Attachment B - Staff Report - GPA-LV-2-23-7.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
September 1, 2023 
Application: 
GPA-LV-2-23-7 
Owner: 
43rd Ave and Baseline Development, LLC 
Applicant/Representative:  
Manjula M. Vaz, Gammage & Burnham, PLC 
Location: 
Northeast corner of 43rd Avenue and Baseline 
Road 
Acreage: 
25.55 acres 
Current Plan Designation: 
Residential 3.5 to 5 dwelling units per acre  
Requested Plan Designation: 
Residential 0 to 1 dwelling units per acre 
(15.87 acres) and Commercial (9.68 acres) 
Reason for Requested Change: 
Minor General Plan Amendment for 
commercial and residential (open space) uses 
Laveen Village Planning Committee 
Meeting Date: 
September 11, 2023 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The proposed Commercial land use designation is appropriate for the site as it
is located at the intersection of two arterial streets, 43rd Avenue and Baseline
Road.
2)
The proposed Residential 0 to 1 dwelling units per acre land use designation
is consistent with the existing zoning on the site.
3)
As stipulated, the companion rezoning case Z-29-23-7 requires the site to
incorporate enhanced standards for landscaping, architecture, and pedestrian
connections.
ATTACHMENT B

Staff Analysis 
GPA-LV-2-23-7 
Page 2 of 4 
 
 
BACKGROUND 
 
The subject site is 25.55 gross acres located on the northeast corner of 43rd Avenue 
and Baseline Road. The site is currently vacant. The north and west portion of the site 
is zoned S-1 PCD (Ranch or Farm Residence, Planned Community District) and the 
remainder of the site is zoned C-O (Commercial Office). A concurrent rezoning case, 
Z-29-23-7, proposes rezoning 7.53 acres of the S-1 PCD portion to C-1 
(Neighborhood Retail).  
 
This General Plan Amendment proposes a minor amendment to the General Plan 
Land Use Map to allow commercial and residential (open space). The proposal 
requests to modify the land use designation from Residential 3.5 to 5 dwelling units 
per acre to 15.87 acres of Residential 0 to 1 dwelling units per acre and 9.68 acres of 
Commercial. The Residential 0 to 1 dwelling units per acre is consistent with the 
existing zoning of S-1 PCD used for a drainage channel and retention basin. The 
Commercial designation is consistent with the existing C-O zoning on the site which is 
developed with a medical clinic. The companion rezoning case, Z-29-23-7, proposes 
commercial development that is consistent with the proposed Commercial land use 
designation.    
 
SURROUNDING LAND USES 
 
The subject site consists of vacant land, subdivision common area, and a medical 
clinic. The current General Plan Land Use Map designation for the site is Residential 
3.5 to 5 dwelling unit per acre.  
 
NORTH 
North of the subject site is single-family residential. This area is designated 
Residential 3.5 to 5 dwelling units per acre.  
 
EAST 
East of the subject site is single-family residential designated Residential 3.5 to 5 
dwelling units per acre.  
 
WEST  
West of the subject site, across 43rd Avenue, is a single-family residential 
neighborhood designated Residential 3.5 to 5 dwelling units per acre.  
 
SOUTH 
South of the subject site, across Baseline Road, are two schools and a church 
designated Residential 2 to 3.5 dwelling units per acre and Public/Quasi-Public.

Staff Analysis 
GPA-LV-2-23-7 
Page 3 of 4 
 
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE 
 
x ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
This General Plan Amendment request, with the companion rezoning request, 
Z-29-23-7, will support a variety of commercial and employment uses within the 
Laveen Village. The development will provide a place for businesses to 
operate, grow, and provide community services within the Laveen Village.  
 
CONNECT PEOPLE AND PLACES CORE VALUE 
 
x Canals and trails; design principle: Provide multi-use trail connections 
where appropriate.  
 
As stipulated, in the companion rezoning case Z-29-23-7, a multi-use trail is 
required along the 43rd Avenue and Baseline Road frontage. This future trail 
will connect to other trails, thus adding to the regional network of trails and 
improving recreational opportunities.  
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS  
 
x CERTAINTY & CHARACTER: DESIGN PRINCIPLES: Promote 
neighborhood identity through planning that reinforces the existing 
landscaping characer of the area. Each new development should 
contribute to the character identified for the village; Integrate into the 
development design natural features such as washes, canals, significant 
topography and exisitng vegetation, which are important in providing 
character to new subdivisions.  
 
The proposed Residential 0 to 1 dwelling units per acre designation would 
further reinforce the existing S-1 PCD zoning on the site. This area is used for 
a drainage channel and retention basin, within a subdivision common area, that 
serves the surrounding single-family residential community.  
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-LV-2-23-7 as filed. The request aligns with the 
goals and policies of the General Plan and will result in land use designations that will 
maximize the property’s opportunities for development and preservation of the 
retention area. Along with the companion rezoning case, Z-29-23-7, the General Plan

Staff Analysis 
GPA-LV-2-23-7 
Page 4 of 4 
 
 
Amendment will allow for compatible land uses that will provided commercial and 
employment opportunities for the Laveen communtiy.  
 
Writer 
Nayeli Sanchez Luna 
September 1, 2023 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Maps (2 pages)

43RD AVE
BASELINE RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-2-23-7_BW
25.55 +/-
7
Manjula M. Vaz
Laveen
GENERAL PLAN AMENDMENT
Residential 0 to 1 du/ac ( 15.87 +/- Acres)
Commercial ( 9.68  +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du/ac ( 25.55 +/- Acres)
43RD AVE
BASELINE RD
Proposed Change Area
Residential 0 to 1 du/acre
Commercial
REVISION DATE:
Proposed Change Area
Residential 2 to 3.5 du/acre
Residential 3.5 to 5 du/acre
Commercial
Public/Quasi-Public
E E E E E
E E E E E
E E E E E
Parks/Open Space - Publicly Owned

43RD AVE
BASELINE RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-2-23-7
25.55 +/-
7
Manjula M. Vaz
Laveen
GENERAL PLAN AMENDMENT
Residential 0 to 1 du/ac ( 15.87 +/- Acres)
Commercial ( 9.68  +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du/ac ( 25.55 +/- Acres)
43RD AVE
BASELINE RD
Proposed Change Area
Residential 0 to 1 du/ac
Commercial
REVISION DATE:
Proposed Change Area
Residential 2 to 3.5 du/ac
Residential 3.5 to 5 du/ac
Commercial
Public/Quasi-Public
Parks/Open Space - Publicly Owned