Attachment B - Staff Report - Z-43-20-4.pdf

City of Phoenix — Formal (2021-09-08)

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Staff Report Z-43-20-4 
(McDowell Hotel PUD) 
June 1, 2021 
Encanto Village Planning Committee 
Meeting Date: 
June 7, 2021 
Planning Commission Hearing Date: 
August 5, 2021 
Request From: 
C-2 CNSPD (Intermediate Commercial,
Coronado Neighborhood Special Planning
District) (1.13 acres) and P-1 CNSPD (Parking,
Coronado Neighborhood Special Planning
District) (0.46 acres)
Request To: 
PUD CNSPD (Planned Unit Development, 
Coronado Neighborhood Special Planning 
District) (1.59 acres) 
Proposed Use: 
Planned Unit Development to allow a hotel and 
other commercial uses. 
Location: 
Northwest corner of 12th Street and McDowell 
Road 
Owner: 
1144 McDowell Land, LLC 
Applicant/ Representative: 
Larry Lazarus, Lazarus & Silvyn P.C. 
Staff Recommendation: 
Approval, subject to stipulations 
General Plan Conformity 
General Plan Land Use Map Designation Commercial 
Street Map 
Classification 
McDowell Road 
Arterial 
Varies, 33 to 35.5 foot 
north half street 
12th Street 
Minor Collector 
Varies, 16 to 20 foot 
west half street 
Almeria Road 
Local 
25 foot south half street 
Attachment B

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 2 of 15 
 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE; LOCAL AND SMALL 
BUSINESS: LAND USE PRINCIPLE: Facilitate adaptive reuse of older, 
underutilized properties to create mechanisms for new local and small 
businesses to operate, thrive and grow. 
The proposed development preserves an existing four-story building through an 
adaptive reuse conversion to a hotel use near Banner University Medical Center and 
destinations such as the Coronado Neighborhood and Downtown Phoenix.  
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS CORE 
VALUE; HEALTHY NEIGHBORHOODS; DESIGN PRINCIPLE: Establish design 
standards and guidelines for parking lots and structures, setback and build-to 
lines, blank wall space, shade, and other elements affecting pedestrians, to 
encourage pedestrian activity and identify options for providing pedestrian-
oriented design in different types of development. 
The proposed development includes shade trees, detached sidewalks, and parking 
setbacks to provide a pedestrian-oriented building design and encourage pedestrian 
activity. Additionally, the proposal will include publicly accessible benches, a bicycle 
repair station, and a lounge space.  
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS CORE 
VALUE; HEALTHY NEIGHBORHOODS; LAND USE PRINCIPLE: Encourage the 
provision of art in all new development for both public and private. 
The proposal will preserve a 35-foot-tall art installation in the atrium of the development. 
While little is known of the artist, the art dates back at least to the construction of the 
original building. The preservation of the art is an added benefit to the adaptive reuse 
proposal which will continue to pay homage to the history of the structure and the 
Miracle Mile on McDowell.  
 
CONNECT PEOPLE AND PLACES CORE VALUE; OPPORTUNITY SITES; LAND 
USE PRINCIPLE: Promote and encourage compatible development and 
redevelopment with a mix of housing types in neighborhoods close to 
employment centers, commercial areas, and where transit or transportation 
alternatives exist. 
The proposal will adaptively reuse an underused office building into a hotel to provide a 
complementary use located near downtown and Banner University Medical Center. The 
proposal is consistent with the Coronado Neighborhood Special Planning District. 
 
BUILD THE SUSTAINABLE DESERT CITY CORE VALUE; TREES AND SHADE; 
DESIGN PRINCIPLE: Integrate trees and shade into the design of new 
development and redevelopment projects throughout Phoenix. 
The proposal provides trees and shade on McDowell Road, 12th Street, and Almeria 
Road to reduce the urban heat island effect while also improving thermal comfort to site 
users and the surrounding neighborhood. Additionally, the landscape treatment of 
Almeria Road includes a butterfly garden and enhanced tree plantings to serve as a 
transition between the development and the adjacent residential neighborhood.

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 3 of 15 
 
 
 
Applicable Plan, Overlays, and Initiatives 
Coronado Neighborhood Special Planning District – See Background Item No 3. 
 
Transit Oriented Development Strategic Policy Framework – See Background Item 
No. 15. 
 
Comprehensive Bicycle Master Plan – See Background Item No. 16. 
 
Complete Streets Guiding Principles – See Background Item No. 17. 
 
Tree and Shade Master Plan – See Background Item No. 18.  
 
Zero Waste Phoenix – See Background Item No. 19. 
 
Background/Issues/Analysis 
 
SUBJECT SITE 
1. 
This request is to rezone 1.59 gross acres at the northwest corner of 12th Street 
and McDowell Road from C-2 CNSPD (Intermediate Commercial, Coronado 
Neighborhood Special Planning District) and P-1 CNSPD (Parking, Coronado 
Neighborhood Special Planning District) to PUD CNSPD (Planned Unit 
Development, Coronado Neighborhood Special Planning District) to allow a hotel 
and other commercial uses.  
 
 
 
2. 
The subject site has a General 
Plan Land Use Map 
designation of Commercial 
which is consistent with the 
proposed uses on the site 
including the primary use of a 
hotel. 
 
Additionally, the site is located 
within the Coronado 
Neighborhood Special Planning 
District which provides policy 
guidance for how residential 
and commercial developments 
should interact. 
General Plan Land Use Map, Source: Planning and 
Development Department

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 4 of 15 
 
 
3. 
Coronado Neighborhood Special Planning District 
The City Council approved the Coronado Conservation Plan for the Coronado 
Neighborhood in 1986. The planning area extends from McDowell Road on the 
south to Virginia Avenue on the north and from 7th Street on the west to 16th 
Street on the east. A primary focus of the plan is preserving the architectural and 
use character of the residential areas of the neighborhoods and it therefore 
prescribes standards to promote compatibility with commercial development at 
the periphery.  
 
Limited Consideration of Rezoning: “Rezoning will be considered… and on the 
south side of Almeria between 10th and 14th Streets… There are areas that 
could benefit from compatible redevelopment as well as areas that should be 
preserved as single-family homes.”  
 
Encourage [Architectural] Compatibility: Rehabilitation and additions should be 
encouraged to be architecturally compatible with the character of the 
neighborhood.   
 
Height and Setbacks in Revitalization Area [Regulatory]: The “Revitalization Area” 
described in this section does not apply to the subject site and governs only the 
section of the planning area located between 15th and 16th Street and between 
Hubbell Street and Virginia. The plan applies a stepback formula between single-
family homes and buildings of different heights, up to requiring a 30-foot setback 
for a 48 foot tall building, but the plan notes that intervening alleys may be 
included in the setback. While the provision does not apply to this site, the 
development complies with the standard. 
 
