Staff Report

City of Mesa — Board of Adjustment Public Hearing (2026-08-05)

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Board of Adjustment Report 
Date 
August 5, 2026 
Case No.  
BOA26-00168 
Project Name 
Walmart #3089 Comprehensive Sign Plan 
Request 
Special Use Permit (SUP) for a Comprehensive Sign Plan (CSP) 
Project Location 
Located approximately 1,385+ feet south of the Southwest corner of 
East Williams Field Road and South Mountain Road. 
Parcel No(s) 
304-34-203F 
304-34-203K 
 
Project Area 
16.2± acres 
Council District 
District 6 
Existing Zoning 
Light 
Industrial 
with 
a 
Planned Area Development 
Overlay (LI-PAD) 
General Plan 
Designation 
Regional Center 
Applicant 
Sean Lake, Pew & Lake, P.L.C. 
Owner 
BCB Group Investments, LLC 
Staff Planner 
Kellie Rorex, Senior Planner 
Recommendation 
Staff finds that the requested Special Use Permit (SUP) for a Comprehensive Sign Plan (CSP) 
meets the review criteria outlined in the City of Mesa Zoning Ordinance (MZO) Section 11-46-3 
and the required findings for a Special Use Permit (SUP) in Section 11-70-5. 
Staff recommends approval with conditions. 
Project Overview

[2] 
Request: 
The applicant is requesting a Special Use Permit (SUP) for a Comprehensive Sign Plan (CSP) 
for a Walmart Shopping Center and Walmart Service Station (Proposed Project) within the large 
commercial center, Destination at Gateway. The specific request, per the submitted sign plan 
and project narrative, is to allow twelve (12) attached signs to the Walmart building, where seven 
(7) are permitted; allow three (3) signs for the Walmart Service Station and Gas Canopy, where 
two (2) are permitted; permit two (2) signs to exceed the maximum sign area for a sign; and, to 
permit all attached signs on the Walmart building to exceed the maximum aggregate sign area 
permitted in the LI Zoning District. An additional detached monument sign is proposed at the 
corner of Mountain Road and Destination Auto Drive; however, this detached monument sign 
meets all MZO requirements for detached signage. 
The proposed CSP is only for signage associated with the Walmart and Walmart Service Station. 
The Destination at Gateway development has a separately approved CSP for detached signage 
through Case No. BOA25-00058.  
Site Context 
General Plan:  
• 
The Placetype for the project site is Regional Center and the Growth Strategy is Evolve. 
• 
Regional Centers are the major retail, cultural, recreational, and entertainment 
destinations in Mesa. They feature major retailers, national chains, specialty shops, and a 
wide range of services and amenities that draw consumers from across the City and 
greater metropolitan area.  
• 
The proposed project supports the Regional Center Placetype by providing additional 
wayfinding signage for a large commercial center, improving visibility and navigation for 
visitors while maintaining compatibility with the site's scale and intensity of development. 
Zoning:  
• 
The project site is zoned Light Industrial with a Planned Area Development Overlay (LI-
PAD) 
• 
The large commercial development, Walmart, requires a Council Use Permit (CUP) and 
the Walmart Service Station requires a Special Use Permit in the LI-PAD zoning district. 
Both the CUP and SUP were previously approved through Case No’s. ZON24-00593 and 
ZON24-00859, respectively.

[3] 
Surrounding Zoning & Use Activity: 
Northwest 
(Across Destination Auto 
Drive) 
GC-PAD 
Vacant 
North 
(Across Destination Auto 
Drive) 
RSL-4.5 
Single Residence 
Northeast 
(Across Destination Auto 
Drive and Mountain Road) 
RS-6-PAD 
Single Residence 
West 
GC-PAD 
Vacant 
Project Site 
LI-PAD 
Future Retail 
East 
(Across Mountain Road) 
RS-6-PAD/AG 
Single Residence 
Southwest 
(Across 24 Gateway 
Freeway) 
HI 
Vacant 
South 
(Across 24 Gateway 
Freeway) 
HI 
Industrial 
Southeast 
(Across 24 Gateway 
Freeway) 
GI 
Vacant 
Site History: 
• 
April 16, 1990: The City of Mesa’s City Council annexed 626± acres of land, including a 
portion of the subject property on the east side of Signal Butte Road (Ord. No. 2514). 
• 
June 4, 1990: The City Council approved a rezoning of recently annexed lands from 
County Rural (RU-43) to Agriculture (AG) (Case No. Z90-025; Ord. No. 2529).  
• 
April 4, 2005: The City Council approved a rezoning of a 10± acre parcel, 304-34-203A, 
from Agriculture (AG) to M-2 (Now General Industrial [GI]) (Case No. Z05-024; Ord. No. 
4371).  
• 
July 12, 2006: The City Council approved a rezoning of a 11± acre parcel, 304-34-203B, 
from Agriculture (AG) to M-1 PAD (now Light Industrial with a Planned Area Development 
Overlay [LI-PAD]) (Case No. Z06-046, Ord. No. 4575).  
• 
July 18, 2018: The City Council annexed a portion of the property located on the west 
side of Signal Butte (27± acres) and established comparable zoning of Agriculture (AG) 
on the property (Case No. ANX17-00253; Ord. No. 5448).  
• 
June 18, 2018: The City Council approved a Minor General Plan Amendment to change 
the land use designation on the property from Employment to Neighborhood and rezoned 
the property from Agriculture (AG) and General Industrial with a Council Use Permit (GI-
CUP) to Multiple Residence-2 with a Planned Area Development overlay (RM-2-PAD), 
Small Lot Residential-4.5 with a Planned Area Development overlay (RSL-4.5-PAD), 
Single Residence-6 with a Planned Area Development overlay (RS-6-PAD), Single 
Residence-7 with a Planned Area Development overlay (RS-7-PAD), and Single 
Residence-9 with a Planned Area Development overlay (RS-9-PAD), and General 
Commercial with a Planned Area Development overlay and with a Council Use Permit 
(GC-PAD-CUP) to allow for the development of a master planned community called 
Destination at Gateway (Case No. ZON18-00142, Resolution No. 11171; Case No. 
ZON17-00247, Ord. No. 5450).  
• 
April 15, 2019: The City Council approved modifications to the Destination at Gateway 
PAD. (Case No. ZON18-00933; Ord. No. 5501).

