Attachment A - Lime Data

LIME’S 2023 MID-YEAR REPORT: GROWTH AND PROGRESS IN PHOENIX
Utilization
Lime continues to grow in popularity in Phoenix. During the first 6 months of 2023,
142,457 trips were taken by 65,356 users. Over 49,000 riders took their first trip on a
Lime vehicle during the first half of 2023.
During the first half of 2023, the Lime app was opened more than 194,000 times and
more than 59,000 users created new Lime accounts in Phoenix.
1 | Lime + Phoenix
Attachment A
Lime Data

The majority of Trips in Phoenix were taken by electric scooter during the first half of
2023. In Phoenix, Lime’s fleet of 984 vehicles consists of 920 Electric Scooters and 64
Electric Bikes. We attribute the difference in trips to the difference in vehicle
supply.
3,197 by Electric Bike(2%)
139,350 by Electric Scooter(98%)
The majority of Lime’s trips in equity zones during the first half of 2023 took place in
Zones four, five, and six.
Equity Zone Utilization
Zone
Trips
Percent of Total
Equity 4
5,308
43%
Equity 6
2,111
17%
Equity 5
1,967
15%
Equity 7
1,055
9%
Equity 2
720
6%
Equity 8
661
6%
Equity 3
177
2%
Equity 1
79
1%
Equity 10
28
0.2%
Equity 9
3
0.0%
Total:
12,109
100%
2 | Lime + Phoenix

Peak utilization in Phoenix occurs in Districts seven and eight, which accounted for
more than 97% of trips during the first half of 2023.
Area
Trips
Percent of Total
District 7
90,474
64%
District 8
49,634
33%
District 4
2,134
2%
District 6
246
0.2%
District 5
5
0%
District 3
1
0%
District 2
0
0%
District 1
0
0%
Total:
142,494
100%
3 | Lime + Phoenix

Visual Overview of Demand
The image below shows instances in which an individual opened the Lime App as
blue dots, compared to the location of Lime’s service zone, outlined in red.
The image below shows instances in which an individual opened the Lime App as
blue dots, compared to the boundaries of Phoenix’s city council districts. While
effective service is being provided to individuals inside and near Phoenix’s service
zone, there is a clear need for expansion to properly serve residents throughout the
city.
4 | Lime + Phoenix

Service Zone Expansion: Phase One(2023)
Expand the service zone to accommodate riders looking for vehicles in Midtown,
Uptown, Cactus Gardens, and North Phoenix. The new service zone would extend the
existing service zone North to Route 101 and east to Tatum Boulevard. In the image
below, app opens are blue dots and Phoenix’s existing service zone is the red shape.
In the image below, the existing Phoenix service zone is the black shape and the new
expanded zone includes the red shape.
Service Zone Expansion: Phase Two(2024)
Expand the service zone to accommodate riders looking for vehicles in South and
Southwest Phoenix. The new service zone would extend west to the Agua Fria River
and south to Del Rio Ranch, Sienna Vista, Paseo Pointe, and Montana Vista. In the
image below, the existing service zone is the black shape, the proposed phase one
expansion includes the red shape, and the proposed phase two expansion includes
the blue shape.
5 | Lime + Phoenix

Connection to Public Transit
Lime provides a valuable connection to public transit for Phoenix riders. By providing
last-mile services, Lime is able to connect riders to employment, public
transportation, and shopping, and support cities in reducing congestion and
pollution from motor vehicles. Lime deploys to 590 different locations in the Phoenix
area and many of these locations are near to or next to public transit stops.
In the first 6 months of 2023, nearly 2,000 trips started or ended within 100 feet of
public transit stops.
Lime Deployment Locations
6 | Lime + Phoenix

