1. EDE Minutes.pdf

Phoenix City Council 
Economic Development and Equity Subcommittee 
Summary Minutes 
Wednesday, April 27, 2022 
City Council Chambers 
200 W. Jefferson St. 
Phoenix, Ariz. 
Subcommittee Members Present 
 Subcommittee Members Absent 
Vice Mayor Laura Pastor, Chair 
Councilwoman Yassamin Ansari    
Councilwoman Ann O’Brien 
Councilwoman Debra Stark 
CALL TO ORDER 
Vice Mayor Pastor called the Economic Development and Equity Subcommittee to order 
at 10:00 a.m. with Councilwoman Ansari, Councilwoman O’Brien, and Councilwoman 
Stark present. 
CALL TO THE PUBLIC 
MINUTES OF MEETINGS 
1. Minutes of the Economic Development and Equity Subcommittee Meeting
Councilwoman Stark made a motion to approve the minutes of March 23, 2022
Economic Development and Equity Subcommittee meeting. Councilwoman Ansari
seconded the motion, which passed unanimously 4-0.
CONSENT ACTION (Item 2) 
2. Greater Phoenix Economic Council Annual Contract
Councilwoman O’Brien made a motion to approve all consent items. Councilwoman
Ansari seconded the motion, which passed unanimously 4-0.
Discussion and Possible Action (Item 6) 
Vice Mayor Pastor moved Item 6 to be heard as the first discussion item. 
6. Authorization to Enter into Development Agreement and other Agreements with
Concord Wilshire Capital, LLC for the Redevelopment of Metrocenter Mall and the
Acquisition and Construction of Public Parking Garages
Community and Economic Development Director Christine Mackay and Project 
Manager Jeff Stapleton gave a staff presentation on the development agreement with 
Concord Wilshire Capital, LLC for the redevelopment of Metrocenter Mall.  
ATTACHMENT A

Mr. Stapleton gave a brief history of Metrocenter Mall, beginning with the 1973 opening 
of the mall to its closure in 2020. He spoke about Council efforts to revitalize the mall 
and stated there were three developers that could redevelop Metrocenter Mall to 
incorporate the Phoenix aesthetic while also addressing the fragmented ownership of 
the property. He stated the three development firms were Concord Wilshire Capital, 
Hines, and TLG Investment Partners.  
Ms. Mackay thanked the developers for working in partnership with the City to achieve a 
cohesive vision for Metrocenter Mall. 
Mr. Stapleton stated the redevelopment area was a mixed land village with multi-family 
residential units, commercial buildings, and parking structures. He discussed the three 
phases of the redevelopment project, which focused on construction of the main plaza, 
light rail station, and residential structures. Mr. Stapleton noted the redevelopment 
project was a $935.9 million capital investment. He discussed the proposed business 
terms, which included the developers option to purchase the City-owned parking 
garages at the end of the 25-year commitment. Mr. Stapleton discussed community 
outreach efforts before outlining the project timeline.  
Ms. Mackay requested the Economic Development and Equity Subcommittee 
recommend City Council authorization to enter into agreements with Concord Wilshire 
Capital, LLC for the redevelopment of Metrocenter Mall.  
Councilwoman O’Brien thanked staff for their efforts on the redevelopment planning of 
Metrocenter Mall.  
Councilwoman O’Brien moved to approve the staff recommendation.  
Councilwoman Stark seconded the motion.  
Councilwoman Stark thanked staff for their efforts on the redevelopment planning of 
Metrocenter Mall and noted her excitement for the project.  
Vice Mayor Pastor asked how many parking garages were included in the Metrocenter 
Mall revitalization. 
Ms. Mackay replied there could be up to nine parking garages.  
Vice Mayor Pastor asked if the parking garages would be owned by the City. 
Ms. Mackay replied the City would have full ownership of all nine parking garages.  
Vice Mayor Pastor asked if a future Council could decide to sell the parking garages or 
continue to lease the property. 
Ms. Mackay replied the Vice Mayor was correct.