[4] 
• 
July 8, 2020: The City Council approved a Minor General Plan Amendment to change the 
land use designation on the property from Neighborhood to Mixed-use Activity (Case No. 
ZON20-00129; Res. No. 11544).  
• 
June 17, 2024: The City Council approved a rezone from Agriculture (AG), Light Industrial 
with a Planned Area Development overlay (LI-PAD), General Commercial with a Planned 
Area Development overlay and Council Use Permit (GC-PAD-CUP), and General 
Industrial (GI) to General Commercial with a Planned Area Development overlay and 
Council Use Permit (GC-PAD-CUP), and Light Industrial with a Planned Area 
Development overlay and Council Use Permit (LI-PAD-CUP) to allow for the future 
development of an auto mall, large commercial development, and a multiple residence 
development (Case No. ZON22-00267; Ord. No. 5857).  
• 
May 13, 2025: The Design Review Board recommended approval of the Destination at 
Gateway Design Guidelines to Planning Director (Case No. DRB24-00766).  
• 
May 29, 2025: The Planning Director approved the Destination at Gateway Design 
Guidelines (Case No. DRB24-00766).  
• 
June 9, 2025: The Planning Director approved the site plan for a large format retail user 
as part of the Destination at Gateway development (Case No. ZON24-00593).  
• 
August 27, 2025: The Planning and Zoning Board approved a Site Plan Review and 
Special Use Permit (SUP) for a service station (Case No. ZON24-00859). 
• 
February 9, 2026: City Council approved a Council Use Permit to allow for two freeway 
landmark monument signs at Destination at Gateway (Case No. ZON25-00056, Res. No. 
12472). 
• 
On April 1, 2026: The Board of Adjustment approved a Special Use Permit (SUP) for a 
Comprehensive Sign Plan (CSP) for the large commercial center, Destination at Gateway 
(Case No. BOA25-00058).  
Project/Request Details 
Site Characteristics: 
The project site is located 1,385+ feet south of the Southwest corner of East Williams Field Road 
and South Mountain Road. The project site is approved for a large group commercial 
development and service station on 16.2± acres combined. Walmart, as well as the Service 
Station, have approved elevations and Destination at Gateway has approved design guidelines 
with specific building materials and colors, which the proposed signage will utilize.  
Comprehensive Sign Plan (CSP): 
The applicant is requesting a CSP to allow modifications from the Sign Ordinance to 
accommodate signage specific to the development. The requested modifications include an 
increase to the maximum number of attached signs from seven (7) signs  to twelve (12) attached 
signs on the Walmart building; an increase from two (2) attached signs to three (3) attached signs 
on the fuel station parcel; a request for two (2) signs to exceed the 160 square foot max sign 
area per sign; and to exceed the max aggregate sign area (500 square feet) for attached signs 
on the Walmart building.  
Table 1 compares the Mesa Zoning Ordinance (MZO) standards and the proposed CSP 
modifications per Section 11-43 of the MZO.

