Attachment D - VPC Summary-Recommendation - Z-65-20-6.pdf

City of Phoenix — Formal (2021-08-25)

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City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
Z-65-20-6
Date of VPC Meeting 
July 6, 2021 
Request From 
P-1 (Parking District) and C-2 (Intermediate Commercial
District)
Request To 
PUD (Planned Unit Development)
Proposed Use 
Multifamily residential 
Location 
Approximately 180 feet south of the southeast corner of 
7th Street and Palo Verde Lane 
VPC Recommendation 
Approval with a modification 
VPC Vote 
11-0
VPC DISCUSSION & RECOMMENDED STIPULATIONS:
Sofia Mastikhina, staff, provided an overview of the proposal, including its location, 
current and surrounding zoning, and General Plan Land Use Map designation. She 
outlined the proposed development standards, noting that the proposed height includes 
limitations along both street frontages to create a more pedestrian-friendly environment. 
She described the proposed vehicular access and the vehicular restrictions along the 
site’s secondary frontage along 8th Place, which will only provide access to six 
individual townhome units and will not provide access to the main parking garage. She 
then presented staff’s findings, recommendation, and stipulations. She noted an error in 
the staff report stipulations, explaining that staff recommends a maximum projecting 
sign area of 40 square feet, not 30 square feet. 
George Pasquel III, representative with Withey Morris, PLC, provided an overview of 
the subject site and its surroundings, the community outreach conducted by the 
applicant, and the main proposed development standards. He explained the site layout, 
including the vehicular circulation and limited access on 8th Place, as well as the 
proposed improvements to the pedestrian realm along the primary frontage on 7th 
Street. He provided a comparison between the existing streetscape and the proposed 
streetscape design to illustrate the significant pedestrian safety and design 
improvements proposed. He then presented an illustration of the proposed projecting 
sign along the primary building façade on 7th Street at a maximum sign area of 56 
square feet, and contrasted it with the staff-supported 36 square feet, noting that the 
larger sign is needed and is more in scale with the building giving its location along a 
Attachment D

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
major arterial street. He also presented photo examples of other signs present on this 
street to show that they are quite large. 
 
COMMITTEE QUESTIONS 
Barry Paceley asked for clarification on the proposed sign size in relation to what staff 
is recommending. Pasquel explained that the city is supportive of a maximum sign area 
of 40 square feet, and the applicant is proposing a 53-square-foot sign, with a maximum 
of 60 square feet allowed in the PUD to allow for some design flexibility. He noted that 
the applicant is agreeable to all other staff recommended stipulations. 
 
Hayleigh Crawford expressed concern with only having one loading space for the 
project and asked if the applicant has discussed this with the community. Pasquel 
explained that there will be guest parking for individual units’ loading needs, and that 
one loading space for major multifamily residential deliveries has proven to be more 
than enough in all of Alliance Residential (applicant) projects. Crawford asked for 
clarification regarding the proposed guest parking and bicycle parking proposed in the 
PUD narrative. Pasquel replied that the project will be providing 25 guest parking 
spaces in addition to what is required by the Zoning Ordinance and asked staff to clarify 
the bicycle parking. Mastikhina explained that the bicycle parking ratio in the proposed 
development narrative is taken directly from the standards set forth in the Walkable 
Urban Code of the Phoenix Zoning Ordinance. Crawford then asked for confirmation 
that enhanced landscaping will be provided and if recycling will be provided on the site. 
Pasquel replied that yes, the landscaping in the proposed PUD exceeds Zoning 
Ordinance requirements to provide ample shade especially along street frontages, and 
that recycling chutes connecting to a central recycling container will be provided. 
 
Linda Bair asked staff is the committee can stipulate the projecting sign to specific 
dimensions, such as the depicted 15-foot length. Mastikhina replied yes, the committee 
can stipulate to modify the development narrative to a specific sign standard. Bair 
stated that the applicant’s proposed 53-square-foot sign looks to have a better scale in 
comparison to the building mass. 
 
Chair Jay Swart expressed concern with not receiving a traffic impact analysis to 
review prior to the meeting and asked staff to require these from applicants to be 
provided to the committee. 
 
PUBLIC COMMENT 
Sandy Grunow, of the Phoenix Midcentury Modern Neighborhood Association, thanked 
the applicant for incorporating several of the community’s feedback into the project, 
most notably on the design of the 7th Street frontage. She echoed the Chair’s concern 
with traffic impact analyses and stated that traffic remains a concern for this project, as 
well as a loss of street parking spaces on 8th Place. She also stated that there are 
irrigation lines on 8th Place and expressed concern with these being damaged due to 
construction traffic. Pasquel stated that there is a concrete irrigation line along the east 
side of the property and that any damage to that line would be developer’s 
responsibility. He also noted that there is plenty of street parking available on 8th Place, 
which won’t be impacted much by this development as each of the six proposed 
townhome units along this frontage will have its own two-car garage,

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
MOTION 
Paceley made a motion to approve the request as filed, with committee member Bair’s 
modification to the projecting sign standard to allow a maximum sign area of 53 feet, 
with a length of 15 feet and width of 3 feet. Greg Abbott seconded the motion. 
 
VOTE 
11-0: Motion passes with committee members Swart, Fischbach, Abbott, Augusta, Bair, 
Thraen, Crawford, Garcia, Grace, Paceley, and Trauscht in favor. 
 
VPC RECOMMENDED MODIFICATION TO STIPULATIONS: 
 
1. 
An updated Development Narrative for the Broadstone on 7th PUD reflecting the 
changes approved through this request shall be submitted to the Planning and 
Development Department within 30 days of City Council approval of this request.  
The updated Development Narrative shall be consistent with the Development 
Narrative date stamped June 4, 2021, as modified by the following stipulations: 
a. Front cover: Revise the submittal date information on the bottom to add the   
following: Hearing draft submittal: June 4, 2021; City Council adopted: [Add  
adoption date]. 
b. Page 10, Development Standards Table, Parking Setbacks: Please replace  
“Rear Lot Line (8th Place)” with “Secondary Frontage (8th Place).” 
c. Page 12, Signage Standards: Replace “Walkable Urban Code Section  
1309” with “Walkable Urban Code Section 1308” to reference the correct  
Zoning Ordinance section. 
d. Page 12, Signage Standards Table, Projecting Sign: Revise the maximum  
sign area to 30 53 square feet, WITH A MAXIMUM LENGTH OF 15 FEET 
AND MAXIMUM WIDTH OF 3 FEET. 
2. 
All cross-access agreements shall incorporate a pedestrian pathway, as approved 
by the Planning and Development Department. 
3. 
The developer shall dedicate a 10-foot-wide sidewalk easement on the east side of 
7th Street, as approved by the Planning and Development Department. 
4. 
The applicant shall submit a traffic statement to the City for this development. No 
preliminary approval of plans shall be granted until the study is reviewed and 
approved by the City. Contact the Street Transportation Department to set up a 
meeting to discuss the requirements of the study. Upon completion of the TIS the 
developer shall submit the completed TIS to the Planning and Development 
Department counter with instruction to forward the study to the Street 
Transportation Department, Development Coordination Section.  
5. 
The developer shall construct all streets within and adjacent to the development 
with paving, curb, gutter, sidewalk, curb ramps, streetlights, landscaping and other 
incidentals, as per plans approved by the Planning and Development Department. 
All improvements shall comply with the current ADA Guidelines.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
6. 
In the event archaeological materials are encountered during construction, the 
developer shall immediately cease all ground-disturbing activities within a 33-foot 
radius of the discovery, notify the City Archaeologist, and allow time for the 
Archaeology Office to properly assess the materials.