Attachment C - VPC Summary - GPA-LV-3-21-7.pdf

City of Phoenix — Formal (2023-03-01)

View PDF Meeting page

Extracted text (via pymupdf) 17191 characters
City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
 
Village Planning Committee Meeting Summary 
GPA-LV-3-21-7 
 
 
Date of VPC Meeting 
January 9, 2023 
Request From 
Mixed Use (Commercial/Commerce/Business Park) and 
Commercial 
Request To 
Mixed Use (Commercial/Commerce/Business Park) 
Proposed Use 
Single-family, multifamily residential, retail, office, and 
commerce park uses 
Location 
Northeast corner of 63rd Avenue and Dobbins Road 
VPC Recommendation 
Approval 
VPC Vote 
7-1 
 
VPC DISCUSSION: 
 
Item No. 6 (GPA-LV-3-21-7) and Item No. 7 (Z-35-21-7) are companion cases and were 
heard together. 
 
Four members of the public registered to speak on this item. Two of the members 
donated their time. 
 
STAFF PRESENTATION: 
 
Enrique Bojórquez, staff, provided an overview of the rezoning proposal, including the 
companion minor General Plan Amendment case GPA-LV-3-21-7, describing the 
location of the requests, the existing and proposed zoning districts and land use 
designations and the proposed use. Mr. Bojórquez reviewed the surrounding zoning 
districts and land uses and described the proposed development units. Mr. Bojórquez 
listed several policy plans and described how these are furthered by this proposal. Mr. 
Bojórquez stated that staff did not receive any letters from the public regarding these 
requests. Mr. Bojórquez provided staff findings, followed by the staff recommendation of 
approval on each case, and discussed the stipulations as presented in the staff report 
for case Z-35-21-7. 
 
APPLICANT PRESENTATION: 
 
Wendy Riddell, representing the applicant with Berry Riddell LLC., introduced herself 
and the proposed project. Ms. Riddell described the existing zoning entitlement on the 
property, which allows for significantly more dwelling units at a height of up to 90 feet. 
Ms. Riddell described the site’s location in regard to the Loop 202 freeway and 
ATTACHMENT C

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
described approved plus proposed surrounding development. Ms. Riddell described the 
public outreach conducted and concerns addressed on this project since the summer of 
2021. Ms. Riddell described three options for development plans within Development 
Unit 1 (Village Core). Ms. Riddell explained that these are examples of what could be 
developed on the site. Ms. Riddell described amenities proposed in this portion of the 
site, including public art, electric vehicle parking, a sit-down restaurant, among other 
elements. Ms. Riddell described both allowed and prohibited uses, height step-back 
standards, and density standards. Ms. Riddell stated that a successful technology 
corridor is in the City of Chandler and discussed the variety of land uses located in this 
other corridor. Ms. Riddell described the streetscape standards proposed along 
Dobbins Road, Village Core design elements and materials, plus branding elements. 
Ms. Riddell described the commitments by Clear Channel regarding off-site signage 
(billboards) and funding for Laveen area parks. Ms. Riddell described additional 
stipulations for case Z-35-21-7 that were agreed upon after the staff report was 
published. Ms. Riddell requested a recommendation of approval on both cases. 
 
QUESTIONS FROM COMMITTEE: 
 
Dean Chiarelli asked for clarification on the proposed building height. Ms. Riddell 
discussed the height standards proposed, in addition to the new proposed stipulation 
which would allow flexibility for employment uses. Mr. Chiarelli asked for clarification 
on the definition of employment to ensure that high-wage jobs locate here. Mr. Chiarelli 
opposes additional height along the Loop 202 freeway. Ms. Riddell explained that only 
high-wage employers would pay to build up to the height proposed. 
 
Chair Abegg stated that this is a prime area for retail and employment uses. Chair 
Abegg explained that the applicant has existing entitlements but is seeking a PUD to 
allow billboards. Chair Abegg stated that employment and retail uses are needed in 
Laveen and would like for more acreage within this site to be part of the Village Core 
area for employment uses, for a total of 30 acres within Development Unit 1. Chair 
Abegg supports the added height to attract a major employer and supports the funding 
for parks in the Laveen area. 
 
Rebecca Perrera agrees with Chair Abegg and would like to hear more about 
Development Unit 2. Ms. Perrera would like for future site plans and elevations in 
Development Unit 2 to be reviewed by the VPC and asked for clarification on Olney 
Park and the donation structure proposed. Chair Abegg explained that a local school 
and the City of Phoenix Parks and Recreation Department underwent a land swap and 
described park funding. Chair Abegg explained that the proposed donation by the 
applicant is for operations of parks within Laveen. Ms. Riddell explained that nearly $1 
Million on impact fees went to the Parks and Recreation Department and would prefer 
to leave the current stipulation on case Z-35-21-7 regarding the monetary donation for 
parks as this is flexible. Ms. Riddell would opposed a stipulation requiring the review 
and comment of plans by the VPC for Development Unit 2 and increasing the size of 
Development Unit 1. 
 