Vice Mayor Pastor expressed appreciation to the developers for understanding the 
vision and aesthetic of the City as it relates to Metrocenter Mall. She commended 
Councilwoman O’Brien for her work on the Metrocenter Mall redevelopment project. 
The motion passed unanimously 4-0. 
Information and Discussion (Items 3-4)  
3. Interactive Digital Kiosks Recommendation and Agreement Authorization 
Street Transportation Director Kini Knudson gave a staff presentation on the Interactive 
Digital Kiosk agreement and authorization. Mr. Knudson provided a review of the 
downtown kiosks project and the request for proposal requirements. He stated the 
department goal was to have 20 digital kiosks in operation by the 2023 Super Bowl. Mr. 
Knudson discussed the kiosks vendor selection process and announced IKE Smart 
City, LLC (ISC) as the awardee. He said the ISC had kiosks in operation in over 18 
cities and their reference checks noted their experience and fiscal soundness. Mr. 
Knudson noted there were no upfront or ongoing costs to the City, and the kiosks would 
be installed in the public right-of-way.  
Councilwoman Ansari asked staff to discuss the kiosks maintenance and cleaning 
process.  
Mr. Knudson replied maintenance cleaning would address vandalism to the kiosks units 
and other cleaning needs. He stated staff would provide a detailed maintenance 
schedule once the vendor partnership had been established.   
Councilwoman Ansari asked if staff would pursue the solar panel shade option for each 
kiosk. 
Mr. Knudson replied staff would only pursue solar panel or shade kiosk options.  
Vice Mayor Pastor asked staff to assess the viability of creating a smart phone 
application platform in the future instead of maintaining kiosks in the public right-of-way. 
She stated she would host a meeting with the Downtown Phoenix Inc. and the Super 
Bowl Host Committee to ensure there is coordination with kiosk advertisement. Vice 
Mayor Pastor asked staff to create a process for local non-profits and small businesses 
to advertise on kiosks.  
4. 2023 Super Bowl LVII Update 
Phoenix Convention Center Director John Chan, Major Events Coordinator Roxann 
Favors, Super Bowl Host Committee President Jay Parry, and Senior Vice President of 
the Super Bowl Host Committee Kyle Hedstrom gave a staff update on the planning of 
Super Bowl LVII.

A short promotional Super Bowl LVII video was played. 
Ms. Parry provided a brief overview of the Arizona Super Bowl Host Committee and 
discussed guiding principles for the organization. She discussed improved Super Bowl 
coordination efforts with multiple City, State, and private stakeholders. Ms. Parry also 
discussed the economic impact of the 2015 Super Bowl XLIX and the potential impact 
of the 2023 Super Bowl LVII. 
Mr. Hedstrom discussed a number of Super Bowl LVII events taking place in downtown 
Phoenix and how the Super Bowl Host Committee would collaborate with small 
businesses and non-profits.  
Mr. Chan spoke about the mission and guiding principles of the City Super Bowl LVII 
Steering Committee. 
Ms. Favors highlighted the steering committee organizational chart and discussed a 
number of resource working groups. She stated the steering committee included many 
City departments as well as strategic groups like Valley Metro and Downtown Phoenix 
Inc. 
Mr. Chan noted there would be a number of upcoming site visits from the National 
Football League (NFL) and the working groups would begin development of operational 
plans and event venue programming.   
Councilwoman Stark asked staff to elaborate on coordination efforts with the Waste 
Management Phoenix Open. 
Ms. Parry replied the Professional Golfers Association (PGA) and the Super Bowl Host 
Committee had already coordinated on planning efforts between the two events. She 
noted the host committee also communicates regularly with City of Scottsdale staff.  
Councilwoman Stark asked staff to elaborate on hotel room occupancy. 
Mr. Hedstrom replied that the Super Bowl Host Committee had already reserved rooms 
for a number of groups including staff, fans, and media. 
Councilwoman Ansari asked how community members can become involved or receive 
additional information on the Super Bowl. 
Ms. Parry replied the AZsuperbowl.com website would provide community members 
with “Know Before You Go” information. She also noted in 2015, the host committee 
had over 10,000 community members serve as volunteers for Super Bowl events.

