Chhabra_Buckeye_OTH_IGA execution_ASU PE.pdf

City of Buckeye — Regular Council Meeting (2026-01-20)

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Sponsored Research Agreement 
Cost Reimbursable IGA (v030118) 
Page 1 
 
INTERGOVERNMENTAL AGREEMENT 
COST REIMBURSABLE 
 
ASU Reference No. FP00047987  
Sponsor Reference No. 
THIS INTERGOVERNMENTAL AGREEMENT (“Agreement”) is made and entered into by 
and between: 
 
City of Buckeye, an Arizona municipal corporation (“Sponsor”), and the Arizona Board of 
Regents for and on behalf of Arizona State University (“ASU”), an institution of higher 
learning established by the laws of the State of Arizona, having a place of business at 660 
S. Mill Ave., Tempe, AZ 85281. Sponsor and ASU may be individually referred to in this 
Agreement as “Party” or collectively as “Parties.” 
 
WHEREAS, Sponsor desires to fund research to be performed by ASU, as described in the 
scope of work attached hereto and incorporated herein as Exhibit A (the “Project”), and 
ASU desires to conduct such work, the Project contemplated by this Agreement is of mutual 
interest to Sponsor and ASU and furthers the educational, scholarship and research 
objectives of ASU as a nonprofit, tax-exempt, educational institution. 
 
WHEREAS, the Parties are authorized to enter into this Agreement with one another 
pursuant to Arizona Revised Statutes (“A.R.S”). § 11-952 and other statutes. 
WHEREAS, The Arizona Board of Regents (ABOR) is authorized to enter into agreements 
by the Arizona legislature (A.R.S. § 15-1625.B) 
 
NOW, THEREFORE, in reliance on the commitments and obligations set forth herein, and 
with the intention of being legally bound hereby, the Parties agree as follows: 
EFFECTIVE DATE. This Agreement will be effective as of the date of the last signature 
below. 
SCOPE OF WORK. ASU will use reasonable efforts to perform the services and deliver 
any reports or other items specified in Exhibit A. 
 
KEY PERSONNEL.  ASU will provide Deepak Chhabra, as Principal Investigator (“PI”) for 
work contemplated and performed under this Agreement. 
 
PERIOD OF PERFORMANCE. This Agreement will begin on December 1, 2025 and will 
terminate on June 30, 2026. This Agreement may be modified or extended at any time by 
mutual written consent of both Parties. 
 
 
COMPENSATION. Compensation will be on a cost reimbursable basis. Sponsor will 
reimburse ASU in an amount not to exceed $84,833 for ASU's services hereunder. Sponsor 
will remit not less than twenty five (25%) of the total contract price upon execution by 
both Parties of this Agreement, which ASU may hold as a reserve. Sponsor

Sponsored Research Agreement 
Cost Reimbursable IGA (v030118) 
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acknowledges and agrees that ASU is not obligated to commence work until ASU has 
received this initial payment in the amount of $21,208.25 (25% of Total Amount). The 
balance of the contract price due under this Agreement will be paid upon receipt of invoices 
from ASU issued monthly for the duration of the period of performance up to the contract 
value less the reserve. Invoices are due and payable within 30 days. 
ASU reserves the right to subject invoices not paid within thirty (30) days of the invoice 
date to a 1% per month late fee on the unpaid balance for any amounts not in dispute. 
ASU reserves the right to discontinue the services if Sponsor fails to make payments within 
30 days of receipt of invoice. 
 
In the event of non-payment, ASU may terminate all further work on the Project and seek 
full payment from the Sponsor for all work performed and all expenses incurred including 
allocable costs, pursuant to the termination clause of this Agreement including the 
collection of payment. 
 
