Extracted text (via pymupdf)
4862 characters
Mesa Amphitheatre and Mesa Convention Center Management Contract Overview For consideration on August 17, 2026 Candace Cannistraro, Deputy City Manager Brad Gessner, Consultant Harry Cann, Senior VP, Business Development, Legends Global Tyler Othen, Executive Director, CSL RFP#2026084 Timeline 2 Site view of Mesa Convention Center and Mesa Amphitheatre 25 Feb. 2026 RFP released 18 Mar. 2026 Tour of Facilities 5 May 2026 RFP closed 10 June 2026 Presentations from top two proposals 18 June 2026 Notice of Intent to Award 1 Sep. 2026 Proposed contract effective date 1 Nov. 2026 Proposed transition completion date Partnership with an experienced public assembly facility management company capable of providing a full range of comprehensive services: • Strategic Management • Daily Operations • Marketing and Advertising • Facility Improvement Expertise 3 Public/Private Partnership Intent of Management Contract 4 High-quality event experiences and event management Maximized facility utilization Modernization and capital improvement planning for the facilities Strong economic impact for the City of Mesa Effective communication and collaboration with the City of Mesa, Visit Mesa (DMO), local hotels, and the Downtown Mesa Association Integration with the Downtown Mesa Arts and Innovation District • Monthly Base Fee: $14,000 • Monthly Food & Beverage Fee: 4% Gross Sales & 8% Net Sales • Annual Performance Incentive Fee: up to $50,000 • Based on Key Performance Indicators • Annual Quantitative Incentive Fee: 20% of AGI over benchmark • Benchmark Adjusted Gross Income (AGI) determined during annual budget process • Sponsorship Commission: 20% 5 City Cost • Capital Contribution: Upfront one-time payment of $500,000 • Amortized over 10 years • Community Contribution: $10,000/year for five years • Toward not-for-profit or community-based organization • Transition Cost: estimated at $50,000 - $75,000 • System setup, travel, lodging 6 Contractor Cost/Contribution 7 8 HUMAN RESOURCES 9 CSL FACILITY IMPROVEMENT STUDY 10 • PROJECT EXPERIENCE: More than 2,500 previous engagements. • EXISTING CONDITIONS: Evaluated 50 competitive convention and concert facilities throughout Arizona. • COMPARABLE ANALYSIS: Benchmarking analysis of 21 comparable facilities and markets throughout the country • INDUSTRY TRENDS: Detailed evaluation of macroeconomic trends in the convention and concert industries. • STAKEHOLDER INTERVIEWS: Held more than 20 stakeholder interview sessions. • INITIAL SITE VISIT, INTERVIEWS & OUTREACH: Completed 65 surveys of event planners collectively representing more than 300 annual events. Site Visit Local Stakeholder Outreach Potential User Interviews Comparable Facility Analysis Industry Trends Market Characteristics Estimated Use & Building Program Recommendations COST/BENEFIT ANALYSIS Demographic Analysis CONVENTION CENTER 11 ANALYSIS TAKEAWAYS Recent Convention Growth Crowded Competitive Field Ballroom + Hotel Limitations Disconnected from Downtown Lack of Familiarity Among Planners Dated Facility Opportunity to Be a Pioneering Facility AMPHITHEATRE 12 ANALYSIS TAKEAWAYS Outdoor Concert Growth Competing with Recently Improved Venues Need to Improve The Artist Experience Opportunities to Improve the Fan Experience ONGOING SERVICES 13 Market-Based Planning • Market analysis review • Financial estimates • Economic impact calculations • Sensitivity tools for decision-making • Funding alternatives review • Capital investment planning • Roadmap development Trends in Convention Centers Trends in Live Music Experience Facility Improvement Planning 14 • Legends Global and the City will work together to identify and prioritize improvements to modernize, enhance, and monetize the facilities • Legends Global and its affiliates will provide the expertise and services related to capital planning, feasibility and finance modeling, venue development, real estate consulting and construction management • 2-month transition period • 5-year management period 62-Month Initial Term Up to three (3) five-year renewal terms 15 Management Transition Legends Global will take control of all on-site operations including; ticketing, food & beverage, security, IT, facility maintenance, personnel, finances, marketing and sales, etc. All current personnel will have the option to move to Legends Global employment or remain with the City in another capacity The PRCF Director and City Human Resources will work with each employee City staff will work with the General Manager and other site employees regarding financial reconciliations and City sponsored events Thank You 16 Facilities 17 Not representative of location proximities All except Delta Hotel included in management contract