PUBLIC COMMENTS: 
 
Phil Hertel stated that the conceptual plans described by the applicant are not 
guaranteed and there needs to be other stipulations added to case Z-35-21-7 which 
require the review and comment by the Laveen VPC on future site plans, elevations,

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
sign plans, and landscape plans. Mr. Hertel also wants to ensure that this development 
addresses school contributions in leu of impacts to schools in Laveen. 
 
Dan Penton generally likes elements of case Z-35-21-7, including the electric vehicle 
charging, but would like to see a bikeway along the east connecting the site to the 
Laveen Conveyance Channel, a protected bicycle lane along all adjacent streets, 
bicycle lockers, a bicycle fix-it station near trails or pathways, and procure local artists 
to develop art in the development. Mr. Penton discussed the Dobbins Road streetscape 
and added that an entry feature could be incorporated at the intersection with 63rd 
Avenue. Mr. Penton would like to see a stipulation that requires the review and 
comment for at least the signage and elevations in the future, to ensure that these will 
get built as proposed. 
 
APPLICANT RESPONSE: 
 
None. 
 
FLOOR/PUBLIC DISCUSSION CLOSED: COMMITTEE DISCUSSION:  
 
Jennifer Rouse thanked the applicant for their work on these cases. Ms. Rouse 
proposed to approve both cases but add and modify stipulations for case Z-35-21-7. 
 
Chair Abegg and Wendy Riddell discussed the stipulations proposed on case Z-35-
21-7. 
 
Ms. Perrera asked for clarification on the stipulations. 
 
Chair Abegg explained her preference on the additional stipulations. 
 
MOTION (GPA-LV-3-21-7): 
 
Jennifer Rouse motioned to approve GPA-LV-3-21-7 per the staff recommendation. 
Carlos Ortega seconded the motion. 
 
VOTE (GPA-LV-3-21-7): 
 
7-1; motion to recommend approval of GPA-LV-3-21-7 per the staff recommendation 
passes with Committee Members Barraza, Chiarelli, Ortega, Perrera, Rouse, Hurd and 
Abegg in favor. Committee Member JoAnne Jensen dissented. Ms. Jensen explained 
that she does not support the additional stipulations proposed as these differed from 
some of the stipulations discussed with the applicant on companion case Z-35-21-7. 
 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION 
 
None.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
 
Village Planning Committee Meeting Summary 
GPA-LV-3-21-7 
 
 
Date of VPC Meeting 
December 12, 2022 
Request From 
Mixed Use (Commercial/Commerce/Business Park) and 
Commercial 
Request To 
Mixed Use (Commercial/Commerce/Business Park) 
Proposed Use 
Single-family, multifamily residential, retail, office, and 
commerce park uses 
Location 
Northeast corner of 63rd Avenue and Dobbins Road 
VPC Recommendation 
Continued to January 9, 2023 
VPC Vote 
10-0 
 
VPC DISCUSSION: 
 
Item No. 9 (GPA-LV-3-21-7) and Item No. 10 (Z-35-21-7) are companion cases and 
were heard together. 
 
STAFF PRESENTATION:  
 
None. 
 
APPLICANT PRESENTATION 
 
Wendy Riddell, representing the applicant with Berry Riddell, introduced herself and 
The Crossings at Dobbins PUD project. Ms. Riddell explained that due to a notification 
deficiency, she is requesting that both cases be continued to the next Laveen Village 
Planning Committee meeting for recommendation. 
 
PUBLIC COMMENTS: 
 
None.  
 
APPLICANT RESPONSE: 
 
None.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
FLOOR/PUBLIC DISCUSSION CLOSED: COMMITTEE DISCUSSION:  
 
None. 
 
GPA-LV-3-21-7 MOTION:  
 
Jennifer Rouse motioned to continue GPA-LV-3-21-7 to the January 9, 2023 Laveen 
Village Planning Committee meeting. Stephanie Hurd seconded the motion.  
 
GPA-LV-3-21-7 VOTE:  
 
10-0; motion to recommend a continuance of GPA-LV-3-21-7 passes with Committee 
Members Barraza, Chiarelli, Hurd, Jensen, Ortega, Perrera, Rouse, Senters, Abegg and 
Glass in favor. 
 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION 
 
None.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
GPA-LV-3-21-7 
NFORMATION ONLY 
 
 
 
Date of VPC Meeting 
December 13, 2021 
Request From 
Commercial and Mixed Use (Commercial / Commerce 
Park) 
Request To 
Mixed Use (Commercial/Commerce/Business Park)  
Proposed Use 
Single-family, multifamily residential, retail, office, and 
commerce park uses 
Location 
Northeast corner of 63rd Avenue and Dobbins Road 
 
 
VPC DISCUSSION: 
 
This item was heard concurrently with Item No. 7 (Z-35-21-7) 
 
