Attachment B - Staff Report - GPA-AF-2-22-6.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
August 15, 2023 
Application: 
GPA-AF-2-22-6 
Applicant/Representative: 
 Bergin, Frakes, Smalley & Oberholtzer 
Owner: 
Kyrene Elementary School District 28 
Location: 
Approximately 1,300 feet north of the northeast 
corner of 50th Street and Chandler Boulevard 
Acreage: 
29.74 acres 
Current Plan Designation: 
Commerce/Business Park   
Requested Plan Designation: 
Mixed Use (Industrial / Commerce/Business Park) 
Reason for Requested Change: 
Amend the General Plan Land Use Map to allow for 
a hybrid of uses to combine commerce park with 
industrial   
Ahwatukee Foothills Village  
Planning Committee Meeting 
Date: 
August 28, 2023 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The companion rezoning case, Z-69-22-6, as stipulated, proposes development
that is consistent in scale and character with land uses in the general area.
2)
The proposed Mixed Use (Industrial / Commerce/Business Park) land use is
appropriate in a designated Major Employment Center and will increase
employment opportunities in the village.
3)
The proposed Mixed Use (Industrial / Commerce/Business Park) land use
designation will be consistent with the surrounding land use designations and
zoning districts.
ATTACHMENT B

Staff Analysis 
GPA-AF-2-22-6 
Page 2 of 4 
 
 
  
BACKGROUND 
 
The subject site is 29.74 acres located 
approximately 1,300 feet north of the 
northeast corner of 50th Street and 
Chandler Boulevard. The site consists of 
commerce park buildings, zoned 
CP/GCP (Commerce Park 
District/General Commerce Park 
Option). The existing General Plan Land 
Use Map designation is 
Commerce/Business Park.  
 
GPA-AF-2-22-6 proposes a minor 
amendment to the General Plan Land 
Use Map to allow industrial and  
commerce park uses. The proposal is to 
modify the land use designation to  
Mixed Use (Industrial / 
Commerce/Business Park). The 
companion rezoning case, Z-69-22-6, 
Converge Logistics Center PUD 
proposes a commerce park and 
industrial development that is consistent 
with the proposed land use designation.  
 
 
 
 
 
 
Aerial Zoning Map  
Source: Planning and Development Department 
 
 
SURROUNDING LAND USES 
 
NORTH 
North of the subject site are numerous commerce park uses including a fitness center, 
data center, and financing company zoned CP/GCP (Commerce Park District/General 
Commerce Park Option). This area is designated as Mixed Use (Commercial / 
Commerce/Business Park).  
 
SOUTH 
South of the subject site is a multifamily residential developemnt zoned R-4A 
(Multifamily Residence District) and a hotel zoned CP/GCP.  This area is designated as 
Commerce/Business Park.   
 
EAST 
East of the subject site, across the I-10 freeway within the City of Chandler, are 
numerous uses including manufacturing, consulting-engineering firms, and an autoglass 
company zoned PAD (Planned Area Development). This area is designated as 
Employment land use designation in the City of Chandler.

Staff Analysis 
GPA-AF-2-22-6 
Page 3 of 4 
WEST 
West of the subject site, across 50th Street, are numerous commerce park uses 
including interpretation services and distribution centers, zoned CP/GCP (Commerce 
Park District/General Commerce Park Option). This area is designated as 
Commerce/Business Park.   
Existing and Proposed General Land Use Designation Maps 
Source: City of Phoenix Planning and Development Department
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
CONNECT PEOPLE AND PLACES CORE VALUE  
•
CORES, CENTERS & CORRIDORS CORE VALUE; LAND USE PRINCIPLE: 
Locate land uses with the greatest height and most intense uses within 
village core, centers, and corridors based on village character, land use 
needs, and transportation system capacity.
The proposed land use designation of Mixed Use (Industrial / Commerce/
Business Park) is consistent with the surrounding land uses established by 
previous cases. The accompanying rezoning request is appropriate for the 
location and is adjacent to the I-10 Freeway, a major transportation corridor.
STRENGTHEN OUT LOCAL ECONOMY CORE VALUE 
•
ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE

Staff Analysis 
GPA-AF-2-22-6 
Page 4 of 4 
 
 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations.  
 
This General Plan Amendment request, with the companion rezoning request, Z-
69-22-6, will support a variety of industrial, commerce park, and employment 
uses within the Ahwatukee Foothills Employment Center and adjacent to the I-10 
Freeway. The development will provide a place of businesses to operate and 
grow within the Ahwatukee Foothills Village.  
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS 
 
• SAFE NEIGHBORHOODS, TRAFFIC; LAND USE: Locate major traffic-
generating land uses on major streets in areas planned for such uses, or 
near parkway and freeway access and transit centers or light rail transit 
stations, and avoid use of local streets.  
 
The proposed General Plan Land Use Map designation and companion rezoning 
case proposes employment uses adjacent to the I-10 Freeway, a major 
transportation corridor.  
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-AF-2-22-6 as filed. The request aligns with the 
goals and policies in the General Plan. Along with the companion rezoning case, Z-69-
22-6, the General Plan Amendment will allow for compatible land uses that will provide 
employment opportunities for the Ahwatukee Foothills community.  
 
Writer 
Nayeli Sanchez Luna  
August 15, 2023 
 
Team Leader 
Racelle Escolar 
 
Exhibits  
Sketch Maps (2 pages)

§¨¦
10
50TH ST
48TH ST
CHANDLER BLVD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-AF-2-22-6_BW
29.74 +/-
6
Begin, Frakes, Smalley, & Oberholtzer
Ahwatukee Foothills
GENERAL PLAN AMENDMENT
Mixed Use (Industrial / Commerce /
Business Park) ( 29.74 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Commerce / Business Park (  29.74 +/- Acres)
48TH ST
50TH ST
CHANDLER BLVD
§¨¦
10
AL
RD
PL
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/acre
Residential 5 to 10 du/acre
Residential 15+ du/acre
Commercial
Commerce/Business Park
Transportation
Mixed Use (Commercial / Commerce Park)
Proposed Change Area
Mixed Use (Industrial / Commerce / 
Business Park)

§¨¦
10
50TH ST
48TH ST
CHANDLER BLVD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-AF-2-22-6
29.74 +/-
6
Begin, Frakes, Smalley, & Oberholtzer
Ahwatukee Foothills
GENERAL PLAN AMENDMENT
Mixed Use (Industrial / Commerce /
Business Park) ( 29.74 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Commerce / Business Park (  29.74 +/- Acres)
48TH ST
50TH ST
CHANDLER BLVD
§¨¦
10
AL
RD
PL
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/ac
Residential 5 to 10 du/ac
Residential 15+ du/ac
Commercial
Commerce/Business Park
Transportation
Mixed Use (Commercial / Commerce Park)
Mixed Use (Industrial / Commerce/
Business Park)
Proposed Change Area