 
 
Proposed Land Use Map: On the 
Coronado Neighborhood Proposed 
Land Use Map, the site is depicted 
with “office and commercial” on the 
southern half of the site and single-
family or low-density multifamily on 
the north half of the site. An 
examination of historic aerial 
photographs reveals that in 1982 
there were single-family homes on 
the north half of the site but that by 
1986 (when the plan was adopted), 
the site was entirely developed by 
the current office complex.  
 
Proposed Land Use Map, the Coronado 
Neighborhood Conservation Plan: Planning and 
Development Department

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 5 of 15 
 
 
 
Aerial Photos Depicting Transition from Residential to Commercial, Source: Planning and 
Development Department 
 
 
 
4. 
The subject site also fronts on McDowell Road which is a finalist for the 
foundational network of the City’s Bus Rapid Transit (BRT) system. Bus Rapid 
Transit is a high capacity service that focuses on improved speed, reliability and 
convenience. The below graphic depicts the finalists for the foundational network 
which will likely include two east-west routes and two north-south routes. 
 
Additionally, while the site is not located adjacent to light rail, guidance on transit 
adjacent development standards can be derived from the Walkable Urban Code, 
the ReinventPHX Plans, and the Transit Oriented Development Strategic Policy 
Framework; see Background Item No. 15. 
 
 
 
Potential Bus Rapid Transit Corridors, Source: Public Transit Department

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 6 of 15 
 
 
SURROUNDING LAND USE AND ZONING 
5. 
The subject site is occupied by a four-story office building constructed in the mid-
1980s with the remainder of the site as surface parking with several shade 
canopies. The existing structure is approximately 56 feet in height. The subject 
site is zoned C-2 CNSPD (Intermediate Commercial, Coronado Neighborhood 
Special Planning District) and P-1 CNSPD (Parking, Coronado Neighborhood 
Special Planning District). 
 
West (adjacent): Immediately adjacent to the subject site on the south half of the 
block is two-story building with office type uses. This parcel is zoned C-2 CNSPD 
(Intermediate Commercial, Coronado Neighborhood Special Planning District). 
Immediately adjacent to the subject site on the north half of the block is surface 
parking lot zoned R-3 CNSPD (Multifamily Residence District, Coronado 
Neighborhood Special Planning District). 
 
North (across Almeria Road): Across Almeria Road from the subject site are a 
series of single-family homes zoned R1-6 CNSPD (Single-Family Residence 
District, Coronado Neighborhood Special Planning District). 
 
East (across 12th Street): Across Almeria Road from the subject site and south of 
the alley is a small commercial building and parking lot zoned C-2 CNSPD 
(Intermediate Commercial, Coronado Neighborhood Special Planning District). 
Across Almeria Road from the subject site and north of the alley is a single-family 
home zoned R-3 CNSPD (Multifamily Residence District, Coronado 
Neighborhood Special Planning District). 
 
South (across McDowell Road): Across McDowell Road is the Banner University 
Medical Center Phoenix Campus which is zoned PUD (Planned Unit 
Development). 
 
 
 
PROPOSAL 
6. 
The proposal utilizes the PUD zoning designation which is intended to create a 
built environment that is superior to that produced by conventional zoning districts 
and design guidelines. Using a collaborative and comprehensive approach, an 
applicant proposes standards and guidelines that are tailored to the context of the 
specific site. Where the PUD Development Narrative is silent on a requirement, 
the applicable Zoning Ordinance provisions are applied. 
 
 
 
7. 
The conceptual site plan depicts a 100-room hotel that adapts the existing office 
structure and expands it to the north. The plan depicts publicly accessible open 
spaces along McDowell Road, a guest swimming pool along McDowell Road, and 
two public points of ingress/egress with one from McDowell Road and one from 
12th Street. The conceptual building elevations depict a four-story building that 
does not exceed the height of the existing building. The elevations include four-

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 7 of 15 
 
 
sided architecture, multiple materials, and an active street frontage oriented to 
McDowell Road.  
 
 
 
8. 
Whereas the plans are provided for illustrative purposes only, the proposed 
requirements of the Planned Unit Development exist in the body of the 
Development Narrative. Below is a summary of the regulatory elements of the 
Development Narrative date stamped May 18, 2021. 
 
 
 
9. 
Land Use 
The narrative broadly utilizes the provisions of the Walkable Urban Code 
Transect 4:3 (WU Code T4:3) regarding permitted uses. With regard to the 
proposed hotel use, the development narrative utilizes the definition and 
conditions contained in Chapter 618 (R-5) of the Phoenix Zoning Ordinance 
which prescribes legal accessory uses and their respective design 
considerations. Under the umbrella of a hotel as a principal use, the following 
accessory uses are permitted when accessible only from within the hotel and 
when not visible from public streets: a gift shop; cocktail lounge; restaurant; 
private meeting space; news stand; child care facility for guests only; and auto 
rental with a maximum of three vehicles. 
 
 
 
10. 
Development Standards 
The development narrative utilizes most development standards contained in the 
Walkable Urban Code Transect 4:3 with few modifications to accommodate the 
adaptive reuse, tailor standards to the proposed user, and/or to create an 
enhanced condition. 
 
Enhancements of special note include an expanded setback along Almeria Road 
from the 8-foot maximum setback required in WU T4:3 to a 17-foot minimum to 
promote compatibility with the neighborhood, shaded and detached sidewalks 
along all public streets through the utilization of the Midtown Transit Character 
Area Streetscape Standards, and the provision of publicly accessible open space. 
 
The development narrative does not modify the following sections of the Walkable 
Urban Code as is applies to Transect 4:3 and they will therefore apply in their 
entirety. 
 
• 1304 General Site Development Standards 
• 1308 Signage Standards 
• 1309 Landscape Standards 
• 1310 Open Space Improvements 
• 1308 Signage Standards 
• 1311 Design Development Considerations 
• 1313 Design and Standards Alternatives

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 8 of 15 
 
 
 
 
 
The development narrative modifies the following sections of the Walkable Urban 
Code as it applies to Transect 4:3. 
 
