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Docusign Envelope ID; FED54329-9768-8FD3-8237-1A11C4E33545 Item 15 £iI)f£S9!!£tt M. REPORT Meeting Date: October 20, 2026 General Plan Element: Economic Development General Plan Goal: Sustain Scottsdale as a tourist destination ACTION Arizona Musicfest 2026-27 Concert Series. Adopt Resolution No. 13802 authorizing funding up to $75,000 from the portion of the Tourism Development Fund that is allocated in the FY 2026/27 Operating Budget toward event retention and development in support of agreement Contract No. 2026-164-COS with Arizona Musicfest. BACKGROUND Arizona Musicfest, producer of the Arizona Musicfest 2026-27 Concert series, has requested $75,000 in support of a one-year agreement with the City of Scottsdale for event development. The concert series is held in North Scottsdale October through April. Concert locations include the Highland Church, and Pinnacle Presbyterian Church. Arizona Musicfest is a secular non-profit and has no direct affiliation with any churches other than rental use agreements. For 36 years Arizona Musicfest has been a leading art, cultural non-profit organization and produces the annual concert series featuring world class artists and celebrity entertainers. Arizona Musicfest does not meet the Event Development Funding Program requirement that events occur on two or more consecutive days because its approximately 50 concerts are presented throughout the season. In recommending funding, the Tourism Development Commission considered the concert series as a whole, including its scale and cumulative impact. The event producer has also requested that 50% of any approved funding be paid prior to the start of the concert series. This will be the third year the event has participated in the Event Development Funding Program. Althpugh the Event Development Funding Program has since been suspended, the Arizona Musicfest is one of four events that were already participating in the program and remain eligible to complete the funding cycle under the previous program criteria. On September 15, 2026, the Tourism Development Cornmission unanimously recommended that the City Council allocate up to $75,000 in support of the one-year agreement. Allocation of potential funds will be from the Tourism Development Fund established for events and event development. Action Taken Docusign Envelope ID: FED54329-9768-8FD3-8237-1A11C4E33545 City Council Report | Arizona Musicfest 2026-27 Concert Series ANALYSIS & ASSESSMENT The 2025-2026 concert series produced 50 concerts. The October 2026 through April 2027 concert series will produce the same number, and the producer is anticipating a projected cumulative attendance of 53,000. Arizona Musicfest will promote the event using a multi-channel marketing campaign including direct mail, social media, websites, television, and print. The producer is estimating expenditure of $616,146 toward event marketing against a total event budget of $6.5 million. City staff have evaluated the proposal to identify the benefits for the city and the local tourism industry and have identified a public purpose for the city's expenditure. The marketing and promotional benefits provide direct consideration substantially equal to the proposed city's expenditure. Following the conclusion of the event, the event producer will provide the city with a post-event report evaluating the producer's performance under the event funding agreement and the benefits achieved for the city and the public. If the producer does not meet the funding criteria established in the agreement, the funding amount will be reduced accordingly, consistent with the terms of the agreement. Community Involvement Discussion regarding this event took place at the Tourism Development Commission meeting on September 15, 2026. RESOURCE IMPACTS Available Funding The recommended city investment is up to $75,000 for the event funding agreement. Based on Tourism Development Fund sources and uses included in the FY 2026/27 Operating Budget, funds are available. Staffing, Workload Impact No additional staffing or other resources are expected. STAFF RECOMMENDATION Staff recommends adoption of Resolution No. 13802, authorizing funding in an amount up to $75,000 from the portion of the Tourism Development Fund that is allocated toward event retention and development, and approving Contract No. 2026-164-COS. Page 2 of 4 Docusign Envelope ID; FED54329-9768-8FD3-8237-1A11C4E33545 