Attachment B - Staff Report - GPA-DV-2-22-1.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
August 9, 2022 
Application: 
GPA-DV-2-22-1 
Owner: 
TCA Plaza I, LLC and TCA Plaza II, LLC 
Applicant/Representative: 
     Jason Morris / Benjamin Tate, Withey Morris, PLC 
Location: 
Approximately 600 feet south of the southwest 
corner of 19th Avenue and Rose Garden Lane 
Acreage: 
22.46 acres 
Current Plan Designation: 
Industrial 
Requested Plan Designation: 
Residential 15+ dwelling units per acre 
Reason for Requested Change: 
A minor General Plan Amendment to allow 
multifamily residential 
Deer Valley Village Planning 
Committee Meeting Date: 
August 11, 2022 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The proposed General Plan Land Use Map designation of Residential 15+
dwelling units per acre would allow higher density attached townhouses,
condominiums, or apartments, which are consistent with land uses in the
surrounding area.
2)
The companion rezoning case, Z-34-22-1, proposes a multifamily residential
development, which, as stipulated, protects the character of the surrounding area
by providing additional landscape setback and limiting height adjacent to single-
family residential properties and concentrating density along 19th Avenue, an
arterial street.
Attachment B

Staff Analysis 
GPA-DV-2-22-1 
Page 2 
 
 
3) 
The subject site is appropriate for residential uses at the proposed densities and 
provides new housing opportunities in this part of the city. Furthermore, the 
development has adequate street access and provides streetscape 
improvements that benefit the surrounding area. 
 
BACKGROUND 
 
The subject site is 22.46 acres of land, located approximately 600 feet south of the 
southwest corner of 19th Avenue and Rose Garden Lane. The subject site contains an 
office building, accessory parking, and vacant land. The current General Plan Land Use 
Map designation on the site is Industrial and the zoning is Ind. Pk. (Industrial Park). The 
proposal is to change the land use designation from Industrial to Residential 15+ 
dwelling units per acre. The companion Rezoning Case No. Z-34-22-1 is to rezone the 
site to R-3A (Multifamily Residence District) to allow multifamily residential. 
 
SURROUNDING LAND USES 
 
The current General Plan Land Use Map designation for the site is Industrial. 
 
 
Existing General Plan Land Use Map designation, Source: Planning and Development Department 
 
North, south, and east of the subject site is also designated as Industrial, which have 
commerce park and commercial land uses. To the west of the subject site, the General 
Plan Land Use Map designation is Residential 5 to 10 dwelling units per acre and 
Residential 15+ dwelling units per acre and the existing land use is single-family 
residential.

Staff Analysis 
GPA-DV-2-22-1 
Page 3 
 
 
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
CONNECT PEOPLE AND PLACES 
 
• OPPORTUNITY SITES; LAND USE PRINCIPLE: Support reasonable levels 
of increased intensity, respectful of local conditions and surrounding 
neighborhoods.  
 
The proposed minor General Plan Amendment, along with the companion 
rezoning case, Z-34-22-1, would allow redevelopment of an underused site into a 
multifamily residential community that is compatible with the surrounding area 
and respectful of local conditions. The proposed development is located along a 
mixed-use corridor and as stipulated, incorporates setbacks and enhanced 
landscaping around the perimeter to enhance compatibility with the surrounding 
area. 
 
CELEBRATE OUR DIVERSE COMMUNITIES & NEIGHBORHOODS 
 
• CERTAINTY & CHARACTER: DESIGN PRINCIPLE: Create new development 
or redevelopment that is sensitive to the scale and character of the 
surrounding neighborhoods and incorporates adequate development 
standards to prevent negative impact(s) on the residential properties. 
 
As stipulated in the companion rezoning case, Z-34-22-1, the proposed 
development will be sensitive to the scale and character of the surrounding area. 
This section of 19th Avenue contains a mix of higher-intensity commercial uses 
and multifamily development. As stipulated, the development would incorporate 
standards to avoid negative impacts on the adjacent single-family residences to 
the west, including a height limit, increased setbacks, and enhanced 
landscaping. 
 
BUILD THE SUSTAINABLE DESERT CITY 
 
• TREES AND SHADE: DESIGN PRINCIPLE: Integrate trees and shade into 
the design of new development and redevelopment projects throughout 
Phoenix.  
 
As stipulated in the companion rezoning case, Z-34-22-1, the proposal will be 
required to shade the sidewalk on 19th Avenue and Monona Drive, provide 
enhanced landscaping standards within the perimeter of the development, and 
provide additional shading within the surface parking lots. This will help to 
provide shade for pedestrians in and around the community and to mitigate the 
urban heat island effect by covering hard surfaces, thus cooling the micro-climate 
around the vicinity.

Staff Analysis 
GPA-DV-2-22-1 
Page 4 
 
 
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-DV-2-22-1. The proposed land use map 
designation allows for development that is consistent with the surrounding 
developments and provides additional multifamily housing opportunities for the area. 
The companion rezoning case, Z-34-22-1, as stipulated, will require design features that 
promote compatibility with the surrounding area. 
 
