EX.1 P-25-46-CUP Project Narrative

City of Apache Junction — Regular Meeting (2026-08-25)

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Conditional Use Permit, Site Plan &  
Design Review Project Narrative 
 
Bella Norte Apartments 
NEC of Junction Street & Idaho Road 
 
 
Property Owner 
88 North QOZB LLC 
1635 N. Greenfield Road, Ste 115 
Mesa, AZ 85205 
480-553-7236 
Contact: Bela Flor Communities 
 
Developer 
Bela Flor Communities 
1635 N. Greenfield Road, Ste 115 
Mesa, AZ 85205 
480-553-7236 
Contact: Hudd Hassell 
 
Engineering & Planning 
EPS Group, INC. 
1130 N. Alma School, Ste 120 
Mesa, AZ 85201 
480-503-2250 
Contact: Brian Nicholls 
 
Applicant 
Pew & Lake, PLC. 
1744 S. Val Vista Drive Ste 217 
Mesa, AZ 85204 
480-461-4670 
Contact: Reese Anderson and Sarah Prince 
 
October 21, 2025 
 
 
EX.1 P-25-46-CUP Project Narrative

Introduction 
EPS Group, Inc., on behalf of Bela Flor Communities (Developer), submits this Conditional Use Permit, 
Site Plan and Design Review request to allow for the approval of a high density multiple-family 
residential for-rent development.  The ±9.31-gross acre site lies on the northeast corner of Junction 
Street and Idaho Road within the City of Apache Junction, Arizona and is identified as a Pinal County 
Assessor Parcel Numbers (APNs): 101-19-025A, a portion of 101-19-023A and 101-19-015E. 
Proposed Development 
The undeveloped, vacant land is currently zoned City Center commercial (B-3).  The site is within the 
Downtown Mixed Use land use area in the Apache Junction 2020 General Plan.  The proposed 
development will consist of 210 apartment units with a gross density of 22.6 dwelling units per gross 
acre.  The site will feature 10, 21-unit apartment buildings ringing a large courtyard and amenity 
building.  
Project Data 
A.P.N. 
101-19-025A; -023A (portion); & -015E (portion) 
Current Land Use 
Vacant/Undeveloped 
General Plan Land Use 
Designation 
Downtown Mixed Use 
Existing Zoning District 
B-3 
Proposed Zoning District 
B-3 with Conditional Use Permit 
Gross Area 
9.31-Acres 
Net Area 
9.31-Acres 
No. of Units 
210 Units 
Gross Density 
22.6 DU/AC 
Current & Proposed Zoning 
The current zoning for these parcels is B-3 City Center Commercial, which allows for multi-family 
residential with a conditional use permit.  This aligns with the City’s Downtown Mixed Use land use 
designation in its 2020 General Plan and its stated goal of providing residential development in a 
walkable, downtown area. 
Surrounding Land Uses 
The development is proposed on a vacant lot near the center of Apache Junction. It is surrounded by 
vacant land on three sides and borders the Old West Marketplace to the south. 
 
Existing Land Use Classification 
Existing Zoning 
Existing Use 
South 
Downtown Mixed Use 
B-3 
Old West Marketplace 
North 
Downtown Mixed Use 
B-3 
Undeveloped 
East 
Downtown Mixed Use 
B-3 
Undeveloped 
West 
Downtown Mixed Use 
B-3 
Undeveloped