Wendy Riddell, representative with Berry Riddell, explained that the site is currently 
approved as Commercial and Commerce Park-General Commerce Park, as well as a 
High Rise designation and a Special Permit. The site was originally envisioned to be a 
hospital. She explained that they are requesting to amend the General Plan to extend 
the Mixed Use (Commercial and Commerce Park) designation so that the entire site can 
allow for a mix of uses, and that they are also creating a Village Core plan. He noted 
that the site is also located along the South Mountain Freeway Technology Corridor. 
She stated that the site would currently allow for 2.176 residential units, and that the 
proposal is to reduce this to 1,250 units. She added that there was some land that was 
condemned in 2019 when the freeway was constructed, which took up a lot of the 
original land area. She presented an exhibit that shows the nearby development 
proposals in context to the subject site. She then provided an overview of the proposed 
land uses in the PUD, which include restaurants, retail, offices, corporate campuses, 
and medical offices within the Village Core. Multifamily residential and single-family 
attached uses will also be permitted, but they will be townhomes developed for property 
ownership, and not rentals. She added that hotels and vertiports will also be permitted 
in the core. She stated that, through engagement with key stakeholders in the area, the 
applicant had agreed to prohibit self-storage uses to promote a walkable urban core 
environment. She noted that there are additional land use prohibitions in the 
development narrative, as well as restrictions on residential uses. Ms. Riddell explained 
that one of the goals of this proposal is to attract high tech employers, which requires 
some flexibility. As such, they are proposing a maximum height of 120 feet within the 
village core, with some height step-back requirements along 63rd Avenue and Dobbins 
Road. She then outlined the design guidelines for the development, which are intended

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
to promote the unique character of Laveen, as well as the open space requirements for 
the core area. She then explained the applicant’s vision towards the future, and the 
proposal to allow urban air mobility transportation, subject to a use permit, which will 
promote the envisioned high technology environment. She added that the design 
requirements also include elements from the Dobbins Road Scenic Corridor Study, 
which will help further promote the unique character of Laveen along the street. She 
then summarized the permitted land uses in both Development Units, as well as some 
of the specific design guidelines for commercial and multifamily buildings, which include 
the incorporation of historically appropriate building materials. She also shared the 
design regulations for billboards, which will include these materials as well. 
 
Chair Tonya Glass expressed appreciation for the proposal within the Village Core but 
also concern with the residential unit cap of 1,250 units. She stated that she will need to 
take a deeper dive into this matter. She also expressed concern that the stakeholder 
who have participated in this process may have been siloed and that the caveats for 
multifamily should be looked at carefully as it will impact the community. She stated that 
1,200 units is still a significant amount. 
 
Vice Chair Linda Abegg stated that there has been a lot of good work done on the 
development and design standards for the area within the Village Core, but that the rest 
of the development area has not been discussed. She expressed concern with the way 
the requirements for multifamily were written in and the lack of limits placed on how 
much of the land area can be developed as multifamily. She emphasized that this part 
of Laveen should be reserved for employment uses to ensure that a tech corridor is 
created. She also stated that, since this a new rezoning request, and not modifications 
of stipulations of existing entitlements, the applicant does not automatically have the 
rights to what was already approved on the site. She stated that the core looks nice, 
and so do the designs for the billboards, but that more work needs to be done to ensure 
that this development allows for a true employment corridor. 
 
Stephanie Hurd expressed her wish for this to be 100 percent retail and employment, 
but that she realizes that this likely won’t happen. She pointed out that there are many 
new multifamily projects already approved in the area, include a project with 500 units 
on the other side of the freeway, so she is concerned with the lack of specificity 
regarding the amount and height of the proposed residential. She then stated that the 
Laveen branding on the billboard is a great idea, as the area is lacking in this regard. 
She also praised the inclusion of the Dobbins Road Scenic Corridor elements. She 
added that, as much as she dislikes multifamily, she understands the need for it 
especially if large employers come to Laveen. She said that, if they have to be built, 
they should look nice and have good amenity packages. 
 
Vice Chair Abegg stated that committee member Hurd and other members of the 
community have work diligently with this applicant to ensure that the design guidelines 
meet the intent of what they would like to see in Laveen. She encouraged all community 
members to reach out ahead of these meetings to work out concerns and modifications, 
as it has proven to be very effective. 
 
PUBLIC COMMENT 
Phil Hertel expressed his support for this project, stating that it will be a good addition 
to the Village Core and a better proposal for the area than the previously envisioned 
hospital.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
 
Dan Penton expressed his support for the urban air mobility uses being proposed, 
stating that it will help reduce congestion and pollution, and will elevate Laveen as the 
first area in the city to allow this type of high-tech use, which is the exact intent of the 
tech corridor. He then expressed concern with the density, noting the hundreds of units 
already approved in the immediate vicinity. 
 
Stephanie Hurd stated that the height of 120 feet will provide the flexibility for tech 
companies to at least look at this site as an option for them and will hopefully encourage 
them to come and build offices there. Vice Chair Abegg added that this is why the 
applicant had agreed to write in a requirement that the first tall building has to be an 
employment use, so that they don’t end up with a hotel or senior living right away.