If it becomes necessary for ASU to commence collection proceedings or retain an attorney 
to enforce any of the terms of this Agreement, the Sponsor will pay the attorneys’ fees 
and the costs of collection incurred by ASU. 
Please send checks or paper remittance advices to: 
 
Office for Research & Sponsored Projects Administration 
Arizona State University 
SkySong - Suite 200 
1475 N. Scottsdale Road, Bldg. 1 
Scottsdale, AZ 85257-3538 
 
For overnight courier, please send to: 
Office for Research & Sponsored Projects Administration 
Arizona State University 
SkySong - Suite 200 
1475 N. Scottsdale Road, Bldg. 1 
Scottsdale, AZ 85257-3538 
 
Wire transfers should be sent to: 
 
Account #: 
235335739 
ACH (Within USA only) Routing#: 
122101706 
Routing # (if international): 
 
0260-0959-3 
Swift Code: 
BOFAUS3N 
Bank Name: 
Bank of America 
Acct Name: 
Arizona State University 
Federal Depository Account 
Questions regarding payment should be directed to the person issuing the invoice or to 
cashmanagement@asu.edu.

Sponsored Research Agreement 
Cost Reimbursable IGA (v030118) 
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Invoices will be mailed to the Sponsor Financial Contact at the following address: 
Attention: 
Kim Anderson, Events Manager  
Address: 
Community Services Department 
530 E. Monroe Avenue 
Buckeye, AZ 85326 
Phone: 
623-349-6331 
Email: 
kanderson@buckeyeaz.gov 
 
PUBLICATIONS. Sponsor recognizes that under ASU policy the results of work performed 
under this Agreement must be publishable and agrees that ASU and its employees and 
students engaged in work under this Agreement will be free to present at symposia or 
professional meetings, and to publish in journals, theses or dissertations, or otherwise of 
their own choosing, methods and results of the work performed under this Agreement. 
Upon written request by Sponsor, copies of proposed manuscripts will be furnished to 
Sponsor for review prior to publication. In no event will ASU delay publication for more 
than thirty (30) days from date of submittal of manuscript for Sponsor review. 
NOTICES. All official notices, by either party, required or permitted under this Agreement 
will be in writing and will be given by personal delivery against receipt (including private 
courier such as FedEx), email with “Read Receipt” or certified U.S. Mail, return receipt 
requested. All notices will be sent to the addresses below or such other addresses as the 
parties may specify in the same manner. Notices will be deemed to have been given and 
received on the date of actual receipt or on the date receipt was refused. Courtesy email 
copy of any notice is requested to be sent to the PI. Addresses are as follows: 
 
For ASU: 
Office for Research & Sponsored Projects Administration 
Arizona State University 
SkySong - Suite 200 
1475 N. Scottsdale Road, Bldg. 1 
Scottsdale, AZ 85257-3538 
 e-mail: asu.awards@asu.edu, industryagreements@asu.edu 
cc: Deepak Chhabra, PhD, School of Community Resources & 
Development: Deepak.Chhabra@asu.edu 
 
For Sponsor:City of Buckeye 
c/o City Manager 
530 East Monroe Avenue 
Buckeye, Arizona 85326 
With copy to: Robert Wisener, Community Services Department: 
rwisener@buckeyeaz.gov 
ENTIRE AGREEMENT; AMENDMENTS; COUNTERPARTS. This Agreement constitutes 
the entire understanding between the Parties relating to the subject matter hereof, and 
supersedes any other agreement or understanding between the parties. No amendment 
or modification to this Agreement will be valid or binding upon the Parties unless made in 
writing and signed by each party. This Agreement may be executed in counterparts,

Sponsored Research Agreement 
Cost Reimbursable IGA (v030118) 
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each of which will be deemed an original. The Parties agree that should any part of this 
Agreement be held to be invalid or void, the remainder of the Agreement will remain in 
full force and effect and will be binding upon the Parties. Electronically transmitted and 
imaged copy signatures will be fully binding and effective for all purposes. 
 
WAIVERS. No waiver of this Agreement will be valid or binding unless written and signed 
by the Parties. Waiver by either party of any breach or default of any clause of this 
Agreement by the other party will not operate as a waiver of any previous or future default 
or breach of the same or different clause of this Agreement. 
 