[5] 
Development Standards 
MZO Allowance 
CSP Proposed 
Attached 
Signage 
Max 
Number of Signs (250’ or 
more of front foot of 
building occupancy) - 11-
43-3.D.1 
5 signs, plus one 
additional sign for every 
additional 50-feet of 
occupancy up to a max. 
of 7 signs. 
(Walmart: 532’ of front 
foot of building 
occupancy) 
12 signs 
Attached 
Signage 
Max 
Number of Signs (80’ or 
less of front foot of building 
occupancy) - 11-43-3.D.1 
2 signs 
(Service station: 55’ of 
front foot of building 
occupancy) 
3 signs 
Attached 
Signage 
Max 
Area Per Sign – 11-43-
3.D.1 
160 square feet 
 
 
Sign 1A-1B: 1,114.63 Square 
Feet 
Sign 2A-2B: 7,074.46 Square 
Feet 
Attached Signage Max. 
Aggregate Sign Area (250’ 
or more of front foot of 
building occupancy) – 11-
43-3.D.1 
80% of lineal front foot of 
occupancy up to a max. 
of 500 sq. ft. 
2,538.01 Square Feet 
 
Approval Criteria - Section 11-46-3(D): 
Per Section 11-46-3(D) of the MZO, the Board of Adjustment must obtain an SUP (see below) 
and find at least one of the following criteria are met in order to approve a CSP.  
• 
Unique or Unusual Physical Conditions: The subject building's size and scale 
constitute a unique physical condition not anticipated by the MZO sign standards. The 
Zoning Ordinance limits occupancies to seven attached signs, with no individual sign 
exceeding 160 square feet. These standards are based on buildings with substantially 
smaller frontage dimensions. At approximately 186,000 square feet, with more than 532 
linear feet of building frontage, the building significantly exceeds the scale anticipated by 
the sign standards. Additional and larger signage is necessary to provide adequate 
business identification and wayfinding for the building's multiple customer service areas 
located on different façades. 
Additionally, three signs are proposed for the fuel station, where only two signs are 
permitted by the MZO. The fuel station is located separately from the main building at the 
corner of Mountain Road and Destination Auto Drive, with two fuel price signs located on 
the canopy and one identification sign on the fuel center building. Due to the station's 
location and configuration, the additional signage provides necessary visibility and 
wayfinding for customers accessing the site.

[6] 
• 
Unique Characteristics of Land Use, Architectural Style, Site Location or other 
Distinguishing Features: The elevations for Walmart and the Service Station were 
previously approved and the Destination at Gateway development has approved design 
guidelines, ensuring quality and complimentary site design. The proposed CSP exhibits 
distinguishing features, colors and materials found within the design guidelines and are 
consistent with approved elevations.  
• 
Incorporation of Special Design Features: The proposed CSP only includes one 
detached sign which matches the other Destination at Gateway detached signage and 
uses materials and colors approved through the Destination at Gateway Design 
Guidelines.  
Special Use Permit: 
Per Section 11-46-3(A), a CSP must be approved in conjunction with an SUP.  Per Section 11-
70-5(E) of the MZO, the Board of Adjustment shall also find the following criteria are met for 
approval of a SUP: 
1. Advance the Goals and Objectives of and Consistency with the General Plan and 
other Plan/Policies: The proposed CSP is consistent with the Regional Center Placetype 
and supports the Mesa 2050 General Plan by providing signage for a major retail 
destination within a planned commercial center. 
2. Consistency with the Zoning District Purposes: The proposed CSP is consistent with 
the purpose and intent of the LI zoning district. The Walmart and service station site 
design, including building elevations, have previously been approved and the proposed 
signage is compatible with the approved development. 
3. Project Impact: The proposed signage is not expected to create any injurious or 
detrimental impacts to surrounding properties and will support cohesive and harmonious 
development within the area. The signs are appropriately scaled and designed to avoid 
being overbearing, and will not include flashing, blinking, animation, or noise.  
4. Adequate Public Facilities: The developer is currently installing infrastructure in the area 
and services will be available to serve the proposed project once construction is complete. 
Required Notification 
The applicant provided letters to surrounding property owners within 500 feet of the project site, 
notifying them of the public hearing.  
As of writing this report, staff has not been contacted regarding the Proposed Project.  
Conditions of Approval 
Staff recommends approval of the Special Use Permit for a Comprehensive Sign Plan, subject 
to the following conditions: 
1. Compliance with the final sign plan as submitted. 
2. Compliance with the Mesa Zoning Ordinance, including all applicable City development 
codes and regulations. 
3. Compliance with all requirements of the Development Services Department regarding the 
issuance of building permits.

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4. Any sign components that become deteriorated, damaged, or weakened shall be 
promptly repaired or replaced.  
5. All signage to be reviewed and approved through a separate sign permit application.  
Section 11-70-5 of the MZO allows for a revocation process if any condition, stipulation, or term 
of the approval of the SUP has been violated.  In addition to the conditions of approval above, 
approval of the SUP is conditioned on the information provided by the applicant at the public 
hearing and in the application (including any accompanying narrative and other supplemental 
materials) not being false or materially misleading at the time of approval. 
Exhibits 
Exhibit 1 – Vicinity Map 
Exhibit 2 – Project Narrative 
Exhibit 3 – Sign Plan 
Exhibit 4 – Sign Matrix 
Exhibit 5 – Power Point Presentation