
The developer requests parking reductions because transportation alternatives exist. It is unlikely
that residents will walk 19 minutes to the light rail especially during our warmer months. There’s
no guarantee that they would use Uber and Lift. Crossing 7th St to get to the bus stop is difficult
and dangerous. 
Special Planning District Conservation Plan
Approving a 5-story building would create a precedent for taller buildings north of Camelback
looming over single family homes and lower-height, lighter-density apartments.
It should come as no surprise that Windsor Square residents will consistently oppose zoning
upgrades on its periphery. This is clearly stated in the Windsor Square Neighborhood
Conservation Plan.
Sincerely,
Susan Groff
5105 N 6th St
Phoenix, AZ 85012

From:
peggy entofyuma.com
To:
Sarah Stockham
Subject:
Z-27-22 questions/comments
Date:
Tuesday, June 7, 2022 4:57:03 PM
Hello Sarah,
We spoke yesterday about Camelback East Apartment.
Here is my take on the project give that I own two properties vey close to Colter/8th Place.
5321 N 8th Place
830 E Fern St S, 
I. The density of the complex may put a severe strain on the schools in the district that are
already over- crowded.
2.Taffic flow although estimated at 60% of vehicles leaving will go west on Colter is incorrect.
    Who would pull through multiple lanes of traffic to turn left into it?  Consider accident
potential.
    Did the engineer take into consideration the various traffic patterns which occur during rush
hour on 7th St?
3. If traffic departing the complex turns east, to exit. then they must go down 8th Place south
where there already is congestion due mostly to activity from auto dealerships.  If traffic turns
north on 8th Place heading toward Missouri, long line traffic jams are forseen, in my opinion. 
Traffic on 8th Place intersection at Missouri already uses the city streets for parking.  The same
holds true for the comple south of the proposed complex on Colter.  The overflow parking
frequently blocks the street now on Colter.
4,The small houses on Colter East of 8th Place are at risk for a much greater traffic 
experience.  Most have small children that cannot help playing near the road.  This is another
reason for my request for less density and for some consideration for the safety and
continuing good mental health, physical well being of neighbors.
Thank you for listening to these concerns of a property owner 
Peggy Driscoll

To: Phoenix City Councilwoman Laura Pastor 
Sarah Stockham (Camelback East Village Planning Committee) 
 
 
In regards to the rezoning proposal for the northeast corner of E. Colter Street and N. 7th Street 
(Zola North Central case No. z-27-22-6) 
 
This is in response to the North Central Zola Zoning Application (NE corner of E. Colter St. and 
N. 7th St.). I would like to register my opposition to the request for rezoning from C2 to PUD. 
We attended in person the Windsor Square neighborhood board meeting of June 2, and 
remotely the Camelback East village meeting of June 7. Both meetings had extensive discussions 
regarding the proposed development and zoning change. 
 
In 1988, my wife Sally and I purchased our home at 315 E. Medlock Drive, Phoenix, AZ, where 
we have lived since. This was shortly after Governor Symington had declared the Paradise 
Parkway “dead” and instructed ADOT to divest themselves of properties bought in anticipation 
of the Parkway’s construction. This was also before designation of the Windsor Square Historic 
District. When we bought the property, we anticipated that the neighborhood and surrounding 
amenities would improve, and that our investment would be safe from outside encroachment. In 
other words, we trusted the city to be conservative in its zoning, to reject inappropriate zoning 
change requests, and to sensibly direct development adjacent to existing residential 
neighborhoods. So far, the city has protected Windsor Square neighborhood from encroachment 
of inappropriate uses.  
 
This site's existing zoning of C2 has been effective, the site has been well-used and fits well 
within the N. 7th Street Corridor adjacent to the Windsor Square Historic District.  This 
applicant has stated no reasons to justify its need for a zoning change from C2 to PUD. 
 
1. Height: The requested change in zoning from C2 to PUD, as described in application, will 
double C2 height requirements from a maximum of “2 stories and 30'” to 60’ (page 21). 
Prior to this application, the City has consistently kept buildings exceeding the existing 
C-2 zoning height to areas south of Camelback Road, thus preserving the existing 
character of the neighborhoods north of Camelback. Buildings near the site are all equal 
to or less than 30’ in height. 
 
As proposed, the change in zoning would result in a building conspicuous in height, out 
of place, and incongruent with existing structures along this reach of N. 7th Street. At the 
Camelback East village meeting, the developer stated, “He cannot make any money with 
less height.” This appears to be the sole justification for a requesting a building height 
twice as high as existing. 
 
2. Density: The request changing zoning would increase the residential density standards in 
C2 from “Minimum 14.5 du/acre” to 120 du/acre. (305 dwelling units [page 20] divided 
by 2.55 acres [page 5]). For comparison, Seventh apartments (built in 1970) southeast of 
E. Colter and N. 7th St. have approximately 57 du/acre, Vela on Camelback (built ca. 
2019), south of Camelback on 7th Street, has approximately 76 du/acre. 
 
As proposed, the requested change in zoning would permit a significant departure from 
densities of existing multi-family dwellings along N. 7th Street.

3. Traffic: North 7th Street is a six-lane arterial road with posted speeds of 35 mph between 
McDowell Road and Missouri Avenue, 40 mph between Missouri Avenue and Butler 
Drive, and 35 mph between Butler Drive and Dunlap Avenue. The roadway consists of 
two southbound lanes, three northbound lanes, and a reversible lane. The reversible lane 
operates from McDowell Road to Dunlap Avenue. When the reversible lane is not in 
operation, the lane is used as a two-way left turn lane. Average daily traffic on N. 7th 
Street is between 46,000 and 65,000 vehicles per day. There are no pull-out bus bays on 
N. 7th Street between E. Camelback Road and E. Missouri Avenue, thus traffic is blocked 
on one lane when buses are stopped.  
 
The proposal estimates there would be 38 trips out during the morning peak hour and 49 
trips during the afternoon peak hour (page 18). This seems unrealistically low given that 
the proposed building would have 200-300 dwelling units. The report identifies neither 
the time of the morning nor the evening peak hour. The proposal does not address how 
ingress and egress to/from the development would affect traffic volume or safety on N. 
7th Street or E. Colter Street. 
 
Currently, E. Colter Street from N. 7th Street to N. 8th place is lined with parked vehicles 
on the north side of the street (the south side has parking restrictions). The proposal 
would eliminate much, if not all, of that street parking. It does not address where 
vehicles without access to the parking garage would park.  
The city is studying ways to make Colter Street more bicycle- and pedestrian-friendly 
and safer. The proposal does not address this study. 
The requested change in zoning would significantly increase traffic volume on N. 7th 
Street just north of its very dangerous intersection with E. Camelback, and likely 
contribute to decreased safety for vehicles, buses, and pedestrians on N. 7th Street and 
adjacent streets. 
4. Infrastructure: The requested change in zoning does not address infrastructure (water 
and sewer) in the vicinity. The proposal makes casual reference to public water and 
sewer infrastructure by stating that “…is understood to be of sufficient depth and 
capacity to service the proposed development.”  
There are no reports cited to justify what “understood” or “sufficient” mean. What does 
“depth” have to do with anything? Is there an analysis by the fire department that 
assures that gallons/minute or pressure/square inch are sufficient? 
The requested change in zoning is neither justified nor supported by data. 
5. Inconsistencies within the proposal.  
Throughout the proposal, references to “luxury” are prevalent, but the proposal 
does not define what elements would contribute to “luxury” conditions. 
Amenities are not defined or are only presented as suggestions. Parking for 
vehicles is inadequate. Parking for bicycles is inadequate. Recycling is only 
addressed in passing. Number of dwelling units is contradictory and varies 
between 194 dwelling units (page 8) and 305 dwelling units (page 20).   
The proposal contradicts itself by first stating that current development of the 
site and nearby is antiquated and does not meet the needs of the surrounding

community. Yet it also acknowledges that the area is economically vibrant with 
many repurposed buildings. 
The table addressing Required Vehicle Spaces (page 20) shows that 233 one-
bedroom units will need 128.1 spaces at 1.05 spaces per unit (page 20). Simple 
math shows that 233 units times 1.05 vehicle spaces per unit would require 244.7 
vehicle spaces.  
6. The proposal does not address how it will contribute to Phoenix’s efforts to reduce the 
“heat island” effect. How will changing zoning mitigate the heat island effect? 
 
7. The proposal does not address whether charging stations for electric vehicles will be 
provided. 
 
8. There are innumerable other issues in the proposal that should be addressed before a 
zoning change can be considered.  
 
The proposal is filled with inconsistencies, contradictions, unsupported statements, and 
deceptions. I urge you to reject this ill-considered proposal for a zoning change until it can be 
fully analyzed, and a responsible proposal offered. I also urge you to encourage the proponent to 
involve adjacent neighborhoods. 
Thank you for your consideration. Please contact me, if you have any questions.  
Jerome Stefferud

From:
dawn vaccaro
To:
Sarah Stockham
Cc:
council.district6@phoenix.gov
Subject:
Z-27-22-6 Zola North Central
Date:
Thursday, July 28, 2022 11:08:25 AM
I am opposed to adding more apartments or condos.  The building is perfectly fine and can be
used for something else.  We don't need anymore overpriced apartments or condos.  The
person who came to my door was rude.  There needs to be a ceiling on apartments.  The rent
keeps going up and up with no improvements to the apartments.  We have too many
homeless people as it is and you are adding even more to the streets.

From:
Nellessen-Jones, Victoria (Enabling Solutions)
To:
Sarah Stockham
Cc:
Council District 6 PCC; "victoriaj0405@outlook.com"
Subject:
Z-27-22-6 Zola North Central
Date:
Friday, July 29, 2022 12:33:34 PM
Dear Chairman and Camelback East VPC Members:
 
While I have already voiced my concerns to the developers about the Zola North Central apartment project going in at 7th Street and Colter, I am strongly opposed to any
rezoning of our area.  This is a relatively quiet neighborhood with single and small multi-family living.  A large apartment complex in the area will do nothing but increase
traffic and noise on an over-burdened Colter which is already over used as a cut-through street for Camelback.  Speeding and on-street parking is a major issue on Colter,
along with the BMW and Lexus dealerships allowing their customers and service techs to use our streets to test drive cars. 
 
Any new multi-family living should be limited to two levels with entry access to the property on 7th Street only.  No above ground parking garage should be allowed which
would impact private homes’ safety and privacy, and trash collection should only be made accessible near the 7th Street side, not near the already established homes
near the same property line. 
 
There is no need for a new multi-level apartment complex to be placed into this neighborhood.  Something like the Zola North Central project would be better placed
further south in the downtown corridor.
 
Thank you for your consideration.
 
VICTORIA JONES
Senior Legal Assistant to Kristin L. Groman & Douglas H. Fitch
Law Offices of Linnsey M. Amores
victoria.nellessen-jones@thehartford.com
Our office is paperless and we respectfully request that all correspondence or document production be sent electronically or on CD/flash drive where possible.  Thank you for your cooperation.
 
 
******************************************************************************************************
This communication, including attachments, is for the exclusive use of addressee and may contain proprietary, confidential and/or privileged information. If
you are not the intended recipient, any use, copying, disclosure, dissemination or distribution is strictly prohibited. If you are not the intended recipient, please
notify the sender immediately by return e-mail, delete this communication and destroy all copies.
******************************************************************************************************

From:
Linda Choplin
To:
Sarah Stockham; Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central PUD
Date:
Saturday, July 30, 2022 12:49:49 PM
Dear Chairman and Camelback East VPC Members,
 
My name is Linda Choplin, I am a homeowner in the area and I highly oppose Zola North proposal.
 
For the following reason:
 
1. It would cause the area to deteriorate.
 
2. It will create hazardous driving conditions down Colter from 7th Street to 10Th Street.  Such as
 parking/driving nightmare going down Colter St.
 
3. It will make it more difficult to turn off of Colter St. on to North/South on 7th Street.
 
4. It will also cause cars to take sides streets and will disturb the area neighborhoods and create
a more dangerous streets for the kids that play in the area.
 
