Attachment C - VPC Summary-Info - Z-65-20-6.pdf

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
Z-65-20-6
INFORMATION ONLY 
Date of VPC Meeting 
April 6, 2021 
Request From 
P-1 (Parking District) (1.38 acres) and C-2
(Intermediate Commercial District) (1.85 acres)
Request To 
PUD (Planned Unit Development) (3.23 acres)
Proposed Use 
Planned Unit Development to allow multifamily 
residential. 
Location 
Approximately 180 feet south of the southeast corner 
of 7th Street and Palo Verde Lane 
VPC DISCUSSION: 
Mr. George Pasquel, representative with Withey Morris PLC, provided an overview of 
the proposal including the site location and existing conditions, surrounding zoning and 
land uses, and existing streetscape along 7th Street. The project will remove one of the 
two existing driveways on the site and funnel all vehicular traffic to a single driveway 
that leads to the entrance of the underground garage. The 8th Street frontage will have 
a unique design with walk-up townhome-style units, each with its own garage, to better 
blend with the neighborhood. He explained that this project has already been over a 
year in the making, with considerable discussions with neighborhood representatives 
having already taken place. After working extensively with the community, the applicant 
has developed a streetscape design that is more pedestrian-friendly and has the 
community’s support. He then presented examples of other residential communities that 
the developer, Alliance, has completed, showing the high quality that community should 
expect for this project. He concluded his presentation by summarizing the key features 
of the project, adding that the PUD development narrative has been crafted to generally 
follow the City’s Walkable Urban (WU) Code standards. 
Mr. Marc Scher asked if the applicant has had any conversations regarding enhancing 
pedestrian safety along 7th Street with a hawk light or similar measures, as this is a 
significant thoroughfare with heavy vehicular traffic. He expressed concern with 
pedestrians potentially crossing at mid-block to access the stores and restaurants on 
the west side of the street. Mr. Pasquel replied that the applicant has not had such 
conversations, but that they would be open to it, as this would create an even more 
high-quality project. Chairman Jay Swart agreed with Mr. Scher’s comments and urged 
the applicant to initiate a conversation with the Street Transportation Department 
regarding pedestrian safety measures. He added that this section of 7th Street has 
experienced many traffic and safety issues, so mitigating efforts should be incorporated. 
Attachment C

Camelback East Village Planning Committee Meeting Summary 
April 6, 2021 
Page 2 of 2 
 
 
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona 85003-1611 • (602) 262-6882 
 
Chairman Swart requested that Mr. Pasquel elaborate on the quality of the developer’s 
existing projects around the city. Mr. Pasquel listed successful Broadstone locations 
such as the 24th Street and Camelback Road project, as well as the 3rd Street and 
Roosevelt Road project. He stated that the proposed architecture for this 7th Street 
project will be unique, as the developer will be pulling from elements specific to this 
area, such as the Heldt Lumber Company across the street. He added that Alliance has 
a good track record of working with neighbors and creating a design that enhances the 
area. 
 
PUBLIC COMMENT 
 
Mr. Larry Whitesell, Co-Chair of the Peak Neighborhood Association, praised the 
applicant’s early outreach to the community and the opportunity given to neighbors to 
actively participate in the design process for this site. He expressed his support for the 
project, stating that this will set the tone for future high-quality developments along this 
street. 
Ms. Sandy Grunow also praised the applicant’s efforts to engage the community and 
stated that the wider setback proposed for 7th Street is the best thing that they have 
done. She expressed some concern regarding guest parking on 8th Place. Chairman 
Swart offered two suggestions for the mitigation of guest parking on 8th Place: no street 
parking, or permit-only parking. Mr. Pasquel stated that they will look into the matter 
and have a resolution before they come back to the committee for a vote. He added that 
the project is designed so that there is no pedestrian access from 8th Place to the rest 
of the project, so any guests would have to walk all around the block to access the 
building, if they park on 8th Place.