Project Narrative

WAFFLE FLOWER WAREHOUSE
Business Name: Waffle Flower Crafts
Headquarters: 3654 N Power Rd. Suite 168, Mesa, AZ 85215
Website: https://waffleflower.com
Owner Contact: Ted Revis, Owner | ted@waffleflower.com | 480-236-2310
7/17/26
Project Narrative:
Waffle Flower Crafts is an internationally recognized creative brand and manufacturer of high-quality craft
supplies primarily for the card making industry. Specializing in clear stamps, dies, stencils and tools, our
products are trusted by thousands of customers worldwide for card making, scrapbooking, and mixed media
art. The company owns its current facilities (4,500 sf) located in the Zahara Professional Park at N. Power
Road and E. Thomas Road in Mesa.
The new facility will serve as a new operational hub for design, warehousing, light assembly, light
manufacturing, and creative workshop space. This project will allow us to consolidate and expand operations,
creating a modern, flexible facility that supports product design, video and advertising development and
commercial distribution.
The project site is located within the Local Employment Placetype with an Evolve Growth Strategy under the
Mesa 2050 General Plan. Per Chapter 3 of the General Plan, Local Employment Centers are areas that support a
variety of low-intensity business operations that are compatible with residential uses. Typical uses include
offices, medical facilities, research and development centers, and other small-scale employment-focused
activities. The proposed development is consistent with the intent of the Local Employment Placetype.
The project site is also located within the Falcon Field Sub-Area. One of the primary goals of the sub-area plan is
to create a vibrant and progressive urban center that serves aviation related business, and also serves as an
oasis of abundant, high-quality employment for professionals, technical experts, and highly skilled labor. The
proposed development is consistent with the goals of the Falcon Field Sub-Area Plan.
The parcel is surrounded by other LI zoned parcels, many of which have been progressively re-zoned from RS-
90 to LI. As stated in Section 11-7-3-B.6 of the MZO, requests for alternative compliance may be accepted for
any application to which Site Planning and Design Standards apply. More than one of the following criteria apply
to this site which justify the need for the current site plan including: 1) Topography, soil and vegetation or other
site conditions are such that full compliance is impossible or impractical, 2) Space limitations, unusually shaped
lots and prevailing practices in the surrounding neighborhood, may justify alternative compliance for bypassed
parcels and for improvements and redevelopment, 3) Safety considerations make alternative compliance
necessary, and 4) the proposed alternative is aesthetically more complementary to the site, improves the overall
architectural appeal of the area and exceeds the urban design characteristics as described in the City’s General
Plan. Due to the hard dig conditions, significant grading requirements, and existing site topography, the building
has been situated in the only financially feasible location for the owner. Multiple cost analyses were undertaken

to evaluate alternative siting options across the property, and each proved economically unviable due to
increased construction and servicing costs. As such, relocating the building would make the project infeasible
to proceed. The unusually shaped lot prohibits the building from being articulated in another direction and still
serve the cultural and operational use effectively. If the building cannot remain in this location, the owner would
have no practical development path forward and would be compelled to sell the land. The owner has
incorporated elevated landscape features that strengthen the project's architectural character while creating an
attractive public presence at the prominent corner of 54th Street and Thomas Road. A raised planter wrapping
the intersection, complemented by a thoughtfully selected palette of trees and drought-tolerant landscaping,
enhances the streetscape and pedestrian experience. Internally, a landscaped courtyard and raised garden
provide a high quality outdoor amenity for employees while also operating as a backdrop for the business’ demo
videos and product videos. Together, these landscape improvements create a design that is aesthetically
complementary to the surrounding area, enhances the overall appeal of the site and corridor, and exceeds the
urban design objectives of the City's General Plan.
The project is requesting a parking reduction via a Special Use Permit per MZO 11-32-6A. The parking reduction
is justified as the building and operational businesses meet the following criteria of: 1) The proposed operation
is a manufacturing light business with 5-7 employees on any given business day, with no retail patrons visiting
this location, 2) the proposed use will adequately be served by the proposed parking, 3) parking demand
generated by the project will not exceed proposed capacity or have a detrimental impact on the supply of on-
street parking in the surrounding area.
For the purpose of notifying ADOT, a redletter was sent to ADOT and ADOT confirmed receipt and approval of
the project.
A neighborhood meeting was held on May 7th, 2026 and 5 neighbors provided support of the project, no
negative feedback or comments to the project were provided by neighbors. See the separate Citizen
Participation Plan Report for additional information.
William Erwin, AIA, LEED AP BD+C
PRESIDENT
ERWIN | ARCHITECTURE & DEVELOPMENT
c: 602.677.8372
e: will@erwinarchitecture.com
w: erwinarchitecture.com