5. There is already issues with car dealerships taking the side streets mainly going East/West
down Colter St from 7th Street to 10th Street..
 
6. There is also issues with semi trucks with the 53” trailer/car Trailer attached that have been
continuously going East/West down Colter St from 7th Street to 10th Street which is a
residential street.
 
 
 
Regards,
Linda Choplin

From:
Vacation Sensei
To:
Sarah Stockham
Cc:
Council District 6 PCC; Sandy Grunow HOA; Lyndon Mako Hara CSP
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Saturday, July 30, 2022 5:33:08 PM
Dear Chairman Swart and Camelback East VPC Members 
Please accept this notice of my/our opposition to the planned development of Zola North
Central PUD.
Please message me for any questions regarding the reasons for my opposition.
Sincerely,
Lyndon M. Hara
Chandra L. Hara
736 E Rose Lane
Phoenix AZ  85014
6025181852

From:
Amy Conner
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Tuesday, August 2, 2022 7:06:59 PM
Dear Chairman Swart and Camelback East VPC Members 
By way of this email, I’m opposing the rezoning of the property at 7th St and Colter from C-
2 (Intermediate Commercial) to PUD (Planned Unit Development).
I’m a resident of Windsor Square just West of 7th street and Colter.  My home sits on Colter
and I’m very much against this development for many reasons.  Colter already has cut
throughs from 7th street to Central and Central to 7th street even though one-way signs
and do not enter instructs drivers to not enter onto Colter and Central but they do anyway
and do not adhere to the posted speed limit signs.  By putting a high-rise multi-resident
building on that corner will only increase the traffic coming down Colter street.  I also don’t
agree with the facade of the building as it does not fit for the surrounding historical
neighborhoods.  I believe very much this will have a very negative impact on my
neighborhood and therefore am against this proposed development.
Thank you for your consideration.
Amy Conner
217 E. Colter Street

From:
johndehn10@gmail.com
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Tuesday, August 2, 2022 5:54:25 PM
Dear Chairman Swart and Camelback East VPC Members,
I am writing this email in opposition of the proposed Zola development on 7th St and Colter. I
live just a few houses away from this site and I do not believe the proposed zoning and
structure is appropriate for the surrounding neighborhood. Windsor Square already
experiences high levels of speeding and cut-through traffic from non-local drivers which I
believe will only increase, especially on my street, with a higher density development along 7th
street and Colter. I’m not opposed to a new development going into this site, but I am strongly
opposed to changing the zoning classification to allow the height, density and setbacks
proposed by the developer.
 
John & Alyse Dehn
420 E Oregon Ave
Phoenix, AZ 85012

From:
Jen Delgado
To:
Sarah Stockham; Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Wednesday, August 3, 2022 2:56:51 PM
Dear Chairman Swart and Camelback East VPC Members, 
 
I am writing to express my strong opposition to the rezoning of the property at 7th St and Colter
from C-2 to PUD. My family and I live in the Windsor Square Historic District on the west side of 7th
St, and have lived in this neighborhood for 18 years. The change in zoning, and this proposed
development, would have a material negative impact on our neighborhood and surrounding area.
We already have an issue with cars zooming down Oregon Ave and endangering the large number of
kids on our street. This development would only exacerbate the problem. Additionally, the proposed
setbacks, as well as the height and density, of the proposed development are out of character with
our surrounding area and the City’s General Plan adopted in 2015.  
 
I have seen the proposed architectural design of the development, and quite frankly, it looks like
every other big box apartment development going up at the moment. I think you will agree that the
Central/Camelback corridors and surrounding neighborhoods are unique, and the area deserves
thoughtful and aesthetically pleasing development so that it continues to be a place of pride for our
city. This proposed development will not accomplish that. I urge you to reject this developer’s
application for rezoning and require it to build within the current zoning allowance. 
 
 
Thank you, 
 
Jennifer Delgado

From:
Terry Severn
To:
Sarah Stockham
Subject:
coucil.district.6#phoenix.gov
Date:
Thursday, August 4, 2022 12:39:53 PM
Dear Chairman Swart and Camekback East VPC Members
I am opposed to the proposed PUD at 7th St and Colter. 
I live east of this site on Colter Street. My most pressing concern is the overwhelming traffic
increase along Colter Street that this project will cause.
200 units that empty onto Colter Street - 239 (proposal estimate)  cars, plus perhaps an
additional 25 to 50 cars that will be forced onto parking along the streets east of the PUD. If
40% of those cars (proposal estimate) travel east on Colter, that is nearly 100 cars  traveling
through my neighborhood each morning and evening that are not now traveling that route.
What plan is there to prevent this overwhelming traffic change? Will the unit rental
agreements enforce the vehicle 'allowances' in your plan to prevent excessive street parking?
Will the PUD leave units empty so as not to exceed the 239 vehicles anticipated? Will the City
block the traffic from these units from traveling east onto Colter into the neighborhood from
the property? 
Just as guests to my property cannot expect to park in the parking garage for this PUD, any
PUD residents and guests should not be expected to park along Colter. I think the actual car
parking requirements of residents and their guests should be required to be maintained at or
below the 239 figure you are using; If they are approved for 1.8 cars per unit, are they
prepared to ensure that number is not exceeded even if it means units must remain unleased to
meet that estimate? The surrounding neighborhood should not have to bear the parking burden
for some of the PUD dwellers; the PUD should be required to contain all of it's dwellers actual
parking needs on it's own property.
A rep from the builder came to my house and he indicated there would be NO ingress/egress
onto Colter, all traffic would enter and exit directly onto 7th Street. That would have greatly
reduced the possibility of overwhelming traffic expansion through my neighborhood I suspect
there are some persons that signed the petition of approval with that caveat in mind. Perhaps
7th Street ingress/egress was the plan at that time? Perhaps that was incorrect information
given to signers? If either of these are true, the petition signatures would be invalid now.
I am not opposed to PUDs in general, provided that the surrounding neighborhoods are given a
fair shake. This plan is not a fair shake. 
I thank you for your time and hope you will address this real issue with the respect for our
neighborhood that it is due.
Sincerely,
Terry Severn
home owner

From:
Donna Swan
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
2-27-22–6 Zola North Central
Date:
Friday, August 5, 2022 10:13:15 AM
Dear Chairman Swart and Camelback East VPC Members
I’m writing to state my opposition to the rezoning of the property at 7th St and Colter from C-
2 to PUD. My concerns regarding the proposed change are listed below.
1) It looks to me that this area is constantly chipping away at the City’s General Plan to the
detriment of our community.
2) Recently an exception was granted at 8th Place and Camerback that resulted in actually
eliminating a neighborhood road.
3) Forcing more parking and traffic onto Colter with an oversized and over populated complex
without adequate guest parking will add to the overcrowding of Colter and the neighborhood.
4) This type of development is better suited for development south of Camelback.
Donna Swan
822 E Fern Dr North

From:
Hugh Knoell
To:
Sarah Stockham; Council District 6 PCC
Cc:
mikefreret@gmail.com; info@ncpha.org; thepeakna@gmail.com; phxmidcenturymodernna@gmail.com
Subject:
RE: Z-27-22-6 Zola North Central Zoning
Date:
Friday, August 5, 2022 10:55:23 AM
Ms. Stockman and all,
 
As a neighbor, I have looked at this proposal over recent weeks, visited the property several times
 and  join the Windsor Special Planning District, the North Central HOA and the Murphy Trail Estates
Neighborhood Association, in opposition.
 
My observation is  that the drawings and site development data belie the buzz words in the
marketing verbiage. Although a more elegant design than the monster just south of Camelback on
the same side of 7th Street  (e.g., a better streetscape by the landscape architect),  it will have similar
negative impacts: too heavy in scale, too dense, too much traffic, inappropriate for the site. 
Contrary to the razzle-dazzle about “enhancing the neighborhood”, “community”, “housing
diversity” and “sustainability”, it looks in every aspect to be  a profit-driven enterprise to maximize
the number of units.  It is not compatible with the context. It will undermine the long term efforts of
historic preservation in the area, not enhance them.  It will create more vehicular congestion to
endanger citizens on an already overloaded, high speed 7th St. It will increase the cut-through traffic
through Windsor Square and east along the Colter area.
 
Will adjacent residents appreciate the promise to “further the success of the local retail and
restaurant businesses”? Do the businesses across 7th Street, non-conforming but grandfathered,
need to be further pumped up to produce more noise and nighttime activity that keep the Windsor
Square homes worried at night? What is the “pedestrian experience” noted? Is there not an option
to maintain, include and repurpose the existing building?
 
If the City cares about neighborhoods, community and sustainability, it should keep the  parameters
of existing zoning and respect the goals of village planning—not submit to  lawyer games
reinterpreting them.
 
Hugh Knoell, Architect LEED-AP
303 East Georgia Ave
Phoenix, AZ 85012

From:
Marcia Dziobak
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Friday, August 5, 2022 11:58:53 AM
Dear Committe Members,
I would like to voice my OPPOSITION to the rezoning of the property at 7th St and Colter from
C-2 to PUD. 
Originally, I did sign the petition but would like to rescind my signature. After becoming more
informed about the project, I feel it will negatively impact my neighborhood. I have been in my
residence for 28 years and would do not want to see more multistory / multifamily
developments taking over our residential area. 
Please don't allow this zoning request to proceed. 
Thank-you for your consideration. 
Marcia Dziobak
1002 E. Georgia Ave
Phoenix, AZ 85014

From:
Belinda Penrose
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Saturday, August 6, 2022 9:29:35 AM
Dear Chairman Swart and Camelback East VPC Members, 
Our family has lived in Windsor Square, now the Windsor Square Historic District for over
45 years. We have seen a lot happen in this city in those years, and the changes have not
all been for the better. Traffic, congestion and economic inflation and insecurity have all
increased significantly.  Phoenicians as a whole face these issues and more, especially in
these days post-Covid. One thing that has improved over that time is the quality of life here
in Windsor Square, the neighborhood we call home. 
As a neighborhood, we have successfully maintained our character as a close-knit and
vibrant community. We are involved, politically and socially active, and as a group we are
interested in maintaining this highly desirable neighborhood as a refuge from crime, blight
and the declining number of single family home neighborhoods. 
We are also aware of the need for affordable housing in Phoenix and are not
unsympathetic to that need, especially as housing costs and property values continue to
soar. However, even consider this housing deficit, as long-term residents who will be
directly impacted, we adamantly oppose the proposed rezoning of the property at 7th St
and Colter from C-2 (Intermediate Commercial) to PUD (Planned Unit Development).
This development as proposed will negatively impact Windsor Square by:
Exacerbating the current over-burdened traffic on 7th St., with a concomitant and
significant potential for additional traffic collisions during the rush hour use of the
reverse-lane traffic pattern
Encourage cut-through traffic on Colter St. inside Windsor Square, which is an
ongoing problem with significant impact on the safety of our residents
The setbacks as proposed are out of character for the neighborhoods north of
Camelback and are outside the City's General Plan adopted in 2015
The proposed height being 59' and the extremely high density of 80% lot coverage
are also out of alignment with the City's General Plan 
194 proposed units would bring a density and congestion out of character with the
area which is predominantly single-family residential and/or low-density rental units
There is inadequate planned parking (just 1.05 spaces per bedroom) which will likely
lead to overflow parking on Colter St. adjacent to the development negatively
impacting the current residents on Colter St.
These concerns among others, lead us to ask you to join us in opposing the proposed
zoning change and ensure that any development at this lot be required to adhere to the
existing zoning regulations.
Very Sincerely,
Belinda and Tim Penrose

