Attachment D - VPC Summary-Rec - Z-57-21-3.pdf

City of Phoenix — Formal (2022-07-01)

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City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
Z-57-21-3
Date of VPC Meeting 
May 2, 2022 
Request From 
RSC PCD and RSC PCD (Approved C-2 H-R 
DNS/WVR SP PCD) 
Request To 
PUD 
Proposed Use 
Mixed-use development 
Location 
Northwest corner of Tatum Boulevard and Cactus 
Road 
VPC Recommendation 
Approval, per the staff recommendation 
VPC Vote 
13-0 with committee members Balderrama, Bowman,
Goodhue, Hall, Mazza, Petersen, Popovic, Schmidt,
Severs, Sparks, Wise, Lesher, and Gubser in favor.
VPC DISCUSSION:
Joshua Bednarek, staff, introduced himself and provided a presentation on case Z-57-
21-3. Mr. Bednarek discussed the location of the site, noting surrounding land uses and
requested PUD zoning. Mr. Bednarek stated that this proposal will help with
redevelopment efforts of the Paradise Valley Mall which was rezoned in 2021 under
case Z-49-XX-75-3. Mr. Bednarek stated that this request builds on the requirements
from the previous rezoning case. Mr. Bednarek noted that two letters had been
received, noting concerns with dust, proposed open space, shade and context sensitive
design. Mr. Bednarek concluded the presentation by providing the staff findings and
recommendation of approval, describing the proposed stipulations for case Z-57-21-3,
as presented in the staff report.
Ed Bull, representing the applicant with Burch & Cracchiolo, introduced himself and Jeff 
Moloznik, with RED Development, the applicant. Mr. Bull stated that his client agrees 
with all of the stipulations recommended by staff on this case. Mr. Bull provided a 
development status for the project since the approval of case Z-49-XX-75-3. Mr. Bull 
discussed the boundaries of the proposed PUD case, noting that construction of the first 
phase of the redevelopment which is not part of the case is underway. Mr. Bull 
discussed the location of the site within a Paradise Valley Village Primary Core and 
described the proposed pedestrian circulation plan, rendered site plan, and proposed 
building heights. The first phase of the project will include a movie theater, grocery store 
and residential uses. Mr. Bull described the proposed park area located between three 
restaurant buildings. Mr. Bull described the public outreach conducted on this case, 
noting that over 500 letters were mailed each time in addition to four notice of hearing 
signs posted on the site. Mr. Bull noted the project website and contact information 
Attachment D

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
provided to the public and concluded the presentation by requesting a recommendation 
of approval per the staff recommendation. 
Questions from the Committee: 
 
Chair Robert Gubser asked if any committee members had questions for the 
presenters. 
 
Vice Chair Joe Lesher asked if there had been considered for setting a side a find 
dedicated to addressing anticipated traffic issues. This was asked at the last Village 
Planning Committee meeting from the developer. Mr. Bull responded that this has been 
discussed and the traffic impact statement required as part of the stipulations will 
address traffic issues. 
 
Alex Popovic appreciates the collaboration between the developer and the community. 
 
Public Comment: 
 
Nadine Alauria introduced herself and stated that she is a Phoenix native who does not 
reside within the required notification radius, but she used to shop at Paradise Valley 
Mall. Ms. Alauria voiced concerns with the thought of 3,200 residential units on this site 
due to the increased traffic it would cause. There are lots of issues related to traffic now 
at the Target store which persist throughout the day. Nine stories is very tall and the 
proposed density is too high. The three restaurants proposed will not be sufficient to 
address the demand in the area. 
 
Mark Yarish introduced himself and stated that he lives west of the development. He is 
excited but has lots of questions regarding the development. Mr. Yarish asked if a self-
service storage warehouse will be permitted here and what will be planned to address 
the traffic along 42nd Street. 
 
Amy Ramsbacher introduced herself and expressed concerns with the proposed 
density. Ms. Ramsbacher agrees with Mr. Yarish that there are ongoing traffic issues in 
the area. Ms. Ramsbacher lives three blocks north of the site and took a photo of Mr. 
Bull’s project website for this development. 
 
Applicant Response to Public Comment: 
 
Mr. Bull stated that this mixed-use development will include residential units to help the 
development remain active past 5pm to promote shopping and dining. The calculations 
provided by staff indicate that over 9,000 dwelling units are permitted now on the site, 
but this proposal only seeks about one-third of the permitted dwelling units. Mr. Bull 
stated that this density is appropriate for a Primary Village Core and the proposed 
building height is not increasing from that approved one year ago. Mr. Bull stated that 
the traffic impact statement addressed in Stipulation No. 7 of the proposed rezoning 
case would require the developer to build the necessary street improvements. Mr. Bull 
stated that properties within a 600-foot radius of the site were notified in addition to 
registered neighborhood associations within 1-mile. Mr. Bull stated that the self-service 
storage warehouse use was discussed but with his client, but they are not sure whether 
this use will be developed or where it will be located. Stipulation No. 1.a. addresses 
limitations for self-service storage warehouse uses. Mr. Bull stated that the first phase of

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
the project includes a Whole Foods grocery store, and the requested entitlement will 
promote restaurant uses around open space areas. Mr. Bull added that RED 
development is big on people gathering areas and providing similar elements within 
their developments. 
 
Committee Discussion: 
Chair Gubser supports activating this site which reviewed by the committee last year. 
Chair Gubser commends the applicant for all their efforts. 
 
Diane Petersen is personally concerned with the required 600-foot radius public notice 
requirement, adding that this notice area should be increased. Ms. Petersen added that 
more information is needed upfront on traffic studies. Chair Gubser asked staff for 
clarification on the traffic report requirements that are part of the rezoning process. 
Enrique Bojórquez responded that a traffic report is submitted at the time of the 
rezoning case being filed, but this report is not always approved at this stage of the 
process. Mr. Bull stated that a traffic report was completed, but this will be updated 
later on once the traffic engineers know what list of land uses will be provided on the 
site to engineer the infrastructure. Robert Goodhue agrees with Mr. Bull and added 
that developers will work with their consultants plus city staff to address traffic-related 
improvements. The Village Planning Committees only approve a land use concept, but 
whether or not the streets can handle the proposed project, this will be determined 
during the site plan review process. 
 
Jennifer Hall stated that the Paradise Valley Mall was chosen as the Primary Village 
Core as this location is appropriate for this type of use. Ms. Hall supports the work 
conducted by the applicant on this project. 
 
Chair Robert Gubser asked for a motion on this item. 
 
MOTION – Z-57-21-3: 
Alex Popovic motioned to recommend approval of Z-57-21-3 per the staff 
recommendation. Robert Goodhue seconded the motion. 
VOTE – Z-57-21-3: 
13-0; motion to approve passed with committee members Balderrama, Bowman, 
Goodhue, Hall, Mazza, Petersen, Popovic, Schmidt, Severs, Sparks, Wise, Lesher, and 
Gubser in favor. 
 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION: 
 
No comments.