Attachment B - Staff Report - GPA-LV-5-22-7.pdf

GENERAL PLAN AMENDMENT 
STAFF ANALYSIS 
February 6, 2023 
Application: 
GPA-LV-5-22-7 
Owner: 
Clyde David Smith & Marsha Lou Smith 
Applicant:  
IDM Companies dropping of documents 
Representative: 
Jason Morris, Withey Morris, PLC 
Location: 
Approximately 550 feet west of the southwest 
corner of State Route 202 and Dobbins Road 
Acreage: 
80.49 acres 
Current Plan Designation: 
Residential 3.5 to 5 dwelling units per acre 
(51.95 acres), Residential 5 to 10 dwelling 
units per acre (23.89 acres), and Mixed Use 
(Parks / Open Space-Publicly Owned / 
Residential 3.5 to 5 dwelling units per acre) 
(4.65 acres)  
Requested Plan Designation: 
Mixed Use (Industrial / Commerce/Business 
Park)  
Reason for Requested Change: 
Minor General Plan Amendment to allow a 
commerce park development 
Laveen Village Planning Committee 
Meeting Date: 
February 13, 2023 
Staff Recommendation: 
Approval 
FINDINGS: 
1)
The proposed Mixed Use (Industrial / Commerce/Business Park) Land Use
Map designation provides for a land use mix that is consistent with the site’s
location within the Loop 202 Freeway corridor, where a technology corridor is
envisioned.
2)
The proposed change coincides with rezoning proposal Z-73-22-7 that creates
a unified zoning framework through a Planned Unit Development (PUD) for
the entire site. The General Plan Amendment will provide for a General Plan
Land Use Map designation that is consistent with the proposed PUD.
ATTACHMENT B

Staff Analysis 
GPA-LV-5-22-7 
Page 2 of 4 
 
 
 
BACKGROUND 
 
The subject site is 80.49 gross acres 
located approximately 550 feet west 
of the southwest corner of State 
Route 202 and Dobbins Road. The 
entire site is used for agriculture. The 
site is zoned S-1 (Approved C-1 
PCD) (Ranch or Farm Residence, 
approved Neighborhood Retail, 
Planned Community District), S-1 
(Approved R-2 PCD) (Ranch or Farm 
Residence, approved Multifamily 
Residence District, Planned 
Community District), and S-1 
(Approved R1-8 PCD) (Ranch or 
Farm Residence, approved Single-
Family Residence District, Planned 
Community District).  
 
Aerial Zoning Map 
Source: Planning and Development 
Department 
 
This request proposes a minor amendment to the General Plan Land Use Map to 
allow commerce park and industrial uses. The proposal will modify the land use 
designation from 51.95 acres of Residential 3.5 to 5 dwelling units per acre, 23.89 
acres of Residential 5 to 10 dwelling units per acre, and 4.65 acres of Mixed Use 
(Parks/Open Space-Publicly Owned/Residential 3.5 to 5 dwelling units per acre) to 
80.49 acres of Mixed Use (Industrial / Commerce/Business Park). The companion 
rezoning case, Z-73-22-7, proposes a PUD to allow commerce park and industrial 
uses.  
 
SURROUNDING LAND USES 
 
The subject site consists of agricultural land. The current General Plan Land Use Map 
designation for the site is Residential 3.5 to 5 dwelling units per acre, Residential 5 to 
10 dwelling units per acre, and Mixed Use (Parks/Open Space-Publicliy 
Owned/Residential 3.5 to 5 dwelling units per acre).  
 
NORTH 
North of the subject site is agricultural land designated Mixed Use (Industrial / 
Commerce/Business Park)

Staff Analysis 
GPA-LV-5-22-7 
Page 3 of 4 
 
 
SOUTH 
South of the subject site, is agricultural land designated Residential 3.5 to 5 dwelling 
units per acre and Residential 5 to 10 dwelling units per acre.  
 
EAST 
East of the subject site, across the 63rd Avenue alignment, is agricultural land 
designated Commercial (within the Laveen Village Core) and Mixed Use  
(Commercial / Commerce/Business Park). 
 
WEST 
West of the subject site is agricultural land designated Mixed Use 
(Industrial / Commerce/Business Park).  
 
RELATIONSHIP TO GENERAL PLAN CORE VALUES AND PRINCIPLES 
 
STRENGTHEN OUR LOCAL ECONOMY CORE VALUE 
 
• ENTREPRENEURS AND EMERGING ENTERPRISES; LAND USE 
PRINCIPLE: Encourage land uses that promote the growth of 
entrepreneurs or new businesses in Phoenix in appropriate locations. 
 
