Attachment B - Staff Report - Z-TA-7-19-8.pdf

City of Phoenix — Formal (2021-09-08)

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Staff Report 
Zoning Ordinance Text Amendment 
Z-TA-7-19-8
April 9, 2020
Application No. Z-TA-7-19-8: Amend Section 1202 (Regulating Maps) of the Phoenix 
Zoning Ordinance to replace the Downtown Code maps to amend density provisions 
and buffer alleys in an area generally bounded by 3rd Street to 5th Street, and Willetta 
Street to McDowell Road and amend Section 1220 (Townsend Park) to allow for a 
height bonus. 
Staff Recommendation: Staff recommends approval of Z-TA-7-19-8 as shown in the 
recommended text in Exhibit A. 
Background 
This request is to amend the allowable density to 125 
dwelling units per acre on the site, remove two buffer 
alley designations adjacent to the site and allow for a 
height increase of up to 30 percent in the Townsend 
Park Character Area using the sustainability bonus 
provisions listed in Section 1223 of the Zoning 
Ordinance. The proposed development is located 
approximately 160 feet south of the southeast corner of 
3rd Street and McDowell Road in the Townsend Park 
Character Area. The Townsend Park Character Area is 
primarily intended to transition between the McDowell 
Corridor Character Area to the north, the Downtown 
Gateway Character Area to the west, and the East 
Evergreen Character Area to the east. The vision of the 
Townsend Park Character Area is to connect adjacent 
areas by incorporating mixed-use/mid-rise 
developments with a focus on office and cultural 
facilities. The Townsend Park Character Area is near 
the light rail corridor and the City’s largest public library. 
The buildings on the site are currently used as offices 
and previously housed single and multifamily 
residences.  
Figure A: Character Areas 
Source: City of Phoenix Planning and 
Development Department  
Figure B: Site Context 
Source: City of Phoenix Planning and 
Development Department  
Subject Site 
Attachment B

Staff Report Z-TA-7-19-8 
April 9, 2020 
Page 2 
 
The current regulating maps of 
the Downtown Code permit a 
maximum density of 43.5 
dwelling units per acre and a 
maximum height of 65 feet on 
the proposed development site. 
The current maximum density 
and height was determined by 
the previous zoning, R-5 RI 
(Multifamily Residence District, 
Residential Infill District), prior to 
the adoption of the Downtown 
Code in 2010. One buffer alley 
runs along the north side of the 
proposed development and the 
other runs in between the two 
parcels on the site from 3rd 
Street to 5th Street, connecting to the adjacent East Evergreen Historic District. Buffer 
alleys are intended to mitigate impacts on single-family residences from more intense 
uses by requiring additional setback, screening and lighting requirements. 
To the west, across 3rd Street, is the Arizona School for the Arts. The Downtown Code 
designates 125 dwelling units per acre and 90 feet in height allowed on the site. To the 
north is a Taco Bell fast food restaurant with allowable density of 14.5 dwelling units per 
acre and 30 feet of allowable height. To the east are two low-rise multifamily 
developments and a single-family residence used as an office. One of the multifamily 
developments and the single-family home are part of the East Evergreen Historic 
District. The allowable density is 43.5 dwelling units per acre and the allowable height to 
the east is 65 feet. To the south is a two to three-story multifamily development with 65 
feet of allowable height and 43.5 dwelling units per acre in allowable density.  
 
 
 
 
 
 
 
Source: City of Phoenix Planning and Development 
Department  
Figure C: Height and Density Designations

Staff Report Z-TA-7-19-8 
April 9, 2020 
Page 3 
 
Background: Urban Form Project and the Downtown Code 
The Downtown Urban Form Project was initiated 
in 2006. The Downtown Phoenix Plan is a 
product of the Downtown Phoenix Urban Form 
Project and was prepared to provide direction for 
implementation of the community vision for an 
active, pedestrian-oriented and sustainable 
Downtown. The Downtown Phoenix Plan was 
adopted by City Council in 2008 and served as a 
precursor to the Downtown Code, adopted in 
2010, which is now Chapter 12 of the Zoning 
Ordinance.  
The vision for how the Townsend Park 
Character area will develop as listed in the 
Downtown Phoenix Plan is that “The Townsend Park Character Area will be 
predominantly a residential neighborhood incorporating a historic district and a new 
mixed-use/mid-rise area” (pg. 3-25) and lists three policies that address specific issues 
or opportunities unique to the planning area. The three polices for the Townsend Park 
Character Area are: 
Policy 3-21: Develop height transition strategies to protect and enhance the 
quality of East Evergreen Historic District  
Policy 3-22: Increase building height west of 3rd Street to provide a transition 
between the Light Rail Corridor and the historic district of East Evergreen  
Policy 3-23: New development should maintain the existing streetscape patterns 
to preserve the character of the area. 
Background: Transit Oriented Development Strategic Policy Framework  
 