1303 Transect Lot Standards 
• For Hotel Use:  
o Minimum Main Building Setbacks:  
 20 feet from McDowell, 12 feet from 12th Street, 17 feet from 
Almeria Road, and 0 feet from the west property line. 
o Minimum Parking Setbacks: 
 30 feet from McDowell Road, 10 feet from 12th Street, 2 feet 
from Almeria Road, and 2 feet from the west property line. 
o Maximum Building Height: 54 feet (40 feet is the standard in T4:3) 
• For Non-Hotel Use: 
o Minimum Main Building Setbacks: 17 feet from Almeria Road 
1305 Frontage Standards (for Hotel Use) 
• Frontage types not required 
• Fence standards.  
o All perimeter walls and fences oriented to a public street shall be 
limited to 40 inches opaque with the exception of a wall adjacent to 
the swimming pool described below. 
o A 96 inch opaque wall shall be permitted adjacent to the swimming 
pool near the intersection of 12th Street and McDowell Road, 
subject to enhancement requirements. 
1306 Land Use Matrix 
• For Hotel Use: Hotel use permitted, all other primary uses prohibited. 
• For Non-Hotel Use: Maximum of 120 dwelling units 
1307 Parking Standards (for Hotel Use) 
• 0.67 parking spaces per room 
1312 Character Areas 
• McDowell Road: 5-foot landscape detachment and a 5-foot sidewalk 
 
 
 
11. 
Design Guidelines 
The PUD contains design guidelines addressing building facades which are 
intended to enhance the visual interest of the structures, mitigate the impact of 
building massing and height, and provide high-quality design. Guidelines require

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 9 of 15 
 
 
four-sided architecture, architectural embellishments, enhanced building 
materials, and no dwelling unit windows oriented to the north.  
 
 
 
12. 
Signage 
The development narrative utilizes Section 1308 of the City of Phoenix Zoning 
Ordinance. 
 
 
 
13. 
Sustainability 
The development narrative proposes a series of sustainability features such as 
cool roof designs, Energy Star Appliances, and, most significantly, the adaptive 
reuse of the existing structure. 
 
 
 
14. 
The proposal includes several elements designed to create a compatible and 
complementary relationship with the neighborhood. The proposal adheres to all 
regulatory provisions of the Special Planning District and aligns with its policies 
most notably, the importance of creating a strong transition to the single-family 
district. The transition between the neighborhood and the proposed development 
includes a 17-foot building setback from its north property line (67 feet from the 
single-family parcels across Almeria Road), a public butterfly garden at the corner 
of 12th Street and Almeria Road, and sidewalks detached from the back of curb 
by a 5 foot deep landscape area that will be planted with two and three inch 
caliper shade trees and ground cover shrubs. 
 
 
 
Almeria Road, Existing (Top) and Proposed Conditions (Bottom), Source: GoogleEarth (Top), 
Werk | Urban Design and Engineering (Bottom)

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 10 of 15 
 
 
 
 
 
STUDIES AND POLICIES 
15. 
Transit Oriented Development Strategic Policy Framework 
The Transit Oriented Development Strategic Policy Framework, originally adopted 
in 2013, and later amended in 2016 and 2018, identifies policies and place types 
that are designed to shape walkable and mixed-use environments and focus 
redevelopment within a quarter mile of high capacity transit stations. While the 
subject site is not currently near high capacity transit, it is along a potential bus 
rapid transit route and incorporates many pedestrian-oriented design features to 
contribute to a walkable and mixed-use environment along McDowell Road. The 
utilization of the Walkable Urban Code of the framework for the PUD is consistent 
with the policies of the TOD Strategic Policy Framework. 
 
 
16. 
Comprehensive Bicycle Master Plan 
The City of Phoenix adopted the Comprehensive Bicycle Master Plan in 2014 to 
guide the development of its Bikeway System and supportive infrastructure. The 
Comprehensive Bicycle Master Plan supports options for both short- and long-
term bicycle parking as a means of promoting bicyclist traffic to a variety of 
destinations. The proposal incorporates standards for bicycle parking and 
includes a publicly accessible bicycle repair station (fix-it station) to complement 
the 12th Street bike lanes.  
 
 
17. 
Complete Streets Guiding Principles 
In 2014, the City of Phoenix City Council adopted the Complete Streets Guiding 
Principles. The principles are intended to promote improvements that provide an 
accessible, safe, connected transportation system to include all modes, such as 
bicycles, pedestrians, transit, and vehicles. To support these principles related to 
pedestrian connectivity and safety, the development proposes enhanced shaded

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 11 of 15 
 
 
sidewalks on its street frontages and a publicly accessible bicycle repair station 
(fix-it station). 
 
 
18. 
Tree and Shade Master Plan 
The Tree and Shade Master Plan has a goal of treating the urban forest as 
infrastructure to ensure that trees are an integral part of the city’s planning and 
development process. By investing in trees and the urban forest, the city can 
reduce its carbon footprint, decrease energy costs, reduce storm water runoff, 
increase biodiversity, address the urban heat island effect, clean the air, and 
increase property values. In addition, trees can help to create walkable streets 
and vibrant pedestrian places. The proposal includes shaded and detached 
sidewalks along its public street frontage by utilizing the Transit Midtown 
Character Area Streetscape Standards with a small modification for the McDowell 
Road frontage which reduces the sidewalk width from 6 feet to 5 feet.  
 
 
19. 
Zero Waste Phoenix 
The City of Phoenix is committed to its waste diversion efforts and has set a goal 
to become a zero waste city, as part of the city’s overall 2050 Environmental 
Sustainability Goals. One of the ways Phoenix can achieve this is to improve and 
expand its recycling and other waste diversion programs. Section 716 of the 
Phoenix Zoning Ordinance establishes standards to encourage the provision of 
recycling containers for multifamily, commercial and mixed-use developments 
meeting certain criteria. The provision of recycling containers was not addressed 
in the applicant’s submittal, however, the adaptive reuse of the existing structure 
diverts a significant amount of waste from entering the landfill which is well 
aligned with the policy intent of Zero Waste Phoenix.   
 
 
 
COMMUNITY INPUT SUMMARY 
20. 
At the time this staff report was written, staff has received five letters of support 
and three letters of opposition. The support letters discuss the compatibility of the 
proposed use and the project as activating the underutilized site. The opposition 
letters express concern related to lack of conformance with existing policy plans, 
parking and setbacks along 12th Street and Almeria Road, architectural design, 
the scale from Almeria Road, and the street level interface of the development. 
 
 
 
INTERDEPARTMENTAL COMMENTS 
21. 
The Street Transportation Department provided a series of comments requesting 
detached and shaded sidewalks on all public street frontages, enhanced shade, 
and internal pedestrian pathways. The department also provided a series of 
stipulations requesting a dedication of additional right of way along McDowell 
Road, a dedication of a sidewalk easement along McDowell Road, three-quarter 
access to/from McDowell Road and their standard comment to require all street 
improvements comply with ADA standards. These are addressed within the 
development narrative and in Stipulation Nos. 3 through 6

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 12 of 15 
 
 
 
 
 
22. 
The Public Transit Department requested a robust system of shaded and 
connected internal pedestrian pathways. The department also provided a 
stipulation for the dedication of right-of-way and construction of a bus stop pad 
along McDowell Road.  
 
 
 
23. 
The Public Works Department’s Floodplain Management Division determined that 
this parcel is not in a Special Flood Hazard Area (SFHA), but located in a Shaded 
Zone X, on panel 2210 L of the Flood Insurance Rate Maps (FIRM) dated 
October 16, 2013. 
 