540 E. Colter St.
Phoenix, AZ 85012

From:
Kurt Goering
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Saturday, August 6, 2022 7:35:11 PM
Dear Chairman Swart and Camelback East VPC Members:
I live in and work in the area near this proposed development.  I oppose the
rezoning of the property at 7th Street and Colter from C-2 to PUD.  
Building a 5-story housing complex in this area is inconsistent with the heights of
other buildings in the surrounding area.  Traffic in the areas abutting this complex
already is very congested, particularly during rush hour given 7th Street's use as a
major arterial, without adding more density.  Surrounding properties with lower
heights will be negatively impacted; when you travel down 7th Street you typically
have a nice view corridor which some two story buildings have distracted from but
a 5 story complex within 15 feet of 7th Street will clearly distract from the
neighborhood and negatively affect it.  This project appears to fit more
appropriately to the south of Camelback Road, where taller structures already are in
place rather than allow such tall buildings to negatively impact neighborhoods
which have shorter buildings in keeping with the City Code.  I fear that residents in
North Central will start fleeing to other parts of the Valley if this kind of
development continues to occur, and a very special residential area will be ruined. 
My understanding is that the developer and its legal team have ignored our
neighborhood association's feedback, and have refused to revise the design to be
more in keeping with our beautiful North Central neighborhood.  
Thank you for your consideration of my strenuous objection.
Kurt A. Goering
Work Address:  1118 East Missouri Avenue, Suite B1, Phoenix, AZ  85014
Home Address:  529 West Lawrence Road, Phoenix, Arizona  85013
-- 
Kurt A. Goering
Kurt A. Goering, P.C.
1118 East Missouri Avenue, #B1
Phoenix, Arizona 85014
602-340-1010
FAX 602-230-2956
CAUTION: ALL OF THE INFORMATION TRANSMITTED IN THIS ELECTRONIC
MAIL COMMUNICATION IS LEGALLY PRIVILEGED, CONFIDENTIAL,
PROPRIETARY IN NATURE, AND/OR OTHERWISE PROTECTED BY LAW FROM

DISCLOSURE, AND IS INTENDED ONLY FOR THE USE OF THE INDIVIDUAL OR
ENTITY NAMED ABOVE. IF THE READER OF THIS MESSAGE IS NOT THE
INTENDED RECIPIENT, OR THE EMPLOYEE OR AGENT RESPONSIBLE FOR
DELIVERING THIS ELECTRONIC MAIL COMMUNICATION TO THE INTENDED
RECIPIENT, NOTICE IS HEREBY GIVEN THAT ANY READING, DISSEMINATION,
DISTRIBUTION, COPYING, OR OTHER UNAUTHORIZED USE OF THE
INFORMATION TRANSMITTED IN THIS ELECTRONIC MAIL COMMUNICATION IS
STRICTLY PROHIBITED. IF YOU HAVE RECEIVED THIS ELECTRONIC MAIL
COMMUNICATION IN ERROR, PLEASE NOTIFY THE SENDER IMMEDIATELY BY
ELECTRONIC MAIL (KAGOERING@GMAIL.COM), OR BY TELEPHONE (602-340-
1010), AND DELETE THIS ELECTRONIC MAIL COMMUNICATION IMMEDIATELY.
THANK YOU.

From:
MURRAY HOLLENBERG
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22 6 Zola North Central
Date:
Saturday, August 6, 2022 5:57:28 PM
Dear Chairman Swart and Camelback East VPC Members,
I am opposed to the rezoning of the property at 7th Street and Colter.
The current zoning allows up to 17 units per acre.  
The proposed PVD is requesting 78.50 units per acre.  
This is not in keeping with our beautiful North Central neighborhood.  
Please adhere to the current zoning.  
Thank you.  
Nancy Hollenberg
6032 North 2nd Avenue 
Phoenix, AZ 85013

From:
R C
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Saturday, August 6, 2022 3:18:13 PM
Dear Chairman Swart and Camelback East VPC Members - 
RE: Z-27-22-6 Zola North Central
We oppose the rezoning of the property at 7th St and Colter from C-2 (Intermediate
Commercial) to PUD (Planned Unit Development).
After learning more about the proposed apartments, we realize the petition circulators
misrepresented the negative impact on my neighborhood. 
 
Rebecca Ciscel
104 W Missouri

From:
Ryan Ewing
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Saturday, August 6, 2022 4:05:30 PM
Dear Chairman Swart and Camelback East Village Planning Committee,
I am among the third generation of my family to live in Phoenix. As a native Phoenician, and
knowing my family’s deep local history since 1926, I am writing to oppose the Zola North
Central project. My home is located only 375 feet from this proposed development.
This project is not compatible with the surrounding historic neighborhoods or character of
North Central Phoenix; specifically, the height, density, and setbacks are uncharacteristic of
the area.
I am not opposed to development in the area. I am sensitive to the unmet housing needs across
the Valley. However, as a former neighborhood leader, I believe that partnership with
surrounding communities is essential for any project. In this case, the developer has had
limited engagement with neighborhoods and appears to be moving forward without
responding to community input. 
The developer is not working in good faith to develop a project that is compatible, cohesive,
and respectful of the area. The current C2 zoning does not prohibit the developer from moving
forward with a housing development. The proposed PUD, as currently outlined by the
developer, should be rejected.
Thanks,
Ryan Ewing
515 E Georgia Ave
Phoenix, AZ 85012

From:
tgoering
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Saturday, August 6, 2022 5:57:25 PM
Dear Chairman Swart an Camelback East VPC Members:
I live in and work in the area near this proposed development.  I oppose the rezoning of
the property at 7th Street and Coltgr from C-2 to PUD.  
This area is already saturated and a 5 story housing complex is inconsistent with the
heights of other buildings in the surrounding area.  Traffic in the areas abutting this
complex is already congested at some times of the day without adding this density. 
Surrounding properties with lower heights will be negatively impacted; when you travel
down 7th Street you typically have a nice view corridor which some two story buildings
have distracted from but a 5 story complex within 15 feet of 7th Street will clearly distract
from the neighborhood and negatively affect it.  This project would fit in more
appropriately south of Camelback rather than allow tall buildings to creep into existing
neighborhoods.  I fear that residents in North Central will start fleeing if this kind of
development continues to occur.  
Your consideration to my objection is greatly appreciated.
Teresa Goering
Work Address:  1118 East Missouri Avenue, Suite Bl, Phoenix, AZ  85014
Home Address:  529 West Lawrence Road, Phoenix, Arizona  85013

From:
darren@boycecomponents.com
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
STOP Z-27-22-6 Zola North Central
Date:
Sunday, August 7, 2022 9:37:24 AM
Chairman Swart and Camelback East VPC members,
I am a lifelong resident of north central and a 3rd generation Phoenician. My father grew up here and graduated
from North High in 57’
The PUD here is wildly inappropriate for this area. This proposal woould violate the neighborhood character that
has been here since the 40’s when the character was developed. The porposed PUD runs counter to the long standing
character of the neighborhood that has been in place since its development out of citrus orchards. 
Please vote no and recomend the developer attempt to blend with the neighbors INSTEAD OF TAKE FINANCIAL
ADVANTAGE of them.
Darren Boyce
5645 N 6th Street
Phoenix AZ
85012

From:
Kathryn Walters
To:
Sarah Stockham
Subject:
Proposed PUD at 7th Street and Coulter
Date:
Sunday, August 7, 2022 7:54:39 AM
After learning more about the proposed apartments I realize the petition circulators 
misrepresented the negative impact on my neighborhood.” 
This will not improve our neighborhood.  
Kathryn Walters 
7 East San Miguel 
Phx, Az 85012
Sent from my iPad

From:
Nancy Greenlee
To:
Sarah Stockham
Cc:
council.district6@phoenix.gov
Subject:
Z-27-22-6 Zola North Central
Date:
Sunday, August 7, 2022 3:33:50 PM
Dear Chairman Swart and Camelback East VPC Members:
 
I am opposed to the rezoning of the property at 7th St and Colter from C-2 to PUD. 
The plans for Zola North show a complex too tall and too large for my neighborhood. 
Access only on Colter is going to cause considerable congestion in this area and way
too much traffic for a neighborhood with pets, older residents, and children.  It will
make walking in the neighborhood harder and less enjoyable.  I live at 8th Pl and
Colter and there are already drivers driving much too fast going to and from the car
dealerships on the corner of 8th Pl and Camelback.  This complex is not in keeping
with the neighborhood!!!!
 
Please do not allow Zola North to be imposed upon my neighborhood!!!!
Nancy Greenlee
821 E Fern Dr N
Phoenix, AZ 85014

From:
Robert Falk
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Monday, August 8, 2022 5:57:23 AM
Dear Chairman Swart and Camelback East VPC Members,
As like many community members, I am opposed to the rezoning of the property at 
7th St and Colter from C-2 (Intermediate Commercial) to PUD (Planned Unit 
Development)As I know you are well aware, there are many arguments to why the 
zoning should not be changed. Here are a few that directly affect our community. 
-Traffic will increase on Colter going east and going west through the existing 
Windsor Square neighborhood. Traffic already is an issue, this proposed change 
would drastically make the problem worse. 
- The Height (60’) and density (189 units on 2.55 acres with 80% lot coverage) is 
not aligned with the City’s General Plan (adopted in 2015) and is out of character 
with the surrounding neighborhood.
-The Inadequate guest parking on-site will force parking on the neighborhood 
streets and cause more congestion. 
While there are many more reasons to oppose this zoning change, the ones I have 
listed will directly affect my community.
Thank you,
Robert Falk
220 E. Oregon Ave
Phoenix, AZ 85012

From:
Stuart Shoen
To:
Sarah Stockham; Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Monday, August 8, 2022 1:46:10 PM
Dear Chairman Swart and Camelback East VPC Members
I have lived in Phoenix my entire life (42 years old), and have lived, worked, and/or
gone to school in Central Phoenix since 1st grade.  The proposed development is a
terrible idea in the location in which it’s proposed.  Not only does it not merit being
developed, it certainly does not merit a zoning change to even give it or similar
developments a chance.
It simply does not fit with the rest of the neighborhood, and does not improve it. 
Instead, it would be a regression in the quality of life in that area.  There are no
shortage of sites south of Camelback Road and/or East of 16th Street where such a
development would be better suited. The developer can fetch a fine price for this
property; because of all the decisions that have preserved the neighborhood to keep
it the way it is, property values there are strong. I encourage you to direct the
developer to look at other sites.
I have no issue with new construction in general and am far from a dinosaur or an
old codger yelling at every new face to “get off my lawn”.  In truth, this area is a
fantastic place to buy a single family home and attempt to raise a family. I
encourage anyone interested to do so, but the type of resident in such a development
are short-term residents, not long term folks who add stability and improve the
neighborhood over time.  These residents both engage in activities that reflect this
shallow commitment to the neighborhood and similarly decline to participate in
activities that improve and stabilize the area (as compared to someone who
considers moving here for a decade or more).
There is no way anyone who is familiar with the neighborhood in which this site is
located can say with a straight face that this is the highest and best use of the site.
I also understand that the developer has rebuffed attempts to meet with the
community and may not be proposing it with a willingness to work in good faith
with its neighbors.  That they do not even attempt to feign neighborly kindness is
troubling and insulting; no one would be optimistic about the prospect of being
neighbors with someone like this.
I strongly urge you to prevent this development from happening in any way that
remotely resembles what has been proposed here. Many thanks for considering my
feedback.
 
Stuart Shoen
615 W. Lawrence Rd
Phoenix, AZ 85013
602-363-0532

From:
Zach Williams
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Re: Proposed Zola Project
Date:
Monday, August 8, 2022 5:52:40 PM
Thank you for asking to be certain, I apologize if that wasn't clear. I oppose the zoning
proposal and the project as it currently stands. 
-Zach
On Mon, Aug 8, 2022, 5:46 PM Sarah Stockham <sarah.stockham@phoenix.gov> wrote:
Hi Zach,
 
Thank you for reaching out. Just to be clear, do you support or oppose the
proposal?
 
 
Thank you,
Sarah Stockham
Planner III
City of Phoenix Planning and Development Department
200 West Washington Street, 3rd Floor
Phoenix, Arizona 85003
Phone: 602-261-8701
sarah.stockham@phoenix.gov
 
From: Zach Williams <zwilliams1776@gmail.com> 
Sent: Sunday, August 7, 2022 6:53 AM
To: Sarah Stockham <sarah.stockham@phoenix.gov>
Cc: Council District 6 PCC <District6@phoenix.gov>
Subject: Proposed Zola Project
 
Hello, 
 
I am contacting you in regard to the proposed zoning change in support of the Zola project at
7th and Colter. I live at 317 E. Pasadena.