The Transit Oriented Development Strategic Policy Framework, originally adopted in 
2013, identifies policies and place types that are designed to shape walkable and 
mixed-use environments and focus redevelopment within a half-mile of high capacity 
transit stations. The site is located a quarter mile from the McDowell Road and Central 
Avenue light rail station. The identified environment for the McDowell Road and Central 
Avenue light rail station area is Major Urban Center. Major Urban Center is a place type 
characterized by medium to high intensity with building heights typically from four to 
eight stories, with incentive heights of up to fifteen stories.  
 
Figure D: Downtown Phoenix Plan 
Character Area 
Source: City of Phoenix Planning and 
Development Department

Staff Report Z-TA-7-19-8 
April 9, 2020 
Page 4 
 
Figure E: TOD Strategic Policy Framework Place Type 
 
Staff Analysis 
Density 
The proposal to increase the allowable density to 125 dwelling units per acre is 
consistent and sensitive to the nature of the Townsend Park Character Area. The 
majority of the properties within the Townsend Park Character Area are allowed a 
density of 125 dwelling units per acre. The proposal to increase the allowable density is 
consistent with the density designation to the west of the proposed development, across 
3rd Street, and is consistent with the transitional nature of the Character Area from the 
higher density allowances of the Downtown Gateway Character Area to the west and 
the lower density allowances of the McDowell Corridor to the north and the East 
Evergreen Character Area to the east.  
The Walkable Urban Code is a zoning option applicable to properties outside of the 
Downtown Code that are within the Transit Oriented Development Policy Plan Districts 
located along the light rail corridor. As mentioned previously, the site is located a 
quarter mile from the McDowell Road and Central Avenue light rail station. If the project 
was not within the Downtown Code zoning district, the Walkable Urban Code would 
allow the physical form, building design, and lot standards to dictate the allowable 
density on the site without the need to specify a maximum allowable density. The site is 
also located within walking distance of the Margaret T. Hance Park and the Burton Barr 
Central Library. Increasing the scale and intensity for projects near cultural amenities is 
also consistent with the City’s transit-oriented development policy and goals.  
Source: City of Phoenix Planning and Development Department

Staff Report Z-TA-7-19-8 
April 9, 2020 
Page 5 
 
 
 
 
 
 
 
 
 
 
 
There was a previous request within the Townsend Park Character Area to increase the 
allowable density on a site. North of the proposed development at the northwest corner 
of 3rd Street and McDowell Road, is a parcel that previously housed the Los Olivos Car 
Wash. In 2017, case Z-TA-1-17-4 changed the allowable density from 14.5 dwelling 
units per acre to 89 dwelling units per acre.  
Height  
The request does not increase the height allowed in the Townsend Park Character Area 
by right, rather it creates the opportunity for projects to achieve more height by providing 
community benefits through sustainability bonus points. The proposal to increase the 
allowable height by a sustainability bonus provision is consistent with the Major Urban 
Center TOD Strategic Policy Framework place type, the Downtown Phoenix Plan 
policies, and provides for a public benefit that is sensitive to the surrounding area. 
Figure F: Maximum Density Existing and Proposed 
Source: City of Phoenix Planning and Development Department