City Council Report | Arizona Musicfest 2026-27 Concert Series RESPONSIBLE DEPARTMENT Tourism & Events STAFF CONTACT Steve Geiogamah, Tourism Development Manager, SGeiogamah@scottsdaleaz.gov Page 3 of 4 Docusign Envelope ID: FED54329-9768-8FD3-8237-1A11C4E33545 City Council Report | Arizona Musicfest 2026-27 Concert Series APPROVED BY "Signed by: IJX StiiO 10/6/2026 lAoeeBdio... Scott Selin, Budget Director Date (For Financial Policies Compliance and Budget Appropriation) 480-312-2603, sselin@scottsdaleaz.gov "Signed by: kAWlA. fwidU 10/6/2026 Kevin Burke, Senior Director of Economic Development & Tourism Date 480-312-2533, kburke@scottsdaleaz.gov -Signed by: 10/6/2026 Judy Doyle, Deputy City Manager Date 480-312-2691, JDovle@scottsdaleaz.gov —Signed by: 10/6/2026 Greg Caton, City Manager Date 480-312-7759, gcaton@scottsdaleaz.gov ATTACHMENTS 1. Resolution No. 13802 2. Contract No. 2026-164-COS Page 4 of 4 RESOLUTION NO. 13802 A RESOLUTION OF THE COUNCIL OF THE CITY OF SCOTTSDALE, MARICOPA COUNTY, ARIZONA, AUTHORIZING FUNDING UP TO $75,000 FROM THE PORTION OF THE TOURISM DEVELOPMENT FUND THAT IS ALLOCATED IN THE FY 2026/27 OPERATING BUDGET TOWARD EVENT RETENTION AND DEVELOPMENT IN SUPPORT OF AGREEMENT NO. 2026- 164-COS WITH ARIZONA MUSICFEST FOR THE ARIZONA MUSICFEST 2026- 27 CONCERT SERIES. WHEREAS, City desires to provide funds for the Arizona Musicfest event (“event”); and WHEREAS, City and the event producer wish to enter into an agreement for the event; NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Scottsdale, Maricopa County, Arizona, as follows: Section 1. The City Council authorizes funding up to $75,000 from the portion of the Tourism Development Fund that is allocated in the FY 2026/27 Operating Budget toward event retention and development in support of Agreement No. 2026-164-COS with Arizona Musicfest for the Arizona Musicfest 2026-27 Concert Series. Section 2. The City Council authorizes and directs the Mayor to execute, on behalf of the City, Contract No. 2026-164-COS with Arizona Musicfest. PASSED AND ADOPTED by the City Council of the City of Scottsdale, Maricopa County, Arizona this____day of__________________ , 2026. CITY OF SCOTTSDALE, an Arizona municipal corporation ATTEST: Lisa Borowsky, Mayor Ben Lane, City Clerk APPROVED AS TO FORM: Luis E. Santaellaf City Attorney By: William Hylen, Deputy City Attorney 19554335 Attachment 1 Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E Contract No. 2026-164-COS EVENT FUNDING AGREEMENT THIS EVENT FUNDING AGREEMENT (the “Agreemenf) is made this____day of ____, 20____ by and between Arizona Musicfest (“Producer”) and the City of Scottsdale, an Arizona municipal corporation (“City"). RECITALS A. City’s City Council has approved the expenditure of a portion of certain funds collected (the “Bed Tax Funds”) in conformity with Financial Policy 10,02 to be used to help promote certain events supporting tourism and the hospitality industry in Scottsdale, Arizona. B. Producer is the producer of the Arizona Musicfest 2026-27 Concert Series (the “Event"). C. Producer has submitted to City a proposal describing the Event and requesting that City authorize use of a portion of the Bed Tax Funds for the Event to promote Scottsdale as a tourist destination. D. At Producer’s request. City has determined to provide funds (the “Event Funds”) to Producer up to the maximum amount'of $75,000 (the “Event Amount”) for the Event. E. City’s willingness to provide the Event Funds is conditioned upon Producer’s executing and performing this Agreement and delivering to City after the Event a report (the “Post Event Report”) accompanied by a separate invoice (the “Invoice”). NOW, THEREFORE, in consideration of the foregoing and good and valuable consideration received, the parties hereto agree as follows: 1. Funding Ljmitation. Payment of the Event Funds is subject to all of the following cumulative conditions and lirnitations; 1.1 The total amount of Event Funds City pays under this Agreement shall not exceed the Event Amount. 1.2 City’s payment shall be made only from Bed Tax Funds, specifically the portion allocated to Event development. City is not obligated to provide funding from any othersource. 1.3 Without detracting from limits contained elsewhere in this Agreement, Event Funds shall be disbursed only to the extent City determines, in its sole and absolute discretion, that City has collected adequate Bed Tax Funds to disburse these amounts, taking into account all circumstances including, without limitation, competing uses for the Bed Tax Funds. 