Ms. Favors stated the Super Bowl Steering Committee would develop a community 
engagement schedule and provide Super Bowl planning updates at community 
meetings.  
Councilwoman Ansari asked staff to elaborate on money raised for non-profit 
organizations. 
Ms. Parry replied the Super Bowl Host Committee partnered with the NFL to distribute a 
legacy grant program to charities that address issues related to education; health and 
wellness; diversity, equity, and inclusion; and sustainability. She noted the application 
period for non-profit entities would begin in the summer. 
Councilwoman O’Brien asked if there would be increased availability for public 
transportation other than light rail. 
Mr. Chan replied the public transit working group was reviewing options to advance bus 
services and implement bridging programs that would connect bus lines.  
Vice Mayor Pastor asked which department paid travel and lodging expenses for 
business leaders that were a part of the business attraction strategy. 
Ms. Parry stated the host committee fundraises and partners with a number of 
economic development agencies to pay for Chief Executive Officers (CEO) travel 
expenses as part of the business development strategy.  
Vice Mayor Pastor asked about the previous subcommittee approval of $75,000 to be 
allocated to the Community and Economic Development department for CEO travel 
expenses. 
Deputy City Manager Ginger Spencer replied this was correct. She noted the $75,000 
was allocated to Community and Economic Development department to host 16 
business CEOs during the time of the Super Bowl.  
Mr. Chan stated the previous $75,000 approval was for the CEO forum that the 
Community and Economic Development team coordinates. He noted the CEO forum 
and the Super Bowl Host Committee business attraction efforts were separate but 
related items. 
Vice Mayor Pastor asked why the two items were separate. 
Ms. Mackay stated the program that the Community and Economic Development 
department would organize is related specifically to business attraction and 
development in each district. She noted the CEO forum related to the Super Bowl is 
related to economic development for the entire state of Arizona.

Vice Mayor Pastor asked if the Super Bowl Host Committee website included the 
availability of hotel options. She also noted the Super Bowl Host Committee had 
reserved a block of rooms in numerous hotels.  
Mr. Hedstrom replied the Super Bowl Host Committee did not have any of these 
featured on the website but noted staff would assist businesses reserve rooms as 
needed.  
Mr. Chan stated Visit Phoenix and the Convention Center Visitors Bureau would 
coordinate lodging efforts for individuals searching for hotels.  
Vice Mayor Pastor asked if there were free Super Bowl community events and if there 
was a webpage with an events calendar.  
Ms. Parry replied events would start in the fall and would be listed on the Super Bowl 
Host Committee website.  
Vice Mayor Pastor asked if staff was evaluating the need for Super Bowl parking.  
Ms. Parry replied this was a focus point for the NFL and the host committee was 
currently evaluating parking availability. 
Vice Mayor Pastor asked if additional bus routes to accommodate Super Bowl travel 
would be free to the public.  
Mr. Chan replied he would defer to the Public Transit Department and provide additional 
information at a later date. 
Vice Mayor Pastor asked staff to restate the legacy grant program focus groups.  
Ms. Parry replied the focus areas were related to education; health and wellness; 
diversity equity and inclusion; and sustainability. 
Vice Mayor Pastor asked how projects or non-profits would be selected for the legacy 
grant program. 
Ms. Parry replied there were two key legacy grant programs. She noted the first was a 
$2 million grant program for community projects that would begin receiving applications 
in Summer 2022. Ms. Parry stated the other legacy grant program focused on 
collaborative initiatives with city partners and company sponsors that direct the projects. 
Vice Mayor Pastor thanked staff for the clarification. 
Ms. Parry thanked the subcommittee and highlighted the partnership between the NFL 
Host Committee and the City of Phoenix.

Discussion and Possible Action (Item 5)  
5. Downtown Redevelopment Tools Update  
Councilwoman Stark made a motion to continue Item 5, Downtown Redevelopment 
Tools Update, to the next subcommittee meeting on May 25, 2022. Councilwoman 
O’Brien seconded the motion, which passed unanimously 4-0. 
CALL TO THE PUBLIC  
No call to the public 
 
FUTURE AGENDA ITEMS 
Diversity, Equity, and Inclusion, Convention Sports and Leisure Market Study, Key 
Economic Indicators, Downtown Phoenix Economic Tools for the May 25, 2022 
subcommittee meeting. Affordable Housing Plan – HOU, and Downtown Phoenix 
Economic Tools in June.  
 
ADJOURNMENT 
Vice Mayor Pastor adjourned the meeting at 11:28 a.m. 
 
Respectfully submitted, 
 
Cooper Payne 
Management Intern