Attachment B - Staff Report - GPA-LV-3-21-7.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
December 9, 2022 
 
Application: 
GPA-LV-3-21-7 
Owner: 
Dairy 51.8 LLC, Dairy 51.8 Trust 
Applicant/Representative: 
Alex Stedman,  
RVi Planning + Landscape Architecture 
Location: 
Northeast corner of 63rd Avenue and Dobbins 
Road 
Acreage: 
66.10 acres 
 
Current Plan Designation: 
Commercial (25.72 acres) and  
Mixed Use (Commercial / 
Commerce/Business Park) (40.38 acres) 
 
Requested Plan Designation: 
Mixed Use  
(Commercial / Commerce/Business Park) 
Reason for Requested Change: 
Minor General Plan Amendment for Mixed 
Use (Commercial / Commerce/Business Park) 
Laveen Village Planning Committee 
Meeting Date: 
December 12, 2022 
Staff Recommendation: 
Approval 
 
FINDINGS: 
 
1) 
The proposed Mixed Use (Commercial / Commerce/Business Park) land use 
designation provides for a land use mix that is consistent with the site’s 
location within the Laveen Village Core and within the Loop 202 Freeway 
corridor.  
 
 
2) 
The proposed change coincides with rezoning proposal Z-35-21-7 that creates 
a unified zoning framework through a Planned Unit Development (PUD) for 
the entire site. The General Plan Amendment will provide for a consistent 
General Plan Land Use Map designation that is consistent with the proposed 
PUD.   
 
ATTACHMENT B

Staff Analysis 
GPA-LV-3-21-7 
Page 2 of 4 
 
 
BACKGROUND 
 
The subject site is 66.10 gross acres 
located at the northeast corner of the 
63rd Avenue and Dobbins Road. The 
north portion of the site is currently 
vacant, and the south portion is used 
as a dairy farm. The site is zoned S-1 
(Ranch or Farm Residence), 
approved C-2 or CP/GCP 
(Intermediate Commercial or 
Commerce Park/General Commerce 
Park), C-2 H-R (Intermediate 
Commercial, High-Rise), approved C-
2 or CP/GCP (Intermediate 
Commercial or Commerce 
Park/General Commerce Park), C-2 
or CP/GCP SP (Intermediate 
Commercial or Commerce  
Aerial Zoning Map, Source: Planning and 
Development Department 
Park/General Commerce Park, Special Permit), approved C-2 or CP/GCP 
(Intermediate Commercial or Commerce Park/General Commerce Park), and C-2 HR 
SP (Intermediate Commercial, High Rise, Special Permit), approved C-2 or CP/GCP 
(Intermediate Commercial or Commerce Park/General Commerce Park). 
 
GPA-LV-3-21-7 proposes a minor amendment to the General Plan Land Use Map to 
allow single-family, multifamily, retail, office, and commerce park uses. The proposal 
will modify the land use designation from 25.72 acres of Commercial and 40.38 acres 
of Mixed Use (Commercial / Commerce/Business Park) to 66.10 acres of Mixed Use 
(Commercial / Commerce/Business Park). The companion rezoning case, Z-35-21-7, 
proposes a Planned Unit Development (PUD) to allow single-family, multifamily, retail, 
office, and commerce park uses. 
 
SURROUNDING LAND USES 
 
The subject site consists of vacant land on the north portion and a dairy farm on the 
south portion. The current General Plan Land Use Map designation for the site is 
Commercial and Mixed Use (Commercial / Commerce/Business Park).  
 
NORTH 
North of the subject site is agricultural land. This area is designated Commercial and 
Mixed Use (Commercial / Commerce/Business Park).

Staff Analysis 
GPA-LV-3-21-7 
Page 3 of 4 
 
 
SOUTH 
South of the subject site, across Dobbins Road, is agricultural land. This area is 
designated Commercial. 
 
EAST 
East of the subject site is the Loop 202 Ed Pastor Freeway and across from the 
freeway to the east is agricultural land. This area is designated Commercial and 
Mixed Use (Commercial / Commerce/Business Park). 
 
