Attachment B - Staff Report - GPA-EST-1-23-7.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
May 10, 2023 
Application: 
GPA-EST-1-23-7 
Owner: 
FPE51, LLC 
Applicant:  
Fisher Sand and Gravel 
Representative: 
Adam Baugh, Withey Morris Baugh, PLC 
Location: 
Southwest corner of 51st Avenue and 
Broadway Road 
Acreage: 
26.08 acres 
Current Plan Designation: 
Residential 10 to 15 dwelling units per acre 
Requested Plan Designation: 
Mixed Use (Industrial / Commerce/Business 
Park)  
Reason for Requested Change: 
Minor General Plan Amendment to allow 
commerce park and industrial uses 
Estrella Village Planning Committee 
Meeting Date: 
May 16, 2023 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The proposed Industrial / Commerce/Business Park Land Use Map
designation provides for a land use mix that is consistent with the surrounding
land uses to the south and east.
2)
The companion rezoning case, Z-13-23-7, as stipulated, proposes
development that is consistent in scale and character with land uses in the
general area, and provides a transition to residential uses north of Broadway
Road.
3)
The proposed Industrial / Commerce/Business Park land use designation will
be consistent with the zoning districts proposed on the site to maximize
employment opportunities within the Estrella Village.
ATTACHMENT B

Staff Analysis 
GPA-EST-1-23-7 
Page 2 of 4 
 
 
 
BACKGROUND 
 
The subject site is 26.08 gross acres 
located on the southwest corner of 
51st Avenue and Broadway Road. 
The entire site is vacant land, zoned 
S-1 (Ranch or Farm Residence) 
(25.97 acres) and R-2 (Multifamily 
Residence District) (0.11 acres). The 
existing General Plan Land Use Map 
designation is Residential 10 to 15 
dwelling units per acre.    
 
GPA-EST-1-23-7 proposes a minor 
amendment to the General Plan Land 
Use Map to allow industrial and 
commerce park uses. The proposal is 
to modify the land use designation to 
Mixed Use (Industrial / 
Commerce/Business Park). 
 
Aerial Zoning Map 
Source: Planning and Development 
Department 
The companion rezoning case, Z-13-23-7, proposes a commerce park and industrial 
development that is consistent with the proposed land use designation. 
 
SURROUNDING LAND USES 
 
The subject site consists of vacant undeveloped land. The current General Plan Land 
Use Map designation for the site is Residential 10 to 15 dwelling unit per acre.  
 
NORTH 
Northeast of the subject site, across Broadway Road, is vacant land designated 
Comercial on the General Plan Land Use Map. The remainder of the area to the north 
is a single-family residential subdivison designated Residential 5 to 10 dwelling units 
per acre.   
 
EAST 
East of the subject site, across 51st Avenue is vacant land adjacent to mining 
operations. The area is designated Residential 10 to 15 dweling units per acre.  
 
WEST  
West of the subject site are mining operations located in the Maricopa County 
jurisdiction. This area is designated Residential 10 to 15 dwelling units per acre on the 
Genearl Plan Land Use Map.

Staff Analysis 
GPA-EST-1-23-7 
Page 3 of 4 
 
 
SOUTH 
South of the subject site are mining operations located in the Maricopa County 
juisdiction. This area is designated Residential 10 to 15 dwelling units per acre and 
Parks/Open Space – Publicly Owned.  
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE 
 
• ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
This General Plan Amendment request, with the companion rezoning request, 
Z-13-23-7, will support a variety of employment uses adjacent to two arterial 
streets, Broadway Road and 51st Avenue. The development will provide a 
place for businesses to operate and grow within the Estrella Village.  
 
CONNECT PEOPLE AND PLACES CORE VALUE 
 
• CANALS AND TRAILS; DESIGN PRINCIPLE: Provide multi-use trail 
connections where appropriate.  
 
As stipulated in the companion rezoning case, Z-13-23-7, a multi-use trail is 
required along the 51st Avenue frontage. This future trail will connect to other 
trails along 51st Avenue that lead to the Rio Salado. Thus, adding to the 
regional network of trails and improving recreational opportunities.   
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS  
 
• SAFE NEIGHBORHOODS, TRAFFIC; LAND USE: Locate major traffic-
generating land uses on major streets in areas planned for such uses, or 
near parkway and freeway access and transit centers or light rail transit 
stations, and avoid use of local streets. 
 
The proposed General Plan Land Use Map designation and companion 
rezoning case would place proposed traffic-generating employment uses near 
the Loop 202 freeway.  
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-EST-1-23-7 as filed. The request aligns with the 
goals and policies of the General Plan and will result in a land use designation that will 
maximize the property’s opportunities for development. Along with the companion

Staff Analysis 
GPA-EST-1-23-7 
Page 4 of 4 
 
 
rezoning case, Z-13-23-7, the General Plan Amendment will allow for compatible land 
uses that will provided employment opportunities for the Estrella communtiy.  
 
Writer 
Nayeli Sanchez Luna 
May 10, 2023 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Maps (2 pages)

55TH AVE
51ST AVE
BROADWAY RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
26.08 +/-
7
Fisher Sand and Gravel
Estrella
GENERAL PLAN AMENDMENT
Mixed Use (Industrial / Commerce / 
Business Park) ( 26.08 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 10 to15 du/ac ( 26.08 +/- Acres)
55TH AVE
51ST AVE
BROADWAY RD
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/acre
Residential 5 to 10 du/acre
Residential 10 to 15 du/acre
Commercial
Industrial
E E E E E E
E E E E E E
E E E E E E
Parks/Open Space - Publicly Owned
GPA-EST-1-23-7
4/27/2023
Proposed Change Area
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
! Mixed Use (Industrial / Commerce / 
Business Park)

55TH AVE
51ST AVE
BROADWAY RD
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
26.08 +/-
7
Fisher Sand and Gravel
Estrella
GENERAL PLAN AMENDMENT
Mixed Use (Industrial / Commerce / 
Business Park) ( 26.08 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 10 to15 du/ac ( 26.08 +/- Acres)
55TH AVE
51ST AVE
BROADWAY RD
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/ac
Residential 5 to 10 du/ac
Residential 10 to 15 du/ac
Commercial
Industrial
Parks/Open Space - Publicly Owned
GPA-EST-1-23-7
4/27/2023
Proposed Change Area
Mixed Use (Industrial / Commerce/
Business Park)