Attachment A - Temporary Signage Rights for Major Events Ordinance.pdf

Attachment A 
THIS IS A DRAFT COPY ONLY AND IS NOT AN OFFICIAL COPY OF THE FINAL, 
ADOPTED ORDINANCE 
 
Sec. 3-10 
Temporary Signage for City Major Events 
A.  
In this section, unless the context otherwise requires: 
“Director” means the Planning and Development Director or his or her designee. 
“Major Event Organizer” means an entity with prior experience that can be the lead organizer of 
a Major Event. 
“Major Event” means a public event or a series of public events held within the Major Event 
Area and 1) that attracts significant national or international media coverage and 2) that is 
awarded to the City through a bidding process; and 3) that either has generated or is projected 
to generate at least $30 million in overall economic impact, such as through tourism activities 
and visitor spending directly attributable to the event. 
“Major Event Area” means the area east of 7th Avenue, west of 7th Street, south of McDowell 
Road, and north of Lincoln Street. 
B. 
A Major Event Organizer wishing to erect, install, or place within the Major Event Area 
temporary signs that are not otherwise permitted by the City Code must submit an application 
for temporary signage with the Planning and Development Department at least 180 days before 
the start of the Major Event.  The Application must be on the form provided by the Planning and 
Development Department and contains the following information: 
 
1. 
Major Event Organizer’s name 
 
2. 
Name of the Major Event 
 
3.  
The name of the Major Event Organizer’s representative authorized to file the 
application 
 
4. 
Dates and times of the Major Event 
5. 
Name, phone number, and email of a person responsible for the application 
6. 
Independent analysis that the event will generate at least $30 million in overall 
economic impact

7. 
Any other relevant information requested by the Planning and Development 
Department. 
C.  
The Director will review the temporary signage application to determine compliance with 
requirements in Subsection B of the Section.  The Director will approve or deny the application 
within 45 days of receiving the application.  The application is deemed denied if the Director 
does not approve the application within 45 days of receiving the application. 
D. 
An approved Major Event Organizer or its designee must submit to the Director, no later 
than 90 days prior to the Major Event, a detailed project sign plan application containing the 
following information: 
 
1. 
Site plans, building elevations, or photo simulation that shows the placement of 
the signs and architectural lighting where temporary signs will be erected or placed within the 
Major Event Area. 
 
2. 
Graphic rendering of the temporary signs depicting their lettering, illumination, 
color, shape, area, and height. 
 
3. 
Details regarding any proposed animation or changeable messages, including 
the duration of each message and intensity of illumination. 
 
4. 
Proposed hours for illumination of the temporary signs. 
 
5. 
Proposed placement dates of the temporary signs. 
 
6. 
Payment of a detailed project sign plan fee in Appendix A of the Zoning 
Ordinance of the City of Phoenix. 
7. 
Any other relevant information requested by the Planning and Development 
Department. 
E. 
The Director will review and render a decision on an application within 15 working days 
of receipt of a completed detailed project sign plan application.  The Director will approve such 
application only if the proposed temporary signs comply with the following: 
1. 
Do not include portable “A” frame signs, pennants, streamers, or other similar 
devices. 
2. 
Do not encroach into public right-of-way or other traffic visibility zones at corners 
or driveways.

3. 
Balloon signs are securely fastened, set back from the property line at least one 
foot for each foot of the balloon height measured from the abutting street level, and do 
not project above the roofline. 
4.  
Banners are secured to a solid structure and have a minimum clearance of eight 
feet above grade if placed above an area open for the common or general public use.  
The banner must withstand wind pressure from any direction and does not project above 
the roofline. 
5. 
Illuminated and animated signs must be turned off between the hours of 1 am 
and 8 am. 
6. 
The durability of the material proposed for the temporary sign, banner, or 
architectural lighting is appropriate for the intended life span of the sign, banner, flag, or 
architectural lighting. 
7. 
Complies with all applicable codes and ordinances, including the Construction 
Code and Fire Prevention Code. 
8. 
Does not constitute a danger to the public health, safety, and welfare. 
9 
Does not create a nuisance and visual clutter to the Major Event Area. 
F. 
No temporary sign permitted by the detailed project sign plan can be erected, installed, 
or placed without first obtaining the required sign permit.  The type, location, and 
duration of the temporary sign must be consistent with the approved detailed project sign 
plan.