Attachment B - Staff Report - GPA-PV-1-20-2.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
March 25, 2021 
Application: 
GPA-PV-1-20-2 
Applicant:       
Trey Brandt, RD Kierland 
Owner: 
York Street Inn, Inc. 
Representative:    
     Nick Wood Esq., Snell & Wilmer, LLP. 
Location: 
Southeast corner of Kierland Boulevard and 
Greenway Parkway 
Acreage: 
7.14 acres 
Current Plan Designation: 
Industrial (7.14 acres) 
Requested Plan Designation: 
Mixed Use (Commercial/Commerce 
Park/Residential 15+ dwelling units per acre) (7.14 
acres) 
Reason for Requested Change: 
General Plan Land Use Map Amendment to change 
the land use designation to Mixed Use 
(Commercial/Commerce Park/Residential 15+ 
dwelling units per acre) for multifamily residential 
and commercial uses.  
Paradise Valley Village Planning 
Committee Date: 
April 5, 2021 
Staff Recommendation: 
Approval 
FINDINGS: 
1) The companion rezoning case, Z-63-20-2, proposes development that is
consistent in scale and character with land uses in the surrounding area to the
north and south.
Attachment B

Staff Analysis 
GPA-PV-1-20-2 
Page 2 
2) The Mixed Use (Commercial/Commerce Park/Residential 15+ dwelling units per
acre) land use designation will permit new zoning to be applied to the site that
maximizes the opportunities for additional investment within the Maricopa
Association of Governments (MAG) Desert Ridge and Kierland Employment
Center.
3) The proposed land use designation provides consistency with the land use
pattern of adjacent properties, while allowing for the introduction of new uses that
will complement the existing employment and commercial uses in the area.
BACKGROUND 
The subject site is located on the southeast corner of Kierland Boulevard and Greenway 
Parkway. The site is occupied by two one-story office buildings and surface parking. 
The companion Rezoning Case No. Z-63-20-2 is a request to allow PUD zoning for 
multifamily residential and commercial uses.  
Currently the site has a land use map designation of Industrial. This General Plan 
Amendment proposes a land use map designation that will allow for alternative housing 
choices in the area. Recent development suggests the Kierland area is evolving to 
include a mixture of housing choices along with the commercial and employment uses.  
Aerial Map, Source: Snell & Wilmer

Staff Analysis 
GPA-PV-1-20-2 
Page 3 
The property’s current General Plan Land Use Map designation does not permit 
residential uses, as proposed by the applicant. This General Plan Amendment proposes 
a Mixed Use land use designation of Commercial/Commerce Park/Residential 15+ 
dwelling units per acre. This Mixed Use designation will allow commercial, commerce 
park and residential land uses the flexibility to locate on any portion of the site in 
compliance with the PUD’s development standards. Maps of the existing and proposed 
General Plan Land Use Map designations can be found in Exhibit 1 attached to this 
report.  
SURROUNDING LAND USES AND AREA CONTEXT 
The table below provides a summary of the surrounding General Plan (GP) Land Use 
Map designations, existing land uses and zoning surrounding the site.  
Location 
GP Land Use 
Existing Land Uses 
Zoning 
North 
(Across 
Greenway 
Parkway) 
Commercial 
Commercial, Retail 
C-2 PCD
South 
(Across 
Marilyn 
Road) 
Industrial 
Commercial Office 
PUD 
East 
Industrial 
Commercial Office 
CP/GCP PCD 
West 
(Across 
Kierland 
Boulevard) 
Industrial 
Commercial Office 
CP/GCP PCD 
Surrounding Land Use Designations, Land Use and Zoning 
The site is also approximately 0.2 miles west of Scottsdale Road and falls within the 
boundaries of the Maricopa Association of Governments designated Desert 
Ridge/Kierland major employment center and is in close proximity to a City of Phoenix 
designated employment center. Providing additional housing options in close proximity 
to the nearby workforce will add to the sustainability of established office space and 
commercial uses built around the Desert Ridge/Kierland Major Employment Center.   
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PPRINCIPLES 
Connect People and Places Core Value 
•
OPPORTUNITY SITES; LAND USE PRINCIPLE: Promote and encourage
compatible development and redevelopment with a mix of housing types in
neighborhoods close to employment centers, commercial areas, and where
transit or transportation alternatives exist.

Staff Analysis 
GPA-PV-1-20-2 
Page 4 
The proposed RD Kierland PUD supports increased intensity by proposing 
multifamily residential that is compatible in scale and intensity with the 
surrounding Kierland area and properties adjacent to the site. The development 
is located in a mixed-use corridor where adjacent properties are multifamily or 
commercial. The project site is also within a designated employment center. The 
concentration of people near employment uses promotes the sustainability of 
nearby commercial uses.   
Celebrate Our Diverse Communities & Neighborhoods: Diverse Neighborhoods. 
•
LAND USE PRINCIPLE: Include a mix of housing types and densities where
appropriate within each village that support a broad range of lifestyles.
The proposed General Plan Amendment will further diversify the existing land
use map designations in this part of the city by allowing a residential
development at a minor arterial street intersection as classified by Maricopa
County. This will help to provide diverse housing opportunities in this area to both
current and future residents.
CONCLUSION AND RECOMMENDATION 
Staff recommends approval of GPA-PV-1-20-2 as filed. The request aligns with the 
goals and polices of the General Plan and will result in a land use designation that will 
continue to support surrounding uses while maximizing the property’s location in an 
Employment Center.   
Writer 
David Simmons 
March 23, 2021 
Exhibits  
Sketch Map (1 page)

GREENWAY PKWY
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT:
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-PV-1-20-2
7.14 +/-
2
Trey Brandt
Paradise Valley
GENERAL PLAN AMENDMENT
Mixed Use (Commercial/Commerce Park/Residential 
15+ du/ac (7.14 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Industrial ( 7.14 +/- Acres)
GREENWAY PKWY
Proposed Change Area
Mixed Use (Commercial / Commerce Park / Residential 15+ du/ac)
Proposed Change Area
Commercial
Mixed Use (Commercial / Commerce Park)
Industrial
Parks/Open Space - Privately Owned