Attachment B - Staff Report - Z-63-21-3.pdf

City of Phoenix — Formal (2022-09-07)

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Staff Report Z-63-21-3 
May 27, 2022 
Deer Valley Village Planning 
Committee Meeting Date: 
June 9, 2022 
Planning Commission Hearing 
Date: 
August 4, 2022 
Request From: 
R-O (Residential Office District) (1.37 acres)
Request To: 
C-2 (Intermediate Commercial District) (1.37 acres)
Proposed Use: 
Pool company with outdoor display
Location: 
Approximately 220 feet west of the northwest corner of 
19th Avenue and Greenway Road 
Owner: 
Brian W. Morris 
Applicant: 
Dennis Newcombe, Gammage & Burnham PLC 
Representative: 
Lindsay C. Schube, Gammage & Burnham PLC 
Staff Recommendation: 
Approval, subject to stipulations 
General Plan Conformity 
General Plan Land Use Map Designation 
Residential 3.5 to 5 dwelling units/acre 
Street Map Classification 
Greenway 
Road 
Arterial 
55-foot north half street
CONNECT PEOPLE AND PLACES CORE VALUE; OPPORTUNITY SITES; 
LAND USE PRINCIPLE: Support reasonable levels of increased intensity, respectful of 
local conditions and surrounding neighborhoods. 
The proposed development is compatible with surrounding zoning and land uses. As 
stipulated, the site will provide enhanced screening and landscaping standards that will 
mitigate any impacts on surrounding properties. 
ATTACHMENT B

Staff Report: Z-63-21-3 
May 27, 2022 
Page 2 of 10 
 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE; ENTREPRENEURS & 
EMERGING ENTERPRISES; LAND USE PRINCIPLE: Encourage land uses that promote 
the growth of entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
The existing pool contractor business provides a service for the local community while 
providing jobs and positively contributes to the economic vitality of the local economy. 
 
BUILD THE SUSTAINABLE DESERT CITY CORE VALUE; TREES AND SHADE; DESIGN 
PRINCIPLES: Integrate trees and shade into the design of new development and 
redevelopment projects throughout Phoenix. 
 
The proposal, as stipulated, will provide enhanced levels of shade which will provide thermal 
comfort for employees and pedestrians walking along Greenway Road. 
 
Applicable Plans, Overlays, and Initiatives 
Greenway Road Land Use Study – See Background Item No. 6 
 
Tree and Shade Master Plan – See Background Item No. 7 
 
Comprehensive Bicycle Master Plan – See Background Item No. 8 
 
Zero Waste PHX – See Background Item No. 9 
 
Surrounding Land Uses/Zoning 
 
Land Use 
Zoning 
On Site 
Vacant single-story building 
R-O 
North  
Single-family residential 
RE-35 
South (across 
Greenway Road) 
Golf course 
S-1 SP 
East 
Shopping center 
C-2  
West 
Preschool 
RE-35

Staff Report: Z-63-21-3 
May 27, 2022 
Page 3 of 10 
 
 
C-2 (Intermediate Commercial District) 
Standards 
Requirements 
Met or Not Met 
Minimum Building Setbacks 
Street (Greenway 
Road) 
Average 25 feet, minimum 20 
feet for up to 50 percent of 
structure 
Approximately 50 feet (Met) 
Side (East) 
0 
Approximately 10 feet, (Met) 
Side (West) 
 
25 feet for structures not 
exceeding 1-story (or 15 feet), 
50 feet for structures 
exceeding 2-story (or 30 feet) 
Approximately 35 feet for primary 
structure (Met) 
 
Approximately 100 feet for 2-story 
accessory structure, Met 
Rear (North) 
25 feet for structures not 
exceeding 1-story (or 15 feet), 
50 feet for structures 
exceeding 2-story (or 30 feet) 
Approximately 20 feet. (Not Met) 
 
The 2-story structure shall be 
setback from the rear property 
line a minimum 50 feet. 
 