Phoenix Light Rail Map
Curfew Hours Prevent Usage and Growth
7 | Lime + Phoenix

Since launching Lime in Phoenix, there have been 10,876 app opens during curfew
hours, each an instance where a Lime rider is looking for a vehicle. If vehicles were
available during curfew hours, Phoenix would have seen a 6% increase in overall
utilization, including more trips, more users, and more car trips replaced.
Safety comes first and always at Lime. It guides how we design and upgrade our
vehicles, develop rider education and training, and work with cities to improve how
streets are built to prioritize people over cars. Lime’s analysis of global safety data
demonstrates that curfews do not improve safety for riders and pedestrians. Lime
works with cities to install infrastructure that improves safety for riders and
pedestrians.
Market
Curfew
Incident Rate
Denver
No
.006%
Oklahoma City
No
.006%
Phoenix
Yes
.008%
Atlanta
Yes
.011%
Chicago
Yes
.016%
8 | Lime + Phoenix

Advanced Technology to Ensure Safety for Riders
ID Scan Prevents underage riding
Sobriety Test Prevents impaired riding
ID Scan Results
9 | Lime + Phoenix

Parking Compliance
In certain markets, Lime riders are required to lock their vehicle to a corral, pole, or
other stationary object, once they complete their ride. Lime’s analysis of global
parking data demonstrates that requiring vehicle locking does not lead to a higher
rate of parking compliance, when compared to markets where locking is not
required.
Market
Locking Required
Annual Percent of Trips with Parking Violations
Washington DC
yes
1.5%
Tampa
yes
1.2%
Austin
no
0.4%
Seattle
no
0.1%
Parking Feature: Mandatory Parking Zone
Parking symbols are displayed in-app to riders for all designated parking areas. If a
rider attempts to complete their trip outside the parking zone, a pop-up message will
appear, informing them of the parking requirements and prompting them to move
the vehicle to a designated parking location. The image below shows trip end
locations(blue dots), along the National Mall in Washington DC, prior to the
implementation of a mandatory parking zone and mandatory parking locations.
10 | Lime + Phoenix

The image below presents the National Mall in Washington DC after the
implementation of mandatory parking zone and mandatory parking locations. Trip
ends are clustered around mandatory parking locations, demonstrating the ability of
Lime’s technology to improve rider behavior and increase safety for riders and
pedestrians.
Benefits of Virtual Parking Corrals
Lime currently has 891 parking pins in the Phoenix/Scottsdale region. Some of
these parking pins are located within the Phoenix downtown mandatory parking zone
while others are considered preferred parking pins, locations outside of the
mandatory parking zone where riders are encouraged to, but not required to park. In
the image below, pinks dots represent parking pins.
11 | Lime + Phoenix

Lime recommends the installation of virtual parking corrals at all parking pins
throughout the Phoenix/Scottsdale area. Physical corrals are limited by existing
infrastructure arrangements, building constraints, and more, and take time to put in
place. Virtual corrals are accurate, easy to use, and provide the smoothest
experience for riders. The images below demonstrate the in-app experience for users
when a market has virtual parking corrals.
Lime’s analysis of global parking data demonstrates that requiring vehicle locking
does not lead to a higher rate of parking compliance, when compared to markets
with virtual parking where locking is not required.
Market
Locking Required
Virtual Parking
Annual Percent of Trips with
Parking Violations
Tampa
yes
no
1.2%
San Francisco
yes
no
0.8%
Orlando
no
yes
0.3%
Seattle
no
yes
0.1%
12 | Lime + Phoenix

Trip Pricing + Vehicle Theft
During the first half of 2023, 19 Lime vehicles were lost or stolen in Phoenix. Our local
team works hard to make sure that vehicles are reliable, safe, and available for all
users.
The trip pricing in Phoenix is as follows:
●
Basic Plan: $1.00 to unlock + $0.42 per minute
●
Lime Access: $.50 to unlock + $.07 per minute
●
During the first half of 2023, 75 Lime Access Users took 648 trips, saving over
$3,000.
13 | Lime + Phoenix