While I am not immediately impacted by some of the many concerns my neighbors have
brought to your attention. My family will be immediately impacted by increased traffic flow
that will result from our neighborhood being used as a cut through to avoid Camelback
traffic. 
 
Our neighborhood has already struggled with increased traffic. There is no doubt that adding
this oversized, out of place housing complex immediately outside of our neighborhood will
compound the issue. Any resident living there will try to avoid traffic like any reasonable
person and our neighborhood is the easiest way for them to cut through to their homes and
avoid traffic lights and frequent traffic on Camelback. This creates a safety issue for my two
young children and the many children on our block because people routinely speed we'll
above the approved limit. 
 
I'd ask that you also consider this point along with the many other valid, concerning issues
our neighborhood association have notified you about. 
 
-Zach Williams

From:
Janis & Ben Harris
To:
Sarah Stockham
Cc:
council.district6@phoenix.gov
Subject:
Z-27-22-6 Zola North Central
Date:
Monday, August 8, 2022 10:43:41 PM
Dear Ms. Stockham,
We oppose the rezoning of the property at 7th Street and Colter from C-2 to PUD.
The height and density proposed is not aligned with the City’s General Plan and is out of character with the
surrounding neighborhood.
Please vote against the rezoning proposal.
Thank you,
Janis and Ben Harris
516 East Stella Lane
Phoenix, AZ
85012

From:
Jill
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6
Date:
Tuesday, August 9, 2022 8:41:40 PM
Im writing in opposition to the rezoning of the property at 7th St and Colter from C-2 to PUD. 
I dont believe the proposed apartment complex is in the best interest of our neighborhood. 
Jill Estep
15 E Lawrence Rd
Phoenix, Az 85012

From:
Michael Belcher
To:
Sarah Stockham
Subject:
Rezoning request (Case # Z-27-22-6)
Date:
Tuesday, August 9, 2022 4:42:14 PM
 
Dear Ms. Stockham,
 
I’ve received two letters from Snell & Wilmer on behalf of ZOM Living concerning their
request to rezone the property on the NE corner of 7th Street and Colter. I’ve lived in
this area for thirteen years now and my fiancée has been here for 26. Over the years,
we have seen many changes to this neighborhood and not all of them for the benefit
of our community. Rezoning to allow this development would be a further detriment.
We already experience too much non- local traffic speeding thru our streets; primarily
due to the congested traffic on both Camelback and 7th Street - more cars will just
add to the problem. The City already utilizes reverse center lanes on 7th Street with
No Left Turns allowed during mornings and rush evening hours. The traffic backs up
at the 7th St. and Camelback lights causing people seeking to avoid the light, to turn
on Colter instead. Traffic congestion is a problem, magnified by the excessive
speeding. The posted limit is 25 mph, very few cars obey the limit. I have personally
witnessed vehicles while walking my dog, doing 40-45 mph. There are families with
little kids living along Colter, several of which have posted personal signs and pleas
for drivers to slow down.  It hasn’t done much good that I can tell. Cars continue to
speed.
 
Since the developer’s proposal does not comply with the existing zoned use for this
property, their purposal is solely for the benefit of ZOM Living. It adds nothing to the
livability of this neighborhood for the existing owners and tenant residents here. Their
Project Overview section exaggerates when states the design concept will “reinforce
a strong pedestrian environment along 7th street by providing for a large landscaped
zone between the roadway and the sidewalk” of 11 feet. Since when has 11 feet ever
been considered large? Their proposed set-back of 20’ max on 7th and 15’ max for
Colter are unacceptable. Why should this development be allowed to build closer to
the property lines than any other development in this neighborhood? At best, they
should have to observe the same set-backs rules as the Apartment complex across
the street on the SE side of the Colter intersecting with 7th Street. The proposed
building of 200 units and the limited amount of parking provided is inadequate. The
specifications state they only intend to provide 248 general spaces and 6 handicaped
spaces for the entire 200 units. Many tenants will have more than one vehicle--where
are all the extra vehicles going to park? There is no additional parking available on 7th
St., and Colter only allows parking on the North side of the street until you are East of
8th  Place, where both sides of the street are currently full of parked vehicles, from all
the other residents in the area, nor on the North side of 8th Place where both sides of
the street are always full of parked cars from Colter to Missouri. If this project is
approved anyway, they should require at least 400 regular spaces for Tenant and
Guest parking + 10 handicap spaces at a minimum.

This project is not fit for this neighborhood. Please do not grant them the rezoning
they are requesting. Support the neighborhood, not the developer, who obviously
does not care about those already residing here. If you would like a tour of our
neighborhood, please call me at the phone number below, and I would be happy to
show you around.
 
Regards,
Michael Belcher
834 E Orange Dr.
Phoenix, AZ 85014
(480) 339-9735
 
 
Sent from Mail [go.microsoft.com] for Windows

From:
James Fritz
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Re: Z-27-22-6 Zola North Central
Date:
Wednesday, August 10, 2022 12:02:30 PM
Dear Chairman Swatt and Camelback VPC Members:
 
The proposed residential development on Northwest corner of 7th Street and Colter is simply
unacceptable in its current design. The expected residential density at 78 residents per acre is
substantially over current allowance. A residential density in excess of 5 times current allowance is
totally inappropriate. A 60 foot, five story apartment complex far exceeds is also inappropriate and
far beyond the current 30 foot limit.
 
Please, this type of development at 7th Street and Colter should be rejected out-of-hand. Apply
current limits to the development or reject the development completely.
 
Thank you for consideration.
 
Jim & Lynn Fritz
310 West Northview Av
Phoenix, AZ     85021

From:
Hope Lucatorta
To:
Sarah Stockham
Subject:
RE; Z-27-22-6 Zola North Central
Date:
Thursday, August 11, 2022 3:34:20 PM
I am using this method to strongly oppose the rezoning of the property at 7th ST. and Colter from C-2
to  PUD.
Reason being that Colter st is the only thru street traveling east from 7th st to 12th st.  That being the
case we already have extreme traffic  with cars  traveling thru this neighborhood to avoid heavy
traffic on 7th st especially during “rush hours.  WE ALREADY HAVE 2 APT COMPLEXES ON THE
CORNERS OF 7TH ST & COLTER  adding one more apt complex would be disastrous.  Most of our
residents are middle age or older and exercise by walking their dogs thru the neighborhood. 
 
Respectfully  yours,
 
Esperanza Lucatorta
1011 E. Colter St
PHX 85014
602 650 1946
 
Sent from Mail [go.microsoft.com] for Windows

From:
Judy Fineman
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central Camelback East Village Planning Committee:
Date:
Thursday, August 11, 2022 4:15:31 AM
RE: Z-27-22-6 Zola North Central
Dear Chairman Swart and Camelback East VPC Members ,
I am in opposition to the rezoning of the property at 7th St and Colter from C-2 (Intermediate 
Commercial) to PUD (Planned Unit Development).
We have lived in our neighborhood for close to 40 years and welcome appropriate change, however, 
this is not. Please do not rezone!
Thanks,
Judy Fineman
6040 N 4th Pl, Phoenix, AZ 85012
602-402-1339
 
-- 
Judy Fineman
Cell: 602-402-1339

From:
beneped@aol.com
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z 27 22 6 Zola North Central
Date:
Thursday, August 11, 2022 1:26:41 PM
Being a homeowner I heartily oppose the rezoning of the property on 7th Street and Colter from C-2 to 
PUD.
What is the developer thinking (besides making some bucks)?! The neighborhood already has over 
developed apartment
complexes in the area, the streets are filled with speeding cars now and our previously charming lifestyle 
is suffering.
The real estate market is about to collapse again as well.
Would appreciate any efforts on your part to disallow this ridiculous idea.
Thank you.
Melanie Milliner and Family 
5624 N 4th Street
Phoenix AZ 85012

From:
eyeswest@aol.com
To:
Sarah Stockham; Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Thursday, August 11, 2022 4:27:07 AM
RE: Z-27-22-6 Zola North Central
Dear Chairman Swart and Camelback East VPC Members ,
I am in opposition to the rezoning of the property at 7th St and Colter from C-2 
(Intermediate Commercial) to PUD (Planned Unit Development).
We have lived in our neighborhood for close to 40 years and welcome appropriate change, 
however, this is not. Congestion is getting worse with the new apartment developments. 
Please do not rezone!
Thanks,
ScottFineman
6040 N 4th Pl, Phoenix, AZ 85012
602-402-1339

From:
Mark Tucker
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Saturday, August 13, 2022 10:12:24 AM
Dear Chairman Swart and Camelback East VPC Members,
 
I just wanted to voice my opposition to the rezoning of the property at 7th St and Colter from C-2
(Intermediate Commercial) to PUD (Planned Unit Development).  I believe that this change in zoning
will negatively impact our neighborhood both from a visual standpoint as well as a traffic problem. 
 
Our neighborhood prides ourselves by being heavily involved in the types of new buildings that our
built in our community.  This type of building with the many units and 5 stories is not what we
believe fits into our neighborhood. 
 
Thank you for continued support of our important neighborhood.
 
Mark Tucker
502 E Marlette Ave
Phoenix, AZ 85012

From:
arja shah
To:
Sarah Stockham; ngriemsmann@swlaw.com
Cc:
ALEX MEYERS
Subject:
Fwd: application no. z-27-22
Date:
Tuesday, August 16, 2022 4:06:21 PM
Hello-
I perhaps live closest to the proposed 200 unit site. It is obsurd to add more cut through traffic
where the Do Not Enter signage is uselessly posted. Daily we nearly avoid speeding traffic.  
My household will pay for a traffic study to show the added impact of this development. Our
offer to pay for even speed bumps, closing off Colter and attempts to work with traffic police
seem to fall on deaf ears. It is disheartening to say the least.  We are not anti-developemt, but
feel as if our voices and ability to enjoy our properties are disregarded. 
Please strongly look at the affect of Windsor Square. 
Respectfully, 
-- 
Arja Shah
Shah Law Firm
24 W. Camelback Suite 498
Phoenix, AZ 85013
P. 480-619-0696
arjashahlaw.com [arjashahlaw.com] 
This message and any of the attached documents contain information from the law
firm of Shah Law Firm, PLLC. that may be confidential and/or privileged. If you are
not the intended recipient, you may not read, copy, distribute, or use this information,
and no privilege has been waived by your inadvertent receipt. If you have received
this transmission in error, please notify the sender by reply e-mail and then delete this
message. Thank you.
-- 
Arja Shah
Shah Law Firm
24 W. Camelback Suite 498
Phoenix, AZ 85013
P. 480-619-0696
arjashahlaw.com [arjashahlaw.com] 
This message and any of the attached documents contain information from the law
firm of Shah Law Firm, PLLC. that may be confidential and/or privileged. If you are

not the intended recipient, you may not read, copy, distribute, or use this information,
and no privilege has been waived by your inadvertent receipt. If you have received
this transmission in error, please notify the sender by reply e-mail and then delete this
message. Thank you.

From:
Bryce Pearsall
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Phoenix
Date:
Tuesday, August 16, 2022 4:37:20 PM
RE: Z-27-22-6 Zola North Central
 
Dear Chairman Stewart and Camelback East Village Planning Committee Members
 
I strongly oppose the rezoning of the property at 7th St and Colter from C-2 (Intermediate
Commercial) to PUD (Planned Unit Development)
 
After investigating the proposed project plan for the property it is clear it is harmful to the
neighborhood character, impacts traffic and is of overwhelming size for the area and the
current neighborhood and business environment.
It is clearly an attempt by a developer to build an oversized project for the developers profit.
 
Across Phoenix huge apartment projects are being built right up to the street and of a scale
and size that the neighborhoods character is being destroyed. This proposed project is yet
another one of those.
 