 
 
24. 
The Fire Department commented that they do not anticipate any problems 
serving the site but noted that the site must comply with the Phoenix Fire Code. 
They further commented that the water supply to the site (gpm and psi) has not 
been determined and that additional water supply may be needed to meet the 
required fire flow per the Phoenix Fire Code. 
 
 
 
25. 
The Water Services Department commented that the site has existing water and 
sewer mains that can serve the development. The department added their 
standard comment that capacity is a dynamic condition that can change over time 
due to a variety of factors. It is the City's intent to provide water and sewer 
service. However, the requirements and assurances for water and sewer service 
are determined during the site plan application review. For any given property, 
water and sewer requirements may vary over time. 
 
 
OTHER 
26. 
The Aviation Department requires that the property owner record a Notice to 
Prospective Purchasers of Proximity to Airport in order to disclose the existence, 
and operational characteristics of City of Phoenix Sky Harbor International Airport 
(PHX) to future owners or tenants of the property. The Aviation Department also 
requires that the project receive a No Hazard Determination from the FAA and 
that the property owner grant and record an avigation easement. These are 
addressed in Stipulation Nos. 7 through 9. 
 
 
27. 
The site is located in a larger area identified as being archaeologically sensitive. If 
further review by the City of Phoenix Archaeology Office determines the site and 
immediate area to be archaeologically sensitive, and if no previous archaeological 
projects have been conducted within this project area, it is recommended that 
archaeological Phase I data testing of this area be conducted. Phase II 
archaeological data recovery excavations may be necessary based upon the 
results of the testing. A qualified archaeologist must make this determination in 
consultation with the City of Phoenix Archaeologist. In the event archaeological 
materials are encountered during construction, all ground disturbing activities 
must cease within a 33-foot radius of the discovery and the City of Phoenix

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 13 of 15 
 
 
Archaeology Office must be notified immediately and allowed time to properly 
assess the materials. This is addressed in Stipulation Nos. 10 through 12. 
 
 
 
28. 
Development and use of the site is subject to all applicable codes and 
ordinances. Zoning approval does not negate other ordinance requirements. 
Other formal actions such as, but not limited to, zoning adjustments and 
abandonments, may be required.   
 
Findings 
 
1. 
The proposed PUD will redevelop an underutilized property and provide a high-
quality hotel development which will help activate the Miracle Mile Corridor. 
2. 
This proposal provides a hotel use that will be complementary to Banner-University 
Medical Center Phoenix Campus and the emerging retail and service district in the 
Miracle Mile Corridor.  
3. 
The proposal includes development standards and design guidelines that exceed 
conventional zoning standards and the proposal further aligns with the Coronado 
Neighborhood Conservation Plan with regard to compatibility and the transition to 
single-family homes.  
 
Stipulations 
 
1. 
An updated Development Narrative for McDowell Hotel PUD reflecting the changes 
approved through this request shall be submitted to the Planning and Development 
Department within 30 days of City Council approval of this request. The updated 
Development Narrative shall be consistent with the Development Narrative date 
stamped May 18, 2021, as modified by the following stipulations: 
a. 
Front cover: Revise the date information on the cover page to add the 
following:  
• Hearing Draft: May 18, 2021 
• City Council Adopted: TBD [Add Adoption Date] 
b. 
Page 14: Change “1303 General Site Development Standards” to “1304
General Site Development Standards”.  
c. 
Page 20; Site; 1st Paragraph: Add the following language “proposals for non-
standard material in the public right-of-way shall require approval from the
Street Transportation Department” 
2. 
The developer shall dedicate right-of-way and construct a bus stop pad along 
westbound McDowell Road west of 12th Street. The bus stop pad shall be

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
Page 14 of 15 
 
 
compliant with City of Phoenix Standard Detail P1260 with a minimum depth of 10 
feet. The bus bay shall be spaced from the intersection of McDowell Road and 12th 
Street according to City of Phoenix Standard Detail P1258.  
3. 
The developer shall dedicate 35-feet of right-of-way for the north side of McDowell 
Road, as approved by the Planning and Development Department. 
4. 
The developer shall dedicate a 10-foot sidewalk easement for the north half of 
McDowell Road, as approved by the Planning and Development Department. 
5.  
The driveway along McDowell Road shall be restricted to three quarter access per 
City of Phoenix standard detail, as approved by the Street Transportation 
Department. 
6.  
The developer shall construct all streets within and adjacent to the development 
with paving, curb, gutter, sidewalk, curb ramps, streetlights, median islands, 
landscaping and other incidentals as per plans approved by the Planning and 
Development Department. All improvements shall comply with all ADA accessibility 
standards.  
7. 
The developer shall provide a No Hazard Determination for the proposed 
development from the FAA pursuant to the FAA’s Form-7460 obstruction analysis 
review process, prior to construction permit approval, as per plans approved by the 
Planning and Development Department.   
8. 
The property owner shall record documents that disclose the existence, and 
operational characteristics of Phoenix Sky Harbor Airport to future owners or 
tenants of the property. The form and content of such documents shall be according 
to the templates and instructions provided which have been reviewed and approved 
by the City Attorney. 
9. 
The developer shall grant and record an avigation easement to the City of Phoenix 
for the site, per the content and form prescribed by the City Attorney prior to final 
site plan approval. 
10. 
If determined necessary by the Phoenix Archaeology Office, the applicant shall 
conduct Phase I data testing and submit an archaeological survey report of the 
development area for review and approval by the City Archaeologist prior to 
clearing and grubbing, landscape salvage, and/or grading approval. 
11. 
If Phase I data testing is required, and if, upon review of the results from the Phase 
I data testing, the City Archaeologist, in consultation with a qualified archaeologist, 
determines such data recovery excavations are necessary, the applicant shall 
conduct Phase II archaeological data recovery excavations.

Staff Report: Z-43-20 (McDowell Hotel PUD) 
June 1, 2021 
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12. 
In the event archaeological materials are encountered during construction, the 
developer shall immediately cease all ground-disturbing activities within a 33-foot 
radius of the discovery, notify the City Archaeologist, and allow time for the 
Archaeology Office to properly assess the materials. 
 