ASSIGNMENT. Neither party may transfer or assign this Agreement or any of other 
party’s rights or obligations hereunder, directly or indirectly, or by operation of law, 
without that party’s prior written consent, and any attempt to the contrary will be void. 
 
GOVERNING LAW AND VENUE. This Agreement will be governed by the laws of the 
State of Arizona without regard to any conflicts of laws principles. ASU’s obligations are 
subject to the regulations/policies of the Arizona Board of Regents. Any proceeding arising 
out of or relating to this Agreement will be conducted in Maricopa County, Arizona. Each 
party consents to such jurisdiction, and waives any objection it may have to venue or 
convenience of forum. 
 
FAILURE OF LEGISLATURE TO APPROPRIATE.  In accordance with ARS § 35-154, if 
ASU’s performance under this Agreement depends on the appropriation of funds by the 
Arizona Legislature, and if the Legislature fails to appropriate the funds necessary for 
performance, then ASU may provide written notice of this to Sponsor and cancel this 
Agreement without further obligation of ASU. Appropriation is a legislative act and is 
beyond the control of ASU. Any provisions of this Agreement that require Sponsor to 
expend funds shall be effective when funds are appropriated for this Agreement and are 
actually available for payment. Sponsor shall be the sole judge and authority in 
determining the availability of funds under this Agreement and Sponsor shall keep ASU 
fully informed as to the availability of funds for this Agreement. Any obligation of Sponsor 
pursuant to this Agreement is a current expense of Sponsor and payable exclusively from 
annual appropriations and not a general obligation of indebtedness of Sponsor . If Sponsor 
’s City Council fails to appropriate money sufficient to fund ASU's performance of this 
Agreement, this Agreement shall terminate at the end of the then- current fiscal year and 
Sponsor and ASU shall be relieved of any subsequent obligation under this Agreement. 
 
CONFLICT OF INTEREST. If within three (3) years after the execution of this Agreement, 
either Party hires as an employee or agent any representative of the other Party who was 
significantly involved in negotiating, securing, drafting, or creating this Agreement, then 
this Agreement may be cancelled as provided in Arizona Revised Statutes (ARS) § 38-511. 
 
INDEPENDENT CONTRACTOR. ASU is an independent contractor and will be free to 
exercise its discretion and independent judgment as to the method and means of 
performance of its work hereunder. ASU employees will not be considered employees of 
Sponsor, and neither ASU nor Sponsor personnel will, by virtue of this Agreement, be

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entitled or eligible, to participate in any benefits or privileges given or extended by the 
other party to its employees. 
TERMINATION. Either party may at any time terminate this Agreement by giving the 
other party not less than thirty (30) days prior written notice. In the event this Agreement 
is canceled by Sponsor, Sponsor will remain responsible for payment to ASU for all work 
performed through the date of termination and for reimbursement to ASU of all non-
cancelable commitments incurred in the conduct of the research. Non-cancelable 
commitments will include employment commitments to ASU personnel through the end of 
the semester following any such termination by Sponsor. In the event ASU terminates this 
Agreement any unused funds from the advance will be returned. 
 
DISPUTE RESOLUTION. In the event of any dispute, claim, question, or disagreement 
arising from or relating to this Agreement or the breach thereof, the Parties hereto will use 
their reasonable efforts to settle the dispute, claim, question, or disagreement. To this 
effect, they will consult and negotiate with each other in good faith and, recognizing their 
mutual interests, attempt to reach a just and equitable solution satisfactory to both Parties. 
The parties acknowledge that disputes arising from this Agreement may be subject to non-
binding arbitration in accordance with applicable state law and court rules. 
 
INSURANCE. 
ASU maintains general liability insurance and worker’s compensation 
coverage as required by state law and pertinent federal laws and regulations under the 
State of Arizona Risk Management Plan. 
 
