Attachment B - Staff Report - Z-57-21-3.pdf

City of Phoenix — Formal (2022-07-01)

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Staff Report Z-57-21-3 
PV PUD 
April 29, 2022 
 
Paradise Valley Village Planning 
Committee Meeting Date: 
May 2, 2022 
Planning Commission Hearing Date: 
June 2, 2022 
Request From: 
RSC PCD (Regional Shopping Center 
District, Planned Community District) 
(15.34 acres), and RSC PCD 
(Approved C-2 H-R DNS/WVR SP 
PCD) (Regional Shopping Center 
District, Planned Community District, 
Approved Intermediate Commercial 
District, High-Rise and High Density 
District, Density Waiver, Special Permit, 
Planned Community District) (64.64 
acres) 
Request To: 
PUD (Planned Unit Development) 
(79.98 acres) 
Proposed Use: 
Planned Unit Development to allow 
mixed use development 
Location: 
Northwest corner of Tatum Boulevard 
and Cactus Road 
Owner  
PV Land SPE, LLC and PV JCP, LLC 
Applicant/Representative: 
Ed Bull, Burch & Cracchiolo P.A. 
 
Staff Recommendation: 
Approval, subject to stipulations 
 
 
 
 
 
 
 
 
 
 
 
 
 
Attachment B

Staff Report: Z-57-21-3 
April 28, 2022 
Page 2 of 12 
 
 
General Plan Conformity 
General Plan Land Use Map Designation 
Commercial, Paradise Valley Village 
Core 
Street Map 
Classification 
Tatum Boulevard 
Major Arterial  Varies 55 to 67-foot 
west half street 
Cactus Road 
Major Arterial 
Varies 60 to 67-foot 
north half street 
Paradise Village Parkway Collector 
42-foot east and south 
half street 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS CORE 
VALUE; HEALTHY NEIGHBORHOODS; DESIGN PRINCIPLE: Design 
neighborhoods and buildings to provide pedestrian access to adjacent 
transportation infrastructure such as public transit. 
 
The proposed PUD includes standards for pedestrian pathways connecting building 
entrances to all public streets and adjacent commercial uses to provide a pedestrian 
friendly environment adjacent to a transit center. 
 
BUILD THE SUSTAINABLE DESERT CITY CORE VALUE; TREES AND SHADE; 
DESIGN PRINCIPLE: Integrate trees and shade into the design of new 
development and redevelopment projects throughout Phoenix. 
 
The proposed PUD includes shade and landscaping requirements that will promote 
walkability and a pleasant pedestrian experience.   
 
CONNECT PEOPLE AND PLACES CORE VALUE; CORES, CENTERS & 
CORRIDORS; LAND USE PRINCIPLE: Locate land uses with the greatest height 
and most intense uses within village cores, centers and corridors based on 
village character, land use needs, and transportation system capacity. 
 
The proposed PUD is located within the Paradise Valley Village Core and promotes 
increased height and more intense uses. The proposal will connect to the existing and 
future infrastructure and will serve those that live and work in the village.  
 
CONNECT PEOPLE AND PLACES CORE VALUE; OPPORTUNITY SITES; LAND 
USE PRINCIPLE: Support reasonable levels of increased intensity, respectful of 
local conditions and surrounding neighborhoods. 
 
The development provides a reasonable level of intensity that is respectful to local 
conditions and surrounding neighborhoods. The development will provide an 
appropriate transition from the commercially zoned land to the south, east, west and 
multifamily residential uses to the north.

Staff Report: Z-57-21-3 
April 28, 2022 
Page 3 of 12 
 
Applicable Plans, Overlays, and Initiatives 
 
Tree and Shade Master Plan: See Background Item No. 11 below. 
 
Complete Streets Guiding Principles: See Background Item No.12 below. 
 
Comprehensive Bicycle Master Plan: See Background Item No. 13 below.  
 
Zero Waste PHX: See Background Item No. 14 below. 
 
Housing Phoenix Plan: See Background Item No. 15 below.  
 
