Attachment B - Community Engagement Summary
City of Phoenix — Transportation, Infrastructure, and Planning Subcommittee (2021-09-15)
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BRT Community Engagement Summary Attachment B Community Engagement Summary Phoenix Bus Rapid Transit Program City of Phoenix Bus Rapid Transit Program PhoenixBRT February 2020 – December 2020 In February 2020, the Phoenix Bus Rapid Transit (BRT) team launched the community outreach campaign to educate and engage the public on the Program. The outreach campaign focused on educating the public on the elements and characteristics of BRT, the transit analysis completed on potential BRT corridors, and the six potential corridors and four potential network scenarios that were identified through the analysis. To best reach our community, the team employed both traditional and virtual outreach methods, and developed all materials (printed and digital) in both English and Spanish. 1 *Due to public health and safety concerns caused by COVID-19, outreach efforts shifted to virtual platforms in March 2020. Below is a list of outreach tools and materials used to engage and educate the public and solicit feedback: • Transit analysis maps • Project fact sheet • Frequently asked questions • BRT 101 video • Program webpage • Online meeting webpage • Social media • Live virtual public meetings • In-person/virtual meetings with community groups • In-person/virtual meetings with the City of Phoenix Village Planning Committees • Shape Your BRT survey Between February and December 2020*, the team successfully connected with over 1,200 people from community leaders and elected officials to neighborhood associations and transit riders. Through our interactions, we received nearly 600 questions and comments, which will be used in conjunction with our transit analysis to develop corridor recommendations for the BRT Program. The following pages highlight our outreach efforts and key feedback we received from the public. Van Buren St McDowell Rd Thomas Rd 75th Ave 19th Ave Central Ave 24th St 44th st 35th Ave Indian School Rd Camelback Rd Dunlap Ave Cheryl Dr 10 10 17 202 LOOP 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Tolleson Peoria Paradise Valley PHOENIX Scottsdale Salt River TC TC TC TC P P A F E B C D Executive Summary 1 Phoenix BRT Program Webpage 2 Online Meeting Webpage 3 Social Media Engagement 4 Live Virtual Public Meetings 6 Phoenix Community Groups/Organizations 7 Village Planning Committees (VPC) 8 Shape Your BRT Survey 10 Appendix – Phoenix Bus Rapid Transit Survey 19 Executive Summary On July 21, 2020, the Phoenix BRT team opened an online meeting at meetphoenixbrt.com, to provide information on the Phoenix BRT Program and to solicit input on the six potential BRT corridors and the four network scenarios. Phoenix BRT Program Webpage Online Meeting Webpage BRT BRT 4,581 Pageviews 766 Pageviews By the numbers… Location of visitors Location of visitors 3 2 Phoenix Scottsdale Peoria Avondale Mesa Gilbert Flagstaff Tucson Coolidge Chandler Tempe 86 6 5 2–4 Number of Online Attendees Phoenix Scottsdale Peoria Glendale Gilbert Chandler Tempe >46% 4.1-5% 2.5-4% 0–2.4% Percentage of Online Users Winchester On February 27, 2020, the Phoenix BRT team launched the program webpage at Phoenix.gov/BRT. Designed to educate and engage the public, the webpage provides an educational video, a fact sheet, transit analysis maps, frequently asked questions, and general project information. By the numbers… Access by device Access by device 63% desktop 34% mobile 3% tablet 48% desktop 50% mobile 2% tablet Site visitors Site visitors Online meeting video views Spanish 300 89 English BRT 101 video views Spanish 1,040 92 English new visitors returning visitors 91% 9% new visitors returning visitors 56% 44% Social Media Engagement 5 Community conversations by platform 2.8M reach mentions 362 post interactions 551 Community engagement on Twitter What are they saying? 