Attachment B - Staff Report - GPA-LV-4-22-8.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
March 16, 2023 
Application: 
GPA-LV-4-22-8 
Owner: 
Clyde David and Marsha Lou Smith 
Applicant:  
IDM Companies  
Representative: 
Jason Morris, Withey Morris, PLC 
Location: 
Southeast corner of 59th Avenue and Elliot 
Road 
Acreage: 
65.85 acres 
Current Plan Designation: 
Residential 3.5 to 5 dwelling units per acre 
(38.60 acres) and Residential 5 to 10 dwelling 
units per acre (27.25 acres)  
Requested Plan Designation: 
Mixed Use (Commercial / Commerce / 
Business Park) (38.60 acres) and Residential 
15+ dwelling units per acre (27.25 acres) 
Reason for Requested Change: 
Minor General Plan Amendment to allow 
commercial/commerce/business park 
(northern potion) and residential 15+ dwelling 
units per acre (southern portion) 
Laveen Village Planning Committee 
Meeting Date: 
March 20, 2023 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The proposed Mixed Use (Commercial / Commerce/Business Park) and
Residential 15+ dwelling units per acre Land Use Map designation provides
for a land use mix that is consistent with the site’s location within the Loop 202
Freeway corridor.
2)
The proposed change coincides with rezoning proposal Z-72-22-8 that creates
a unified zoning framework through a Planned Unit Development (PUD) for
the entire site. The General Plan Amendment will provide for a General Plan
Land Use Map designation that is consistent with the proposed PUD.
ATTACHMENT B

Staff Analysis 
GPA-LV-4-22-8 
Page 2 of 4 
 
 
BACKGROUND 
 
The subject site is 65.85 gross acres 
located at the southeast corner of 
59th Avenue and Elliot Road. The 
entire site is used for agriculture. The 
north portion of the site is zoned S-1 
(Approved R1-6 PCD) (Ranch or 
Farm Residence, approved Single-
Family Residence District) and the 
remainder of the site is zoned S-1 (R-
2 PCD) (Ranch or Farm Residence, 
approved Multifamily Residence 
District, Planned Community District)  
 
This request proposes a minor 
amendment to the General Plan Land 
Use Map to allow commerce park, 
commercial and residential uses on 
the north portion and multifamily 
residential 15+ dwelling units per 
acre on the southern portion.  
 
Aerial Zoning Map 
Source: Planning and Development Department 
 
The proposal will modify the land use designation from 38.60 acres of Residential 3.5 
to 5 dwelling units per acre and 27.25 acres of Residential 5 to 10 dwelling units per 
acre to 38.60 acres of Mixed Use (Commercial / Commerce/Business Park) and 27.25 
acres of Residential 15+ dwelling units per acre. The companion rezoning case, Z-72-
22-8, proposes a PUD to allow commerce park and residential uses.  
 
SURROUNDING LAND USES 
 
The subject site consists of agricultural land. The current General Plan Land Use Map 
designation for the site is Residential 3.5 to 5 dwelling units per acre and Residential 5 
to 10 dwelling units per acre.  
 
NORTH 
North of the subject site, across Elliot Road is agricultural land designated Residential 
3.5 to 5 dwelling units per acre, Residential 10 to 15 dwelling units per acre and 
Commercial. Northwest of the subject site is designated as Mixed Use (Commercial / 
Commerce/Business Park).  
 
SOUTH 
South of the subject site, is vacant land designated Residential 3.5 to 5 dwelling units 
per acre.

Staff Analysis 
GPA-LV-4-22-8 
Page 3 of 4 
 
 
 
EAST 
East of the subject site are single-family residential uses designated Residential 3.5 to 
5 dwelling units per acre.  
 
WEST 
West of the subject site, across the 59th Avenue alignment, is a ranch residence and 
vacant land designated Residential 5 to 10 dwelling units per acre and Commercial. 
The Loop 202 freeway is also located west of the subject site and is designated 
Commercial.  
 