As both a professional architect and more importantly a neighborhood resident I strongly ask
that you deny this rezoning request.
 
Sincerely,
 
Bryce D. Pearsall  FAIA
6845 North Central Avenue
Phoenix, AZ  85012

From:
Cindy Carrera
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Thursday, August 18, 2022 10:59:18 AM
Dear Chairman Swart and Camelback East VPC Members:
We are residents in the area of the above-mentioned proposed development.  After 
reading more about the project, we are writing to express our opposition to the 
rezoning of the property from C-2 to PUD for the above proposed development.  
Specifically, we are concerned with the height and the density of the initial plans, 
and the negative impact it will have on our neighborhood.  After reading more 
about the project, it is our belief that the height and density are not aligned with the 
City’s General Plan (adopted in 2015) and is out of character with the surrounding 
neighborhood.
Sincerely,
Cindy Carrera and Bob McCracken
118 East San Miguel Avenue
Phoenix, AZ  85012
602-882-4164

From:
Tom Blanchard
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Thursday, August 18, 2022 12:39:25 PM
Dear friends on the Planning Committee,
My wife and I (both retired) live just down the street from this project, and we
regularly (every morning, for many years) walk in this part of the neighborhood.
While we understand the need and desire for more housing, we would respectfully
request the City and the developer to remain within existing zoning
restrictions. The proposed re-zoning just doesn't fit the neighborhood, and it will
certainly make things more dangerous for us both on the sidewalks and on the side
streets, with all the complications of parking as well. Thank you.
Respectfully,
Rev. Thomas & Louisa Blanchard
1101 E Bethany Home Rd Unit 21
Phoenix AZ 85014

From:
Sharon Barr
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Re: Zola North Central PUD, Case #ZA-27-22-6,
Date:
Monday, August 22, 2022 10:08:52 PM
Dear Chairman Swart and Camelback East VPC Committee:
Re:  Zola North Central PUD
        Case #ZA-27-22-6
        Zola North Central Agenda Item:  Sept. 6, 2022 Meeting
I am writing to voice my opposition to the re-zoning at 7th Street
and Colter from C-2 Intermediate Commercial to PUD (Planned
Unit Development).
My neighbor, Sandy Grunow of the Phoenix Mid-Century Modern
Neighborhood Association, brought this matter to my attention.
I understand that the minimum rent at this development will be 
around $2,000.00 per month for a studio.  I realize that there are
residents of Central Phoenix could might possibly be able to come
up with that amount, but not in that neighborhood! 
Right across to the south of your planned development is a complex
built around 1969 called "Seventh".  Many of the people who live 
there can barely afford the rents they have now, which have increased
dramatically over the past few years.  There are other smaller, privately-
owned apartments throughout the "Colter Commons" Neighborhood
Association whose rents have also gone sky-high compared to what they
were only in the last decade.  If the owners and property management
companies in this area raise their rents to keep up with your proposed 
luxury development rental rates, what is going to happen?
What Phoenix needs right now are affordable rents, not unaffordable!
The media seems not to understood how the homeless situation in our
city has become so serious and in such a short time.  Are you aware of it?
I can tell you exactly what's caused it.  Property owners and property
management companies who keep raising rents higher and higher, until
residents can't afford to pay for their housing--much less utilities, personal
bills, groceries and such!
Please reconsider the development of this luxury community in a part of

Phoenix where many couldn't even dream of living in such a place, and if 
you won't do that, please think about bringing down your proposed rents.
Over two-thousand dollars per month for just a studio is absolutely unrealistic!
I shudder to think what has been proposed for the larger units!
Most sincerely,
Sharon Barr
(602) 314-5812
Former active member of the Nile Neighborhood Association, Desert Park, and
Colter Commons Neighborhood Associations, all in Phoenix over the past 25 years.

From:
Sue Rhoads
To:
Sarah Stockham
Subject:
Opposed still to Zola PUD
Date:
Monday, August 22, 2022 9:18:50 AM
I would like to again provide an opposition statement related to the Zola PUD. I have attended
3 meetings with Zola North Central present. The first was on 5/23/22 in which we were all
muted and had to type in questions that they had the option of hand picking, and again on 8/17
when we were again muted and required to type in questions. We did meet with Nick Wood
and the Zola Development Team on 6/23/2022 where I was hopeful that we would be heard
and they would demonstrate by making meaningful modifications to their project to conform
to the neighborhood.  BUT, that DID NOT happen.  
If this communication sounds like I'm emotional distraught over this project, I AM!! I have an
emotional interest in preserving our historic neighborhood. 
1. The property is too small for such a dense 200 unit project!!
2. It does not conform to the surrounding residential properties related to design and height. 
3. The argument for providing more affordable housing is a hoax, the prices of these units only
provide an excuse for surrounding apartments to inflate their rents. Which one property stated
was the reason they are not opposed to Zola. GREAT NEWS!!!
4. I'm appalled if the City allows this high priced law firm and the revenue seeking
development team to pretend they are trying to work with the surrounding neighborhood.
CLEARLY after all the questions and concerns there are no recognizable changes in this
monstrous structure that will be towering over Windsor Square Historic district and the
surrounding neighborhood to the east. How is it possible to see this structure as "in harmony
with the neighborhood"?  It is clearly invasive!!
5. Has anyone made a visit to this site?  The lack of adequate setbacks from 7th  street
demonstrates the noise level that those occupying the apartments along 7th Street, with
balconies to increase noise levels in the apartments all day...all night. I back up to 7th Street
and from my vantage point I also hear intense noise that a block wall and several layers of
trees and shrubs have not muffled. 
Please do not negatively impact our historic neighborhoods by permitting this development
to talk you into approving this project by misguiding you into believing we need another 5
story apartment building as a source of city revenue--while only providing additional high rent
housing to contribute to inflation. Times are changing and I have been around long enough to
recognize this cycle of overbuilding apartments- then having huge signs to try to draw in
renters.  Vela Camelback is a great example of this desperate efforts to lease with huge
unsightly banners. 
Susan Rhoads, RN, MSN and over 70 year old resident of Phoenix since 1996
5129 N. 6th Street (back up to 7th Street)

From:
Thomas O. Hilditch
To:
Sarah Stockham; Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Monday, August 22, 2022 9:41:35 AM
Dear Chairman Swart and Camelback East Village Planning Committee,
I am writing on behalf of the Windsor Square Special Planning District to oppose the Zola North Central
project.
This project is not compatible with the surrounding historic neighborhoods or the character of North
Central Phoenix; specifically, the height, density, and setbacks are uncharacteristic of the area.
We are not opposed to development in the area and are sensitive to the unmet housing needs across the
Valley. However, we believe that partnership with surrounding communities is essential for the success of
any project. In this instance, the developer has had limited engagement with neighborhoods and appears
to be moving forward without responding to community input. 
We believe that the developer is not working in good faith to develop a project that is compatible,
cohesive, and respectful of the area. The current C2 zoning allows the developer to move forward with a
housing development. However, the proposed PUD, as currently outlined by the developer, should be
rejected.
Thank you for your consideration.
Thomas O. Hilditch
President
Windsor Square Special Planning District
 
33 East Colter Street
Phoenix, AZ -85012-
617-905-8989

From:
Laurie Barcelona
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Tuesday, August 23, 2022 3:45:40 PM
Dear Chairman Swart and Camelback East VPC Members:
My husband and I oppose the rezoning of the property at 7th Street and Colter from C-2 (Intermediate Commercial)
to PUD (Planned Unit Development). There is already too much traffic on Colter as it is, and the planned
development would only increase the vehicle traffic, making it much more dangerous.
Thank you.
Sam and Laurie Barcelona
1008 E. Colter St.
Phoenix, AZ 85014
Sent from my iPad

From:
Beth Postma
To:
Sarah Stockham
Cc:
Mike Freret
Subject:
Zoning Case Z27-22-6 Zola Apartments
Date:
Wednesday, August 24, 2022 11:20:34 AM
This letter is in regards to the proposed rezoning of the property at 7th Street and Colter
avenue from C-2 (Intermediate Commercial) to PUD (Planned Unit Development).
 
I have lived in the Windsor Square neighborhood on the west side of 7th Street for 29
years.  I am opposed to the rezoning of this project and the current submitted plan.  I fully
support appropriate housing projects and myself am involved in construction and
development so I am fully supportive of development in our area as long as it follows the
guidelines set up by the City and as long as it is consistent with other developments
adjacent.  Please see below listed reasons why I oppose this rezoning and site plan as it is
currently submitted.
 
·        Density and building height – The adjacent developments are two story buildings and this
site would be a perfect fit for condos, townhouses or multi-family with a two-story height. 
Per the City of Phoenix General Plan adopted in 2015, 60’ height and the proposed
density does not fit this site.
·        Design – the contemporary style, small setbacks and lack of substantial landscaping does
not fit in this neighborhood which has increased in value partly due to the sensitivity to
historic character and traditional design when remodeling or rezoning property
·        Parking and accessibility issues –  Colter and 7th Street is already dangerous with the
current traffic due to the directional center lane (suicide lane) at peak traffic hours and the
disregard for the current traffic rules.  Specifically, the no entrance on the West side of
Colter is a favorite cut through during high traffic times and this will only continue to get
worse the more cars we have in this area.  Also, there is inadequate parking for the
approximate 189 units proposed in the Zola plan.  Most unites will house 1-2 people and if
each of them drive, that will be 200-400 cars looking for parking.  Also, with the current 
design,  residents of Zola will park on Colter with the doors leading out of the units onto
Colter Avenue.  Also, all of the existing neighbors that use Colter as their access to 7th
Street with the additional 400 cars from Zola trying to exit or enter during peak traffic hours
will overburden Colter Avenue.  The obvious solution would be changing the entrance/exit
to 7th Street instead of Colter
This type of development is incompatible with projects north of Camelback (uptown).
It is more appropriate for development south of Camelback (downtown). The open
feeling of the area with views of Camelback Mountain will be destroyed and property
values of the adjacent apartments, condos and houses will decrease
 
I would request that the City require the developer to go back to the drawing board and propose a
project within the current zoning allowance for height and number of units.  Thank you for
considering my input.
 
Sincerely,
 
 
Beth Postma
248 East Orange Drive

Phoenix, AZ 85012

From:
Andre DeMarco
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Thursday, August 25, 2022 11:31:00 AM
Dear Chairman Swart and Camelback East PVC Members,
I am writing to you in regards to the proposed development on the north side of Colter and 7th
street in Phoenix by the Zola Corporation.  I have been a home owner and resident of the
community for over 25 years.  While I am not opposed to the continued development of the
7th street business corridor and renovations to the adjacent neighborhoods, I do believe that
this particular project as it is presented will have significant negative effects on the
surrounding neighborhood and homeowners.
My biggest concern is the additional traffic that any project adding up to 200 new residences
in the community will have on traffic flow.  Colter is the main through-way between 7th and
12th street.  Currently, rush hour traffic between 3:00 pm and 6:00 pm has increased
considerably over the past 5 years.  I know that 60% of traffic from the development is
expected to exit the community onto 7th street, but, that leaves 40% to cycle through our
neighborhood.  This has the potential to transform Colter Street from a neighborhood
throughway into another Missouri Avenue.  Currently, without sidewalks on the majority of
Colter, and having curbside parking, this increased traffic raises the likelihood of pedestrian
and vehicle accidents considerably.  This situation can be dramatically resolved (if not
completely eliminated) by having the main entrance of the development on 7th street like the
other large scale properties on 7th street such as "The Carlyle" and the "Velva".
I also believe that Zola needs to comply with the City's existing General Plan for development
adopted in 2015 as it pertains to set-backs from both 7th street and Colter Street and their
building height.  I am concerned that being too close to 7th street will significantly decrease
visibility of on-coming traffic on 7th street and create hazardous entry onto 7th street going
southbound.
I do not believe that the available parking has been adequately assessed. To assign only 1
space per unit is unrealistic, considering they will be having 2 bedrooms units, as well as guest
parking.  These are apartments and will more than likely have 2 adults in a 2 bedroom
apartment, each driving a car.  The same is true for a family occupying a 2 bedroom unit. 
Each parent typically has their own vehicle.  This lack of parking will cause on-street parking
on Colter and 8th Place.  I live on Colter at 10th Street and do not want to look at car parked in
front of my house.  I would never park down at 7th Street and Colter in front of their
development, so, why is it appropriate for their residents to part in from of my home?
Finally, I did speak with one of Zola's representatives about signing a petition to endorse this
development.  I will share that he thoroughly misrepresented the nature of the development. 
For example, he stated only the total number of units, never that it was going to be a 5 story
development.  Also, that the landscaping was going to be so beautiful and extensive that he
made it sound like a City of Phoenix Park was going to be built, rather than an apartment
complex.   He was extremely coercive in attempting to get me to sign and when I refused, he
asked me why I didn't want additional residences to an already beautiful neighbor.  I told him
I'd rather have additional businesses or restaurants along 7th street to support to community,
something I could benefit from.  I also told him that the businesses would have less traffic in

our neighborhood to deal with.  With that he left.
Please take making modification to this development seriously.  We are talking about a
negative impact on hundreds of families and individual lives on our neighborhood and
community.  Thank you for your time and attention.
Andre DeMarco
921 E. Colter Street