 
Surrounding Land Uses and Zoning 
 
Land Use 
Zoning 
On Site 
Paradise Valley Mall (Retail, 
commercial services, restaurants, 
transit center) 
RSC PCD, RSC 
PCD (Approved C-2 
H-R DNS/WVR SP 
PCD) 
North (across 
Paradise Village 
Parkway) 
Multifamily residential  
PAD-14 PCD 
Northwest (across 
Paradise Village 
Parkway 
Sweetwater Park (City park) 
PCD (Approved R1-
8 PCD) 
West (abutting) 
Commercial retail, restaurants, 
commercial services 
RSC PCD 
West (across 
Paradise Village 
Parkway) 
Multifamily residential, commercial 
uses  
PAD-14 PCD, C-2 
PCD 
East (across Tatum 
Boulevard) 
Commercial retail, restaurants, 
commercial services 
C-2 PCD, PSC PCD 
East (abutting) 
Commercial retail, restaurants, 
commercial services 
RSC PCD 
South (abutting) 
Restaurant Pads 
RSC PCD 
South (across 
Cactus Road) 
Commercial retail, restaurants, 
commercial services 
C-2 PCD

Staff Report: Z-57-21-3 
April 28, 2022 
Page 4 of 12 
 
Background/Issues/Analysis 
 
REQUEST  
1. 
This request is to rezone 79.98 acres on the northwest corner of Tatum 
Boulevard and Cactus Road from RSC PCD (Regional Shopping Center 
District, Planned Community District) and RSC PCD (Approved C-2 H-R 
DNS/WVR SP PCD) (Regional Shopping Center District, Planned Community 
District, Approved Intermediate Commercial District, High-Rise and High 
Density District, Density Waiver, Special Permit, Planned Community District) 
to PUD (Planned Unit Development) to allow a mixed-use development.  
 
 
 EXISTING SITE CONDITIONS  
2. 
The subject site is the former Paradise Valley Mall, and most of the original 
mall structure has been demolished. Approval of rezoning case Z-49-XX-75-3 
established the approved C-2 H-R DNS/WVR SP PCD zoning on a portion of 
the proposed PUD site last year. Phase I of the PV Mall redevelopment 
located at the southeast portion of the PV Mall property and within the 
approved C-2 H-R DNS/WVR SP PCD area is not included within the PUD. 
Rezoning case Z-49-XX-75-3 permitted the development of a multifamily 
project, currently under construction, as part of Phase I.  
 
 
SURROUNDING LAND USES AND ZONING 
3. 
The aerial and zoning sketch maps attached as an exhibit provide an aerial of 
the surrounding area and illustrate the existing zoning. To the north are 
several multifamily developments zoned PAD-14 PCD. To the northwest and 
west are properties zoned PCD (approved R1-8 PCD), PAD-14 PCD, C-2 
PCD and RSC PCD developed with a city park, multifamily residential and 
various commercial uses. To the south of the site are properties zoned RSC 
PCD and C-2 PCD developed with various commercial uses. To the east are 
properties zoned PSC PCD and C-2 PCD developed with various commercial 
uses. 
 
 
GENERAL PLAN LAND USE MAP DESIGNATIONS 
4. 
The General Plan Land Use Map designation for the subject site is Commercial 
and the site is within a designated village core. The proposed PUD is 
consistent with the designation. The Commercial land use designation also 
applies to all adjacent land to the south, west and east. 
 
The land to the north and southwest of the subject site is designated 
Residential 15+ dwelling units per acre, and the city park to the northwest is 
designated Parks/OpenSpace – Publicly Owned.

Staff Report: Z-57-21-3 
April 28, 2022 
Page 5 of 12 
 
 
    General Plan Land Use Map 
    Source: Planning and Development Department 
 
 
PROPOSAL 
5. 
The proposal was developed utilizing the PUD zoning district. The Planned 
Unit Development (PUD) is intended to create a built environment that is 
superior to that produced by conventional zoning districts and design 
guidelines. Using a collaborative and comprehensive approach, an applicant 
authors and proposes standards and guidelines that are tailored to the context 
of a site on a case-by-case basis. Where the PUD Development Narrative is 
silent on a requirement, the applicable Zoning Ordinance provisions will be 
applied. A link to the submitted PUD Narrative hearing draft is included with 
this report as an exhibit. Stipulation No. 1 includes a requirement to provide an 
updated version of the narrative after City Council approval. 
 
The PUD will provide the regulatory framework for the redevelopment of the 
mall area outside of what is under construction today as part of Phase I. 
Exhibit 10 of the PUD Narrative provides a map outlining the boundaries for 
Phase I and the boundaries of the PUD.  
 