 
 
Writer 
Nick Klimek 
June 1, 2021 
 
Team Leader 
Samantha Keating 
 
Exhibits 
Sketch Map 
Aerial Map 
Community Correspondence (14 pages) 
McDowell Hotel PUD date stamped May 18, 2021

Z-141-72
Z-31-18
Z-63-18
Z-SP-61-96
Z-129-83
Z-77-82
Z-5-97
Z-SP-4-82
Z-76-17
Z-75-17
Z-95-16
Z-SP-18-79
Z-321-82*
*
*
*
*
C-2
PUD
R-3
C-2
R1-6
R1-6 HP
P-1
R-3A
R-3
R-3
HP
P-1
ALMERIA RD
MCDOWELL RD
13TH ST
12TH ST
11TH ST
CORONADO RD
BRILL ST
Coronado
Neighborhood
SPD
I-17
19TH AVE
7TH AVE
CENTRAL AVE
7TH ST
16TH ST
24TH ST
SR 51
MC DOWELL RD
THOMAS RD
INDIAN SCHOOL RD
G
r
an
d
C
a
n
a
l
ENCANTO VILLAGE
CITY COUNCIL DISTRICT: 4
I
APPLICANT'S NAME:
APPLICATION NO.
Z-43-20
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
1.59 Acres
MULTIPLES PERMITTED
*   Maximum Units Allowed with P.R.D. Bonus
C-2 CNSPD, P-1 CNSPD
PUD CNSPD
CONVENTIONAL OPTION
16, N/A
120
*   UNITS P.R.D. OPTION
19, N/A
N/A
Larry Lazarus, Lazarus & Silvyn P.C.
DATE:
5/21/2021
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 13-29
ZONING MAP
G-8
REQUESTED CHANGE:
FROM: C-2 CNSPD ( 1.13 a.c.)
P-1 CNSPD ( 0.46 a.c.)
TO:
PUD CNSPD ( 1.59 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2020\Z-43-20.mxd
Z-43-20
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Z-141-72
Z-31-18
Z-63-18
Z-SP-61-96
Z-129-83
Z-77-82
Z-5-97
Z-SP-4-82
Z-76-17
Z-75-17
Z-95-16
Z-SP-18-79
Z-321-82*
*
*
*
*
C-2
PUD
R-3
C-2
R1-6
R1-6 HP
P-1
R-3A
R-3
R-3
HP
P-1
ALMERIA RD
MCDOWELL RD
13TH ST
12TH ST
11TH ST
CORONADO RD
BRILL ST
Coronado
Neighborhood
SPD
I-17
19TH AVE
7TH AVE
CENTRAL AVE
7TH ST
16TH ST
24TH ST
SR 51
MC DOWELL RD
THOMAS RD
INDIAN SCHOOL RD
G
r
an
d
C
a
n
a
l
ENCANTO VILLAGE
CITY COUNCIL DISTRICT: 4
I
APPLICANT'S NAME:
APPLICATION NO.
Z-43-20
GROSS AREA INCLUDING 1/2 STREET
AND ALLEY DEDICATION IS APPROX.
1.59 Acres
MULTIPLES PERMITTED
*   Maximum Units Allowed with P.R.D. Bonus
C-2 CNSPD, P-1 CNSPD
PUD CNSPD
CONVENTIONAL OPTION
16, N/A
120
*   UNITS P.R.D. OPTION
19, N/A
N/A
Larry Lazarus, Lazarus & Silvyn P.C.
DATE:
5/21/2021
REVISION DATES:
AERIAL PHOTO &
QUARTER SEC. NO.
QS 13-29
ZONING MAP
G-8
REQUESTED CHANGE:
FROM: C-2 CNSPD ( 1.13 a.c.)
P-1 CNSPD ( 0.46 a.c.)
TO:
PUD CNSPD ( 1.59 a.c.)
Document Path: S:\Department Share\Information Systems\PL GIS\IS_Team\Core_Functions\Zoning\sketch_maps\2020\Z-43-20.mxd
Z-43-20
0.035
0
0.035
0.0175
Miles

From:
Karen Voyer-Caravona
To:
Nick Klimek
Cc:
Matteo Moric; Pradeep.Tiwarie@phoenix.gov; Mayor Gallego; Council District 4
Subject:
1144 E McDowell pre-application question
Date:
Wednesday, July 8, 2020 9:58:14 AM
Mr. Klimek:
My home is at 1144 E Almeria Rd, directly behind 1144 E McDowell ((2008640, Kiva Project # 20-590)
address, which is planned for redevelopment as a hotel.  I would like to know the current status of
this application and to request notification on any public meetings pertaining to the development.  
The outreach provided by the applicant's neighborhood representative was not forthcoming, which I
can only assume was due to the l knowledge that my husband, an AICP with over 25 years
experience in both the public and private section, would object strongly to pre-application currently
on file.  We do not object to the redevelopment itself but the numerous exemptions they are
seeking related to setback, height, parking, etc.   The impact on traffic and the fact that the current
plans do not align with the Neighborhood Conservation Plan for the Coronado Neighborhood are of
great concern.    Although the applicant was invited to attend the July meeting of the Coronado
Neighborhood General Meeting to present, it was reported that the applicant declined until the
August meeting, seeking to integrate feedback received from effected residents in Coronado
neighborhood. However, I am concerned decisions will be made at the City of Phoenix before
sufficient notification and input from neighborhood residents, who are understandably less able to
participate in the public process due to pandemic conditions.  
We have not received any written notification from the applicant.  The informal outreach by the
applicant's liaison was not forthcoming with any project details despite the fact that a presentation
had already been made before the McDowell merchants group and, the pre-application was on file
with the city.  It is worth noting that the copy of the presentation given to the Coronado
Neighborhood Association for distribution was not only limited to pretty elevation drawings but that
all the data in the margins was completely obscured.  The set back information, an issue of special
concern to all residents of Coronado's perimeter streets, was not provided. No staff comments were
included, nor was any information provided about how to contact City planning staff to give
feedback or ask questions.  
The conservation plan, which was approved by the Phoenix City Council on May 21, 1986, repeatedly refers
to the potential for Banner Hospital to encroach upon Coronado's residential character.  It is my
understanding that Banner is pushing for the approval of this plan and that one of the applicant's
representatives is a member of Banner's Board of Directors.  The developer purchased this property before
the successful completion of the entitlement process, which I understand to be risky and somewhat
unusual.  For this reason, some residents speculate that the project in its current form is a done deal.  I
hope this is not the case.
Karen Voyer-Caravona
1144 E Almeria Rd
928.814.8497

Background 
The developer submitted for a Preapplication (2008640, Kiva Project # 20-590) and received staff 
comments on 3/17/2020.   Preapplication meetings are useful to inform the developer of relevant codes 
and regulations to the proposed project.   After receiving the Pre-application comments, the developer 
undertakes studies, performs outreach and revises plans as necessary responding to staff comments in 
preparation to submit the formal application for rezoning and design entitlements. The attached files 
were provided by the developer's liaison and are also available through public record requests.  A 
follow-up phone call to Matteo Moric, Planner II, occurred on June 1, 2020 to receive application status 
and processing information.  A PUD application has not been submitted.  The Village Planner who 
coordinates with applicants on Zoning Applications in this area of the City is Nick Klimek and he can be 
reached at nick.klimek@phoenix.gov or 602-534-7696. An application to combine lots with Project 
Number 00-2913 has a Plan Review Status as Open.  
 