NONDISCRIMATION. The Parties agree to comply with all applicable state and federal 
laws, rules, regulations and executive orders governing equal employment opportunity, 
immigration and nondiscrimination, including the Americans with Disabilities Act. If 
applicable, the Parties will abide by the requirements of 41 CFR §§ 60-1.4(a), 60-
300.5(a) and 60-741.5(a). These regulations prohibit discrimination against 
qualified individuals based on their status as protected veterans or individuals 
with disabilities, and prohibit discrimination against all individuals based on their 
race, color, religion, sex, or national origin. These regulations require that 
covered prime contractors and subcontractors take affirmative action to employ 
and advance in employment individuals without regard to race, color, religion, 
sex, national origin, protected veteran status or disability. 
ADVERTISING, PUBLICITY, NAMES AND MARKS. Sponsor will not do any of the 
following, without, in each case, ASU’s prior written consent: (i) use any names, service 
marks, trademarks, trade names, logos, or other identifying names, domain names, or 
identifying marks of ASU (ASU Marks), including online, advertising, or promotional 
purposes; (ii) issue a press release or public statement regarding this Agreement, except 
for documents used for internal consumption by Sponsor; or (iii) represent or imply any 
ASU endorsement or support of any product or service in any public or private 
communication. Any permitted use of ASU Marks must comply with ASU’s requirements, 
including using the ® indication of a registered mark. 
 
Force Majeure. With the exception of a party’s payment obligations, no liability shall 
result from the delay in performance or nonperformance caused by force majeure or

Sponsored Research Agreement 
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circumstances beyond the reasonable control of the party affected, including, but not 
limited to, acts of God, fire, flood, substantial snowstorm or other weather condition, war, 
terrorism, embargo, any United States or foreign government regulation, direction or 
request, accident, disease, pandemic or epidemic, strike or other labor dispute or labor 
trouble, civil unrest, or any failure or delay of any transportation, power, equipment or 
communications system, other emergencies that disrupt a party’s operations, or any other 
or similar cause beyond that party’s reasonable control. 
The party which is so prevented from performing shall give prompt notice to the other 
party of the occurrence of such event of force majeure, the expected duration of such 
condition and the steps which it is taking to correct such condition. This Agreement may 
be terminated by either party by written notice upon the occurrence of such event of force 
majeure which results in a delay of performance hereunder exceeding thirty (30) days. 
 
ORDER OF PRECEDENCE. In the event of any inconsistency between the conditions of 
this Agreement, the inconsistency will be resolved by giving precedence in the following 
order: (i) Agreement, and (ii) Exhibit A, Scope of Work and Budget. If any inconsistency 
exists, Sponsor will be responsible for notifying asu.awards@asu.edu. 
 
 
**SIGNATURE PAGE FOLLOWS**

lN WITNESS WHEREOF, the Parties hereto have caused this Agreement to be
executed by their duly authorized representatives on the respective dates entered below.
By:
ARIZONA BOARD OF REGENTS,
FOR AND ON BEHALF OF
ARIZONA STATE UNIVERSITY
Name: Robert Weidenbaum
Title: Director, Contracts - KE
Research Operations
Date:
CITY OF BUCKEYE,
An Arizona municipal corporation
Name:
Title:
By:
Date:
Attest:
Lucinda Aja, City Clerk
IGA DETERMINATION . I\SU
This lGA, which is an agreement between public agencies, has been reviewed pursuant
to A.R.S. 511-952 by the undersigned, who has determined that it is in the proper form
and is within the power and authority granted under the laws of the State of Arizona to
those parties to the Agreement represented by Legal Counsel for Arizona State University.
IGA DETERMINATION - SPONSOR
This lGA, which is an agreement between public agencies, has been reviewed pursuant
to A.R.S. 511-952 by the undersigned, who has determined that it is in the proper form
and is within the power and authority granted under the laws of the State of Arizona to
those parties to the Agreement represented by the Sponsor's Attorney.
APPROVED AS TO FORM:
K. Scott McCoy, City Attorney
l.?.a0ao
OffiCe bI General Counsel for Arizona State University
Sponsored Research Agreement
Cost Reimbursable IGA (v0301 18)
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1/9/26