 
6. 
Land Use: The PUD narrative proposes a diverse mix of uses meant to serve 
as the foundation for a vibrant Village Core. Most of the uses are derived from 
the site’s approved C-2 Intermediate Commercial zoning. The PUD does 
establish a list of prohibited uses including, but not limited to, adult oriented 
uses and auto body shops.  
 
Staff recommends Stipulation No. 1.a to include the self-service storage use 
that was previously approved through rezoning case Z-49-XX-75-3, with

Staff Report: Z-57-21-3 
April 28, 2022 
Page 6 of 12 
 
specific conditions to limit the building height and square footage. 
 
 
7. 
Development Standards:  
 
• Building Height: The PUD narrative proposes three distinct building 
height areas. Inside the boundaries of the Loop Road the maximum 
building height is 120 feet. Outside of the Loop Road near Paradise 
Village Parkway the maximum building height is 85 feet. Outside of the 
Loop Road near Tatum Boulevard and Cactus Road the maximum 
building height is 30 feet. Exhibit 11 of the PUD Narrative illustrates 
how the building height standards are applied on the site today and will 
continue as part of the PUD.  
 
• Dwelling Unit Density: Maximum 3,200 dwelling units for the PUD 
area.  
 
• Lot Coverage: Fifty percent maximum with exceptions for roof 
overhangs, parking garages, projections, and balconies.  
 
 
8.  
Signs: The PUD proposes a sign framework that will support the development 
of a mixed-use urban development in a Village Core. Staff has proposed a 
modification to the PUD narrative’s Sign Section in Stipulation No.1.d to 
require the development of a Master Planned Development Sign Plan 
consistent with approaches in downtown Phoenix and other Village Cores.  
 
 
9. 
Design Guidelines: The PUD narrative establishes requirements regarding 
building materials and makes dozens of guidelines from the Phoenix Zoning 
Ordinance requirements for the project including enhanced standards for the 
treatment of walls and parking lot screening. An update to the PUD Narrative 
is proposed in Stipulation 1.c to provide guidelines for how parking garages 
should be screened from or integrated into the mixed-use development.  
 
 
10.  
Layout, Connectivity, Open Space and Shade: The PUD narrative contains 
several exhibits that illustrate a potential layout for the proposed 
redevelopment (Exhibits 12, 13, 15, 16, 18 and 25). The PUD envisions the 
creation of a mixed-use urban center served by a grid pattern of walkable 
streets. Exhibit 25 in the PUD Narrative provides a pedestrian circulation plan 
that identifies primary pedestrian corridors, pedestrian paths, bike paths and 
open space. The pedestrian circulation plan proposes connections between all 
the open space areas, development blocks, parking structure, public library, 
and surrounding streets. As individual projects within the PUD are submitted, 
they will be required to address the circulation plan’s proposed layout and 
components or propose an update to the plan that will meet the envisioned 
connected pedestrian network.  
 
The PUD narrative proposes a minimum 10 percent of the net site area will be

Staff Report: Z-57-21-3 
April 28, 2022 
Page 7 of 12 
 
dedicated for private outdoor amenities and open space. In addition, the PUD 
contains minimum shade coverage of 75 percent for the designated primary 
pedestrian corridors and minimum 50 percent shade coverage for the 
pedestrian paths. An update to the PUD narrative is proposed in Stipulation 
1.b that requires a minimum of 25 percent of surface parking lots be shaded 
with a combination of structural or vegetative shade.  
 
The combination of the pedestrian circulation plan, minimum open space and 
shade requirements will help position new development to meet the vision for 
an inviting, safe, and active walkable mixed-use development in the Paradise 
Valley Village Core.  
 
 
PLANS AND INITIATIVES  
11. 
Tree and Shade Master Plan 
The Tree and Shade Master Plan encourages treating the urban forest as 
infrastructure to ensure the trees are an integral part of the City’s planning and 
development process. Sidewalks on the street frontages should include trees 
to be planted on both sides of the sidewalk to provide thermal comfort for 
pedestrians and to reduce the urban heat island effect.  
 
As stipulated, the PUD requires minimum 25 percent shade in all surface 
parking lots, minimum 75 percent shade coverage on designated primary 
pedestrian corridors and minimum 50 percent shade for all pedestrian paths.  
 