Minimum Landscaped Setbacks 
Street (Greenway 
Road) 
 
Average 25 feet, minimum 20 
feet for up to 50 percent of the 
frontage 
Approximately 25 feet (Met) 
Sides and Rear (North, 
East, and West) 
10 feet landscaped setback 
 
Approximately 10 feet (Met) 
Maximum Lot 
Coverage 
50% 
Approximately 16% (Met) 
Maximum Building 
Height 
2 stories and 30 feet 
Not specified 
Minimum Parking 
Office space: 3 parking spaces 
per 1,000 square feet 
 
13 parking spaces required 
(per site plan) 
16 parking spaces (Met)

Staff Report: Z-63-21-3 
May 27, 2022 
Page 4 of 10 
 
 
Background / Issues / Analysis 
 
1. 
SUBJECT SITE 
 
This request is to rezone 1.37 acres 
located 220 feet west of the northwest 
corner of 19th Avenue and Greenway 
Road. The site is zoned R-O (Residential 
Office District) and the request is to 
rezone to C-2 (Intermediate Commercial 
District) for a pool company with outdoor 
display. 
 
 
 
 
 
 
 
 
 
 
 
The subject site was annexed into the City of Phoenix from Maricopa County in 1965. 
Historic aerials from 1969 show the existing home on the site. In 1993 the property was 
rezoned from RE-35 (Single-Family Residence District) to R-O for a realtor office. 
 
   
 
 
 
 
 
 
 
 
Left Aerial 1969. Right Aerial 2021. 
Source: Planning and Development Department 
Zoning Aerial Map, Source: Planning and 
Development Department 
Site 
Site 
Site

Staff Report: Z-63-21-3 
May 27, 2022 
Page 5 of 10 
 
 
2. 
ZONING AND LAND USE 
 
Subject Site:  
The subject site is zoned R-O and is developed with one 
structure and a parking lot. 
 
North: 
The parcel abutting the subject site on the north is zoned 
RE-35 and is developed with a single-family residence. 
 
South: 
The parcel to the south (across Greenway Road) is zoned 
S-1 and has a special permit for a golf course. 
 
West: 
The parcel to the west of the site is zoned RE-35 and is developed with a preschool. 
 
East:   
Immediately east of the subject site is a shopping center zoned C-2. 
 
 
3. 
GENERAL PLAN 
 
Subject Site: 
The General Plan Land Use Map designation 
for the subject site is Residential 3.5 to 5 
dwelling units per acre. The proposal is not 
consistent with that designation. However, a 
minor General Plan Amendment is not 
required as the subject site is under 10 acres 
in size. 
 
The General Plan Land Use Map designations 
for the sites to the north, west, and east are 
Residential 3.5 to 5 dwelling units per acre. 
The General Plan Land Use Map designation 
for the areas south of the site across 
Greenway Road is Parks/Open Space. 
 
 
 
4. 
SITE PLAN 
 
The conceptual site plan provided by the applicant depicts an existing 3,283 square-foot 
office building and a new 5,000 square-foot building that will be used for storage of 
materials and equipment. The height of both buildings has not been specified but will be 
General Plan Land Use Map, Source: Planning 
and Development Department 
Zoning Map, Source: Planning 
and Development Department

Staff Report: Z-63-21-3 
May 27, 2022 
Page 6 of 10 
 
 
required to adhere to the Zoning Ordinance requirements. Staff does not recommend 
general conformance to the site plan provided by the applicant due to the lack of details 
of the proposed development standards for the site. 
 
The applicant also intends to improve the property with outdoor product display 
areas (in the rear yard only), including but not limited to pool and/or spa, water features, 
fireplaces, pergolas and grilling areas. The applicant will seek a Use Permit for their 
outdoor product display areas (i.e., pool displays, etc.). In the event that area exceeds 
300 square feet, then the applicant may seek a necessary variance through the Zoning 
Adjustment process. 
 
As proposed, the conceptual site plan meets the minimum number of required parking 
spaces as calculated based on the square footage of the existing office building which 
requires 13 spaces (16 proposed). 
 