4 #BusRapidTransit101 #meetphoenixbrt #AllAboutThatBusLife #BusRapidTransitProgram #PHX #PhoenixPublicTransit #busrapidtransit #PhoenixTransit 85% Twitter blog blogs 7% online news 6% NEWS forums 2% #BRT #virtual Top online themes Who is the audience? Top online hashtags: Top Languages Spanish English 92% 8% Conversation sentiment 85.6% neutral 0.6% negative positive 13.8% Age 18-24 25-34 35-44 45-54 55-64 27% 2% 28% 39% 4% Phoenix Community Alliance Multi-Modal Committee Hatcher Urban Businesses D27 Business Alliance and Violence Impact Project Coalition Arizona Forward Mobility and Clean Air Solutions Valley Partnership Valley Metro Travel Reduction Program Webinar WTS International Metro Phoenix Chapter Greater Phoenix Chamber Transportation Policy Committee Community Groups/Organizations Meetings* The Phoenix BRT team held two live virtual meetings, one in English on November 10, 2020, and one in Spanish on November 17, 2020. Notifications 23 26 12 19 3 69 109 22 Live Virtual Public Meetings Phoenix Community Groups/ Organizations Meeting flyer Media advisory Library newsletter PHXConnect newsletter Nextdoor Social media Websites Electronic mail Key Question Topics 13 people attended November 10, 2020 (English) 3 people attended November 17, 2020 (Spanish) media advisory www The Phoenix BRT team . . . Met in-person or virtually with 9 community groups and organizations Presented to over 280 stakeholders Answered over 40 questions A Q FEB 2020 AUG JUN SEP OCT NOV 7 2/25 6/11 8/20 10/14 11/17 6/24 9/03 10/27 *In place of an in-person or virtual meeting, the American Planning Association of Arizona requested a brief summary of BRT to be included in their digital newsletter. BRT options in South Phoenix RAPID vs. Express vs. local bus service BRT elements/ characteristics Impacts of BRT Regional BRT efforts 6 Number of meeting attendees 00 Dedicated lanes BUS ONLY Cost/funding Community engagement Village Planning Committees (VPC) Six key topics from comments and questions asked at the VPC meetings: The Phoenix BRT team . . . Met in-person or virtually with 15 VPCs Presented to over 400 community/committee members and staff Answered over 70 questions A Q 9 Ridership Local bus and BRT LOCAL BRT BRT options in South and North Phoenix City of Phoenix Village Planning Committees 8 RIO VISTA NORTH GATEWAY DEER VALLEY NORTH MOUNTAIN ALHAMBRA ENCANTO CAMELBACK EAST MARYVALE ESTRELLA CENTRAL CITY SOUTH MOUNTAIN LAVEEN AHWATUKEE FOOTHILLS PARADISE VALLEY DESERT VIEW 12 7/09/20 24 7/07/20 20 6/18/20 30 7/06/20 34 9/16/20 39 9/22/20 37 8/04/20 33 9/09/20 28 8/03/20 22 8/18/20 52 8/10/20 24 7/14/20 26 9/14/20 31 7/27/20 13 3/10/20 ABC 0/00/00 00 VPC name/ boundary Number of meeting attendees Date of meeting north 11 Shape Your BRT Survey In June 2020, the Phoenix BRT team launched the Shape your BRT survey. The purpose of this survey was to obtain input on the six potential BRT corridors and the four potential network scenarios. The Shape Your BRT survey included 13 BRT-related questions and three demographic questions. The survey results can be found on the following pages and a copy of the survey can be found at the end of this document. The map shown at the right highlights the six potential BRT corridors, and the maps at the bottom of the page highlight the four potential network scenarios using the identified corridors from the analysis. These maps were used throughout the survey and can be referenced while reviewing survey results. 10 Van Buren St McDowell Rd Thomas Rd 75th Ave 19th Ave Central Ave 24th St 44th st 35th Ave Indian School Rd Camelback Rd Dunlap Ave Cheryl Dr 10 17 202 LOOP 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Tolleson Peoria Paradise Valley PHOENIX Scottsdale Salt River TC TC TC TC P P A F E B C D north Blue Network Scenario Camelback Rd/24th St Thomas Rd/44th St 35th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 35th Avenue Suboption: 19th Ave between Camelback and Van Buren north Van Buren St Thomas Rd 19th Ave 24th St 44th st 35th Ave Camelback Rd Cheryl Dr 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River 75th Ave TC TC P P Purple Network Scenario Camelback Rd/24th St Thomas Rd/44th St 19th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 19th Avenue Suboption: extend route from Montebello to Sunnyslope Transit Center north Van Buren St Thomas Rd 75th Ave 19th Ave 24th St 44th st Camelback Rd Dunlap Ave 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River TC P P TC Yellow Network Scenario Indian School Rd/24th St McDowell Rd/44th St 35th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 35th Avenue Suboption: 19th Ave between Camelback and Van Buren north Van Buren St 19th Ave 24th St 44th st 35th Ave Cheryl Dr 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River 75th Ave McDowell Rd Indian School Rd Camelback Rd TC TC P Green Network Scenario Indian School