Attachment B - Engaging Phoenicians

Road Safety Action Plan: Moving To Vision Zero  |  City of Phoenix   |  Draft Report - June 2022
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LEFT BLANK
ENGAGING
PHOENICIANS

Engaging Phoenicians
This plan would not exist without direction 
from engaged and concerned Phoenicians. The 
input of those who travel Phoenix’s roadways, 
whether driving, walking, biking, or taking transit 
is essential to make streets safer for everyone. 
The public involvement activities and tactics 
were aligned and realized through distinct 
phases of the RSAP with the goals of the public 
participation plan providing direction.
The RSAP public involvement effort aimed to: 
• Inform and educate Phoenicians about the
traffic safety problem and the Road Safety
Action Plan, and to
• Consult, involve, and understand the
community’s perspectives about safety
issues and the high amount of people getting
killed and severely injured on Phoenix
roadways.
Responding to these objectives, the project 
conducted three main work efforts to 
facilitate meaningful input:
• Continuous communication about
the project to ensure residents had
an opportunity to learn about the
project began with the launch of the
project website and then integrated
social media content, branding, email
notifications, presentations, fact sheets,
videos, and created posters/flyers
throughout the life of the project.
• Phase 1: Community Engagement
focused on learning which traffic
safety issues Phoenicians were most
concerned about and what they would
like to see this plan accomplish.
• Phase 2: Public Input will start in June
2022 and continue through September
2022, providing an opportunity for
review, comments, suggestions, and
prioritization on the objectives and
strategies outlined in this Report.

Road Safety Action Plan: Moving To Vision Zero  |  City of Phoenix   |  Draft Report - June 2022
>60%
of survey respondents 
think Phoenix streets are  
unsafe
Driver
 Behavior
is the number one 
safety concern
WHAT PHOENIX IS SAYING...
>1000
comments related to 
missing/inadequate infrastructure
bike facilities, street crossings, 
pedestrian facilities,
& intersections
Survey respondents said 
Preventing 
Traffic Deaths
is the number one prioirity 
for this plan 
>2600
people completed 
the Phase 1 online 
engagement exercise
116
people attended 
the first virtual 
public meeting

Engaging Phoenicians
Phase 1: Community Engagement kicked off in November 2021 
with a virtual meeting hosted by the City of Phoenix using the 
WebEx platform. 116 people attended the virtual public meeting 
that included both Spanish and English speaking attendees with 
a live Spanish speaking interpreter.  The public meeting engaged 
participants with polling, breaks for questions and discussions, 
and a presentation about the project.  The presentation included 
an overview of the project, the planning process, project 
background information, information about the High Injury 
Network and crash trends. 
Since in-person engagement activities were limited, the project 
utilized an online engagement tool, MetroQuest, to gather 
information about residents safety concerns on Phoenix streets. 
MetroQuest is an engagement platform that is designed for 
transportation planning. Their surveys both educate the public 
and gather informed output, helping public involvement teams 
get tangible insights from diverse communities and consistently 
deliver outstanding public involvement. The MetroQuest Survey 
received over 2,600 responses and over 5,000 comments 
submitted through February 2022.
To ensure that different parts of the City had an opportunity to 
learn about the RSAP, how to engage and use MetroQuest, and 
have time to discuss the project with Phoenix staff, a series of 
community touchpoints were completed after the initial public 
meeting through February 2022. This was done to continue 
to drive residents to visit the RSAP website and complete the 
MetroQuest activity. Community touchpoints during this time 
included in person and online meetings, and a community event 
in Laveen. 
Phase 2: Public Input will begin in June 2022.
94%
of survey respondents have 
never heard of the ‘Scan The 
Streets For Wheels & Feet’ 
awareness campaign 
HEADS UP!
1954
340
2154
130
SCAN THE STREET FOR
WHEELS AND FEET
Have You Heard, Seen, or Read About 
the Following Messages?
On Social Media
On Television
On a Website
In My Water Bill
On the Radio
Advertisements
Article/Newspaper
138
154
202
300
318
465
811
If You Had a Choice, How Would You 
Like to Learn About Safety Issues?

Road Safety Action Plan: Moving To Vision Zero  |  City of Phoenix   |  Draft Report - June 2022
HOW WE USED PHOENICIANS' INPUT
Input from Phase 1: Community Engagement helped to shape the initial draft list and prioritization 
of strategies specifically in regards to enforcement and education for driver behavior. Engineering 
solutions that address speeding, red light running, not yielding, turn restrictions, and other similar 
countermeasures were included as well as solutions addressing increased investments in education 
outreach strategy efforts.
Input from the public overwhelming prioritized preventing traffic deaths as the number one goal of 
the plan , which aligns with the City Council adoption of Vision Zero, and supports the prioritization 
of strategies for reducing and eliminating Killed and Serious Injury (KSI) crashes. 
A high amount of input in both the survey portion and the map marker portion of the online 
engagement exercise noted that driver behavior was a major issue.  This produced the development 
of multiple strategies around enforcement and education for driver behavior. In the spirit of the 5 E’s, it 
also  supports additional engineering solutions that address speeding, red light running, not-yielding, 
turn restrictions, and like counter measures to save people’s lives. 
Adequate transportation infrastructure for all users: people biking, walking, crossing the street, and 
driving is a high demand of Phoenicians.  This input was used to direct strategies connecting to 
improving signalization at intersections, pedestrian safety, assessing unsignalized crossings, and 
systematic roadway design concepts.
Moving towards Vision Zero is a commitment that’s only 
attainable when EVERYONE does their part
 We’d like to sincerely thank everyone who participated in 
developing this Road Safety Action Plan