This General Plan Amendment request, with the companion rezoning request, 
Z-73-22-7, will support a variety of commerical, commerce park and industrial 
uses within close proximity to the Laveen Village Core and the Loop 202 
corridor. The development will provide a place for a mix of business to operate 
and grow within proximity to housing options.  
 
CONNECT PEOPLE AND PLACES CORE VALUE 
 
• CORES, CENTERS & CORRIDORS; LAND USE PRINCIPLE: Locate land 
uses with the greatest height and most intense uses within village cores, 
centers and corridors based on village character, land use needs, and 
transportation system capacity.  
 
The proposed land use mix of commerce and industrial is consistent with the 
surrounding land uses established by previous rezoning cases. The 
acompanying rezoning request provides a regulatory framework for a level of 
devleopment intensity appropriate along the Loop 202 Freeway corridor.  
 
CELEBRATE OUR DIVERSE COMMUNITIES AND NEIGHBORHOODS  
 
• SAFE NEIGHBORHOODS, TRAFFIC; LAND USE PRINCIPLE: Locate major 
traffic-generating land uses on major streets in areas planned for such

Staff Analysis 
GPA-LV-5-22-7 
Page 4 of 4 
 
 
uses, or near parkway and freeway access and transit centers or light rail 
transit stations, and avoid use of local streets. 
 
The proposed General Plan Land Use Map designation will allow for traffic-
generating uses on this site to have easy access to an arterial street (Dobbins 
Road) that will connect them to the Loop 202 Freeway, thus avoiding 
residential local streets. 
 
CONCLUSION AND RECOMMENDATION 
 
Staff recommends approval of GPA-LV-5-22-7 as filed. The request aligns with the 
goals and policies of the General Plan and will result in a land use designation that will 
maximize the property’s location at the intersection of an arterial and collector street 
(63rd Avenue), within close proximity to a freeway. Along with the companion 
rezoning case, Z-73-22-7, the General Plan Amendment will allow for a compatible 
mix of land uses that will provide employment and services for the Laveen community. 
 
Writer 
Nayeli Sanchez Luna  
February 6, 2023 
 
Team Leader 
Racelle Escolar 
 
Exhibits 
Sketch Maps (2 pages)

63RD AVE
DOBBINS RD
v
w
202
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT: 7
ACRES:
EXISTING:
PROPOSED CHANGE:
GPA-LV-5-22-7
80.49 +/- 
IDM Companies
Laveen
GENERAL PLAN AMENDMENT
Mixed Use (Industrial / Commerce / 
Business Park) ( 80.49 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du/ acre ( 51.95 +/- Acres)
Residential 5 to 10 du/ acre ( 23.89 +/- Acres)
Mixed Use (Parks / Open Space / 3.5 to 5 
du/ac) ( 4.65 +/- Acres)
63RD AVE
DOBBINS RD
v
w
202
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/ac
Residential 5 to 10 du/ac
Commercial
Mixed Use (Commercial /
Commerce Park / Business Park)
Mixed Use (Industrial /
Commerce/Business Park)
Mixed Use (Parks / Open Space /
3.5 to 5 du/ac)
12/23/2022
Proposed Change Area
Mixed Use (Industrial / Commerce/
Business Park)

63RD AVE
DOBBINS RD
v
w
202
APPLICATION NO:
VILLAGE:
APPLICANT:
COUNCIL DISTRICT: 7
ACRES:
EXISTING:
PROPOSED CHANGE:
80.49 +/- 
IDM Companies
Laveen
GENERAL PLAN AMENDMENT
Mixed Use (Industrial / Commerce / 
Business Park) ( 80.49 +/- Acres)
X
X
X
X
X
CITY OF PHOENIX
PLANNING & DEVELOPMENT DEPARTMENT
200 W WASHINGTON ST
PHOENIX, AZ 
85003
(602) 262-6882
Residential 3.5 to 5 du/ acre ( 51.95 +/- Acres)
Residential 5 to 10 du/ acre ( 23.89 +/- Acres)
Mixed Use (Parks / Open Space / 3.5 to 5 
du/ac) ( 4.65 +/- Acres)
63RD AVE
DOBBINS RD
v
w
202
REVISION DATE:
Proposed Change Area
Residential 3.5 to 5 du/acre
Residential 5 to 10 du/acre
Commercial
Mixed Use (Commercial /
Commerce Park / Business Park)
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
! Mixed Use (Industrial / Commerce /
Business Park)
Mixed Use (Parks / Open Space /
3.5 to 5 du/ac)
12/23/2022
Proposed Change Area
!
!
!
!
!
!
!
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! Mixed Use (Industrial / Commerce / 
Business Park)
GPA-LV-5-22-7