Attachment B - Staff Report - GPA-EST-2-22-7.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
August 15, 2022 
Application: 
GPA-EST-2-22-7 
Applicant/Representative: 
 Jonathan Schwerd, RK Design & Professional 
Services, LLC  
Owner: 
Kelly Mahoney, Hillpointe, LLC 
Location: 
Southeast corner of 107th Avenue and Buckeye 
Road 
Acreage: 
13.51 acres 
Current Plan Designation: 
Commerce/Business Park  (12.58 acres) 
Residential 3.5 to 5 dwelling units per acre (0.93 
acres) 
Requested Plan Designation: 
Residential 15+ dwelling units per acre 
Reason for Requested Change: 
Amend the General Plan Land Use Map to allow 
multifamily residential   
Estrella Village Planning 
Committee Meeting Date: 
August 16, 2022 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The subject site is appropriate for residential uses at the proposed densities and
provides new housing opportunities in this part of the city. Furthermore, the
development has adequate street access and provides various opportunities for
recreation to future residents.
2)
As stipulated, the companion rezoning case Z-42-22-7 requires the site to
incorporate enhanced standards for open space, bicycle parking and landscaping
to be compatible with the adjacent residential uses.
Attachment B

Staff Analysis 
GPA-EST-2-22-7 
Page 2 of 4 
 
 
3) 
The proposed land use designation is appropriate for the site as it proposes 
access to an arterial street, Buckeye Road.  
 
BACKGROUND 
 
The subject site is 13.51 gross acres and is located on the southeast corner of 107th 
Avenue and Buckeye Road. The subject site currently contains a single-family 
residence and agricultural uses. The companion rezoning case Z-42-22-7 is requesting 
to rezone the site from S-1 (Ranch or Farm Residence), RE-43 (One-Family 
Residence), and C-3 (General Commercial) to R-3A (Multifamily Residence District) to 
allow multifamily residential. The General Plan Land Use Map on 12.58 acres of the 
subject site is designated as Commerce/Business Park and the remaining 0.93 acres is 
designated Residential 3.5 to 5 dwelling units per acre.  The proposed General Plan 
Amendment is to designate the site as Residential 15+ dwelling units per acre.   
 
SURROUNDING LAND USES 
 
NORTH 
North of the subject site, across Buckeye Road, are numerous warehouse and 
distribution centers within the City of Tolleson. The City of Tolleson General Plan Land 
Use Map designation is El Districto (Business District).  
 
SOUTH 
South of the subject site is a single-family residential subdivision zoned R1-8 (Single-
Family Residence District). This area is designated as Residential 3.5 to 5 dwelling units 
per acre.  
 
EAST 
East of the subject site is the Academy of Math & Science zoned S-1 (Ranch or Farm 
Residence). This is designated as Commerce/Business Park.  
 
WEST 
West of the subject site, across 107th Avenue, is vacant land and a single-family 
residential subdivision in the City of Avondale. The City of Avondale General Plan Land 
Use Map designates the site as Medium Density Residential.

Staff Analysis 
GPA-EST-2-22-7 
Page 3 of 4 
 
 
 
 
Existing and Proposed General Land Use Designation Maps  
Source: City of Phoenix Planning and Development Department
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
CONNECT PEOPLE AND PLACES 
 
• CONNECT PEOPLE AND PLACES CORE VALUE; OPPORTUNITY SITES; 
LAND USE PRINCIPLE: Support reasonable levels of increased intensity, 
respectful of local conditions and surrounding neighborhoods. 
 
The proposal provides a reasonable level of intensity that is respectful to local 
conditions. The companion rezoning case, Z-42-22-7, includes stipulations for 
enhanced landscaping, to ensure future development will be compatible with the 
area’s character and buffered from the single-family residential subdivision to the 
south.  
 
• CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS CORE 
VALUE; DIVERSE NEIGHBORHOODS; LAND USE PRINCIPLE: Include a 
mix of housing types and densities where appropriate within each village 
that support a broad range of lifestyles. 
 
The request facilitates additional residential options along an arterial street and 
allows additional housing opportunities in the Village that will help alleviate the

Staff Analysis 
GPA-EST-2-22-7 
Page 4 of 4 
 
 
housing crisis. 
 
• BUILD THE SUSTAINABLE DESERT CITY CORE VALUE; TREES AND 
SHADE; DESIGN PRINCIPLE: Integrate trees and shade into the design of 
new development and redevelopment projects throughout Phoenix. 
 
The proposal, as stipulated in the companion rezoning case Z-42-22-7, will 
provide enhanced shade and landscape setback standards. The shade trees will 
help provide a thermally comfortable environment for site users.  
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-EST-2-22-7. The proposed land use map 
designation allows for future multifamily residential development of this site, 
appropriately located along an arterial street (Buckeye Road). The companion rezoning 
case, Z-42-22-7, as stipulated, will require enhanced standards for open space, bicycle 
parking, and pedestrian connections. 
 
Writer 
Nayeli Sanchez Luna  
August 15, 2022 
 
Team Leader 
Racelle Escolar 
 
Exhibits  
Sketch Maps (2 pages)

BUCKEYE RD
107TH AVE
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-EST-2-22-7
13.51 +/- 
7
Jonathan Schwerd
Estrella
GENERAL PLAN AMENDMENT
Residential 15+ du/ acre ( 13.51 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Commerce / Business Park ( 12.58 +/- Acres)
Residential 3.5 to 5 du/ acre ( 0.93 +/- Acres)
BUCKEYE RD
107TH AVE
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/ac
Commerce/Business Park
Proposed Change Area
Residential 15+ du/ac

BUCKEYE RD
107TH AVE
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-EST-2-22-7_BW
13.51 +/- 
7
Jonathan Schwerd
Estrella
GENERAL PLAN AMENDMENT
Residential 15+ du/ acre ( 13.51 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Commerce / Business Park ( 12.58 +/- Acres)
Residential 3.5 to 5 du/ acre ( 0.93 +/- Acres)
BUCKEYE RD
107TH AVE
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/acre
Commerce/Business Park
Proposed Change Area
Residential 15+ du/acre