Attachment C - VPC Summary-Info - Z-57-21-3.pdf

City of Phoenix — Formal (2022-07-01)

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City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
Z-57-21-3
INFORMATION ONLY 
Date of VPC Meeting 
April 4, 2022 
Request From 
RSC PCD and RSC PCD (Approved C-2 H-R 
DNS/WVR SP PCD) 
Request To 
PUD 
Proposed Use 
Mixed-use development 
Location 
Northwest corner of Tatum Boulevard and Cactus 
Road 
VPC DISCUSSION:
One member of the public registered to speak on this item. 
Ed Bull, representing the applicant with Burch & Cracchiolo, introduced himself and Jeff 
Moloznik, with RED Development, the applicant. Mr. Bull reviewed the 2021 rezoning 
approval for C-2 H-R DNS/WVR PCD and the construction status of Phase 1 and 
showed the proposed PUD boundaries which total approximately 80 gross acres. Mr. 
Bull added that this request does not propose to increase the height on the site from the 
current entitlement, nor does it add any new uses to the site on the use list and detailed 
their current outreach to date. Mr. Bull shared that the site is within the Paradise Valley 
Village Core and displayed a circulation plan which showed a bicycle path connecting to 
Tatum Boulevard and Cactus Road and showed the vehicle path being broken up by 
several small blocks across the site. Mr. Bull also displayed a landscape plan and 
renderings of the proposed Whole Foods, Streetlights multifamily development and the 
Harkins theater. Mr. Bull displayed a site plan showing the proposed three-acre 
community open space (named “Park at PV”) which contains three restaurants with 
areas for outdoor seating and event space. Mr. Bull displayed a graphic of the proposed 
building heights and reiterated that the proposed height will not exceed the previously 
approved height entitlement granted in 2021. Mr. Bull detailed when they sent out 
notification letters and the various neighborhood meetings they have held or attended. 
Mr. Bull concluded the presentation by showing the next steps for the project and 
anticipated hearing dates.  
Questions from the Committee: 
Chair Gubser asked why Phase 1 was not a part of the PUD and if that was due to it 
being under construction. Mr. Bull replied that the permits have been pulled for that site 
and it could not wait for the PUD approval. Chair Gubser added that it is a testament to 
the outreach they have done that there is no one in attendance in opposition.  
Attachment C

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Alan Sparks shared that it is an exciting proposal that has been on their radar for a 
long time and asked about public transit and if light rail was going to be constructed in 
this area. Mr. Bull replied that light rail will not be constructed, and about 2-3 years ago 
the City Council deleted that proposed extension off the map. Mr. Sparks replied that he 
was surprised to hear that.  
 
Diane Petersen asked if the existing parking garage on site will remain or be 
reconfigured. Mr. Bull replied that the parking garage will stay, it will be enhanced in 
some manner to make it more attractive and there will be bicycle amenities added such 
as a bicycle fix it station in or around the parking garage.  
 
Toby Gerst asked if the parking garage will be used for the residents or for the 
customers of the proposed grocery store or cinema. Mr. Bull replied that the Streetlight 
multifamily development will have their own parking garage within that development for 
residents and that the Whole Foods patrons will park in a surface parking lot to the east 
of the Whole Foods, and the existing parking garage will be available for other 
developments occurring on the site. Mr. Bull added that is unlikely that residents will use 
that garage as any new residential development will have their own structured parking 
attached to those developments for their residents. Mr. Moloznik added that the existing 
parking garage is intended for commercial users, and not for residents. Ms. Gerst 
thanked the applicant for their presentations to the various block watch groups, and that 
their presentations were excellent, candid, and clear and the neighborhood leaders 
were impressed with their presentation and their professionalism.  
 
Abram Bowman asked what advantages there are to using a PUD zoning district 
verses a conventional zoning district. Mr. Bull replied that the benefits of a PUD are that 
they allow an applicant to work out specific standards for setbacks, pedestrian 
connections, and parking to facilitate a mixed-use environment. Mr. Bull added that due 
to subdividing the large site, conventional zoning is going to require artificial setbacks 
from interior lot lines and create lot coverage issues, and that conventional zoning 
would require a lot of variances and would not be the best for a mixed-use development 
in the Village Core. Mr. Bull added that on the use side, with conventional zoning you 
cannot limit uses but the use list on a PUD can be tailored. Mr. Bull concluded that a 
PUD is more specific as to what can and cannot be built on a site and that it is a zoning 
tool created about 10-15 years ago that can help achieve a mixed-use environment.  
 
Vice Chair Joe Lesher shared that he is excited about the project and asked if the 
applicant is setting aside funding for traffic mitigation after the development is built, 
citing that with the increased density the anticipated traffic yields will increase up to 
three or four times and sometimes developments can have unanticipated consequences 
when it comes to the amount of increased traffic to an area. Mr. Bull replied that they 
had not planned to do so or considered it, they did provide a traffic analysis reviewed by 
city staff and that the streets are being maintained and were built to handle a large 
amount of traffic. Vice Chair Lesher replied that with applicants in the Kierland area, 
some developers are allocating funds for traffic mitigation post-development and that 
there might be a need for that. Mr. Bull replied that he would discuss with his client 
further about that suggestion and that they will take the time to consider it.  
 
Roy Wise asked what safety enhancements are being proposed, citing that the 
circulation plan shows many vehicle paths on short blocks and there will be many 
pedestrian and vehicle interactions. Mr. Bull replied that the circulation plan is

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
illustrative, showing how people can navigate the site in all directions, but the 
developments on the site might develop as shown or some might shift the circulation 
plan based on land availability and how much of it is developed at a time. Mr. Bull 
added that safety is paramount and that they will have pavers provided where 
appropriate to highlight pedestrian crossings.  
 
Cynthia DiMassa asked if the applicant is adding a bike path at the southeast corner of 
the site through the proposed greenspace, connecting to Cactus Road. Mr. Bull replied 
affirmatively, showing a site connectivity slide highlighting multimodal opportunities near 
the PV Mall, and one of the connections is the bicycle route which goes near the three-
acre open space. Ms. DiMassa asked if the applicant is responsible for connecting the 
bike path through the greenspace adjacent to Cactus Road, sharing that the area is 
difficult to cycle in. Mr. Bull replied that the proposed bicycle path at the corner of Tatum 
and Cactus is a part of proposed circulation improvements that the applicant is 
proposing to make with this application. Ms. DiMassa asked if there will bicycle lanes 
added to the perimeter road. Mr. Bull replied that he does not know, the ring road is not 
necessarily bike friendly, but he defers to his design team as to whether it can be more 
bike friendly in the future.  
 
Regina Schmidt asked if a trolley system had been considered to circulate the site. Mr. 
Bull replied that a trolley system is not something they had considered. Mr. Moloznik 
added that while it was not something they had considered, it is something they will 
investigate.  
 
Public Comment: 
Marc Soronson shared that he would be interested to know how climate planning will 
be integrated into this PUD and shared that architecture is priority, citing the Cityscape 
project as an example and he would like to know what the applicant is doing to provide 
a high level of architecture on the site.  
 
Applicant Response to Public Comment: 
Ed Bull replied that the exhibits shown for Phase 1 show a high level of architecture, 
the building’s will not be monotonous, and the architectural quality will be to city 
standards as additional phases are under construction.