 
12. 
Complete Streets Guiding Principles 
In 2014, the City of Phoenix City Council adopted the Complete Streets 
Guiding Principles. The principles are intended to promote improvements that 
provide an accessible, safe, connected transportation system to include all 
modes, such as bicycles, pedestrians, transit, and vehicles.  
 
The PUD’s pedestrian circulation plan (Exhibit 25) provides for a multi-modal 
network of pedestrian and bike baths. The PUD’s requirements for detached 
sidewalks shaded with street trees also responds to the Complete Streets 
Guiding Principles.  
 
 
13. 
Comprehensive Bicycle Master Plan 
The Comprehensive Bicycle Master Plan supports options for both short-and 
long-term bicycle parking as a means of promoting bicyclist traffic to a variety 
of destinations. At buildout, the PUD narrative calls for the provision of a 
minimum of 25 bicycle parking spaces for visitors and a secured bicycle 
parking facility for employees with a minimum of 25 bicycle parking spaces.   
 
 
14. 
Zero Waste PHX 
The City of Phoenix is committed to its waste diversion efforts and has set a 
goal to become a zero waste city, as part of the city’s overall 2050 
Environmental Sustainability Goals. One of the ways Phoenix can achieve this

Staff Report: Z-57-21-3 
April 28, 2022 
Page 8 of 12 
 
is to improve and expand its recycling and other waste diversion programs.  
 
Section 716 of the Phoenix Zoning Ordinance establishes standards to 
encourage the provision of recycling containers for multifamily, commercial 
and mixed-use developments meeting certain criteria. The PUD addresses 
recycling by including recycling containers as a possible pedestrian amenity 
and encouraging the use of recycled building materials, along with 
construction waste diversion goals. 
 
 
15. 
Housing Phoenix Plan 
In June 2020, the Phoenix City Council approved the Housing Phoenix Plan. 
This Plan contains policy initiatives for the development and preservation of 
housing with a vision of creating a stronger and more vibrant Phoenix through 
increased housing options for residents at all income levels and family sizes. 
Phoenix’s rapid population growth and housing underproduction has led to a 
need for over 163,000 new housing units. Current shortages of housing supply 
relative to demand are a primary reason why housing costs are increasing. 
The proposal, which permits up to 3,200 dwelling units within the proposed 
PUD area, supports the Plan’s goal of preserving or creating 50,000 housing 
units by 2030 by contributing to a variety housing types that will address the 
supply shortage at a more rapid pace while using vacant land in a more 
sustainable fashion. 
 
 
COMMUNITY INPUT SUMMARY 
16. 
Staff has received two pieces of correspondence regarding the proposal. 
Below is a summary of some of the points raised:  
 
• Dust generated during the demolition and ongoing redevelopment has 
been significant.  
• The project should look to provide open space and recreation areas for the 
surrounding community.  
• The development team should be coordinating with the Phoenix Office of 
Heat Response and Mitigation.  
• The design of the buildings needs to be context sensitive.  
 
 
INTERDEPARTMENTAL COMMENTS 
17. 
The Street Transportation Department also requested that the applicant 
submit a Traffic Impact Study to the City for this development and construct all 
streets within and adjacent to the development with all required elements to 
ADA standards. This is addressed in Stipulation Nos. 7 and 8. 
 
 
18. 
The City of Phoenix Floodplain Management Division of the Public Works 
Department has determined that this parcel is not in a special flood hazard 
area (SFHA), but located in a Shaded Zone X, on panel 1755 L of the Flood 
Insurance Rate Maps (FIRM) dated October 16, 2013.

Staff Report: Z-57-21-3 
April 28, 2022 
Page 9 of 12 
 
19. 
The Public Transit Department has determined that if the developer relocate 
and/or reconstruct the Paradise Valley Transit Center, a minimum of three 
transit vehicle servicing points shall be incorporated within the design and a 
minimum of 50 percent shade shall be provided at the transit center. 
Furthermore, dedication of transit easements or other legal agreements shall 
be implemented to ensure vehicle access to all public transit facilities. These 
are addressed in Stipulation Nos. 2 through 3.  
 