WEST 
West of the subject site is agricultural land. This area is designated Mixed Use 
(Industrial / Commerce/Business Park). 
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE 
 
• ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
This General Plan Amendment request, with the companion rezoning request, 
Z-35-21-7, will support a variety of commerical, office, retail and employment 
uses within the Laveen Village Core and the Loop 202 corridor. The 
development will provide a place for a local business to operate, grow, and 
provide community services within proximity to nearby residences. 
 
CONNECT PEOPLE AND PLACES CORE VALUE 
 
• CORES, CENTERS & CORRIDORS CORE VALUE; LAND USE PRINCIPLE: 
Locate land uses with the greatest height and most intense uses within 
village cores, centers and corridors based on village character, land use 
needs, and transportation system capacity.  
 
The proposed land use mix is consistent with the vision and goals of the 
Laveen Southwest Growth Study which envisions this location to have 
employment and commercial uses. The accompanying rezoning request 
provides a regulatory framework for a level of development intensity 
appropriate for a location within the Village Core and adjacent to the Loop 202 
Freeway and an arterial street (Dobbins Road).

Staff Analysis 
GPA-LV-3-21-7 
Page 4 of 4 
 
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS  
 
• DIVERSE NEIGHBORHOODS; DESIGN PRINCIPLE: Communities should 
consist of a mix of land uses to provide housing, shopping, dining and 
recreational options for residents.  
 
The proposed General Plan Land Use Map designation reinforces the site as a 
important location for shopping, dining, and housing.  
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-LV-3-21-7 as filed. The request aligns with the 
goals and policies of the General Plan and will result in a land use designation that will 
maximize the property’s location at the intersection of an arterial and collector street 
adjacent to a freeway, and within the Laveen Village Core. Along with the companion 
rezoning case, Z-35-21-7, the General Plan Amendment will allow for a compatible 
mix of land uses that will provide additional housing and services for the Laveen 
community. 
 
Writer 
Joshua Bednarek 
December 9, 2022 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Maps (2 pages)

v
w
202
63RD AVE
59TH AVE
DOBBINS RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-3-21-7
66.10 +/-
7
Annie Vos and Alex Stedman
Laveen
GENERAL PLAN AMENDMENT
Mixed Use (Commercial / Commerce/Business 
Park) ( 66.10 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
MU (Commercial / Commerce/Business Park) ( 40.38 +/- Acres)
Commercial ( 25.72 +/- Acres)
v
w
202
63RD AVE
59TH AVE
DOBBINS RD
Proposed Change Area
Residential 2 to 3.5 du/ac
Residential 3.5 to 5 du/ac
Residential 5 to 10 du/ac
Residential 15+ du/ac
Commercial
Public/Quasi-Public
Mixed Use (Commercial / Commerce/Business Park)
Mixed Use (Industrial / Commerce/Business Park)
Mixed Use
Mixed Use Parks / Open Space / 5 to 10 du/ac
Mixed Use Parks / Open Space / 3.5 to 5 du/ac
Proposed Change Area
Mixed Use (Commercial / Commerce/Business Park)

v
w
202
63RD AVE
59TH AVE
DOBBINS RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-3-21-7_BW
66.10 +/-
7
Annie Vos and Alex Stedman
Laveen
GENERAL PLAN AMENDMENT
Mixed Use (Commercial / Commerce/Business 
Park) ( 66.10 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
MU (Commercial / Commerce/Business Park) ( 40.38 +/- Acres)
Commercial ( 25.72 +/- Acres)
v
w
202
63RD AVE
59TH AVE
DOBBINS RD
Proposed Change Area
Residential 2 to 3.5 du/acre
Residential 3.5 to 5 du/acre
Residential 5 to 10 du/acre
Residential 15+ du/acre
Commercial
Public/Quasi-Public
Mixed Use (Commercial / Commerce/Business Park)
Mixed Use (Industrial / Commerce/Business Park)
Mixed Use
Mixed Use Parks / Open Space / 5 to 10 du/ac
Mixed Use Parks / Open Space 3/5 to 5 du/ac
Proposed Change Area
Mixed Use (Commercial / Commerce/Business Park)