In addition to the zoning code, the subject site is must conform to the Coronado Neighborhood 
Conservation Plan. https://www.phoenix.gov/pddsite/Documents/PZ/pdd_pz_pdf_00300.pdf  
 
Neighborhood Conservation Plan for the Coronado Neighborhood:  
https://www.phoenix.gov/villagessite/Documents/pdd_pz_pdf_00094.pdf  
Here you will find additional goals, policies and land use information.  
 
A Powerpoint presentation “1144 E. McDowell Road, Hotel, PUD application, May 21, 2020” was 
provided that contained two slides of building elevations and a Site Plan.  Due to the blurred condition 
of the Site Plan, and reduced image extent that eliminated the required and proposed development 
standards and parking requirements, it cannot be determine if the developer responded to any of the 
preapplication staff comments.  To be fair to the developer's representative, the blurred depiction may 
be an issue of copying and pasting an image into the Powerpoint.  However, this is easily overcome by 
inserting and common practice to insert a .pdf image file directly into the Powerpoint presentation.   The 
availability of complete, clear, decipherable plans, project information and nature of request relevant to 
current zoning and proposed entitlements should not be glossed-over.  If the Developer is genuinely 
engaging a Neighborhood Association and community to incorporate meaningful feedback and buy-in, 
at a minimum clear documentation should be provided.  Second, the proposal is a complicated PUD 
application with stipulated requests to reduce development standards and parking requirements. The 
provided presentation does not outline the detail of the request nor discusses the rational that the 
proposed development should be granted.  With the stipulated reduction in development standards, is 
the community receiving a better design or does the resulting development place the developer’s 
burdend upon the community? For example, through a reduction of required parking on-site, where 
does the overflow of parking get displaced? Third, it would be respectful of the Developer to provide the 
Neighborhood Association Board complete plans and documentation in advance of the presentation 
such the Neighborhood Association Board has ample time to review, analyze and prepare concerns and 
meaningful questions, rather than merely having the Board respond to pretty pictures from an 
abbreviated presentation.  
 
After receiving the Board’s comments, what is the public participation plan to receive feedback from the 
Board and community? What is the notification procedure? Where can plans be reviewed?  Will there 
be a public presentation?   
 
Initial Concerns 
 
Comments provided to Coronado Neighborhood Association Board for June 4, 2010 General Meeting
Bob Caravona

1. Parking shortage.  
 105 spaces are required and only 64 spaces are provided.  This leaves a shortfall of 41 spaces.  This 
burden then becomes the neighborhood's as the shortfall in parking spaces have to be located 
elsewhere such as on neighboring streets. In other words, the Hotel operator strives to have full booking 
of 103 rooms.  When this occurs, the operator has only 64 spaces.  41 spaces need to be made-up 
elsewhere.    
 
Based upon a 41 parking space shortfall with curbside parking spaces at 23' in length, 943 feet of 
curbside parking would need to be found somewhere in the neighborhood.   Almeria's block length 
between 11th and 12th Streets is approximately 635'   There are code provisions for shared parking but 
it is believed the proposed development meets the criteria. Code 
requirements   https://phoenix.municipal.codes/ZO/702 
 
Other concern is whether parking code requires spaces for the bar and conference facilities.  Typically, 
hotels rent conference space for clients who are not guests (business meetings, wedding receptions, 
etc.)     The developer should provide a Parking Management Plan addressing these shortfalls and/other 
studies if Shared Parking is being requested.   
 
2. Request reduction in setbacks, parking and landscaping yards 
 
The decreased setback will create an urban curtain along 12th and Almeria which, in turn, changes the 
neighborhood characteristic along 12th and Almeria.  The precedent will be set - likely allowing future 
development to build to this reduced setback.  If the developer desires to build to the setbacks of the C-
2 district, it is their right.  A PUD application would change these minimum requirements to the 
developer’s request.. 
 
This is important because these required setback and landscape yards buffer commercial uses from 
residential.  The required North property line setback is 30'.  The developer proposes providing a 
4'average and 2'.2 ft. minimum. The setback along the east property line is required to have 30ft.  The 
developer proposes 13ft.    These setbacks and landscape areas are not adequate.  The building plans 
(walls) are imposed upon street and adjacent residential neighborhood residences without adequate 
landscaping to soften the transition and provide human scale.  Plant material cannot grow within a 2' 
area.  Again, the proposal displaces the burden of landscaping into the public realm (ie. public right-of-
way) rather than include the required landscaping on the privately owned lot.       
 
You may find the Development Standards required and provided setbacks/parking on sheet A0.4.  The 
development setback information was missing in the presentation.  The developer's representation 
should have these readily available and able to address the impacts, rationale and justification behind 
the setback and yard reduction.   
 
3. Public Participation Plan 
What is the Public Participation Plan to receive property owner comments within the notification 
distance and broader neighborhood comments?

From:
81 DK
To:
Nick Klimek
Subject:
Vacant Lot at 12th & Mcdowell
Date:
Monday, May 17, 2021 12:26:18 PM
Mr. Klimek,
My husband and I are residents in Coronado and fully support the conversion of the vacant
medical office building at 12th St/McDowell into a hotel.  The development team has spent
the last year reaching out to our community for feedback on the proposed plans.  It's clear
from the plan revisions that they were really listening to our suggestions.  This hotel will be a
welcome addition to our neighborhood, providing much needed shade, landscaped open space
areas, and much less traffic than the previous medical office use. Count us in as  supporters. 
--Kelvin West

From:
Michael Boysen
To:
Nick Klimek
Cc:
MarciZRosenberg@gmail.com
Subject:
McDowell Hotel - Z-43-20-4
Date:
Monday, May 17, 2021 1:12:33 PM
To whom it may concern,
Just wanted to pass along my support for the McDowell Hotel project.  I feel this is good for
the area and may help attract other businesses to this part of McDowell.  I appreciate the
improvements that have been added to the project.
Sincerely,
Michael Boysen
1506 E Granada Ave
Phoenix, AZ 85006
Get Outlook for iOS [aka.ms]