SOUTHWEST 
Southwest of the subject site, across the Loop 202, is vacant land designated 
Residential 5 to 10 dwelling units per acre.  
 
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE 
 
• ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
This General Plan Amendment request, with the companion rezoning request, 
Z-72-22-8, will support a variety of commerical and commerce park uses within 
a quarter mile of the Laveen Village Core and the Loop 202 corridor. The 
development will provide a place for a mix of business to operate and grow 
within close proximity to housing options.  
 
CONNECT PEOPLE AND PLACES CORE VALUE 
 
• CORES, CENTERS & CORRIDORS; LAND USE PRINCIPLE: Locate land 
uses with the greatest height and most intense uses within village cores, 
centers and corridors based on village character, land use needs, and 
transportation system capacity.  
 
The proposed land use mix of commerce, commercial and multifamily 
residential is consistent with the surrounding land uses. The acompanying 
rezoning request provides a regulatory framework for a level of devleopment 
intensity appropriate along the Loop 202 Freeway corridor.

Staff Analysis 
GPA-LV-4-22-8 
Page 4 of 4 
 
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS  
 
• DIVERSE NEIGHBORHOODS; LAND USE PRINCIPLE: Communities 
should consist of a mix of land uses to provide housing, shopping, 
dinning and recreational options for residents.  
 
The proposed General Plan Land Use Map designation will allow for a mix of 
uses including commercial, multifamily residential, and commerce park uses. 
The wide range of designations in GPA-LV-4-22-8 will ensure a diverse 
neighborhood which would be located along the Loop 202 Freeway corridor.  
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-LV-4-22-8 as filed. The request aligns with the 
goals and policies of the General Plan and will result in a land use designation that will 
maximize the property’s location in close proximity to a freeway. Along with the 
companion rezoning case, Z-72-22-8, the General Plan Amendment will allow for a 
compatible mix of land uses that will provide employment, services, and housing 
opportunities for the Laveen community. 
 
Writer 
Nayeli Sanchez Luna  
March 16, 2023 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Maps (2 pages)

v
w
202
ELLIOT RD
59TH AVE
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT: 8
ACRES:
EXISTING:
PROPOSED CHANGE:
65.85 +/- 
IDM Companies
Laveen
GENERAL PLAN AMENDMENT
Mixed Use (Commercial / Commerce / 
Business Park) ( 38.6 +/- Acres)
Residential 15+ du/acre ( 27.25 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du / acre ( 38.6 +/- Acres)
Residential 5 to 10 du / acre ( 27.25 +/- Acres)
59TH AVE
ELLIOT RD
v
w
202
REVISION DATE:
Proposed Change
Residential 2 to 3.5 du/acre
Residential 3.5 to 5 du/acre
Residential 5 to 10 du/acre
Residential 10 to 15 du/acre
Commercial
Public/Quasi-Public
Mixed Use (Commercial /
Commerce / Business Park)
Proposed Change Area
Residential 15+ du/acre
Mixed Use (Commercial / Commerce /
Business Park)
3/10/2023
GPA-LV-4-22-8

v
w
202
ELLIOT RD
59TH AVE
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT: 8
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-4-22-8
65.85 +/- 
IDM Companies
Laveen
GENERAL PLAN AMENDMENT
Mixed Use (Commercial / Commerce / 
Business Park) ( 38.6 +/- Acres)
Residential 15+ du/acre ( 27.25 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du / acre ( 38.6 +/- Acres)
Residential 5 to 10 du / acre ( 27.25 +/- Acres)
59TH AVE
ELLIOT RD
v
w
202
REVISION DATE:
Proposed Change
Residential 2 to 3.5 du/ac
Residential 3.5 to 5 du/ac
Residential 5 to 10 du/ac
Residential 10 to 15 du/ac
Commercial
Public/Quasi-Public
Mixed Use (Commercial /
Commerce / Business Park)
Proposed Change
Residential 15+ du/ac
Mixed Use (Commercial / Commerce
/Business Park)
3/10/2023