Attachment A - SW Excise Tax Outreach.pdf

City of Phoenix — Formal (2023-06-28)

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ATTACHMENT A 
Stormwater Excise Tax Outreach and Communication 
Representatives from the Stormwater Management Program comprised of staff from 
the Office of Environmental Programs, Planning and Development, Street 
Transportation, and Water Services Departments, conducted extensive public outreach 
to present information, answer questions, and obtain feedback for the proposed 
increase to the Stormwater Excise Tax (SET). During the months of March – June 
2023, the representatives engaged in the following efforts: 
Budget Hearings 
Staff participated in all 12 budget hearing meetings with an informational table 
containing a SET fact sheet and educational materials.  
https://www.phoenix.gov/budgetsite/Documents/2023_City_of_Phoenix_Budget_Heari 
ng_Location_List.pdf 
Public Community Meetings 
Staff from the Stormwater Management Program conducted a joint presentation with 
the Water Services Department at the following seven meetings: 
Date
Location
Time
Format
April 27
Virtual
6:00 pm
English
May 4 
Paradise Valley Community Center 
6:00 pm 
English & Spanish 
May 9
Devonshire Senior Center
6:00 pm
English & Spanish
May 15 
Virtual 
6:00 pm 
Spanish 
May 23
Maryvale Community Center
6:00 pm
English & Spanish
May 25 
South Mountain Community Center 
6:00 pm 
English & Spanish 
June 10
Burton Barr Library
11:00 am
English & Spanish 
Video recordings of public meetings in English and Spanish are available on 
www.phoenix.gov/proposedrates. 
Village Planning Committees (VPCs) Meetings 
Staff from the Stormwater Management Program conducted a joint presentation with 
the Water Services Department at all 15 village planning committee meetings:  
Date
Village
Type of Meeting
March 20 
Laveen VPC 
Virtual 
March 21
Estrella Village VPC 
Virtual 
March 28 
Alhambra VPC 
Virtual 
April 3
Encanto VPC
In-person
April 4
Desert View VPC
In-person
April 11 
South Mountain VPC 
In-person

Date 
Village 
Type of Meeting 
April 12
Maryvale VPC
In-person
April 13  
North Gateway VPC 
In-person 
April 17
Central City VPC
In-person
April 19 
North Mountain VPC 
In-person 
April 20
Deer Valley VPC
In-person
April 24
Ahwatukee Foothills VPC
In-person
May 1 
Paradise Valley VPC 
In-person 
May 2
Camelback East VPC
In-person
May 9 
Rio Vista VPC 
In-person 
 
Meetings By Request  
 
Date 
Requestor 
Location 
Time 
April 20 
City Council District 3  
Shadow Mountain Senior 
Center
8:30 am 
April 24 
City Council District 1 
Deer Valley Community 
Center
6:00 pm 
May 22 
Arizona Chapter of Associated 
General Contractors / City of 
Phoenix Joint Cooperative 
Committee
Phoenix City Hall and 
Virtual  
3:00 pm 
May 30
City Council District 4
Encanto Park Clubhouse
6:00 pm
May 31 
City Council District 1 
Cholla Public Library 
10:00 am 
June 7 
City Council District 4 
Bret Tarver Learning 
Center
6:00 pm 
 
Public Education and Communication 
 
• Website - A new webpage was created and continuously updated to 
provide meeting information and detailed information on the proposed 
rate increases and SET: phoenix.gov/proposedrates.  
• E-mail address was advertised to the public for comments and concerns:  
 wsd.esd.outreach@phoenix.gov 
• Fact Sheet – One-page informational sheet with versions in English and 
Spanish, explaining the history of the SET, new and expanded permit 
requirements requiring the increase, and proposed new rates. 
• Report – Per Administrative Regulation 1.98, a report was prepared by 
staff to explain and justify the increased fee.  This comprehensive report 
is available in both English and Spanish:   
 
https://www.phoenix.gov/public-notice-tax-and-fee-changes

Media and Public Outreach   
• 60-Day Notice of Intent to Modify a Fee – 
https://www.phoenix.gov/public-notice-tax-and-fee-changes - March 
2023 
• Social Media – Twitter, Facebook, NextDoor 
• Phoenix At Your Service (PAYS) Article (English and Spanish) – April and May  
• City Services Bill Messages - April and May 
• Postcard - Sent to all residential and commercial customers who receive their 
City Services bill by mail in English and Spanish 
• Direct E-mail - E-mail sent to all customers who receive their bill electronically 
• City of Phoenix News Release – March 17, 2023 
• Newsletter articles in the Library and Neighborhood Services publications 
• Phoenix City Hall elevator and lobby digital displays 
• Utilized a website public comment form asking people for feedback about 
the proposed rate increase. 
• 15-Day Notice of intent to Modify a Fee – June 13, 2023 
 
Media Promotions 
 
• North Central News – digital story on March 1, 2023 
• Public Now – digital story on March 16, 2023 
• All About Arizona News – digital story on March 17, 2023 
• KTAR – digital story on March 19, 2023 
• Phoenix Independent – digital story on March 19, 2023 
• ABC15 Arizona – television interview and digital story on March 20, 2023 
• 
Fox10 – news coverage and digital story on March 20, 2023 
• 
Your Valley – digital news story on March 20, 2023 
• 
AZ Family – digital news story on March 20, 2023 
• District 3 Newsletter – March 30, 2023 
• Foothills Focus – digital story on April 27, 2023 
• AZ PBS – digital news story on April 27, 2023 
• Arizona Capital Times – digital story on April 28, 2023 
• 12 News – digital article on May 3, 2023 
 
Overall Feedback  
Between March and June 2023, staff reached over 400 participants at public 
meetings which generated 33 written and verbal comments.  Overall, there was an 
understanding of the need to fund this permit-required program. 
Most of the comments and questions from in-person meetings centered around 
regulatory and permit requirements, city budget structure, flood mitigation,

stormwater harvesting, and green stormwater initiatives.  Written comments 
submitted through the website were more procedural in nature with residents 
requesting clarification on regulatory requirements and use of funds while also 
expressing concern about inflationary pressures.