In order to screen uses on the site from public view and adjacent properties, staff 
recommends a larger landscape setback along Greenway Road and a mix of two-inch 
and three-inch caliper trees within required landscape setbacks. These are addressed 
in Stipulation Nos. 2 and 3. To promote increased shade on the site and public sidewalk 
along Greenway Road, staff recommends the shading of the parking lot and detached 
sidewalks with a landscape strip between the curb and sidewalk. These are addressed 
in Stipulation Nos. 4 and 6. 
 
5. 
ELEVATIONS  
 
The existing office building will have minimal changes to the exterior. The proposed 
5,000 square foot building will be a standing seam sheet metal building with a gabled 
roof. There are similar style buildings on nearby residential lots and a nearby feed store. 
The distance from the street along with enhanced street and parking landscaping will 
help screen any negative aesthetic impacts visible from the street.  
 
 
 
 
 
 
Building Rendering, Source: Not Specified

Staff Report: Z-63-21-3 
May 27, 2022 
Page 7 of 10 
 
 
 
 
6. 
Greenway Road Land Use Study 
 
The purpose of the Greenway Road Land Use Study was to review the area for 
potential changes in land use and to determine whether the General Plan Land Use 
Map designation for the area should be changed. A residential designation covering 
large areas is not meant to preclude appropriate neighborhood commercial services 
needed by the population. Therefore, a land use designation may incorporate properties 
with different zoning districts. In addition, General Plan amendments are generally not 
required for sites under 10 acres in size. Thus, although the subject site has a 
residential designation, a commercial use is not precluded, as is visible by the adjacent 
commercial center, preschool, and feed store uses. Stipulation No. 1 ensures that the 
low density residential character is preserved by limiting the number of dwellings that 
can develop under the proposed C-2 zoning district, if the site redevelops in the future. 
 
 
7. 
Tree and Shade Master Plan 
 
The Tree and Shade Master Plan encourages treating the urban forest as infrastructure 
to ensure the trees are an integral part of the City’s planning and development process. 
Sidewalks on the street frontages should be detached from the curbs to allow trees to 
be planted on both sides of the sidewalk to provide thermal comfort for pedestrians and 
to reduce the urban heat island effect. Staff is recommending several stipulations 
designed to provide trees and enhance shade within and adjacent to the development. 
Staff is recommending stipulations for a detached shaded sidewalk along Greenway 
Road, in addition to enhanced landscape standards in and around the parking areas. 
These are addressed in Stipulation Nos. 3, 4 and 6. 
 
 
8. 
Comprehensive Bicycle Master Plan 
 
The Comprehensive Bicycle Master Plan also supports options for both short-and long-
term bicycle parking as a means of promoting bicyclist traffic to a variety of destinations, 
including commercial centers. Stipulation No. 7. requires bicycle parking spaces be 
provided on the site. Bicycle racks shall consist of an inverted-U or other decorative 
design and installed per the requirements of Section 1307. H. 
 
 
9. 
Zero Waste PHX 
 
The City of Phoenix is committed to its waste diversion efforts and has set a goal to 
become a zero-waste city, as part of the city’s overall 2050 Environmental Sustainability 
Goals. One of the ways Phoenix can achieve this is to improve and expand its recycling 
and other waste diversion programs. Section 716 of the Phoenix Zoning Ordinance 
establishes standards to encourage the provision of recycling containers for multifamily, 
commercial and mixed-use developments meeting certain criteria. The proposed 
conceptual site plan does not show recycling facilities on the subject site.

Staff Report: Z-63-21-3 
May 27, 2022 
Page 8 of 10 
 
 
 
COMMUNITY INPUT SUMMARY 
 
10. At the time the staff report was written there was no correspondence from members of 
the public received. 
 
INTERDEPARTMENTAL COMMENTS 
 
11. 
The Street Transportation Department requires the developer to construct a detached 
sidewalk and other incidentals along Greenway Road to ADA standards as well as a 
modified driveway to restrict access to right-in, right-out and left-in only. These items 
are addressed in Stipulation Nos. 6, 8, and 9.  
 