EXHIBIT A 
Scope of Work and Budget

1 
 
Economic Impact of Buckeye Air Fair Event 
 
 
 INTRODUCTION 
Buckeye Air Fair is an annual event that is held at the West Valley airport in 
Buckeye. Pilots around the country showcase their aircraft, while visitors have 
access to food, vendors and a kids’ zone. 
PROPOSED STUDY OVERVIEW  
The study will determine economic impact of the Buckeye Air Fair and AOPA 
Fly-In event, which will be held from February 13-15, 2026, at the Buckeye 
Municipal airport. Visitors, pilots and vendors will be surveyed at the event 
(online and mail-back survey options will also be provided). The study will 
endeavor to obtain insights on travel and spending behavior (of particularly 
visitors and pilots), elicit marketing-related information and feedback based on 
satisfaction with the various activities and events offered at the event. 
Information will also be obtained on the socio-demographic characteristics of 
visitors, pilots and vendors.   
In summary, this document summarizes the roles, responsibilities, and costs 
required to conduct a research project by School of Community Resources and 
Development, Arizona State University for the City of Buckeye. The 
investigators will be experienced research faculty with related expertise, three 
graduate students, and several undergraduate students from Arizona State 
University. Brief faculty profiles are offered below: 
Deepak Chhabra (Principal Investigator): is an associate professor and Senior 
Global Future Scientist (Julie Ann Wrigley Global Futures Laboratory) in the 
School of Community Resources and Development. Her research interests 
include: 1) evaluating and designing smart/sustainable and transformative 
marketing strategies (online/print) for the recreation and tourism industry; 2) 
identifying crucial factors that promote social/cultural equity and wellbeing of 
both the visiting and visited communities; and 3) identifying methods for 
promoting economic equity by determining visitor expenditures and sustained

economic benefits of recreation and tourism for the host communities, the 
surrounding regions and the local/state government. This includes calculation 
direct impacts as well as the multiplier effects (indirect and induced) and 
assessment of net economic benefits by factoring in socio-economic costs. 
Deepak has served as a principal investigator for several economic impact 
studies in Arizona (such as the 2015 Wickenburg study, 2014/2020 Maricopa 
County Parks study, 2017 Off-highway vehicle recreation study, and 2019 winter 
visitor study for Yuma County) and across the nation. Her work has been 
cited/published in several statewide and national newspapers/magazines and 
refereed journals in the United States and worldwide. 
Nick Wise (Co-Principal Investigator): Dr. Nicholas Wise, Ph.D. is an Assistant 
Professor in the School of Community Resources and Development at ASU. His 
research focuses on social impacts and resident and tourist perceptions at visitor 
attractions and cultural events. He has conducted research with and for 
communities for over 15 years, specializing in sense of place, destination 
competitiveness and development, and planning strategy. With degrees in 
geography, he uses spatial analysis programs to analyze experiential data. He 
worked abroad for 8 years before returning to the US, and during that time 
worked on projects funded by the British Council, British Consulate, Croatian 
Science Foundation, Carnegie Corporation of New York, and ERASMUS+ 
through the European Commission, National Park Service, Maricopa County, 
USDA, and City of Buckeye. 
Dale Larsen (Co-Investigator): Dale Larsen, Professor of Practice, Honor’s 
Faculty and Director of Community Relations & Engagement for the Arizona 
State University Watts College of Public Service & Community Solutions, has 
enjoyed a 50+ year career in the delivery of public parks and recreation services 
and education. Formerly the Director of the Phoenix, Arizona, Parks and 
Recreation Department, he teaches undergraduate and graduate level coursework 
in management, leadership, civic engagement and community organization at 
ASU. He has co-authored university textbooks and authored publications on 
parks and recreation administration and community external leadership.  Dale is 
a Past - President and a distinguished Fellow in the American Academy for Parks 
and Recreation and served as a Chairman for the Commission for Parks and 
Recreation Accreditation. He is a member of the National Parks and Recreation 
Association, the Trust for Public Lands and City Parks Alliance.  He is the 
current Chairman for the Arizona State Parks Board. He is frequently called 
upon to comment and present on public lands issues and is often interviewed by

the media. 
 