Rd/24th St McDowell Rd/44th St 19th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 19th Avenue Suboption: extend route from Montebello to Sunnyslope Transit Center north Van Buren St McDowell Rd 75th Ave 19th Ave 24th St 44th st Indian School Rd 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River Dunlap Ave TC P TC A corridor can be two or more streets coupled together; for example, Corridor A is made up of portions of Camelback Road, 24th Street and 75th Avenue. A network scenario includes different combinations of both north-south and east-west corridors to create a full network of BRT service. What is a BRT corridor? Potential BRT Corridors Potential BRT Network Scenarios How does a network scenario differ from a corridor? 13 Who Participated? Glendale Glendale Litchfield Litchfield El Mirage Youngtown Avondale Tolleson Chandler Tempe Mesa Scottsdale Paradise Valley Gilbert Surprise Peoria Peoria Goodyear Cave Creek Carefree 85028 85048 85083 85085 85054 85024 85310 85308 85306 85304 85302 85301 85307 85305 85037 85340 85323 85392 85338 85339 85379 85363 85335 85351 85381 85345 85331 85260 85254 85258 85250 85203 85201 85283 85284 85226 85202 85225 85212 85286 85249 85233 85234 85282 85251 85257 85281 85032 85020 85021 85029 85051 85019 85017 85015 85013 85003 85007 85004 85012 85014 85016 85033 85031 85009 85035 85006 85008 85018 85034 85040 85041 85042 85044 85045 85043 85353 85326 85022 85023 85053 85050 85027 85086 85383 Phoenix Surrounding Municipality No. of respondents within zip code 1–4 5–9 10–14 15–19 20–24 25–29 Phoenix north What did we hear? Public Transit Use Familiarity with BRT several times/ week moderately several times /year not at all never slightly somewhat daily several times/ month very of participants use transit daily of respondents are very familiar with BRT 27% 25% 19% are not at all familiar Shape Your BRT Survey Responses by Zip Code BRT 27% 18% 17% 24% 14% 16% 25% 19% 20% 20% 12 <18 18-24 25-34 35-44 45-54 55-64 >65 40 50 30 20 10 0 60 70 80 90 100 Age Where are they located? ? 40 50 30 20 10 0 60 70 80 90 100 White Hispanic/Latinx Black/African American Asian/Asian-American Native American/Alaska Hawaiian/Pacific Islander Other Ethnicity Female Male Non-binary/ other 38% 59% 3% 0 20 40 60 80 100 Gender Respondents 474 Shape Your BRT Survey 15 35th Ave Rd/Van Buren St 19th Ave Rd/Van Buren St 0 20 40 60 80 100 Denotes most preferred 54% 46% F E may reduce commute time 28% may reduce commute time 18% takes riders to key locations 49% takes riders to key locations 32% Top Themes for Corridor Modification Suggestions (open ended question on survey) close to home/school/ work 41% close to home/school/ work 26% serves more transit riders 57% BRT serves more transit riders 57% BRT Extend BRT north and south Extend BRT east and west Limit light rail duplication BUS ONLY Connect/service surrounding cities and towns Link to downtown Phoenix Connect to Metrocenter 14 1 2 3 4 Camelback Rd/24 St Indian School Rd/24 St Thomas Rd/44 St McDowell Rd/44 St A B C D 2.8 2.8 1.9 2.5 Denotes most preferred Overall, 54% of respondents prefer 35th Avenue/ Van Buren Street (E) for the north–south corridor. Why are corridors A & C preferred? Preferred East–West Corridors for BRT (as shown on pages 10–11) Respondents ranked each corridor between 1 and 4; with 1 being the most preferred and 4 being the least preferred. Below are the average scores for each. Preferred North–South Corridors for BRT (as shown on pages 10–11) Respondents selected their preferred corridor; below is the percent preferred. 13% of respondents chose “other” and provided write-in responses 19% of respondents chose “other” and provided write-in responses Overall, respondents ranked Thomas Road/ 44th Street (C) and Camelback Road/ 24th Street (A) as their preferred east–west corridors. Why is corridor E preferred? Shape Your BRT Survey 17 Top Themes for Network Modification Suggestions (open ended question on survey) Key BRT Service Aspects Key Final Comment Themes (open ended question on survey) Preferred BRT Network (as shown on pages 10–11) Respondents ranked the four network scenarios between 1 and 4; with 1 being the most preferred and 4 being the least preferred. Below are the average scores for each scenario. Lane Preference for BRT Respondents ranked the lane configuration options between 1 and 3; with 1 being the most preferred and 3 being the least preferred. Below are the average scores for each scenario. 