From:
Maggy- Margaret Haugen
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Thursday, August 25, 2022 7:11:10 PM
 
Dear Chairman Stewart and Camelback East VPC Members 
 
As President of the Imperial Plaza Condominium Association, we express our concerns about the
proposed project, some of which were also stated as concerns by the Phoenix Planning and
Development staff* and the Phoenix Streets Department*: 
 
1. *Height (60’) and density (189 units on 2.55 acres with 80% lot coverage) is not aligned
with the City’s General Plan (adopted in 2015) and is out of character with the
surrounding neighborhood. 
2. *Setback on 7th St. (20’), Colter (15’) and North and East property (0) , are not aligned
with the City’s General Plan) and are out of character with the surrounding
neighborhood. 
3. *Ingress/egress is on Colter rather than 7th St. 
4. *Landscape is not adequate to meet City standards. 
5. Traffic will increase on Colter going east and west, negatively impacting Imperial Plaza
Condominium Association/Kensington HOA. 
6. Traffic will increase on 8th Pl, which in areas is only one lane, south of Colter. 
7. There is a school bus stop, at the corner of 8th Pl and Colter.  The increased traffic will
present a danger to the children. 
8. Units with patio/doors with direct access to Colter will encourage  resident parking on
Colter. 
9. Inadequate guest parking on Colter will force parking on Colter. 
10. The 5-story parking garage will negatively affect our 2 story multifamily condominiums. 
11. The trash compound at the southeast  end of the property will negatively impacting
Imperial Plaza Condominium Association/Kensington HOA. 
12. A 60-foot-tall building within 15 feet of 7th St. will block the open view corridor that is
typical on 7th St. 
 
 
Sincerely, 
Margaret Haugen President 
Imperial Plaza Condominium Association/Kensington HOA 
emeraldmaggy@hotmail.com

From:
Craig King
To:
Sarah Stockham
Cc:
Council District 6 PCC; Craig King
Subject:
Z-27-22-6 Zola North Central
Date:
Friday, August 26, 2022 5:08:56 PM
Dear Chairman Swart and Camelback East VPC Members:
I am opposed to the rezoning request proposed for the property
on the Northeast corner of 7th Street and Colter to increase the
height from the current zoning of 30 feet to 60 feet, to change the
set-backs, and to increase the density from 17 units per acre to
78.50 units per acre. 
The developer's rezoning plans show no regard for the character
of the neighborhood that the residents have worked hard to
maintain since it was initially established in the late 1800s. 
The developer wants to increase the density to increase their
profit potential- their plans show they have no regard for the
negative changes they will cause to the neighborhood. As soon as
they can, they will sell the property and leave  the members of the
neighborhood to live and deal with a building that does not fit with
the neighborhood. A property of this density will result in
increased traffic that will change traffic patterns and disrupt nice
quiet neighborhoods. Inadequate parking for the apartment
residents and their guests will result in street parking by the
residents and their guests that is likely to increase accidents in the
neighborhood.
The current zoning was established to maintain this neighborhood
in its current character.
I expect that the developer has paid "experts" to show that the
rezoning of the property will not negatively impact the
neighborhood. Please be aware that any "experts' who stated that
the zoning change would have a negative impact were not hired to
produce a report. As a result, any "expert" report provided by the
developer should be viewed with skepticism.
My request to you is to allow the residents of the neighborhood to
maintain the character that they have worked hard to preserve by
denying the rezoning request.
Thank you
Craig King
301 E. Wagon Wheel Drive

Phoenix, AZ 85020

From:
Diane Peterson
To:
Sarah Stockham; Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Friday, August 26, 2022 4:13:14 PM
Dear Chairman Swart and Camelback East VPC Members
I live in the neighborhood that would be directly impacted by this project and I am
STRONGLY opposed to it. I believe the variance from the current character of the
neighborhood would negatively impact our property values. As a dog walker I am also very
concerned about the increased flow of traffic. I would contend that a higher rise type of
building is more suited for the midtown or downtown area. I would be happy to discuss this
with anyone that may desire such a conversation. Thank you,
Diane Lees
1038 E Georgia Ave, Phoenix, AZ 85014
602-363-5605

From:
mel chase
To:
Sarah Stockham
Cc:
council.district6@phoenix.gov
Subject:
Re: Z-27-22-6 Zola North Central
Date:
Friday, August 26, 2022 4:21:13 PM
Dear Chairman Swart and Camelback East VPC Committee:
After reviewing a copy of the documents submitted to the city for the subject project, I want to
oppose approval of the rezoning  on the basis of the negative impact the project would have on
our neighborhood. The height of the proposed building, the density of lot coverage and
setbacks, and the amount of traffic that will be dumped on neighborhood streets will not be
compatible with our surrounding area.
As a 60-year resident of the immediate neighborhood, I feel a development more aligned with
the current developments in the area would be more appropriate.
Sincerely,  Melvin G. Chase
                  1037 E. Oregon Ave.
                   Phoenix, AZ. 85014

From:
Mary Crozier
To:
Sarah Stockham
Subject:
ZA-27-22-6 Proposed PUD at 7th St and Colter
Date:
Friday, August 26, 2022 10:36:52 AM
Dear Ms. Stockham and members of the Camelback East Village committee:
I am writing this letter to you on behalf of the Board of Directors of the North Central Phoenix Homeowners
Association (NCPHA)  and the 2500 properties within the NCPHA boundaries.
We are adamantly opposed to the proposed zoning changes to the 2 parcels at 7th Street and Colter from C-2 to
PUD. These parcels, under the current zoning, already allow for multifamily housing that is the appropriate density
and height to this area.
Not only is this proposed PUD not allowed within the City of Phoenix’s General Plan, but there is no good reason to
change the underlying zoning to allow for such egregious and inappropriate requests beyond the scope of the
existing multifamily uses.
We are exceedingly disappointed that the developer’s representative did not reach out to our organization as
recommended by the Planning and Development department back in January 2022. It was nearly 6 months later that
we met, expressed our concerns with the project, and made recommendations for a more collaborative design. Our
concerns and recommendations echo that of the Planning and Development department in respect to height, density,
setbacks and ingress/egress and the negative impacts such an inappropriate design will have on the adjacent
neighborhood.
As you know, the NCPHA has a strong reputation in supporting new development and working collaboratively with
developers to create the best projects for all parties concerned. Unfortunately in this case, neighborhood feedback
has been ignored and no outreach has occurred with the developer or the developer’s representative since June 23.
As a result, we are now being forced to strong oppose the project as it is currently designed. New development
should be required to be contextual to the adjacent area and this proposed PUD is clearly not. The proposed project
of this size and scope would be ideal south of Camelback and along the TOD.
Please do not vote to support this proposed PUD as it will set a dangerous precedent for future inappropriate
development in North Central.
Thank you very much.
Sincerely,
Mary L. Crozier
President
North Central Phoenix Homeowners Association

From:
MaryBeth Groseta
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Fwd: Z-27-22-6 Zola North Central
Date:
Saturday, August 27, 2022 7:55:32 AM
See content 
---------- Forwarded message ---------
From: MaryBeth Groseta <mbgroseta@gmail.com>
Date: Fri, Aug 26, 2022, 3:50 PM
Subject: Z-27-22-6 Zola North Central
To: Francie Lloyd <lloyd.francie@gmail.com>
Cc: MaryBeth Groseta <mbgroseta@gmail.com>
I am a resident of 18 years living on Colter Street between 12th Street and 7th Street. My
sister and I live together, and are both natives of Phoenix, Arizona. We are in our early 70s
and are very familiar with this area, the Phoenix area and how it is grown, and what we see is
good or not good for our area and neighborhood.
1)  COLTER STREET IS VERY CROWDED already. There are numerous apartment
buildings going up everywhere you look, many many within a 3-mile radius of our
neighborhood.
Colter Street, our street, is a very CROWDED street currently.
.. THERE ARE  a MINIMUM of 6 SETS OF APARTMENTS /Small Condo Units
BETWEEN 7TH STREET AND 10TH STREET ALREADY!
.. there are a massive number of apartments on Colter between 12th Street and 16th Street.
.. The residents of these apartments and the single dwelling homes obviously use Colter as
their " through" street. Even with the speed bumps, there is much traffic on this road simply
because the residents and regular traffickers know this is a straight way through from 7th
Street to 16th Street.
.. The auto dealerships on Camelback, which you know are numerous, use Colter to test drive
their vehicles. Even the transporters with numerous vehicles come down our street because it's
fairly wide.
.. there are lots of kids on this street and lots of grandparents who take care of their grandkids
on this street and it's already difficult keeping the children safe with so much traffic going on.
.. If you add more cars to this street, you endanger pedestrians who use this street daily for
walking their baby strollers, their children, their dogs, and riding their bicycles. There are a
large number of disabled and elderly people who walk on this street, with walkers,
wheelchairs, motorized units and canes. These individuals are slow and cautious in moving
around. Driving a car, we have to be much more careful when we see them out getting their
exercise.
.. when there are parades, Colter is the street, on the east side of the parade route, that lines up

cars on both sides of the street for a mile.
We can barely navigate through the street to get in and out of our driveways.
2).   The LOCATION and SIZE is a definite negative.
 A 200 unit apartment complex is better suited in a larger upscale area not on a street already
populated with apartment buildings and crowded conditions.  Although the architectures and
planners have done a semi nice job with the planning and pictures, this facility is a monstrosity
for a neighborhood such as Colter and 7th Street. Five stories...hello, this huge complex does
not work here in our lovely neighborhood. This is a lower to middle class neighborhood. We
don't need luxury apartments in this neighborhood. Folks that can afford more than what we
offer here in this Colter area, can easily go someplace else to pay higher rents. Tons of people
that we know cannot afford even a modest apartment, much less a luxury apartment, where
rent is going up regularly. Let's get real. 
They simply need to find a more suited location for this type of planning structure. 
3)   There will not be enough PARKING for all the residents that will have vehicles. We know
from friends and family who live in these types of apartment complexes, many of them end up
having to park in the street. You have situations where there are roommates living together,
family living together, older kids who drive. Those folks will only have the capability of
parking on the street. PLEASE, LOOK AT THE CURRENT SITUATION ON OUR
STREET.
THE LARGE APARTMENT COMPLEXES ON COLTER AND 7TH STREET, BOTH
NORTH AND SOUTH, ALREADY USE THE STREET FOR EXCESS PARKING. IT IS
JAM-PACKED ALL THE TIME!
4).  In the documentation explaining the project, there are numerous references to how this
proposed complex would be absolutely advantageous for PEDESTRIAN MOVEMENT. We
have been watching pedestrian movement on every street in Phoenix for 60 years. In the
summer, of course, there's hardly anyone walking except homeless people, kids getting home
from school from the bus stop, a few others taking the bus, etc. Even in the winter, the foot
traffic is very low except for the group's noted.
Even in the areas where there are complexes, such as the proposed one, there is very little foot
traffic, unless their walking to a convenience store, etc. Bashas, is located on 7th Street and
Missouri. There are a few establishments on 7th Street in this area, but not many. People take
their cars. This one Zolo Complex is not going to change the preference, for six to seven
months of the year it's too hot to walk unless you have to... And in the winter months they
don't switch over to all of a sudden walking.
5)   The more people you add to a neighborhood, the more CRIME you have. There are more
places for suspect individuals to get into trouble. Certainly, with your planning, it is important
to look at the number of people, the number of cars, the number of activities that go on in one
area. Just adding something that might look beautiful someplace else and have lots of nice
amenities, doesn't mean it's good for an area such as ours with all of the challenges currently
faced in the Colter neighborhood..
6).  We definitely DO NOT want the ZONING changed from C-2 to PLAN UNIT
DEVELOPMENT!
THE ZONING NEEDS TO REMAIN C-2, INTERMEDIATE COMMERCIAL.
Well, that's all I can think of for right now. But I think these are the most important points.