From:
Cheryl .
To:
Nick Klimek
Cc:
Marci Rosenberg
Subject:
Support for Z-43-20-4
Date:
Monday, May 24, 2021 1:59:20 PM
Mr. Klimek,
I am a resident of the Coronado District and support the development of the proposed hotel
located on the northwest of corner 12th Streetand McDowell Road.  I have been following this
project since it’s in inception, and it’s evident the development team has been receptive to the
suggests and recommendations made by the neighborhood.  This has been a very hot topic in
the neighborhood and the PUD submittal reflects the developer’s sensitivity to this matter.  
Oft times we are resistant to change, however, I feel the hotel will be an asset to our
community by the revitalization of the abandoned property that is there now.  Unfortunately
unoccupied properties can be breeding grounds for unsavory activity, it will be nice to see new
life brought into what could have become blight.  
Coronado is known for its strong artistic vibe. One way the new development could embrace
that uniqueness is with a mural on the north face of the building by an artist that lives in
Coronado.  There are a variety of sole proprietorships within Coronado that could be partnered
with to provide in-house continental breakfasts.  If it affords the opportunity, showcase some
of art of the locals.  By incorporating these ideas, the hotel could better engrain itself in the
neighborhood.
Sincerely,
Cheryl Varosky
Get Outlook for iOS [aka.ms]

Page 1 of 4 
 
 
 
Z-43-20n - PUD - 12TH AND MCDOWELL  
ENCANTO VILLAGE PLANNING  APPEAL LETTER 
 
project:  
Z-43-20N 
 
date:    
2021-05-27 
 
 
 
to: 
 
Nick Klimek, AICP 
 
 
Encanto Village Planner 
 
 
City of Phoenix  
 
 
Planning and Development Department 
 
 
200 W. Washington St 
 
 
Phoenix, AZ 85003 
 
from: 
 
Arthur (Artie) Vigil 
 
 
Coronado 17 year resident, 
 
 
 NCARB Architect, CNU-accredited, LEED AP 
 
 
2026 N 10th street 
 
 
Phoenix AZ, 85006 
 
Dear Mr. Nick Klimek and Encanto Village Planning Committee Members, 
 
The existing black box building at 12th and McDowell has been an eyesore since its construction in the 
early 1980's and represents one of the great errors in planning and architecture.  I am in favor of this 
building being redeveloped.  I am in favor of a hotel use at this corner.  
 
 However the proposal as designed is not compatible to the Coronado Neighborhood and the 1986 
Conservation Plan.  This PUD proposes a suburban development pattern, with a national chain and 
ignores the context of the existing historic neighborhood.  Placing the burden of parking on the 
neighbors.    Introducing the low quality building patterns and materials of fast food chains and 
suburban strip centers this building will set a terrible precedent for future PUD's around the perimeter of 
the Coronado Neighborhood.     
 
Coronado is a traditional neighborhood known for its eclectic mix of small cottage homes built primarily  
from the 1920's through 1940's.  Residents are fond of its eclectic mix of locally owned shops, restaurants, 
cafes all of which formally front the street.  Streets are enjoyable to walk because the buildings are at 
human scale, the variety of each home contributes to its charm.   Its residents enjoy the many locally 
owned small businesses and entrepreneurs throughout.  This combination of traditional neighborhood 
form, smalls scale cottages, eclectic locally owned shops is one of many reasons why Coronado is 
valued and beloved by its residents.   It's with this in mind, a generic chain hotel requesting substantial 
variances is not a compatible PUD proposal at this site.     
 
  I'd like to encourage you to vote against this PUD as designed and have the developer go back to the 
drawing board with the following suggestions/stipulations. 
 
1) Building setback should be 30' along Almeria. 
 
2) McDowell Street  frontage should be revised to reflect the goals of the WU code.  
No Pool,  Main Street frontage design standards.    
 
3) Parking should be parked at 1 space per room.  (currently 0.67 spaces per 
room) 
 
4) Architecture should be revised to be compatible with the 1920's - 40's main 
street architectural character of Coronado and Miracle Mile.

2021-05-27 
Z-43-20n - PUD - Arthur Vigil - Coronado Resident  
 
 
 
 
Page 2 of 4 
 
 
 
 
 
 
 
 
 
1)Building Setback: 
 The Almeria building setback should match the 30' that currently exists for the adjacent homes along 
the street.   Current proposal is at 17' and would negatively affect the existing alignment of homes and 
buildings on the street.    
 
 
 
The current 17' setback along Almeria does not meet the PUD (zoning code requirements) which state 
that development standards will be established to compliment the dimensions and physical features of 
a site and the character of the neighborhood.    
 
The current PUD is modeled after the WU Code - T4 district.   This form based code for T4 requires that 
building setbacks match the building height when adjacent to historic districts and R1-6 zoning.  The WU 
code would require the building setback be 56' along Almeria. 
 
The current zoning is C-2 Commercial zoning.  The setback along Almeria is 30' for this zoning. 
 
This property is within the 1986 Coronado Conservation plan.  The primary objective of the plan is to 
promote development at a scale, quality and at locations where it will not adversely affect residents 
and their homes.   Regarding building setback, the Coronado Conservation plan states that setbacks 
should be commensurate with the height of the building and adjacent uses.   Further stating that this 
provision will not reduce any setback required by existing zoning ordinance.    Reminder that the 
Coronado Conservation plan was established in reaction to the building that is being remodeled.    
 
The 2015 General Plan, states that Areas of Preservation are meant to maintain established character 
and scale of a neighborhood or place.   Planning should be employed to ensure those places are 
protected and enhanced.    
 
On page 65 of the General Plan.  Underdeveloped land in older parts of the city should be developed 
in a manner that is compatible with viable existing development and the long term character and goals 
for the area.

2021-05-27 
Z-43-20n - PUD - Arthur Vigil - Coronado Resident  
 
 
 
 
Page 3 of 4 
 
 
 
 
 
 
 
 
 
 
 
2)  Walkable Main Street Frontage  
The zoning code for a PUD requests that the development should have standards that will compliment 
the dimensions and physical features of a site and the character of a neighborhood.   The developer 
would understand the goals of the Miracle Mile in re-establishing Main Street Architecture which defined 
the street from the 1920' through '40's.     
 
The WU code states that building facades shall be designed to provide a sense of human scale at the 
ground level by providing a clear architectural distinction between the ground floor and additional 
stories.  This proposal does not meet this objective in the design.    
 
The WU code states that all pedestrian entrances should be defined by their distinctive use of materials 
an architectural elements.   The primary building entry should be located within the primary frontage. 
Building frontages on arterials should be orientated to the arterial frontage.   The preferred arrangement 
is to front facades directly adjacent to the sidewalk.   The current design has the entrance elevated and 
hidden behind a courtyard and pool area under the building near the porte-cochere which does not 
promote a safe walk-able frontage.    
 
 
3) Parking.   
The PUD is requesting 0.67 spaces per room, the current zoning is 1 space per room.   The PUD makes no 
mention for how the deficient parking will be accounted for.     
 
Parking Required: 
105 guestrooms x 1 space per room = 105 parking spaces 
 
Parking Provided: 64 parking spaces 
 
Deficient:  41 parking spaces.   
 
The existing zoning is C-3 which would require 1 parking space per room.   
 