The Public Transit Department requested the developer dedicate right-of-way 
and construct two bus stop pads at locations approved by the Public Transit 
Department. Further, the developer shall provide clearly defined, accessible 
pedestrian pathways connecting building entrances, bus stop pads, transit 
centers, site amenities and public sidewalks using the most direct route 
possible. Pedestrian pathways crossing drive aisles and parking area 
crossings shall be constructed of decorative pavement that visually contrasts 
with the adjacent parking and drive aisle surfaces. Additionally, all cross-
access agreements shall include a pedestrian pathway. These are addressed 
in the PUD Narrative, and in Stipulation Nos. 4 through 6. 
 
 
20. 
The Fire Prevention division of the Fire Department does not anticipate any 
issues with this request. The site or/and building(s) shall comply with the 
Phoenix Fire Code. However, the water supply to this site is unknown. 
Additional water supply may be required to meet the required fire flow per the 
Phoenix Fire Code. 
 
 
21. 
The Water Services Department indicated that no zoning stipulations are 
required; however, commented that capacity is a dynamic condition that can 
change over time due to a variety of factors. The requirements and 
assurances for water and sewer service are determined during the site plan 
application review. For any given property, water and sewer requirements may 
vary over time to be less or more restrictive depending on the status of the 
City’s water and sewer infrastructure. 
 
 
22. 
The site has not been identified as being archaeologically sensitive. However, 
in the event archaeological materials are encountered during construction, all 
ground disturbing activities must cease within 33-feet of the discovery and the 
City of Phoenix Archaeology Office must be notified immediately and allowed 
time to properly assess the materials. This is addressed in Stipulation No.9. 
 
 
OTHER 
23. 
Development and use of the site are subject to all applicable codes and 
ordinances. Zoning approval does not negate other ordinance requirements. 
Other formal actions such as, but not limited to, zoning adjustments and 
abandonment maybe required.

Staff Report: Z-57-21-3 
April 28, 2022 
Page 10 of 12 
 
Findings 
 
1. 
The proposed development will revitalize a prominent site within a village core. 
 
 
2. 
The proposed PUD will allow for additional housing units to be built which will 
help alleviate the housing shortage in Phoenix and advance the goals of the 
Housing Phoenix Plan. 
 
 
3. 
The proposed developments scale and intensity is appropriate given the 
location within the Paradise Valley Village Core, at the intersection of major 
arterials and at a location served by existing transit. 
 
Stipulations 
 
1. 
An updated Development Narrative for the Paradise Valley Mall PUD reflecting 
the changes approved through this request shall be submitted to the Planning 
Department within 14 days of City Council approval of this request. The 
updated Development Narrative shall be consistent with Development 
Narrative date stamped (Insert date of public hearing draft) as modified by the 
following stipulations. The updated Development Narrative shall be consistent 
with the Development Narrative date stamped April 21, 2022 as modified by 
the following stipulations: 
 
 
 
a. 
Permitted use list, Page 39: Add the following standards for a self-
service storage warehouse: Storage buildings shall not exceed three 
stories or 30 feet in height. Storage buildings shall be limited to an 
80,000-square foot footprint, and not to exceed a 200,000-square foot 
floor area. 
 
 
 
b. 
Shade Standards, Page 37: Add the following language to this section: 
a minimum of 25% structural or vegetative shade at maturity shall be 
provided in surface parking lots. 
 
 
 
c. 
Design Guidelines, Page 46: Add the following language regarding 
parking garages: All newly constructed parking structures visible from 
the loop road or any primary pedestrian route shall be wrapped with 
other uses such as, street level retail, office space, or residential 
dwelling units; or with decorative screening such as, perforated 
screening, illuminated art, living greenery, decorative metal panels or 
other design features. 
 
 
 
d. 
Language in the Sign Section on pages 51-56 shall be replaced with the 
following: Signs within the Paradise Valley Mall PUD area will be 
permitted in accordance with Zoning Ordinance Section 705 for 
commercial (C-2) zoned properties and as part of an approved Master 
Planned Development Sign Plan in accordance with Section 1209.B.8

Staff Report: Z-57-21-3 
April 28, 2022 
Page 11 of 12 
 
of the Phoenix Zoning Ordinance (Downtown Code) and the standards 
for a master planned development covering a contiguous area of at 
least ten acres. Off-premise signs are not permitted within the Paradise 
Valley Mall PUD area per the current standards within section 705.2 of 
the Phoenix Zoning Ordinance. Concepts for consideration as part of a 
Master Planned Development Sign Plan are included as exhibits 22-24 
of the PUD. 
 