IF MY SISTER AND I THINK OF ANY OTHERS, WE WILL SEND ANOTHER EMAIL..
I appreciate the time and effort that it's gone into putting this project together. My
recommendation is to pick up the whole kit and caboodle and find a different place for it. It
certainly does not belong on Colter and 7th Street or in this vicinity.
Thank you for hearing our thoughts and concerns on this matter.
MARY BETH GROSETA
1032 E Colter St, Phoenix, AZ 85014
mbgroseta@gmail.com
Resident, 18 years.

From:
Tracy Schultz
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Saturday, August 27, 2022 11:06:39 AM
Dear Chairman Swart and Camelback East VPC Members,
     First I want to thank you for taking the time to read and consider our concerns on this
matter.  My name is Tracy. I am a mother of two toddler boys.  My husband and I have lived
in the neighborhood for 6 years now and we love it!!! We love our neighbors!!! What I am not
loving is the traffic. Colter, just over a few years, has really picked up in "through" traffic. 
Our current speed bumps are inadequate and most of Colter does not have sidewalks. 
Speed limit is 25 which is often ignored.  My concerns are that if an apartment building of that
size with inadequate parking is added to our lovely neighborhood as is,  it is going to turn
Colter into a nightmare for pedestrian traffic.  The pedestrian traffic consists of elderly,
families with very small children, disabled, runners, families walking their dogs, and bike
riders of all sorts and ages.  This gives me high anxiety thinking about the increased speeding
traffic!! The current traffic situation is really, really bad!  This neighborhood has enough
apartment style living currently. Would very much like to keep it that way.  I would much
rather see businesses go in.
   Some more concerns are crime related.  I feel this is a safe neighborhood but adding more
people increases the likelihood of more illegal activity of all sorts.  We have worked really
hard to make our home just how we dreamed!!!! My husband owns his business and has
earned everything we have.  I would not take too kindly to anyone trying to steal, damage, or
hurt my property and family.  I feel that adding Zola North Central will be stealing from my
family's experience of walking and riding our bikes to get popsicles, coffee, and lunch or
dinner as we will not have safe and easy access to roadway and sidewalks that barely exist as
is.  Colter is not wide enough for more vehicle traffic.  Adding Zola will damage views for
some.  Some parts of the area you can get a great view of Camelback Mountain and Piestewa
Peak.  Adding Zola will hurt the existing homeowners equity.  My family strongly feels that
the current C-2 zoning should remain! Please do NOT change to PUD!  Projects should follow
the current zoning restrictions that are in place.
   I really feel that a fair and honest assessment of the current and future state of Colter St. has
NOT been made or considered.  This project does not make sense. It should be re-evaluated
and considered for another area of town. If this project does go through, it should stay within
the current zoning restrictions.  Please for the safety of current residents, young and old, do
not build Zola.  I want my children to grow up in a neighborhood that they can be safe in. 
 Again, I thank you for taking the time to hear and consider our concerns.  
Proud resident of Colter Commons,
Tracy Donow
1044 E. Colter St.

From:
Linda Gruber
To:
PDD Long Range Planning
Cc:
Frank Gruber; Linda Gruber
Subject:
Item #3: Z-27-22-6
Date:
Tuesday, August 30, 2022 1:28:04 PM
City of Phoenix Planning & Development:
As both a Traffic Safety Specialist and a user of 7th Street in the Colter area, I would like to
register my opposition to the proposed zoning change being requested by the Zola North
Central PUD. 
The traffic increase will be significant if 200+ dwelling units are added by Zola to this
neighborhood as the units will equate to an estimated 200 to 400 additional motor vehicles in
this confined space.
Further, the building's parking lots and nearby streets will need to provide parking for these
vehicles, thereby adding traffic congestion, and risk for the current neighbors and new
residents as well as pedestrians, bicyclists, and other vehicle operators passing through this
area, doing so on an already high trafficked street. 
At a time when cities like Phoenix are making plans to reduce vehicle/pedestrian/bicycle
conflicts as advocated by Janette Sadick-Khan and the National Association of City
Transportation Officials, putting a high number of additional vehicles and their requisite
parking places in a limited space is not good urban street design nor a safe living
environment. 
Respectfully,
Dr. Frank J. Gruber IV
7222 N. 22nd St.
Phoenix, AZ 85020
frankgruberiv@gmail.com
815/751-2012

From:
John Lierman
To:
Sarah Stockham; Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Wednesday, August 31, 2022 10:11:18 AM
Dear Chairman Swart and Camelback East VPC Members:
I am a resident of the Windsor Square Historic District and I oppose the proposed
development referenced above.  Specifically, I oppose re-zoning the property at North
7th Street and Colter from C-2 to PUD, a silly, even disastrous, idea.  
When I purchased my home in Windsor Square I did so partly because of attractions
of the North Central Phoenix area that will be negatively impacted by the proposed
development, which departs from the long-view, open sky architectural philosophy
that predominantly guides other development in the area.  It is, in that sense, an
eyesore negatively affecting neighbors like me.  The developer's PUD development
narrative degenerates into something of a sick joke on page 5 when it claims, of the
existing development on the parcel, that it "no longer complements the context of the
area as it redevelops," immediately after having observed that development of the
area is already well-established.  Thus, the developer inadvertently betrays the fact
that its planned development would substantially alter the existing, established,
aesthetically attractive and sustainably livable neighborhood fabric, damaging it for
generations to come.
This candid admission by the developer is amplified on the following page, page 6, by
the statement that the Zola plan would " further diversify the availability of housing
types and density ranges in the immediate surrounding area."  This is pure spin,
characterizing the disruption and destruction of an existing fabric of community and
neighborhood as its "diversification."  See also the telling remark on the top of page 7
about "reinventing" the area--an area that quite obviously does not require
reinvention.
The proposed development is too far from the City's light rail system to make sense. 
The developer admits this (on page 6).  I have attended past presentations by the
City on its plan for development following the light rail, as well as for the Central
Corridor (7th Street, Central, and 7th Avenue), and everything I heard pointed toward
preservation of existing neighborhood values alongside commercial and high-density
residential development in proximity to the light rail network.  The planned
development is a deviation from that longstanding plan and commitment.  It belongs
downtown, not uptown, and not on the proposed parcel.
Already we see significant cut-through traffic between 7th Street and Camelback,
between Camelback and Central Avenue, and (possibly, I don't follow people)
between 7th Street and Central.  The proposed development will certainly increase
that traffic.
Glance at the photographs concluding the developer's presentation and then kindly
take time to drive through the area as it exists now.  You will see how the structure
the developer proposes would instantly become the dominant architectural feature

within a half-mile radius of the site, constituting a substantial and negative deviation
from the character of the area affecting everyone in that radius.  A development like
this would make sense at the corner of Central and Indian School, or 7th Avenue and
Camelback.  It makes no sense whatsoever at the proposed site.
I urge you not to deviate from the City's longstanding commitments, via zoning.  I urge
you to reject the proposed zoning change.  
Very truly yours,
John Lierman
22 East Medlock Drive

From:
Diane
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Thursday, September 1, 2022 3:40:29 PM
Dear Chairman Swart and Camelback East VPC Members,
I oppose the proposed PUD at 7th St. &Colter. It will add to traffic congestion, is out  of
context with surrounding neighborhood and, is not aligned with the City’s General Plan. It will
take away any character we are trying to preserve in our community, which I am sure the
developer doesn’t care, as long as they can get their building up, and they can move on. 
Please don’t let out of state developers come in and ruin what we are trying to preserve for our
community. The height, density and set backs of their proposal are not aligned with the City’s
General Plan. We don’t want the openness of 7th St. taken away with the 60’ height proposal.
Don’t let them get away with doing what they want, without listening to the community or
following the original zoning. 
It’s already getting crazy here with these developments. We don’t want to turn into another
Los Angeles. Please listen to the community! 
Diane Alston
Sent from my iPad

From:
Greg Hon
To:
Sarah Stockham
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Thursday, September 1, 2022 4:30:38 PM
Dear Chairman Swart and Camelback East VPC Members
1.     This parcel is currently zoned for multi-family development and why does
the developer need egregious exceptions in height, density and setbacks
vs. what is currently allowed
2.     Ingress/Egress solely off of Colter will create traffic congestion, safety
hazards especially in light of the future changes on Colter to be multi-
modal.
3.     If approved this will completely change the character of Uptown No.
Central with the excessive height and density
4.     The requested zero setbacks will negatively impact the property values of
the condos to the east, as well as a enormous parking garage
5.     Collaborative efforts to work with the developer and the developer’s
representative have been ignored
6.     We are not against new development but this proposed PUD is in violation
of the General Plan and is out of context with the surrounding
neighborhood.
Thank you for your continued support in protecting the integrity of North Central.
Regards,
Greg Hon

From:
Jennifer Thinnes
To:
Sarah Stockham; Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Thursday, September 1, 2022 3:52:52 PM
Dear Chairman Swart and Camelback East VPC Members,
I am writing to voice my opposition to the proposed PUD on 7th Street and Colter. 
This parcel is currently zoned for multi-family development and why does the developer need
egregious exceptions in height, density and setbacks vs. what is currently allowed
Ingress/Egress solely off of Colter will create traffic congestion, safety hazards especially in
light of the future changes on Colter to be multi-modal.
If approved this will completely change the character of Uptown No. Central with the
excessive height and density
The requested zero setbacks will negatively impact the property values of the condos to the
east, as well as a enormous parking garage
Collaborative efforts to work with the developer and the developer’s representative have
been ignored
We are not against new development but this proposed PUD is in violation of the General Plan
and is out of context with the surrounding neighborhood.
Thank you for your continued support in protecting the integrity of North Central.
Jennifer and Ben Thinnes 
6040 N 2nd Ave Phoenix AZ 85013

From:
Kal Miller
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Thursday, September 1, 2022 3:05:21 PM
Dear Chairman Swart and Camelback East VPC Members:
It is my understanding that a developer wishes to change the zoning for building to be constructed on the corner of
Colter and Seventh Street. There are currently rules on the books to govern this proposed construction. FOLLOW
THEM!!! Apparently negotiations with the developer have gone nowhere and they want exceptions to current
height, density, and setback rules currently approved by the City of Phoenix. What the developer wants will create
additional traffic congestion, change the character of uptown North Central, and impact the property values of the
surrounding area. This proposed PUD is in violation of the General Plan on the books. Developers cannot just come
in here and do whatever they please just because they want to. If there was some overriding justification for the
changes, that is another issue. There are apparently none stated. Go by the rules or take the building elsewhere! It is
the responsibility for the city to support the integrity of North Central and not the whims of some developer.
Kal Miller
North Central Resident

From:
rhodges974@aol.com
To:
Sarah Stockham
Cc:
rhodges974@aol.com
Subject:
PROPOSED ZONING CHANGED FOR PARCEL AT 7TH STREET AND COLTER
Date:
Thursday, September 1, 2022 3:03:21 PM
I have lived in North Central Phoenix area since 1967 and have always
loved its suburban ambience, particularly the many almost-traffic-free streets
and the segregation of high-density construction and traffic in limited areas.
The proposed zoning change for the parcel at 7th St. and Colter, which
would allow the builder to exceed the current and longtime legal restrictions,
build buildings of ridiculous height, and create unwanted traffic congestion,
adding many safety hazards is TOTALLY UNACCEPTABLE!
I urge you in the strongest terms to reject this proposal and vote NO!!!
Cordially,
Karen C. Hodges
515 West Belmont Avenue
Phoenix  85021

From:
Larry Whitesell
To:
Sarah Stockham
Subject:
Oppose Z-27-22-6 Zola North Central OUD
Date:
Thursday, September 1, 2022 9:05:53 AM
Dear Chairman Swart and Committee Members –
 
This email states the reasons that I am opposed to the application for the Zola North
Central PUD (Z-27-22-6). In short, there is no valid reason, based on the betterment
of the neighborhood and overall community, for the subject site to be zoned PUD.
The parcels are not oddly shaped, of two or more zoning designations, a problematic
location, or any other factor that might justify a PUD.
 
