Attachment A - 2022 EMSD Work Plan

City of Phoenix — Formal (2021-11-17)

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Attachment A 
2022 Downtown Phoenix Partnership (DPP) Proposed Work Plan 
 
Developed by staff for Board of Director and City Council approval, the following goals and objectives are 
guided by the priorities of Enhanced Municipal Service District (EMSD) stakeholders and take into 
consideration the objectives not accomplished in 2020/2021 due to the COVID-19 pandemic. 
 
Administration, Finance, and Information Technology 
 
Goal: To manage shared resources and maximize efficiencies while supporting initiatives and projects 
organization-wide 
  
Proposed Objectives to Achieve Goal 
  
1. Complete buildout and opening of Downtown Phoenix Bike Commuter Facility 
2. Implement website platform for PCA membership and stakeholder engagement using current 
applications to streamline accounting processes 
3. Continue to identify process improvements, training, budget saving opportunities, and ways to help 
staff across all DPI departments and affiliates work more efficiently and effectively 
4. Create documentation for all IT assets, processes, and security protocols 
5. Support the work of all DPI departments and affiliates through finance, administrative, and IT 
services  
 
Marketing & Events 
 
Goal: Propelling our neighborhood forward through continued business support, dynamic storytelling, and 
enhanced visitor resources  
 
Proposed Objectives to Achieve Goal 
 
1. Continue to create content that enhances dtphx.org as an invaluable resource for Downtown news, 
event information, and development 
2. Continue to enlist artists, community contributors, and social media influencers to help us tell 
diverse, inclusive, and authentic Downtown stories 
3. Safely and strategically return our events portfolio to pre-pandemic levels, with special attention 
paid to cultural events, intellectual events, cross-over pop-up events, and family friendly events 
a. Use large events as megaphones for telling Downtown’s story 
4. Continue to promote and raise awareness of family-friendly infrastructure 
5. Continue to infuse Downtown with public art through our sustaining partnership with Artlink 
Phoenix, and by advocating for the value of art across all constituencies

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6. Continue to work with Visit Phoenix, Phoenix Convention Center, and hospitality partners to bring 
convention business back to Downtown 
a. Use conventions to tout the transformative growth that continues to push Downtown 
forward 
7. Continue to support Downtown’s bike culture and pedestrian experience with an emphasis on 
safety, especially once the Downtown Phoenix bike commuter facility opens 
8. Dive deeper into data organization and consolidation so that stakeholder records can be accessed 
cross-departmentally  
a. Streamline delivery lists for convention welcome posters and our popular What’s 
Happening guides  
9. Continue to work with Valley Metro and Kiewit to strategize around Light Rail construction 
mitigation 
10. Ensure proper communication channels are in place with property management and security teams 
leading into Super Bowl 2023 
 
DTPHX Ambassadors and Clean & Green Team 
 
Goal: To curate a distinguishing sidewalk experience that is clean, safe, welcoming, and inclusive  
 
Proposed Objectives to Achieve Goal 
 
1. Continue to serve as eyes and ears for Downtown and increase Ambassador presence as a safety 
tool 
a. Return program to 24 full-time Ambassadors  
2. Continue to develop Ambassadors through ongoing series of monthly trainings beyond new and 
improved 30/60/90-day onboarding program  
a. Provide familiarization tours to teams to keep up with the rapid growth and development 
of Downtown 
b. Offer trainings such as nonviolent crisis intervention, CPR, and self-defense 
3. Continue to participate in the City’s coordinated efforts to reducing homelessness by connecting 
individuals experiencing homelessness to services  
4. Continue to clean and disinfect high touch, high traffic public spaces, and infrastructure with high 
pressure washing equipment  
5. Further multi-modal transportation initiatives and act on recommendations from both the Parking 
and Curb studies 
a. Determine feasibility of a shuttle service to better connect residents, visitors, students, and 
employees in Central City South, Warehouse District, and Roosevelt Row to amenities in 
the EMSD  
b. Work with City of Phoenix Street Transportation Department to implement additional co-
branded 15-minute metered parking spaces near new high rise residential and street level 
restaurants   
6. Improve walkability of Downtown’s corridors and enhance the street level experience through 
place-making efforts

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a. Increase shade through tree plantings and a new focus on shade structures for high traffic 
sidewalks where trees can’t be planted  
b. Add planters with flowering plants to beautify building exteriors near main intersections 
throughout the EMSD 
c. In partnership with the city’s Public Works Department, replace trash and recycling 
receptacles to better match needs of Downtown and improve diversion rates   
d. Continue to commission art, including 3-D, and create cross-collaborative pop-up 
activations with stakeholders in public spaces 
e. Build and maintain new lending libraries and develop a daily management plan for books   
7. Assess and improve public amenities throughout the Streetscape Improvement District, such as:  
a. Site furnishings like benches and chess/checkers tables 
b. Outdoor string lights across pedestrian corridors and other decorative lighting  
c. Interactive activations such as motion-detected street planter speakers  
8. Assess existing vehicular and pedestrian wayfinding signage throughout the EMSD and provide 
recommendations for updating or sunsetting   
9. Modify “hydration station” to be battery powered for easier mobility and to use as a mobile 
collateral kiosk by Ambassadors  
 
Business Development 
 
Goal: To foster Downtown as a sustainable, economically-viable business, education, and residential center 
of our city and region 
  
Proposed Objectives to Achieve Goal 
 
1. Promote and provide personalized tours of Downtown, in partnership with city’s Community & 
Economic Development Department (CEDD), to developers, investors, companies, and brokers 
showcasing Downtown’s growth and amenity package 
2. Attend all pre-development meetings at the City of Phoenix and offer support to developers and 
business owners looking for data or assistance to move their project forward 
3. Support the transition of the Phoenix Biomedical Campus (PBC) into a major employment center in 
health, bio and life sciences 
4. Focus on retaining current Downtown-based companies and retailers 
5. Act as the “one-stop” information resource for developers, brokers, investors, and companies 
interested in locating Downtown 
6. Continue to support co-working growth and the growing entrepreneurial/start-up ecosystem in 
Downtown 
7. Focus on adding Downtown non-food & beverage retail offerings in collaboration with CEDD 
8. Focus on adding family-friendly infrastructure and programming to emphasize Downtown as a 
competitive place where families can live, work, play, and learn 
9. Proactively seek opportunities to use GIS mapping and interactive visual storytelling to promote 
Downtown and engage new audiences in its growth and development

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10. Raise awareness of Downtown development outside of our local sphere by pursuing opportunities 
to participate on panels and engage in relevant industry conferences