Attachment B - Staff Report - GPA-DV-1-22-1.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
July 13, 2022 
Application: 
GPA-DV-1-22-1 
Owner: 
Laurel, et al. LLC/The Greystone Group 
Applicant/Representative: 
Brennan Ray, Burch & Cracchiolo PA 
Location: 
Approximately 330 feet south of the southwest 
corner of the I-17 Freeway and Pinnacle Peak 
Road   
Acreage: 
24.19 acres 
Current Plan Designation: 
Commerce / Business Park (16.32 acres) 
Parks / Open Space – Publicly Owned (7.87 
acres) 
Requested Plan Designation: 
Residential 15+ dwelling units per acre 
Reason for Requested Change: 
Amend the General Plan Land Use Map to 
allow multifamily residential 
Deer Valley Village Planning 
Committee Meeting Date: 
July 14, 2022 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The companion rezoning case, Z-30-22-1, proposes development that is
consistent with land uses in the surrounding area.
2)
The subject site is appropriate for residential uses and provides new housing
opportunities in this part of the village.
3)
The proposed land use designation is appropriate for the site as it proposes
access to a highway which can easily connect residents to the surrounding
area and adjacent major employment center.
Attachment B

Staff Analysis 
GPA-DV-1-22-1 
Page 2 of 4 
 
 
BACKGROUND 
The subject site is 24.19 gross acres 
of vacant land located approximately 
330 feet south of the southwest 
corner of the I-17 Freeway and 
Pinnacle Peak Road. This request 
proposes a minor amendment to the 
General Plan Land Use Map to allow 
multifamily development. The 
proposal is to modify the land use 
designation from Commerce / 
Business Park and Parks / Open 
Space – Publicly Owned to 
Residential 15+ dwelling units per 
acre. 
 
 
Aerial Map; Source: City of Phoenix Planning and Development 
Department 
The site is currently zoned C-1 DVAO (Neighborhood Retail, Deer Valley Airport 
Overlay District), CP/BP DVAO (Commerce Park District, Business Park Option, Deer 
Valley Airport Overlay District), CP/GCP SP DVAO (Commerce Park District, General 
Commerce Park Option, Special Permit, Deer Valley Airport Overlay District), and RE-
43 DVAO (One-Family Residence, Deer Valley Airport Overlay District). The existing 
Special Permit is for an outdoor boat/RV storage and all underlying CP/GCP uses. 
The companion rezoning case, Z-30-22-1, proposes a change to R-3A DVAO 
(Multifamily Residence District, Deer Valley Airport Overlay District) to allow 
multifamily residential. 
 
SURROUNDING LAND USES 
NORTH 
North of the subject site is vacant land and north of Pinnacle Peak Road is a juvenile 
detention facility. It is designated Public / Quasi-Public – Publicly Owned on the 
General Plan Land Use Map and zoned RE-43 DVAO.   
 
EAST 
East of the subject site is the I-17 Freeway designated as Transportation. East of the 
freeway is vacant land designated Mixed Use (Commercial / Commerce Park / 
Business Park / Residential 5 to10 dwelling units per acre / Residential 15+ dwelling 
units per acre). One parcel was rezoned to R-3 DVAO for multifamily residential, per 
Rezoning Case No. Z-3-21. Another parcel is zoned A-1 DVAO and is vacant, with a 
proposed warehouse and office use.  
 
SOUTH 
South of the subject site is vacant land, designated as Commerce / Business Park 
and Parks / Open Space – Publicly Owned and zoned RE-43 DVAO.

Staff Analysis 
GPA-DV-1-22-1 
Page 3 of 4 
 
 
 
WEST 
West of the subject site is Kuttu Peak, which is designated as Commerce / Business 
Park and Parks / Open Space – Publicly Owned and zoned RE-43 DVAO, and RE-43 
SP, Special Permits for communication towers and an equipment shelter. 
 
CURRENT                                                                           PROPOSED 
 
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
CONNECT PEOPLE AND PLACES CORE VALUE; OPPORTUNITY SITES; LAND 
USE PRINCIPLE: Support reasonable levels of increased intensity, respectful of 
local conditions and surrounding neighborhoods. 
 
The proposal provides a reasonable level of intensity that is respectful to local 
conditions. The companion rezoning case includes stipulations for enhanced

Staff Analysis 
GPA-DV-1-22-1 
Page 4 of 4 
 
 
landscaping and setback standards to ensure future development will be compatible 
with the area’s character and buffered from the freeway.  
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS CORE 
VALUE; DIVERSE NEIGHBORHOODS; LAND USE PRINCIPLE: Include a mix of 
housing types and densities where appropriate within each village that support 
a broad range of lifestyles. 
 
The request facilitates additional residential options with access to a freeway and 
within the Deer Valley employment center. 
 
BUILD THE SUSTAINABLE DESERT CITY CORE VALUE; TREES AND SHADE; 
DESIGN PRINCIPLE: Integrate trees and shade into the design of new 
development and redevelopment projects throughout Phoenix. 
 
The development, as stipulated in the companion rezoning case, Z-30-22-1, will 
provide enhanced shade and setback standards. The shade trees will help provide a 
thermally comfortable environment for site users. 
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-DV-1-22-1 as filed. The request aligns with the 
goals and policies of the General Plan and will result in a land use designation that will 
provide additional housing options within an employment center and near the 
Interstate 17 freeway, a major transportation corridor. 
 
Writer 
Sarah Stockham 
July 13, 2022 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Maps (2 pages)

PINNACLE PEAK RD
§¨¦
17
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-DV-1-22-1
24.19 +/-
1
Brennan Ray, Burch & Cracchiolo PA
Deer Valley
GENERAL PLAN AMENDMENT
Residential 15+ du/ac ( 24.19 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Commerce / Business Park ( 16.32 +/- Acres)
Parks / Open Space-Public ( 7.87 +/- Acres)
PINNACLE PEAK RD
§¨¦
17
REVISION DATE:
Proposed Change Area
Residential 5 to 10 du/ac
Industrial
Commerce/Business Park
Public/Quasi-Public
Transportation
Parks/Open Space - Publicly Owned
Mixed Use (Commercial / Commerce
Park)
Mixed Use (Commercial/Commerce
Pk/Busns Pk/Res 5 to10/Res 15+)
Proposed Change Area
Residential 15+ du/ac
7/13/2022

PINNACLE PEAK RD
§¨¦
17
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-DV-1-22-1_BW
24.19 +/-
1
Brennan Ray, Burch & Cracchiolo PA
Deer Valley
GENERAL PLAN AMENDMENT
Residential 15+ du/ac ( 24.19 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Commerce / Business Park ( 16.32 +/- Acres)
Parks / Open Space-Public ( 7.87 +/- Acres)
PINNACLE PEAK RD
§¨¦
17
REVISION DATE:
Proposed Change Area
Residential 5 to 10 du/acre
Industrial
Commerce/Business Park
Public/Quasi-Public
Transportation
E E E E E
E E E E E Parks/Open Space - Publicly Owned
Mixed Use (Commercial / Commerce
Park)
)
")
")
")
")
")
)
")
")
")
")
")
)
")
")
")
")
") Mixed Use (Commercial/Commerce
Pk/Busns Pk/Res 5 to10/Res 15+)
Proposed Change Area
Residential 15+ du/acre
7/13/2022