 
2. 
Relocation and/or reconstruction of the Paradise Valley Transit Center is 
subject to Planning and Development Department and Public Transit 
Department Approval. A minimum of three transit vehicle servicing points shall 
be constructed at any relocated or reconstructed site. All plans and designs for 
relocated and/or reconstructed transit facilities shall require approval from the 
Public Transit Department and the Planning and Development Department. 
The Public Transit Department shall retain removable assets located at the 
Paradise Valley Transit Center should relocation and/or reconstruction be 
approved. 
 
 
3. 
Vehicle access to all public transit facilities shall be ensured by dedication of 
transit easements or other legal agreements, as approved by the Public 
Transit Department and the Planning and Development Department. 
 
 
4. 
The developer shall dedicate right-of-way and construct two bus stop pads at 
locations approved or modified by the Public Transit Department. The bus stop 
pads shall be constructed according to City of Phoenix Standard Detail P1260 
with a minimum depth of 10 feet. The bus stop pads shall be spaced from 
intersections according to City of Phoenix Standard Detail P1258. Trees shall 
be placed to provide 50% shade at bus stop pads, as approved by the 
Planning and Development Department. 
 
 
5. 
Where pedestrian pathways cross drive aisles, they shall be constructed of 
decorative pavers, stamped, or colored concrete, or other pavement 
treatments that visually contrast with the adjacent parking and drive aisle 
surfaces, as approved by the Planning and Development Department. 
 
 
6. 
All cross-access agreements shall include a pedestrian pathway, as approved 
by the Planning and Development Department. 
 
 
7. 
The applicant shall submit a Traffic Impact Study to the City for this 
development. No preliminary approval of site plans shall be granted until the 
study is reviewed and approved by the City. Contact Mr. Christopher 
Kowalsky, Special Projects Administrator, at (602) 534-7105, to set up a 
meeting to discuss the requirements of the study. Upon completion of the TIS 
the developer shall submit the completed TIS to the Planning and 
Development Department counter with instruction to forward the study to the 
Street Transportation Department, City Engineers Office. Additional

Staff Report: Z-57-21-3 
April 28, 2022 
Page 12 of 12 
 
dedications and/or improvements may be required as per the approved Traffic 
Impact Study. 
 
 
8. 
The developer shall construct all streets within and adjacent to the 
development with paving, curb, gutter, sidewalk, curb ramps, streetlights, 
landscape median islands, landscaping and other incidentals, as per plans 
approved by the Planning and Development Department. All improvements 
shall comply with all ADA accessibility standards. 
 
 
9. 
In the event archaeological materials are encountered during construction, the 
developer shall immediately cease all ground-disturbing activities within a 33- 
foot radius of the discovery, notify the City Archaeologist, and allow time for 
the Archaeology Office to properly assess the materials. 
 
Writer 
Joshua Bednarek 
April 27, 2021 
 
Team Leader 
Racelle Escolar  
 
Exhibits 
Zoning Sketch Map 
Aerial Sketch Map 
Community Correspondence (2 pages) 
PUD Narrative Date Stamped April 21, 2022