1 2 3 Bus-only lanes 2.5 (BRT operates in regular traffic lanes with other vehicles) 1.3 Partial bus-only lanes 2.2 (BRT operates in bus-only lanes for entire corridor) (BRT operates in bus-only lanes in some sections of the corridor) No bus-only lanes Denotes most preferred Amenities 2.0 Transit speed and reliability 3.6 Minimal travel lane impacts 1.9 Limited or no transfers 2.4 TRANSFER BRT BRT BUS ONLY Dedicated lanes are preferred Accommodate bike community (lanes, safety, on-board) Improve fare system (mobile, smart cards, etc.) Extend the network north, south, east and west Extend network west Extend network north and south Provide connections to surrounding/ outlying areas Avoid impacts to 19th Ave 19th 19th AVE Remove 19th Ave corridor 19th AVE Limit overlap with light rail BUS ONLY Respondents ranked the importance of the following service aspects between 1 and 4; with 1 being the most preferred and 4 being the least preferred. Below are average scores for each. 16 smart card Safety (bike, pedestrian, transit stops) SAFETY FIRST 1 2 3 4 Indian School Rd/24th St, McDowell Rd/44th St, 35th Ave/Van Buren St (Yellow Network Scenario) Camelback Rd/24th St, Thomas Rd/44th St, 19th Ave/Van Buren St (Purple Network Scenario) Camelback Rd/24th St, Thomas Rd/44th St, 35th Ave/Van Buren St (Blue Network Scenario) Indian School Rd/24th St, McDowell Rd/44th St, 19th Ave/Van Buren St (Green Network Scenario) 2.3 2.7 3.2 1.8 Denotes most preferred Overall, respondents ranked the Blue Network Scenario (Camelback Road/24th Street, Thomas Road/44th Street, 35th Avenue/Van Buren Street) as their most preferred network. 19 Appendix Phoenix Bus Rapid Transit Survey 1. What is your home zip code? 2. How often do you use public transit? Daily Several times a week Several times a month Several times a year Never 3. How familiar are you with Bus Rapid Transit? Not at all familiar Slightly familiar Somewhat familiar Moderately familiar Very familiar Now, let's get your input on where BRT corridors should be established. Potential corridors were identified using demographic and socioeconomic data, and current transit and forecasted (future) ridership. Bus Rapid Transit, or BRT, is a high capacity bus service that provides a fast, reliable, and convenient transit experience . . . and this new transit option is coming to Phoenix! BRT, approved by Phoenix voters in 2015, is being developed now and we need your input on where to add BRT in Phoenix. Let's get started! Potential East-West BRT Corridors Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train A Camelback Rd/24th St B Indian School Rd/24th St C Thomas Rd/44th St D McDowell Rd/44th St TC P north McDowell Rd Thomas Rd 75th Ave 24th St 44th st Indian School Rd Camelback Rd 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River TC P A B C D Potential North-South BRT Corridors Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride E 35th Ave/Van Buren St F 19th Ave/Van Buren St 35th Ave Suboption 19th Ave Suboption TC P 35th Avenue Suboption: 19th Ave between Camelback and Van Buren 19th Avenue Suboption: extend route from Montebello to Sunnyslope Transit Center Camelback Rd 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River Dunlap Ave Cheryl Dr 19th Ave 35th Ave Van Buren St P TC TC F E 4. Potential East–West BRT Corridors (A, B, C, D) Take a look at the Potential East–West BRT Corridors map (right) and rank the potential east–west corridors from 1 to 4, with 1 being most preferred and 4 being least preferred: Camelback Rd/24th St (A) Indian School Rd/24th St (B) Thomas Rd/44th St (C) McDowell Rd/44th St (D) 5. Why do you like your most preferred east–west corridor? Select all that apply. Close to my home/work/school Serves more transit riders Takes me to key destinations Could reduce my daily commute time Other (please specify) 6. Potential North–South BRT Corridors (E, F) Take a look at the Potential North–South BRT Corridors map (right) and select the preferred north–south corridor: 35th Ave/Van Buren St (E) 19th Ave/Van Buren St (F) 7. Why do you like your preferred north–south corridors? Select all that apply. Close to my home/work/school Serves more transit riders Takes me to key destinations Could reduce my daily commute time Other (please specify) 8. If you have suggested modifications to any of the six potential corridors (A, B, C, D, E, F - reference maps from questions 