Staff Report Z-TA-7-19-8 
April 9, 2020 
Page 6 
 
Major Urban Center is a place type characterized by 
medium to high intensity with building heights 
typically from four to eight stories, with incentive 
heights of up to fifteen stories. The proposal to 
increase the allowable height up to 30 percent using 
a sustainability bonus, which would allow up to eight 
stories in height for the proposed development, is 
consistent with the place type of the Central 
Avenue/McDowell Road light rail station area.  
The proposed amendment meets the policies in the 
Downtown Phoenix Plan for the Townsend Park 
Character Area.  
Policy 3-21: Develop height transition 
strategies to protect and enhance the quality 
of East Evergreen Historic District  
The sustainability bonus point category with the most 
possible credits calls for structures with HP or HPL zoning within the Downtown Code to 
be rehabilitated. The height transition strategy incentivizes the preservation of historic 
structures in exchange for an increase in allowable height, which could protect and 
enhance the quality of East Evergreen Historic District.  
Policy 3-22: Increase building height west of 3rd Street to provide a transition 
between the Light Rail Corridor and the historic district of East Evergreen  
The proposal maintains the existing height transition in the Character Area which calls 
for higher building heights west of 3rd Street to lower heights east of 3rd Street by not 
amending the height map, but rather by allowing the opportunity for more height by 
sustainability bonus points that is sensitive to the existing height allocations. With the 
proposed text amendment, properties originally designated for 65 feet in height could 
increase the allowable height up to 84.5 feet, which is shorter than the maximum height 
designation of 90 feet allowed by right in the Character Area west of 3rd Street. The 
height transition and integrity of the Character Area is maintained by the proposed text 
amendment.  
Buffer Alleys 
Buffer alleys are intended to mitigate impacts on single-family residences from more 
intense uses by requiring additional setback, screening and lighting requirements. There 
are no single-family residences abutting the alleys in between McDowell Road and 
Willetta Street from 3rd Street to 5th Street. Several sites were once used as single-
family residences but have been converted to commercial spaces. The request to 
remove the buffer alley designation is consistent with the existing uses and character of 
Source: City of Phoenix Planning and 
Development Department  
Figure G: Maximum Height

Staff Report Z-TA-7-19-8 
April 9, 2020 
Page 7 
 
the area and could provide more opportunities for sites along McDowell Road to 
redevelop.  
 
 
 
 
 
 
Conclusion 
Staff recommends approval of Z-TA-7-19-8 to amend the density map, buffer alley map, 
and Townsend Park Character Area text as shown in Exhibit A of the staff report.  
The proposal maintains the transitional nature of the Townsend Park Character Area, 
situated between the Downtown Gateway, McDowell Corridor and East Evergreen 
Character Areas. Additional density and option for more height is warranted given the 
proposed development’s proximity to the McDowell Road and Central Avenue light rail 
station. The proposal is in line with the adopted Major Urban Center place type of the 
TOD Strategic Policy Framework and the policies of the Downtown Phoenix Plan. The 
sustainability bonus option maintains the existing height transition in the Townsend Park 
Character Area and offers community benefits in exchange for the option for additional 
height. The buffer alley removal is consistent with the existing uses and character of the 
area.  
 
 
 
 
 
 
 
 
Source: City of Phoenix Planning and Development Department  
Figure H: Existing and Proposed Buffer Alleys

Staff Report Z-TA-7-19-8 
April 9, 2020 
Page 8 
 
Writer 
Sarah Stockham 
April 9, 2020 
 
Team Leader 
Samantha Keating 
 
Exhibits 
A. Proposed Language and Maps

EXHIBIT A 
 
 
Application No. Z-TA-7-19: Amend Section 1202 (Regulating Maps) of the Phoenix 
Zoning Ordinance to replace the Downtown Code maps to amend density provisions 
and buffer alleys in an area generally bounded by 3rd Street to 5th Street, and Willetta 
Street to McDowell Road and amend Section 1220 (Townsend Park) to allow for a 
height bonus. 
 
Staff Proposed Language That May Be Modified During the Public Hearing Process is 
as follows: 
 
Amend Chapter 12, Section 1202 (Regulating Maps) by removing the old maps, and 
inserting new maps as follows: 
 
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ATTACHMENT A 
Z-TA-7-19 
Page 2 
 
 
D.  
The density for any parcel in the Downtown Area shall not exceed the following 
unless a density bonus is allowed by the Character Area and approved by the 
Planning and Development Department staff or an appeal is approved by the 
Design Review Committee (DRC) pursuant to Section 1223 requirements:

ATTACHMENT A 
Z-TA-7-19 
Page 3 
 
 
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ATTACHMENT A 
Z-TA-7-19 
Page 4 
 
F.  
This map designates Buffer Alleys for which abutting properties must conform to the 
standards and guidelines outlined in Sections 1207.O and P:

ATTACHMENT A 
Z-TA-7-19 
Page 5 
 
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ATTACHMENT A 
Z-TA-7-19 
Page 6 
 
Amend Chapter 12, Section 1220 (Townsend Park) to read as follows: 
*** 
B. 
Development Standards 
 
1. 
Maximum Height 
 
a. 
Main building: Governed by the height map, Section 1202.C. 
 
(1) Height bonus: None. MAXIMUM 30% INCREASE. 
 
 
***