Z-49-B-75
Z-49-B-75
Z-49-B-75
Z-49-75
Z-49-C-75
Z-49-B-75
Z-49-B-75
Z-49-75
Z-49-R-75
Z-49-75
C/Z-49-JJ-75
Z-49-TT-75
Z-49-75
Z-49-BB-75
Z-49-75
Z-49-J-75
Z-49-75
Z-49-FF-75
Z-49-PP-75
Z-49-75
Z-49-75
Z-49-NN-75
Z-49-B-75
Z-49-U-75
Z-49-AA-75
Z-49-QQ-75
C/Z-49-FF-75
Z-49-75
Z-7-12
Z-49-FF-75
Z-49-B-75
Z 49 II 75
Z-109-01
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*
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*
RSC
PCD
C-O
C-2
PCD
R1-6
PCD
R1-8
PCD
PAD-14
C-2
PCD
PCD
R1-14
SP PCD
PAD-14
PCD
R-4A
PCD
C-2
PCD
PCD
PSC
PCD
C-2
R1-8
R-5
C-O
PCD
C-O
C-2
PCD
R-5
PCD
PCD
PCD
R1-8
PCD
C-3
PCD
R1-10
PCD
PCD
PAD-15
PCD
PAD-15
PCD
R-5
PCD
C-2
PCD
PAD-14
PCD
PCD
R1-18
SP PCD
C-2 HR DN S/WVR
SP PCD *
Z-49-XX-75
44TH ST
46TH PL
49TH ST
DAHLIA DR
45TH ST
49TH PL
CACTUS RD
48TH PL
LARKSPUR DR
42ND ST
PARADISE VILLAGE PKWY
SURREY AVE
46TH ST
PERSHING AVE
WINDROSE DR
SHAW BUTTE DR
TATUM BLVD
ANDORA DR
48TH ST
DEER VALLEY DR
SR 101
UNION HILLS DR
BELL RD
GREENWAY RD
THUNDERBIRD RD
CACTUS RD
SHEA BLVD
S
Q
U
A
W PEAK PKWY (SR 51)
16TH ST
24TH ST
32ND ST
40TH ST
TATUM BLVD
56TH ST
64TH ST
SCOTTSDALE RD
PARADISE VALLEY VILLAGE
CITY COUNCIL DISTRICT: 3
APPLICANT'S NAME:
APPLICATION NO.
Z-57-21
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
79.98 Acres
MULTIPLES PERMITTED
*   Maximum Units Allowed with P.R.D. Bonus
RSC PCD (Approved C-2 H-R DNS/WVR SP PCD)
RSC PCD
PUD
CONVENTIONAL OPTION
N/A (9385)
N/A
3200
*   UNITS P.R.D. OPTION
N/A (3374)
N/A
N/A
Ed Bull, Burch & Cracchiolo, P.A.
DATE:
8/31/2021
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 31-37, QS 31-38,
QS 32-38
ZONING MAP
K-10, K-11, L-11
REQUESTED CHANGE:
FROM:
RSC PCD (Approved C-2 H-R DNS/WVR SP PCD) ( 64.64 a.c.)
RSC PCD ( 15.34 a.c.)
TO: PUD ( 79.98 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2021\Z-57-21.mxd
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Z-49-B-75
Z-49-B-75
Z-49-B-75
Z-49-75
Z-49-C-75
Z-49-B-75
Z-49-B-75
Z-49-75
Z-49-R-75
Z-49-75
C/Z-49-JJ-75
Z-49-TT-75
Z-49-75
Z-49-BB-75
Z-49-75
Z-49-J-75
Z-49-75
Z-49-FF-75
Z-49-PP-75
Z-49-75
Z-49-75
Z-49-NN-75
Z-49-B-75
Z-49-U-75
Z-49-AA-75
Z-49-QQ-75
C/Z-49-FF-75
Z-49-75
Z-7-12
Z-49-FF-75
Z-49-B-75
Z 49 II 75
Z-109-01
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RSC
PCD
C-O
C-2
PCD
R1-6
PCD
R1-8
PCD
PAD-14
C-2
PCD
PCD
R1-14
SP PCD
PAD-14
PCD
R-4A
PCD
C-2
PCD
PCD
PSC
PCD
C-2
R1-8
R-5
C-O
PCD
C-O
C-2
PCD
R-5
PCD
PCD
PCD
R1-8
PCD
C-3
PCD
R1-10
PCD
PCD
PAD-15
PCD
PAD-15
PCD
R-5
PCD
C-2
PCD
PAD-14
PCD
PCD
R1-18
SP PCD
C-2 HR DN S/WVR
SP PCD *
Z-49-XX-75
44TH ST
46TH PL
49TH ST
DAHLIA DR
45TH ST
49TH PL
CACTUS RD
48TH PL
LARKSPUR DR
42ND ST
PARADISE VILLAGE PKWY
SURREY AVE
46TH ST
PERSHING AVE
WINDROSE DR
SHAW BUTTE DR
TATUM BLVD
ANDORA DR
48TH ST
DEER VALLEY DR
SR 101
UNION HILLS DR
BELL RD
GREENWAY RD
THUNDERBIRD RD
CACTUS RD
SHEA BLVD
S
Q
U
A
W PEAK PKWY (SR 51)
16TH ST
24TH ST
32ND ST
40TH ST
TATUM BLVD
56TH ST
64TH ST
SCOTTSDALE RD
PARADISE VALLEY VILLAGE
CITY COUNCIL DISTRICT: 3
APPLICANT'S NAME:
APPLICATION NO.
Z-57-21
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
79.98 Acres
MULTIPLES PERMITTED
*   Maximum Units Allowed with P.R.D. Bonus
RSC PCD (Approved C-2 H-R DNS/WVR SP PCD)
RSC PCD
PUD
CONVENTIONAL OPTION
N/A (9385)
N/A
3200
*   UNITS P.R.D. OPTION
N/A (3374)
N/A
N/A
Ed Bull, Burch & Cracchiolo, P.A.
DATE:
8/31/2021
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 31-37, QS 31-38,
QS 32-38
ZONING MAP
K-10, K-11, L-11
REQUESTED CHANGE:
FROM:
RSC PCD (Approved C-2 H-R DNS/WVR SP PCD) ( 64.64 a.c.)
RSC PCD ( 15.34 a.c.)
TO: PUD ( 79.98 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2021\Z-57-21.mxd
Z-57-21
0.1
0
0.1
0.05
Miles
2/22/2022