4 and 6), please provide your ideas in the space below. www.facebook.com/CityofPhoenixAZ @PhoenixMetroBus @cityofphoenixaz www.youtube.com/user/cityofphoenixaz Phoenix Bus Rapid Transit Survey—Shape your BRT! north 9. Potential Network Scenarios Ultimately, our goal is to identify the BRT foundation network, which will consist of three corridors. Taking into consideration spacing between corridors, good connections to light rail and local bus service, and access to key destinations, below are four potential network scenarios. Rank the following from 1 to 4, with 1 being most preferred and 4 being the least preferred: Camelback Rd/24th St, Thomas Rd/44th St, 35th Ave/Van Buren St (Blue Network Scenario) Camelback Rd/24th St, Thomas Rd/44th St, 19th Ave/Van Buren St (Purple Network Scenario) Indian School Rd/24th St, McDowell Rd/44th St, 35th Ave/Van Buren St (Yellow Network Scenario) Indian School Rd/24th St, McDowell Rd/44th St, 19th Ave/Van Buren St (Green Network Scenario) 10. If you have suggested modifications to any of the four potential network scenarios (Blue, Purple, Yellow, Green – reference map from question 9), please provide your ideas in the space below. Blue Network Scenario Camelback Rd/24th St Thomas Rd/44th St 35th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 35th Avenue Suboption: 19th Ave between Camelback and Van Buren north Van Buren St Thomas Rd 19th Ave 24th St 44th st 35th Ave Camelback Rd Cheryl Dr 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River 75th Ave TC TC P P Green Network Scenario Indian School Rd/24th St McDowell Rd/44th St 19th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 19th Avenue Suboption: extend route from Montebello to Sunnyslope Transit Center north Van Buren St McDowell Rd 75th Ave 19th Ave 24th St 44th st Indian School Rd 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River Dunlap Ave TC P TC Purple Network Scenario Camelback Rd/24th St Thomas Rd/44th St 19th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 19th Avenue Suboption: extend route from Montebello to Sunnyslope Transit Center north Van Buren St Thomas Rd 75th Ave 19th Ave 24th St 44th st Camelback Rd Dunlap Ave 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River TC P P TC Yellow Network Scenario Indian School Rd/24th St McDowell Rd/44th St 35th Ave/Van Buren St Phoenix boundary Freeway Light rail Light rail extension Water Transit center Park-and-Ride Sky Train Potential corridor Suboption TC P 35th Avenue Suboption: 19th Ave between Camelback and Van Buren north Van Buren St 19th Ave 24th St 44th st 35th Ave Cheryl Dr 10 10 17 202 LOOP 51 ARIZONA 60 143 ARIZONA Tempe Glendale Peoria PHOENIX Salt River 75th Ave McDowell Rd Indian School Rd Camelback Rd TC TC P BRT Foundation Network Scenarios 11. Bus-only Lanes Bus-only lanes substantially improve transit speed and reliability but may reduce the current number of auto lanes. Thinking about the use of bus-only lanes along potential corridors, rank the following from 1 to 3, with 1 being most preferred and 3 being least preferred: Bus-only lanes (BRT operates in bus-only lanes for entire corridor) Partial bus-only lanes (BRT operates in bus-only lanes in some sections of the corridor) No bus-only lanes (BRT operates in regular traffic lanes with other vehicles) 12. BRT Service As a potential rider of BRT, what would be most important to you? Rank the following from 1 to 4, with 1 being most important and 4 being least important: Transit speed and reliability: getting to my destination on time and as quickly as possible Minimal impacts: avoiding impacts to current auto travel lanes Limited or no transfers: transit rider avoids transfers between buses Amenities: enhanced stations, custom buses, mobile fare payment 13. Please provide any additional thoughts or comments about the Phoenix Bus Rapid Transit Program. The following demographic questions are optional. 14. What is your age? Under 18 45–54 18–24 55–64 25–34 65+ 35–44 15. Specify your ethnicity: White Hispanic or Latinx Black or African American Asian or Asian American Native American or Alaska Native Native Hawaiian or other Pacific Islander Other 16. What is your gender? Female Male Non-binary or other www.facebook.com/CityofPhoenixAZ @PhoenixMetroBus @cityofphoenixaz www.youtube.com/user/cityofphoenixaz Phoenix Bus Rapid Transit Survey—Shape your BRT! City of Phoenix Bus Rapid Transit Program PhoenixBRT Phoenix.gov/BRT