SCOPE OF WORK 
 
This document offers a draft summary of methods and procedures to accomplish 
the Buckeye Air Fair (2025-2026) study goals and objectives. 
 
SURVEY 
 
The principal investigator and other leads from the ASU research team will 
coordinate with the members of the event representatives/management to 
familiarize themselves with the information required to understand and describe 
visitors to the event. This information will be used to develop the survey 
instruments to gather the needed information. 
 
The questionnaires will reflect survey design standards that maximize reliability 
and validity of measures. The specific content of the questionnaire, drafted from 
the survey of 2023 event study, will be finalized through discussion with City of 
Buckeye staff. The following items will be considered in the design of the survey 
questionnaire: 
 
• Determine the methodology for the survey, including the number of people 
to be surveyed on-site at the event by ASU students.  How should the 
sample be selected? When will the surveys be given? To ensure every 
visitor at the selected attraction sites and events stands an equal chance of 
being surveyed, a mix of the following probability sampling techniques 
will be used: simple random sampling, stratified random sample, and 
cluster sample 
• All visitors who prefer an online survey and are willing to provide an email 
address will be emailed a Qualtrics link for the online survey. The sample 
will be a representative segment of the population of interest.

• ASU staff at the festival site will encourage visitors to complete the survey 
on site instead of online to facilitate a high response rate. 
• Visitors will be surveyed at different points of entry on all event days and 
at different times of the day.   
• Surveys will also be provided to event vendors, pilots, and other parties 
responsible for the event to ascertain revenues earned through participation. 
• Approximately one hundred local residents who are not participating, in the 
BAF 2026, will be intercepted in public places such as parking lots of 
grocery stores and museums, before the event. The intent of these 
intercepts will be to obtain insights on why they are not planning to attend 
the BAF. 
• An incentive to complete the survey will be provided by the City of 
Buckeye with respondents entered into a drawing for a gift package. 
• Data collection will occur during the event and one month after for those 
who completed the survey online.  A rigorous onsite data collection plan 
will be designed to obtain a representative sample of visitors with 95% 
confidence interval. An email with a link to the survey in Qualtrics will be 
send to visitors who prefer to respond online. Generally, one adult from 
each household is selected will be asked to participate. Those sampled will 
be informed of the confidential and voluntary nature of the study. The 
number of non-responses will be tracked to ascertain response rate.  
• Data coding, cleaning and analysis. Data from all questionnaires will be 
coded and transferred into SPSS data files complete with variable and code 
labels. Data management will be accomplished by the ASU research team. 
The resulting data set will be cleaned by the ASU research team. 
• Project update, with response rates, will be provided between April 15-
April 30. A preliminary mid-project update will be provided to the City of 
Buckeye between May 15 – May 30, 2026 with an overview of the results. 
 
ECONOMIC IMPACT 
 
The economic impact study will examine the direct, indirect and induced

economic effects of the visitor expenditures. Visitors/tourists will be broadly 
categorized as: domestic (from another county or state) and international. Also, 
spending (retained) of those local residents will be considered who would have 
gone elsewhere if the event under consideration was not happening. Spending of 
participants, such as pilots, will also be ascertained. 
 
IMPLAN will be used, which to date, is the most commonly used software to 
determine economic impacts of recreation and tourism in the United States. The 
IMPLAN software system is created by MIG and it uses an input/output 
modeling technique to understand how a local economy functions and the 
economic benefits of tourism and recreation activities/facilities/events. 
 