 
12. 
The Pedestrian Safety Coordinator, from the Traffic Services Division of the Street 
Transportation Department, has required that pedestrian pathways that cross drive 
aisles be constructed with decorative pavers, stamped or colored concrete or another 
material that contrasts with the drive aisle and parking surfaces. This is addressed in 
Stipulation No. 5. 
 
 
13. 
The City of Phoenix Fire Department does not anticipate any problems with this case. 
However, they noted that the site and/or buildings shall comply with the Phoenix Fire 
Code and requested additional detail be provided on future site plan submittals. 
 
 
14. 
The Public Transit Department requires the retention of the existing bus stop pad 
along westbound Greenway Road. 
 
OTHER 
 
15. 
Staff has not received a completed form for the Waiver of Claims for Diminution in 
Value of Property under Proposition 207 (A.R.S. 12-1131 et seq.), as required by the 
rezoning application process. Therefore, a stipulation has been added to require the 
form be completed and submitted prior to preliminary site plan approval. This is 
addressed in Stipulation No. 10. 
 
 
16. 
Development and use of the site is subject to all applicable codes and ordinances. 
Zoning approval does not negate other ordinance requirements. Other formal actions 
such as, but not limited to, zoning adjustments and abandonments, may be required. 
 
Findings 
 
1. 
The proposed use and zoning district is consistent with development patterns in the 
area.

Staff Report: Z-63-21-3 
May 27, 2022 
Page 9 of 10 
 
 
2. 
The proposed development, as stipulated, will provide appropriate screening of the 
site from public view and adjacent residentially-zoned properties. 
 
 
3. 
The proposed zoning is consistent with the goals and policies of the General Plan and 
Deer Valley Village Character Plan and will provide additional employment 
opportunities in the village. 
 
Stipulations 
 
1. 
Residential density shall be limited to a maximum of 4 dwelling units per acre. 
 
 
2. 
A minimum 35-foot-wide landscape setback shall be provided along Greenway Road, 
as approved by the Planning and Development Department. Where utility conflicts 
exist, the developer shall work with the Planning and Development Department on 
alternative design solutions consistent with a pedestrian environment. 
 
 
3. 
The required landscape setbacks shall be planted with minimum 75% 2-inch caliper 
and 25% 3-inch caliper size trees and with five 5-gallon shrubs per tree, as approved 
by Planning and Development Department.  
 
 
4. 
All uncovered employee and customer surface parking lot areas shall be landscaped 
with minimum 2-inch caliper drought-tolerant shade trees and five 5-gallon shrubs per 
tree. Landscaping shall be dispersed throughout the parking areas and achieve 20 
percent shade at maturity, as approved by Planning and Development Department. 
 
 
5. 
Where pedestrian walkways cross a vehicular path, the pathway shall be constructed 
of decorative pavers, stamped or colored concrete, or other pavement treatments 
that visually contrasts parking and drive aisle surfaces, as approved by the Planning 
and Development Department. 
 
 
6. 
The sidewalk along Greenway Road shall be a minimum of 8 feet in width and 
detached with a minimum 11-foot-wide landscape strip located between the sidewalk 
and the back of curb, planted to the following standards, as approved or modified by 
the Planning and Development Department. 
 
 
 
a. 
Minimum 2-inch caliper drought-tolerant shade trees that provide sidewalk 
shade to a minimum of 75% at maturity. 
 
 
 
 
Where utility conflicts exist, the developer shall work with the Planning and 
Development Department on alternative design solutions consistent with a pedestrian 
environment. 
 
 
7. 
A minimum of 2 bicycle parking spaces shall be provided through Inverted U, artistic 
racks, and/or within a secure bicycle storge area. Racks shall be located near a

Staff Report: Z-63-21-3 
May 27, 2022 
Page 10 of 10 
 
 
primary building entrance and installed per the requirements of Section 1307.H. of 
the Phoenix Zoning Ordinance. Artistic racks shall adhere to the City of Phoenix 
Preferred Designs in Appendix K or the Comprehensive Bicycle Master Plan, as 
approved by the Planning and Development Department. 
 