Existing Land Use Classification 
Existing Zoning 
Existing Use 
Site 
Downtown Mixed Use 
B-3 
Undeveloped 
Conditional Uses Permit 
Conditional uses are those uses that are generally compatible with the land uses permitted by right 
in a zoning district, but which require individual Planning and Zoning Commission and in some cases, 
City Council review and approval of a conditional use permit (“CUP”) due to such uses location, design, 
operation and configuration along with the imposition of conditions in order to ensure the 
appropriateness of the use at a particular location.  The proposed uses of multi-family in the B-3 
Zoning District requires a CUP. 
In analyzing a CUP, the deciding authority should consider the following factors: 
(a) 
Adequacy of roadways, off-street parking, public facilities and services to 
accommodate the proposed use; 
 There are adequate roadways, off-street parking, public facilities and services 
to accommodate the residential community.  
(b) 
Negative impacts arising from the emission of odor, dust, gas, noise, lighting, 
vibration, smoke, heat or glare; 
 The proposed development will not create odor, dust, gas, noise, lighting, 
vibration, smoke, heat or glare that will affect the surroundings.  
(c) 
Contribution to the deterioration of the neighborhood or the negative impact on 
neighborhood property values; 
 The project will contribute to improving the neighborhood by providing a high-
quality housing option at market rate. The community will not have a negative 
impact on neighborhood property values.  
(d) 
Compatibility with surrounding uses and structures; 
 The site will be surrounded by other residential uses, therefore the proposed 
development is compatible.  
(e) 
Conformance with the General Plan and city policies; 
 The site is in conformance with the General Plan Downtown Mixed-Use 
designation as the General Plan lists office, retail and residential uses as 
supported land uses. Also, it is located within the “Strategic Residential Infill” 
area of the Downtown Master Plan.  
(f) 
Screening and buffering of uses; and 
 The development provides a well-designed landscape plan to improve the 
streetscape and complement the adjacent uses.  
(g) 
Unique nature of the property, use and/or development’s physical characteristics. 
 The site has been designed to complement the future adjacent apartment 
complex with a shared entry to the site to the north. The applicant has worked 
extensively with staff to ensure high-quality design and architecture.

The Bella Norte project has adequate roadways, public facilities, does not propose negative impacts, 
is compatible with the surrounding uses, complies with the General Plan and City policies, and 
provides screening and buffering. The above-mentioned factors are satisfied and ensure the projects 
compatibility. 
Requested Deviations 
The Bella Norte project includes minor deviations to standard street section requirements for Idaho 
Road and Junction Street (sections provided to the City for review prior to submittal).  On Junction, 
we are requesting adjustments to the pavement section, trail width, and sidewalk placement within 
the Right of Way.  For Idaho Road, the deviation pertains only to the trail and sidewalk, where the 
standard meandering layout is not feasible due to space constraints and existing infrastructure. 
Importantly, the existing sidewalk on Idaho will remain undisturbed. 
Additionally, we are requesting a parking reduction supported by a completed study by Southwest 
Traffic Engineers, which is part of this submittal.  The SWTE parking study shows that the project’s 
proposed 408 spaces for 210 units exceed both the actual demand and nearby jurisdictional 
standards.  We believe these deviations are modest, contextually appropriate, and supported by 
sound planning rationale, as discussed in detail in the Parking Study and summarized below. 
The Apache Junction standard parking rate for multi-family development results in a requirement of 
453 parking spaces, corresponding to an expected deficit of 48 parking spaces.  According to the ITE 
parking demand data, the project is expected to have a parking surplus of 141 parking spaces.  The 
ULI peak parking demand data indicates a 38-parking space surplus for the project.  The same site 
would be considered to have adequate parking based on the requirements of several nearby 
jurisdictions.  Table 3 on the next page shows the nearby jurisdictions, the minimum parking 
requirements in the jurisdiction, and the resulting parking surplus that would exist at the site with the 
proposed 408 parking spaces.  Table 3 shows that the Bella Norte apartment project would have a 
parking surplus between 18 and 141 parking spaces based on the ITE, ULT, Phoenix, EL Mirage, or 
Goodyear parking standards. 
Table 3 – Parking Surplus Expected Compared to Nearby Jurisdictions 
Jurisdiction 
Minimum Parking 
Spaces Required 
Proposed Parking 
Spaces 
Parking 
Surplus/Deficit 
Apache Junction 
453 
408 
48 Deficit 
ITE 
312 
408 
141 Surplus 
ULT 
415 
408 
38 Surplus 
Phoenix 
315 
408 
93 Surplus 
El Mirage 
336 
408 
72 Surplus 
Goodyear 
390 
408 
18 Surplus 
Conclusion 
We respectfully request your favorable consideration of the submitted documents and look forward 
to working with the City to implement this exciting new development.