IMPLAN Software 
 
The currently available IMPLAN Version and can offer a summary of economic 
impact in the county in terms of changes in jobs, household income, tax impacts, 
gross regional product as new expenditures are injected into the economy. There 
is also flexibility to modify base data based in County specifics. We will 
purchase the ‘County Plus Data Files’ which provide information for analysis at 
an individual county level and can also enables us to break the county down 
based on specific zip code regions. It offers ‘Totals’ information so that county 
information can be obtained and matched with other county regions without 
going through the hassle of having to aggregate all the zip code information. The 
aggregate zip codes can also be customized to generate metropolitan areas within 
the county. It uses cost effective modeling techniques thereby enabling a 
researcher to study economic impacts of even small corporations and local 
governments. IMPLAN also helps to study local impacts and offers flexibility to 
study/purchase only data of interest. This software uses the following: SAMs, 
multipliers and trade flows method. 
 
Five types of economic impacts will be computed:  
 
Output: can be described as the total value of production.

Employment: refers to annual average jobs. This includes self-employed and 
wage and salary employees, and all full-time, part-time and seasonal jobs, based 
on a count of full- time/part-time average over twelve months.  
 
Value Added: is the combination of labor income, other property type income 
and indirect business taxes. Other property type income includes corporate 
profits, interest income and rental payments. Value added accounts for all non-
commodity payments associated to an industry’s production.  
 
Labor Income: is composed of two components. These are employee 
compensation and proprietor income. Employee compensation is total income to 
the labor factor of production. From the point of view of a business, employee 
compensation is the total cost of labor including wages and salaries, other labor 
related income like health and retirement benefits, and both employee and 
employer contributions to social insurance. Proprietor income is the total income 
to a sole proprietor or self-employed ‘employee.’  Indirect business taxes are 
taxes collected by businesses on behalf of the government. These include sales 
tax, excise tax, property tax, fees, fines, and licenses  
 
Tax Impacts: these are categorized as Federal and State/local. The tax impact 
report will provide information on tax collection by State/Local and Federal 
governments. The IMPLAN software does not break out state taxes from county 
taxes in a region but if the impact region is local, then state/local tax implies 
local tax contributions and jobs.  
 
The survey instruments will be both online and onsite. The local resident visitor 
survey will include a couple of different questions to capture the breakdown of 
retained and displaced expenditures. Following acceptable human subjects 
protocol, an onsite visitors plan will be developed. 
 
1. Preparation of survey materials. All materials will be designed in a manner

that encourages favorable response, and projects a quality image. The 
materials will be produced as part of the scope of work. 
 
2. Pretesting: The survey will be pretested. 
 
3. Sampling. Visitors will be surveyed at the different points of entry on all 
event days and at different times of the day. All visitors, who prefer an 
online survey and are willing to provide an email address, will be emailed a 
Qualtrics link for the online survey. The sample will be a representative 
segment of the population of interest. Key considerations will include: 1) 
how many visitors should be surveyed? 2) How should the sample be 
selected? 3) When will the surveys be given? To ensure every visitor at the 
selected attraction sites and events stands an equal chance of being 
surveyed, a mix of the following probability sampling techniques will be 
used such as simple random sampling, and stratified random sampling. 
 
4. Data collection. A rigorous onsite data collection plan will be designed to 
obtain a representative sample of visitors with 95% confidence interval. An 
email with a link to the survey in Qualtrics will be send to visitors who 
prefer to respond online. Generally, one adult from each household is 
selected will be asked to participate. Those sampled will be informed of the 
confidential and voluntary nature of the study. The number of non-
responses will be tracked to ascertain response rate. The development of 
incentives for attendee participation in the survey -- a necessary feature of 
successful survey-based research -- will be discussed with the event 
organizers/representatives. Staff at the fair site are also requested to 
inform/encourage visitors and coordinate with the ASU team to facilitate a 
high response rate in onsite surveys. 
 