Writer 
Anthony Grande 
August 9, 2022 
 
Team Leader 
Racelle Escolar 
 
Exhibits  
Sketch Maps (2 pages) 
Community Correspondence (3 pages)

19TH AVE
ROSE GARDEN LN
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-DV-2-22-1
 +/- 22.46
1
Jason Morris/Benjamin Tate
Deer Valley
GENERAL PLAN AMENDMENT
Residential 15+ du/ac ( 22.46 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Industrial ( 22.46 +/- Acres)
19TH AVE
ROSE GARDEN LN
Residential 15+ du/ac (1)
Proposed Change Area (1)
REVISION DATE:
Proposed Change Area
Residential 5 to 10 du/ac
Residential 15+ du/ac
Commercial
Industrial

19TH AVE
ROSE GARDEN LN
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-DV-2-22-1_BW
 +/- 22.46
1
Jason Morris/Benjamin Tate
Deer Valley
GENERAL PLAN AMENDMENT
Residential 15+ du/ac ( 22.46 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Industrial ( 22.46 +/- Acres)
19TH AVE
ROSE GARDEN LN
Residential 15+ du/acre (1)
Proposed Change Area (1)
REVISION DATE:
Proposed Change Area
Residential 5 to 10 du/acre
Residential 15+ du/acre
Commercial
Industrial

From:
Anthony M Grande
To:
Anthony M Grande
Subject:
FW: Neighborhood Flyer re - Rezoning Application (Z-34-22-1) and Amendment Application (GPA-DV-2-22-1)
Date:
Thursday, May 19, 2022 4:07:45 PM
From: Katy Wills <katylwills@gmail.com> 
Sent: Thursday, May 19, 2022 3:42 PM
To: Sarah Stockham <sarah.stockham@phoenix.gov>
Subject: Neighborhood Flyer re - Rezoning Application (Z-34-22-1) and Amendment Application
(GPA-DV-2-22-1)
 
Hi Sarah,
 
I reside at 20635 N. 21st Avenue, Phoenix, AZ 85027 and received your flyer relating to the Rezoning
Application (Z-34-22-1) and Amendment Application (GPA-DV-2-22-1) of Mack Real Estate Group. I
oppose these rezoning applications, as the land behind my house has been vacant since
1982 when my house was built, and I would prefer for an apartment complex not to block my
backyard view and potentially affect my real estate property value.
 
Please let me know if you have any questions relating to my opposition of the application.
 
Thank you.
 
Sincerely,
Ann and Katy Wills

From:
Anthony M Grande
To:
Anthony M Grande
Subject:
FW: regarding rezoning request
Date:
Monday, May 23, 2022 11:50:30 AM
From: Mary Dyas <mas061000@aol.com> 
Sent: Monday, May 23, 2022 10:58 AM
To: Sarah Stockham <sarah.stockham@phoenix.gov>
Subject: regarding rezoning request
 
Sarah
 
This is in  regards to a rezoning request case #Z-34-22 from a Industrial Plan to a Residential Plan. I
definitely oppose this plan. I am a homeowner to three houses in this area. Too many factors play into
this changing of plans in our quiet community such as: property values going down, traffic congestion,
crime going up and the trash it would bring in. So I am requesting you to deny this request of rezoning
this application. 
 
 
 
Sincerely yours,
 
Mary Dyas

Village Planner 
Sarah Stockham 
Phoenix City Government 
 
Application: GPA-DV-2-22-1 
Address:  20620 N 19th Avenue 
 
We are owners of the property located at 20817 N 20th Avenue.  We have been in the area for 20 years, 
running our business.  We bought in this area because it was and is zoned for industrial use.  
 
It has come to our attention that the property down the street is requesting a zoning change from 
industrial to residential.  We have some concerns and objections to that zoning. 
 
1.  We have been told that there will be an ingress at the corner of Monona and 20th Avenue.  This 
will allow for the residence to access this property either by going down Monona or coming 
down 20th Avenue. This is also going to allow the fire department or any emergency vehicle to 
have access to the property. 
2. Current traffic allows for semi’s and delivery trucks to come and go.  At times they are stacked in 
the street waiting to drop off their deliveries or load. There are times when they unload in the 
street.  The access of any emergency vehicle would be limited by the congestion in the area. 
3. Our employees and other businesses employees have access to street parking.  This is utilized 
on a daily basis. It is not something we can afford to lose. This also adds to the congestion on 
the streets. The elimination of this parking would devalue our property. 
 
Having additional traffic accessing these roads will only contribute to the congestion that we experience 
on a daily basis. As for access for emergency vehicles, it would be limited by the current traffic and 
street parking.  These streets cannot support additional any traffic. 
 
 I would like to request that the transportation department do a traffic count and an observation of the 
current area before allowing this project to proceed with this ingress at this corner. 
 
County Transportation needs to prove 20th street can handle the additional traffic before approving 
the increased density. We do not believe it can and are against the access onto 20th street 
 
Until this is resolved we do not support the rezoning. 
 
Michaelene and Steuart Barlow 
20817 N 20th Avenue “B” 
Phoenix, Az.  85027 
623-580-5200 
 
Cc: Anne O’Brian