In addition, these parcels can be developed using the existing C-2 zoning designation
and still provide goals stated in the applicant’s narrative: More housing inventory,
more patrons for local businesses including restaurants, and more pedestrian friendly.
 
Using the existing zoning will also comply with the General Plan provision of
preserving neighborhood character and certainty (General Plan, pgs 104-108).
 
At the informational presentation in June, Mr. Wood stated in rebuttal:
1.     There is a crisis in housing
However, on August 25, 2022, AzFamily News reported that Phoenix is nearly
halfway to the goal of creating 50K housing units by 2030, but that most of the
new housing has been market-price housing (16,776 units) not affordable (960
units). This proposed project does not contribute to the variety in housing types
that the narrative states.
2.     The subject site is appropriate for high density housing because 7th St is a
major arterial
However, Colter is not. It is a minor collector street at best. It is not like 7th and
Camelback (major arterial), or even 7th and Missouri (arterial). According to the
Phoenix Traffic Engineering Department, Colter is being planned as a segment
of the multimodal network. Yet, the development has not heeded the directive,
“There shall be no permitted vehicular access to Colter Street.” (1st and 2nd
narrative review)
3.     The size of the parcel, cost of land, labor and materials requires this density
However, Mr. Wood stated during the first neighborhood meeting that “The
Applicant is paying a premium price for the property with the understanding
that the property will be fully entitled for the development of the Project upon
closing.” (1st Neighborhood Meeting notes written and submitted by Mr. Wood)
Apparently, the applicant made the assumption, or was given assurance, that
this proposal would be “green-lighted” through the approval process.  How
could the applicant have enough “understanding” to assume the risk of paying
a “premium price for the property?”
 
Throughout the application process, this proposed project has referenced the
Walkable Urban Code. (2nd Narrative Submission, March 30, 2022, pg 6) It is clear

that Mr. Wood believes that this project is better suited for areas within the
boundaries of Transportation Oriented Districts. On that we can agree.
 
Please carefully consider these comments among the many others that have been
submitted by neighbors who oppose this out of character project.
Thank you,
Larry Whitesell, Co-chair
the PEAK NA
602-370-8453

From:
Monica Osselaer
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Thursday, September 1, 2022 3:17:44 PM
Dear Chairman Swart and Camelback East VPC Members,
As a North Central home owner, we are concerned, this parcel is currently 
zoned for multi-family development and why does the developer need 
egregious exceptions in height, density and setbacks vs. what is currently 
allowed.
Ingress/Egress solely off of Colter will create traffic congestion, safety 
hazards especially in light of the future changes on Colter to be multi-modal.
If approved this will completely change the character of Uptown No. Central 
with the excessive height and density.
The requested zero setbacks will negatively impact the property values of the 
condos to the east, as well as a enormous parking garage. 
Sincerely ,
Monica Osselaer
North Central Homeowner

From:
Sue Rhoads
To:
Sarah Stockham
Cc:
Mike Freret; Andy Rogers; Anna Lee Speer; Larry Whitesell
Subject:
Opposition Petition r/t Zola Central-Petitions
Date:
Thursday, September 1, 2022 8:27:03 AM
Attachments:
9-1-2022 Opposition Petitions to current date.pdf
Please include the attached signed opposition petitions in the upcoming 9/6 Camelback East
Village Planning Committee Meeting representing the voice of approximately 180 neighbors
that would be negatively impacted by this project. We will continue our petition drive through
and up to the November 2nd City Council Hearing in order to provide neighbors a voice in
this important decision that will impact adjacent neighborhoods for many years to come, in
addition to setting a trend for future building/development projects. 
Thank you for your consideration. 
Sincerely, 
Sue Rhoads
5129 N. 6th Street
(602) 531-1066

From:
Brad Hansen
To:
Sarah Stockham
Cc:
Alex Schlegel
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Friday, September 2, 2022 10:10:18 AM
Dear Chairman Swart and Camelback East VPC Members,
I am opposed to this request for rezoning as presented.  My primary reason for
opposition is that it violates the General Plan and is out of context with the
surrounding neighborhood.  If approved, this will completely change the
character of Uptown North Central where my business is and where I live. 
Efforts to work with the developer have been ignored which sends a warning
sign that they have no desire to do what’s best for the community.  Let’s send a
message to all developers that this neighborhood will not tolerate trying to
change current zoning for their own benefit at a cost to the community.
Thank you for continuing to protect the interest of North Central Phoenix.
Sincerely,
 
Bradley Hansen
Hansen Mortuary, Inc.
602.944.1561
Fax:  602.944.0302
Email:  bradh@hansenm.com

From:
John Raffa
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Z-27-22-6 Zola North Central
Date:
Friday, September 2, 2022 6:53:56 AM
Greeting, Dear Chairman Swart and Camelback East VPC Members.
reasons I do not want this development to move forward.
1. This parcel is currently zoned for multi-family development and why does the developer 
need egregious exceptions in height, density and setbacks vs. what is currently allowed
2. Ingress/Egress solely off of Colter will create traffic congestion, safety hazards 
especially in light of the future changes on Colter to be multi-modal.
3. If approved this will completely change the character of Uptown No. Central with the 
excessive height and density
4. The requested zero setbacks will negatively impact the property values of the condos to 
the east, as well as a enormous parking garage
5. Collaborative efforts to work with the developer and the developer’s representative have 
been ignored
6. We are not against new development but this proposed PUD is in violation of the 
General Plan and is out of context with the surrounding neighborhood.
Thank you for your continued support in protecting the integrity of North Central.
John Raffa
137 E Tuckey Ln

From:
Kiffie Robbins
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Friday, September 2, 2022 8:54:19 AM
We have lived in Uptown North Central for the last 25 years, 21 of which have 
been in our current home. We know that development will continue, however 
we are absolutely opposed to Z-27-22-6 Zola North Central for a multitude of 
reasons. Our community continues to be an area in high demand, and new 
developments need to be in keeping with the current zoning restrictions.
This parcel is currently zoned for multi-family development. Why does the 
developer need egregious exceptions in height, density, and setbacks vs what is 
currently allowed?
Ingress/Egress solely off of Colter will create traffic congestion and multiple 
safety hazards especially in light of the future changes on Colter to be multi-
modal.
If approved, this will completely change the character of Uptown North Central 
with the excessive height and density. The requested zero setbacks will 
negatively impact the property values of the condos to the east, as well as add 
an enormous parking garage.
Multiple neighborhood associations and community members have attempted 
to work with the developer over the last few months to address these issues and 
have the proposed complex redrawn to reflect the current zoning and have been 
ignored by the developer and the developer’s representative. It is clear they do 
not wish to work with the community they wish to build in 
We are not against new development but this proposed PUD is in violation of 
the General Plan and is out of context with the surrounding neighborhood. 
We are vehemently against this PUD in its current state.
Thank you for your continued support in protecting the integrity of North 
Central. 
Sincerely,
Kiffie Robbins
522 W Rose Lane - Phoenix, AZ 85013
602-527-0753
Dear Chairman Swart and Camelback East VPC Members:

From:
Stan Evans
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
Opposition to Z-27-22-6 Zola North Central
Date:
Friday, September 2, 2022 12:43:17 PM
We are very strongly opposed to the proposed hi-rise apartment project at 7th Street
and Colter in Phoenix.  We are told it is already zoned for multi-family projects, and
no need to exceed the prior general plan, as it would negatively impact the historic
nature of the North Central Phoenix neighborhood.  With no set-back proposed, it will
be totally out of context with the neighborhood.  The increased height exemption
totally violates the character of quiet enjoyment by existing property owners in the
area.  Ingress/egress proposal would create negative traffic impact.  This requested
exemption to existing Phoenix zoning standards should be denied.
Stanley Evans
35 East San Miguel
Phoenix, AZ 85012

From:
David Hohman
To:
Sarah Stockham
Cc:
Council District 6 PCC
Subject:
RE: Z-27-22-6 Zola North Central
Date:
Friday, September 2, 2022 1:00:50 PM
Dear Chairman Swart and Camelback East VPC Members, 
My wife, Jennifer, and I are area residents and homeowners who are strongly in 
opposition to the rezoning of the property at 7th St and Colter from C-2 
(Intermediate Commercial) to PUD (Planned Unit Development). We have been 
Central Phoenix residents since moving here in 2012. We are in our third house in 
the area, now also with our 4 year old son and we do love being in this part of town. 
Our home is near 7th Ave and Northern and I commute to the Biltmore area daily 
for work -- this change in zoning will impact a route in an area I travel regularly and 
shop/dine in frequently (both summer and winter). I read the Zola proposal and, 
while I appreciate the efforts of the team at Zom Living to assuage the impacts of 
rezoning this parcel, I am against changing the zoning at this time. 
This is an established area that, I feel as a resident, is quite well balanced in terms 
of commercial and residential utilization and I would like it preserved. As our roads 
are already constructed and no new natural stoplight locations exist near this 
proposed project, my concern is that the pointed impact of this development will 
have a negative effect on an already busy 7th/Camelback and 7th/Missouri 
intersections, as well as 7th Street traffic overall. As the natural SR-51 freeway 
entrances for these residents will be Highland and Colter, I also believe Colter is a 
one-way westbound on the west side of 7th Street -- so it doesn't really offer an 
outlet for residents leaving the apartments. I am concerned that their traffic impact 
information is limited only to the immediate street front in such a urban project 
design. Bus service will not alleviate the traffic nor will the nearest light rail service 
at Central/Camelback. In short, I feel the impact of the traffic related to this 
apartment project is not being presented -- as if this were an apartment out in the 
farm fields of Gilbert -- and that is alarming in this proposal. The development of 
the similar Vela high-density project SE of the Camelback and 7th St intersection 
less than ten years ago has already added vehicular congestion to this intersection, 
which is a cause of traffic along both streets (especially northbound 7th on weekday 
afternoons). We have numerous new apartment/condo projects under construction 
now on 19th Ave/Camelback; 7th Ave/Camelback; Central/Camelback; and Indian 
School/Central -- however, this proposal differs from these projects in that there is 
not light rail service near the project. The neighborhood is going to absorb these 
impacts 100%. As this parcel is currently serving as a school campus and other 
plots with similar zoning are hosting successful businesses on 7th, I see no value to 
rezoning at this time. Especially to a five-story structure when the area is two-story 
at most (including the apartment complex on the south side of Colter at 7th St). We

are going to have more people coming into the area as I am sure more of these 
developments are unavoidable. However, with all the existing higher density 
construction in progress, 7th Street and Colter is not the area we need to drop in a 5-
story apartment right now. I think the best course of action is to let these other 
projects finish; realize the impact; then reconsider such a drastic rezoning at this 
7th/Colter parcel in a few years. Perhaps comparison on the impact of the Alta 
North Phoenix (7th Street South of Maryland) that was recently constructed would 
be useful to review as a real-life impacts of these zoning changes along 7th.
Thank you, David Hohman 611 W Augusta Ave Phoenix, AZ 85021