5. Data coding, cleaning and analysis. Data from all questionnaires will be 
coded and transferred into SPSS data files complete with variable and code 
labels. Data management will be accomplished by the ASU research team. 
The resulting data set will be cleaned by the ASU research team.

6. Preparation of report and presentation to staff and sponsors. ASU 
researchers will prepare a final report. This report will include an executive 
summary, statement of project goals, tables of descriptive data, a narrative 
analysis of the data, and a section on implications of the findings. A draft 
version will be shared on June 30. A final written report, after feedback, 
will be provided to the City of Buckeye with specific descriptive tables by 
July 20, 2026. It will include the following:  
o Executive Summary 
o Intro / Statement of Project Goals 
o Methodology of Data Collection 
o Visitor Survey Results 
o Expenditure Breakdown 
o Economic Impact Analysis, including tables and narrative analysis of 
the data of impacts of the event on hotels, restaurant/dining, 
shopping, grocery, etc. 
 Direct 
 Indirect 
 Induced 
o Implications of Data 
o Recommendations to the City on moving forward based on study 
results, with strategies to improve customer experience and further 
the impact economically of the park. 
 
 
SUMMARY OF RESPONSIBILITIES AND ROLES 
 
ASU Responsibilities: 
• Meet with City staff to determine information to be gleaned from the

surveys (October 2025). 
• Development/refinement of a sampling methodology (October 15- 
November 15, 2025) to include locations to survey, ensuring a 
representative segment of the population of interest. 
• Develop/refine on-site and online survey instrument in English and Spanish 
(December 2025) that is designed in a manner that projects a quality image.  
Pretest the survey.  City to review and provide feedback prior to finalizing. 
• Train/manage/supervise all survey personnel and field data collection (1st 
week of February, 2026). 
• Print the visitor surveys.  These will be distributed to the survey 
administrators during the above training (prior to the event).   
• ASU students will administer the survey to Air Fair visitors. 
• Manage data entry and code data, construct SPSS data set. Manage 
Qualtrics dataset if applicable (February to mid-March 2026). 
• Perform data analysis of surveys (March- April 2026) 
• Provide a mid-project report of visitor survey progress and summary results 
(April 15-April 30, 2026). 
• Provide a final report of full study results, including overall and event-
specific tables and comparisons with prior study data (June 30, 2026). 
• Provide a summary oral presentation of study results to 1) Community 
Services staff; and 2) the Community Services Advisory Board (Date: 
TBA). If desired at the time, an additional presentation to Buckeye City 
Council may be required as an allowance or contingency item in the 
budget. 
 
City of Buckeye Community Services Department Responsibilities: 
 
• City of Buckeye staff will provide input into the development of the on-site 
and online visitor survey instruments with final review.

• City of Buckeye to provide funding as specified in the budget and the 
agreement. 
• Provide and/or authorize access to data and information.  For example, the 
study will require an operating expense report, information on total 
attendees, list of vendors and specific participants/patrons and place of 
residence of event staff etc. 
• Offer a breakdown of event operating expenses (these will be needed to 
calculate return on investment) 
• Designate a staff person to serve as a liaison to ASU through the term of 
the study. 
• City of Buckeye will check if they can provide and distribute a gift 
package(s) as an incentive to complete the survey, which may include a gift 
card or other commodity.  City of Buckeye can provide other suitable 
incentives, such as promotional items for people to complete the onsite 
survey.  
• Assist in providing data collection points, such as locations for ASU to set 
up pop up tents, tables, and chairs where survey takers can mobilize for 
visitors to complete survey. The ASU team will require at least three golf 
carts on each data collection day. 
• Provide timely reviews and collaborate with ASU research team on 
information to include in the final report. 
 
TIME-LINE 
• October 15, 2025 – July 31, 2026 
 
BUDGET  
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BUDGET