 
8. 
The developer shall construct a modified P1243-1 driveway along Greenway Road to 
restrict access to right-in, right-out and left-in only, as approved by the Planning and 
Development and Street Transportation Department. 
 
 
9. 
The developer shall construct all streets within and adjacent to the development with 
paving, curb, gutter, sidewalk, curb ramps, streetlights, median islands, landscaping, 
and other incidentals, as per plans approved by the Planning and Development 
Department. All improvements shall comply with all ADA accessibility standards. 
 
 
10. 
Prior to preliminary site plan approval, the landowner shall execute a Proposition 207 
waiver of claims form. The waiver shall be recorded with the Maricopa County 
Recorder's Office and delivered to the City to be included in the rezoning application 
file for record. 
 
Writer 
Elias Valencia 
May 27, 2022 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Zoning sketch map 
Aerial sketch map 
Conceptual Site Plan date stamped March 14, 2022 
Conceptual Building Elevations date stamped March 14, 2022

Z-SP-16-78
Z-50-09
Z-SP-7-17
Z-103-84
Z-39-98
Z-212-82
Z-SP-9-65
Z-31-93
*
*
*
*
*
*
*
*
C-2
C-2
C-2
C-2 SP
PUD
S-1
R1-6
R-2
R1-6
RE-35
R-O
19TH AVE
GREENWAY RD
WALTANN LN
GREENWAY RD
BELL RD
UNION HILLS DR
DEER VALLEY DR
PINNACLE PEAK RD
HAPPY VALLEY RD
JOMAX RD
51ST AVE
43RD AVE
35TH AVE
19TH AVE
7TH AVE
7TH ST
16TH ST
I - 17
SR 101
DEER VALLEY VILLAGE
CITY COUNCIL DISTRICT: 3
APPLICANT'S NAME:
APPLICATION NO.
Z-63-21
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
1.37 Acres
MULTIPLES PERMITTED
*
Maximum Units Allowed with P.R.D. Bonus
R-O
C-2
CONVENTIONAL OPTION
1
20
*
UNITS P.R.D. OPTION
N/A
24
Dennis Newcomb
DATE:
9/22/2021
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 35-24
ZONING MAP
L-7
REQUESTED CHANGE:
FROM: R-O ( 1.37 a.c.)
TO: C-2 ( 1.37 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2021\Z-63-21.mxd
Z-63-21
0.035
0
0.035
0.0175
Miles
3/16/2022

Z-SP-16-78
Z-50-09
Z-SP-7-17
Z-103-84
Z-39-98
Z-212-82
Z-SP-9-65
Z-31-93
*
*
*
*
*
*
*
*
C-2
C-2
C-2
C-2 SP
PUD
S-1
R1-6
R-2
R1-6
RE-35
R-O
19TH AVE
GREENWAY RD
WALTANN LN
GREENWAY RD
BELL RD
UNION HILLS DR
DEER VALLEY DR
PINNACLE PEAK RD
HAPPY VALLEY RD
JOMAX RD
51ST AVE
43RD AVE
35TH AVE
19TH AVE
7TH AVE
7TH ST
16TH ST
I - 17
SR 101
DEER VALLEY VILLAGE
CITY COUNCIL DISTRICT: 3
APPLICANT'S NAME:
APPLICATION NO.
Z-63-21
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
1.37 Acres
MULTIPLES PERMITTED
*
Maximum Units Allowed with P.R.D. Bonus
R-O
C-2
CONVENTIONAL OPTION
1
20
*
UNITS P.R.D. OPTION
N/A
24
Dennis Newcomb
DATE:
9/22/2021
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 35-24
ZONING MAP
L-7
REQUESTED CHANGE:
FROM: R-O ( 1.37 a.c.)
TO: C-2 ( 1.37 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2021\Z-63-21.mxd
Z-63-21
0.035
0
0.035
0.0175
Miles
3/16/2022

2002 W. Greenway Road
130 feet west of Subject Property
Conceptual Building Elevations (Rear Yard)