1
David O Simmons
From:
Diana Stevenson <dianafstevenson@gmail.com>
Sent:
Monday, March 7, 2022 9:18 AM
To:
David O Simmons
Cc:
Diana Stevenson
Subject:
Case No Z 57-21 Pv mall site
Mr. David Simmons 
City of Phoenix Village Planner, 
 
 
To whom it may concern, 
 
I am a resident in Paradise Park Condominiums Phase II across from the demolition site. 
 
I just wanted to share a couple of thoughts on regards of the demolition and redevelopment. 
 
1. Dust contamination the last year increased  significantly. Layer of dust on patios and vehicles has to be cleaned daily. 
Hopefully, there are no asbestos or other materials in this dust particles. I’ve had to clean and dust my patio daily since 
demolition. A task I used to do every month in the past. Plus allergies have really affected me this last year.  
 
2. As part of the new plans for the new development there should be dedicated communities spaces for the 
inconveniences caused to neighbors. The PV mall is a memories location for many community members in our 
neighborhood. It was the coolest place to shop, walk, and many seniors from my community used to exercise there. 
As a single mom I have memories of my son playing in all the coin machines, and train ride, plus indoor playground. I 
would really appreciate if in your plans there is a zone dedicated for  little children. Splash pad, indoor cooled 
playground, or carrousel.  
Knowing it’s a private development I don’t know how much involvement from the community they want. 
 
I am a busy single mom I’m not even involved in my association. I don’t really have time for meetings. But I just thought 
to let someone know how is it been for us the neighbors. 
 
Sincerely, 
 
Diana Stevenson  
 
 
 
 
 
 
 
 
Sent from my iPhone

From:
Marc Soronson
To:
Sarah Stockham
Subject:
PV VPC Meeting - April 4, 2022
Date:
Tuesday, April 5, 2022 1:30:35 PM
Hi Sarah --
Thank you for allowing me to speak last night.  The Web Ex would not allow me to raise my hand or
comment.  
The presentation by the PHX Office of Heat Response and Mitigation was excellent.  Glad to see Phoenix
is advancing this program.  I am also impressed with the progress thus far.  Living in the Optima Kierland
project is evidence on how the treatment of heat can be mitigated.  It is amazing the temperature
difference inside the project versus outside in the summer months.   
I do want to formalize my comments on the RED PUD at Paradise Valley Mall.  I know RED very well and
they are a great developer and do some state of the art projects.  I am very impressed with the site plan. 
However, I have two main comments on what was presented last night. 
1. The project should be coordinated with the PHX Office of Heat Response and Mitigation.  This is a
critical repurpose of an old mall and needs to be a show case project to demonstrate successful
redevelopment.  The location is central to the city and this project needs to be a showcase as we
redevelop other outdated malls.  I request the VPC to assure that RED is coordinating with the
OHRM and following their guidance as the project advances.
2. RED's Cityscape project shows that a developer can showcase premium, context sensitive
architecture in the Valley.  The presentation, especially the Street Light project, shows a lack of
context sensitive design.  The Streetlight project is very mid western and not reflective of what
residents of Phoenix should expect from developers like RED.  I suggest that the VPC, or other
PHX committees review the architecture before approval.   RED should be held to a high standard
of design.  I did not see that last night.  
Thank you again for the opportunity to comment.  I look forward to participating in your VPC meetings
monthly.  
Marc Soronson