Attachment C - VPC Summary - Z-SP-7-20-3.pdf

City of Phoenix — Formal (2021-06-02)

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City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Village Planning Committee Meeting Summary 
Z-SP-7-20-3
Date of VPC Meeting 
April 21, 2021 
Request From 
C-2
Request To 
C-2 SP
Proposed Use 
Special Permit to allow auto sales and rental, and all 
underlying C-2 uses 
Location 
Approximately 140 feet north of the northeast corner of 
19th Avenue and Cheryl Drive 
VPC Recommendation 
Approval per the staff recommendation 
VPC Vote 
13-1
VPC DISCUSSION:
STAFF PRESENTATION 
Stockham, staff, provided an overview of the case as detailed in the published staff 
report including background, the proposal for the development of the site for an 
automobile rental and sales facility, and the policy analysis completed by staff. Staff is 
recommending approval subject to stipulations focusing on landscape enhancements 
and architectural embellishments in addition to standard street and archaeology 
stipulations. She then asked the membership if they had any clarifying questions.  
Members expressed comments on the following topics. 
•
Perez, Alauria, and Viedmark expressed concerns regarding the addition of
another used car lot to the area, whether the economic development argument is
appropriate considering the unknowns of the proposal. They added that
alternative uses would be preferable to uplift the area.
•
Matthews on the impact of the landscape stipulations on existing trees and
landscape beds. Stockham responded that the stipulations will require new trees
be planted in the sidewalk detachment to the minimum caliper sizes specified in
the stipulation.
•
Argiro asked if there is an upper limit on the number of cars that may be
displayed on site. Stockham responded that the Special Permit would allow
greater than 15 cars and that there is no maximum specified in the code.
•
Whitney asked for clarity on whether the request effectively grants C-3 Zoning
Entitlements or if it is more narrowly focused. Stockham responded that the C-2
SP entitlement would not grant any additional uses beyond C-2 with the
exception of car sales and rentals. She added that used car sales and rentals are
Attachment C

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
more strictly regulated by a C-2 SP than by the C-3 entitlement where they are 
permitted by right.  
 
APPLICANT PRESENTATION 
 
Gary Olds, introduced himself as the applicant’s representative and provided an 
overview of the client, the proposal, and their track record in the region. The proposed 
tenant is Enterprise, they have no interest in car sales and do not operate or advertise 
like a car lot, plans approximately $800,000 in site improvements, and intends to sign a 
10 year lease with an opportunity to extent to 25 based on performance. He added that 
the owner had been trying to find alternative tenants for years but without success due 
to its current configuration which is clearly a former fuel station and requires significant 
investment to shift from this business model.  
 
QUESTIONS FROM THE COMMITTEE 
 
Argiro stated that the proposed tenant being a national brand with a history of good 
projects and no intent to do body work allays many of his concerns.  
 
Fogelson stated that in her recruiting career that Enterprise employees have a history 
of being very professional, committed, and it is an organization where employees are 
often reluctant to leave, even when good salaries are offered.  
 
Perez asked about the number of permanent jobs that would be created, whether they 
would hire locally, and whether the outreach included door to door interactions and 
bilingual notifications. Olds responded: that Enterprise rotates staff between their 
locations based on demand but that the number of permanent employees would range 
between 6 and 12 on site at a time; that the new Chandler location advertised locally for 
employees and promoted it being easy to get to; and that the outreach utilized the 
standard City of Phoenix mailings which are in English, did not include door to door 
outreach, and that the City of Phoenix informed them that an in-person meeting would 
not satisfy their pandemic requirements. 
 
Jaramillo, Viedmark, and McBride asked if the permit runs with the land or can be 
conditioned upon a lease with Enterprise. Stockham responded that the permit runs 
with the land. Klimek, staff, added that a stipulation conditioning the entitlement upon a 
specific user would likely not be enforceable and he therefore advised against it.  
 
Alauria stated that the national brand is promising and asked what the plans are for the 
other nearby Enterprise locations. Olds responded that the he is not sure what is 
happening with the nearby “mini-hubs” references but indicated that the facilities would 
serve different purposes in the Enterprise business model.  
 
Alauria asked about site security provisions noting that crime has been a major issue in 
the area. Olds responded that they will “relamp” everything with LEDs, add additional 
lighting if needed, will include video surveillance inside and out, and, depending on 
need, will hire security guards for a limited period as a deterrent. Alauria thanks Olds 
for the response and added that they should also post ATA signage and participate in 
virtual block watches.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
Viedmark indicated that the North Mountain Business Alliance did not receive any 
information regarding the request, should have based on their boundaries, and 
indicated that they would have participated in the meetings if informed. She 
added that her wish list for the case would include a 25 year lease from the beginning, 
that, to address safety and security issues, and that the ownership participate in 
business alliances and block watches to help uplift the area. Olds responded that 
Enterprise does not enter into leases longer than 10 years without having a history on 
the site. 
 
Perez indicated that the area is low income with many households speaking Spanish. 
She asked when Enterprise would plan to move-in and if they would be willing to sends 
mailers in both English and Spanish to nearby households to inform them of upcoming 
job opportunities. Olds indicated that Enterprise will initiate their lease upon the zoning 
entitlement being granted and will then begin the site plan review process with the City 
of Phoenix.  
 
PUBLIC COMMENTS 
 
None. 
 
APPLICANT RESPONSE 
 
None.  
 
FLOOR/PUBLIC DISCUSSION CLOSED: MOTION, DISCUSSION, AND VOTE 
 
MOTION:  
Matthews motioned to approve the request per staff recommendation. Whitney 
seconded the motion. 
 
DISCUSSION:  
 
Alauria stated that she is supportive if the tenant is Enterprise, if they collaborate with 
the Hatcher Urban Business Coalition, post and participate in ATA signage, and 
participate in the area’s Virtual Block Watch Programs.  
 
Viedmark echoed Alauria’s comments and added that she hopes Enterprise will be a 
long-term occupant.  
 
Larson asked that the applicant hire from within the community. 
 
McBride highly recommended that they participate in the North Mountain Business 
Alliance. 
 
Vice Chair Jaramillo echoed the previous comments including that they try to hire from 
within the community. 
 
Perez stated that she is worried that if Enterprise falls through, now or in 10 years, the 
entitlement will ensure the site is converted to a used car lot. She added that, while 
hopeful they will hire from within the community, there are no assurances that this will 
happen.

City of Phoenix • Planning & Development Department 
200 West Washington Street, 3rd Floor • Phoenix, Arizona  85003-1611 • (602) 262-6882 
 
VOTE: 13-1-0, motion passes, with: Alauria, Argiro, Fogelson, Ford, Larson, Matthews, 
McBride, O'Hara, Sommacampagna, Veidmark, Whitney, Vice Chair Jaramillo, and 
Chair Krentz in favor; Perez in dissent, and none in abstention 
 
 
STAFF COMMENTS REGARDING VPC RECOMMENDATION: 
 
None.