Attachment B - Staff Report - GPA-LV-1-22-8.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
July 7, 2022 
Application: 
GPA-LV-1-22-8 
Owner: 
John Silva Farms Limited Partnership 
Applicant/Representative: 
Adam Baugh, Withey Morris, PLC 
Location: 
Southwest corner of 43rd Avenue and 
Baseline Road 
Acreage: 
4.99 acres 
Current Plan Designation: 
Residential 2 to 3.5 dwelling units per acre 
Requested Plan Designation: 
Commercial 
Reason for Requested Change: 
Amend the General Plan Land Use Map to 
allow commercial development 
Laveen Village Planning Committee 
Meeting Date: 
July 11, 2022 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The companion rezoning case, Z-25-22-8, proposes development that is
consistent in scale and character with land uses in the surrounding area to the
east and west.
2)
The proposed Commercial land use designation will permit new zoning to be
applied to the site that maximizes commercial opportunities on land within the
Laveen Village that has been vacant since annexation into the City.
3)
The proposed Commercial land use designation is appropriate for the site
since it proposes access to an arterial street, 43rd Avenue, and major arterial
scenic drive, Baseline Road.
ATTACHMENT B

Staff Analysis 
GPA-LV-1-22-8 
Page 2 of 5 
 
 
BACKGROUND 
 
The subject site is 4.99 gross acres 
of vacant land located at the 
southwest corner of the 43rd Avenue 
and Baseline Road.  The site is 
currently vacant and zoned S-1 
(Ranch or Farm Residence).  GPA-
LV-1-22-8 proposes a minor 
amendment to the General Plan Land 
Use Map to allow commercial 
development. 
The proposal will modify the land use 
designation from Residential 2 to 3.5 
dwelling units per acre to 
Commercial.  The companion 
rezoning case, Z-25-22-8, proposes a 
Planned Unit Development (PUD) to 
allow a veterinary clinic and hospital, 
and other commercial uses. 
 
Aerial Map; Source: City of Phoenix Planning and Development 
Department

Staff Analysis 
GPA-LV-1-22-8 
Page 3 of 5 
 
 
SURROUNDING LAND USES 
 
The current General Plan Land Use Map designation for the site is Residential 2 to 
3.5 dwelling units per acre. 
GPA-LV-1-22-8 proposes to change the Land Use Map designation to Commercial.  
Additionally, the subject site has frontage along 43rd Avenue, an arterial, and 
Baseline Road, a major arterial scenic drive. 
 
NORTH 
North of the subject site, across Baseline Road, is a single-family residential 
subdivision.  This area is designated Residential 3.5 to 5 dwelling units per acre. 
 
EAST 
East of the subject site is Heritage Academy, a public charter school, and a single-
family residential subdivision. This area is designated Residential 2 to 3.5 dwelling 
units per acre.   
 
SOUTH 
South of the subject site, across 43rd Avenue, is a single-family residential 
subdivision.  This area is designated Residential 2 to 3.5 dwelling units per acre. 
 
Existing and Proposed General Land Use Designation Maps, Source: City of Phoenix Planning and 
Development Department 
EXISTING 
PROPOSED

Staff Analysis 
GPA-LV-1-22-8 
Page 4 of 5 
 
 
WEST 
West of the subject site is Christ’s Church of the Valley and Legacy Traditional 
School, a public charter school, which is also designated Residential 2 to 3.5 dwelling 
units per acre. 
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE 
 
• ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
The General Plan Amendment request, with companion rezoning request, Z-
25-22-8, would permit a veterinary hospital and clinic with an area for future 
commercial uses directly north of the proposed veterinary facility. The 
development will provide a place for a local business to operate, grow, and 
provide community services within proximity to nearby residences. 
 
CONNECT PEOPLE AND PLACES CORE VALUE 
 
• OPPORTUNITY SITES; LAND USE PRINCIPLE: Support reasonable levels 
of increased intensity, respectful of local conditions and surrounding 
neighborhoods. 
 
The proposal provides a reasonable level of intensity that is respectful to local 
conditions and the surrounding residential developments and schools.  The 
companion PUD Development Narrative also includes various prohibited uses 
to ensure future commercial development will be compatible with the 
neighborhood’s character.  
 
BUILD THE SUSTAINABLE DESERT CITY CORE VALUE 
 
• TREES AND SHADE; DESIGN PRINCIPLE: Integrate trees and shade into 
the design of new development and redevelopment projects throughout 
Phoenix. 
 
The development, as stipulated in the companion rezoning case, Z-25-22-8, 
will provide shade for the sidewalk and multiuse trail along Baseline Road. The 
shade trees will help to encourage walking by providing a thermally comfortable 
environment for pedestrians and alternative transportation users.

Staff Analysis 
GPA-LV-1-22-8 
Page 5 of 5 
 
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-LV-1-22-8 as filed. The request aligns with the 
goals and policies of the General Plan and will result in a land use designation that will 
maximize the property’s location at the intersection of an arterial and major arterial 
street. Along with the companion rezoning case, Z-25-22-8, the General Plan 
Amendment will allow for compatible commercial uses that will provide services for 
the Laveen community. 
 
Writer 
Julianna Pierre 
July 7, 2022 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Maps (2 pages)

43RD AVE
BASELINE RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-1-22-8
4.99 +/-
8
Adam Baugh
Laveen
GENERAL PLAN AMENDMENT
Commercial ( 4.99 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 2 to 3.5 du/ac ( 4.99 +/- Acres)
BASELINE RD
43RD AVE
REVISION DATE:
Proposed Change Area
Residential 2 to 3.5 du/ac
Residential 3.5 to 5 du/ac
Proposed Change Area
Commercial

43RD AVE
BASELINE RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-1-22-8
4.99 +/-
8
Adam Baugh
Laveen
GENERAL PLAN AMENDMENT
Commercial ( 4.99 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 2 to 3.5 du/ac ( 4.99 +/- Acres)
BASELINE RD
43RD AVE
REVISION DATE:
Proposed Change Area
Proposed Change Area
Commercial