The WU code which is being used as a reference requires 0.75 spaces per room.   The WU code is only 
limited to within the Reinvent PHX transit orientated district policy areas.    This property is not adjacent to 
transit stations.   Therefore the burden of the missing parking would be placed onto the neighborhood 
when the hotel is booked.    
 
There has been mention of a cross access agreements with the hospital.  However the parking must be 
located within 300', and cannot cross an Arterial or Collector Street.   Therefore the only offsite parking 
that would be available would be to share the parking with the office buildings to the west.    This is not 
clarified in the PUD.    
 
The Coronado Conservation plan on page 28 encourages underground parking for new commercial 
development.   
 
4) Architecture 
The architecture that is proposed is not compatible with the character of Coronado Neighborhood.    
 
The 2015 General Plan under a goal for Certainty and Character on page 106, that Every Neighborhood 
and Community should have a level of certainty.  Ensure that development, redevelopment and 
infrastructure supports and reinforces the character and identify of each unique community and 
neighborhood.    This PUD design does not speak to the character of Coronado.  Its neither referenced 
or studied.

2021-05-27 
Z-43-20n - PUD - Arthur Vigil - Coronado Resident  
 
 
 
 
Page 4 of 4 
 
 
 
 
 
 
 
 
 
On page 110, these goals are continued for Historic Districts.   This goal states that New Development 
and Infill should be responsive to the historic surroundings and is compatible in size, scale, massing, 
proportion and materials.    
 
The Encanto Village plan further states these goals.   Page 12.  New Development should be compatible 
in scale, design and appearance.   Page 13....Promote neighborhood identity through planning that 
reinforces the existing landscaping and character area.   Page 15...it is important to preserve this historic 
character to be cohesive with the existing neighborhoods.   
 
The Coronado Conservation plan also states that a USE permit is required for hotel uses.   The current 
PUD is requesting that this use permit requirement is removed.     
 
Conclusion: 
The General Plan, Encanto Village Plan, Coronado Conservation Plan,  WU code, C3 zoning all guide 
development that is compatible and in harmony with the neighborhood.   This would be the first PUD 
approved within the Coronado Conservation Plan.   Please vote against this PUD or  recommend the 
following stipulations.   
 
1) Building setback should be 30' along Almeria. 
 
2) McDowell Street  frontage should be revised to reflect the goals of the WU code.  
No Pool at street frontage,  WU code Main Street frontage design standards.    
 
3) Parking should be parked at 1 space per room.  (currently 0.67 spaces per 
room) 
 
4) Architecture should be revised to be compatible with the 1920's - 40's main 
street architecture of Coronado.     
 
 
 
 
 
 
Thank You!  
 
 
Artie  A. Vigil III, ncarb . leed ap . cnu-a

27 May 2021 
Re: Z-43-20 Hearing Draft 
Members of the Encanto Village: 
As the past chair of the Historic Preservation Commission and a former member of the Coronado 
Neighborhood Association, I urge you to read my concerns regarding this proposed PUD. 
With respect to this proposed PUD/hotel project, I find that my opinions have not changed from the 
previous presentation. While I am not against development, I am AGAINST BAD projects. 
I did meet once with the developer/architect since the previous presentation before the village along 
with Artie Vigil. However, the developer/architect never attempted to address any of my concerns and 
those of Artie Vigil either by phone, zoom, or email since that meeting. All of these avenues were 
available to them, but for some reason they chose not to recontact us. And thus, what I have seen in this 
draft seems to show no small changes let alone major changes. 
I wish that I had the ability to make a proper presentation to the group so you could truly see and 
understand the problems. To put it in a nutshell: 
1. The PUD plan does not abide by the Core Values* found in the Phoenix General Plan. Which, by 
the way, I participated in developing that plan. This always raises the question to me, WHY DO 
WE HAVE A GENERAL PLAN if we don’t abide by its guidelines? *Core values of connecting 
people & places, land use & design principles, CELEBRATE our Diverse Communities & 
Neighborhoods and acknowledge, protect, and enhance the character of the neighborhood 
(Coronado is a excellent example of a diverse community & neighborhood), and ensure this new 
development is responsive to the historic neighbor in size, scale, massing, proportion, and 
materials. 
2. This PUD plan also does not follow the principles** of the Encanto Village Plan. SO….why does 
that exist and the Encanto Village Committee exist IF, you make no attempt at having 
developers & developments, abide by those guidelines? **Design Principles of protecting 
residential areas from incompatible land uses, sensitivity to adjacent existing housing and 
character of existing landscaping, protecting and enhancing the character of the adjacent 
neighborhood.  
3. Finally, as a long time resident of Coronado Historic District, there is a Coronado Conservation 
Plan. A plan that was initially created because of buildings such as the one on the current site 
and its impact short and long term. Again, this PUD attempts to skirt a number of key points 
such as scale, setbacks, and preserving the quality of the existing historic neighborhood. I 
strongly stress that this proposed PUD should not have an adverse effect on residents and their 
homes. 
Finally, I am saddened that the report claims this hotel will be a benefit to the neighborhood. And do we 
have any recourse if is not? Of course, we don’t! But we would be stuck with a glaring 4-story blank wall 
(murals are not a way to hide it) along Almeria far closer than it should it. 
I commend the Proposed PUD in its response to the Walkable Urban Code. However, it appears to me 
(and I am an ardent pedestrian) that items are included without any cohesive aspects of a proper Main

Street frontage. The building is setback from McDowell road with a “hidden” entrance and 10’ wall at 
the corner which blocks the swimming pool. This is NOT a typical walkable Main Street frontage, but 
more of an off the highway exit type of entrance. The hotel is on the edge of a large traditional 
neighborhood and should, I believe, reflect models of other hotels in similar situations. Unfortunately, 
this development will set in motion the suburbanization of the Coronado Historic District which I believe 
is something the neighborhood will oppose. 
This 1983 constructed building (I did my research) and the sculpture “discovered” within are not 
significant contributors to the neighborhood. Remember, this building is one of the reasons for the 
creation of the Coronado Conservation Plan because of its encroachment into a Historic District.  
As members of the Encanto Village Planning Committee, I do hope that you have actually come out and 
viewed the neighborhood and the proposed site so you understand why I am concerned. The design 
exhibits do not adequately show the proposed building in the context of the neighborhood either 
through an aerial view or at human scale. It’s particularly important to see the project along McDowell 
and Almeria to appreciate what the height is like now, and what it will be when the project comes to 
fruition.  
Accepting this PUD as it currently stands is sending a message to future developers who are literally 
waiting in the wings that they can chip away at the character of the Coronado Historic District because 
the tough questions as I stated above are simply not asked. 
Remember, bad development should not be Phoenix’s most important product. Coronado Historic 
District needs your help in making this a better project. 
 
Sincerely, 
Donna Reiner, PhD 
2501 N. 8th St. 
Phoenix, AZ 85006