19554327 Page 1 of 9 Contract No. 2026-164-COS Attachment 2 Docusign Envelope ID; 1989C2FF-10F2-855C-8213-64C9C151FB6E 2. Event Requirements. In addition to the Event Scope of Deliverables more specifically set forth in Exhibit A, attached hereto and herein incorporated by reference in its entirety, Producer shall cause the Event to comply with all of the following requirements: 2.1 The Event shall be open to the public and have attendance of at least 5,000. 2.2 The Event shall be held on the dates shown on Exhibit A. Notwithstanding the foregoing, if the Event fails to occur on the above date solely due to weather, an act of God, or a condition beyond the reasonable control of Producer, then the Parties may agree to reschedule the Event (or any portion thereof) to a subsequent date certain. All rights and privileges of the parties will continue until conclusion of the Event. Should the Parties agree that rescheduling the Event is not tenable or the Parties cannot agree on a rescheduled date, this Agreement will terminate, and City shall have no further obligation to provide additional funds beyond the value of sponsorship benefits provided as of the date of termination. 2.3 Producer’s representation that the Event will be of the same scale, quality, attendance, economic benefit to the public and provide other public benefits, or better, as are described in the Proposal is a material term of this Agreement. 2.4 Producer shall publicly acknowledge the City support represented by this Agreement. All publicity and messaging that acknowledges any person or entity that supports the Producer financially or through provision of products or services (hereinafter “supporter”) shall acknowledge the City as a supporter and shall utilize (where appropriate in City and Producer’s discretion) a logo provided by City. At a minimum. Producer shall acknowledge the City as a supporter at least twice in publicity and messaging. No other use of City’s name is allowed in any form of advertising or public relations without prior City approval. Consistent with this Agreement’s requirement that Producer publicize and promote the City, Producer and its officers, directors and agents will not disparage the City or its officers, agents or employees during the term of this Agreement. 2.5 Producer shall provide the City with benefits, including recognition and publicity, commensurate with benefits provided to other supporters at a similar support level as the City. 2.6 At the time of the Event, City rnay elect to conduct an event intercept survey. City shall provide the survey questions. Producer shall pay to City up to fifty percent (50%) of the cost of the survey as requested by City’s contract administrator. Producer’s share not to exceed Three Thousand Five Hundred Dollars ($3,500).. Producer shall cooperate, as requested by the City, with City in conducting the intercept survey and shall not hinder or prevent City from conducting the survey. Producer will reimburse this cost within 60 days of the City sending an invoice. 2.7 After the Event, Producer shall provide the Post Event Report to City as follows: 2.7.1 The Post Event Report shall include the following: 2.7.1.1 A narrative description of 19554327 Page 2 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E 2.7.1.1.1 The Event. 2.7.1.1.2 Producer’s performance under this Agreement. 2.7.1.1.3 The benefits to City and the public achieved and likely to be achieved because of the Event. 2.7.2 Any publication tear sheets, air-time logs, website content, distribution or viewing logs, and other evidence of media publication or distribution verifying that Producer has performed the Nbn-Reimbursable Activities, all in form and content acceptable to City. 2.7.3 If applicable, a tear sheet of City’s full-page advertisement in the Event program. 2.7.4 Any economic impact report that Producer may prepare or obtain of the Event. 2.7.5 The results of any intercept survey or similar data Producer may prepare or obtain of the Event. 2.7.6 The results of Producer’s tracking of hotels and other lodgings used by persons attending the Event based on evidence from Scottsdale Hotels. 2.7.7 The Event’s effects on City hotels. 2.7.8 The positive and negative effects on City services, facilities and neighborhoods. 2.7.9 A statement of the total attendance for the Event. 2.7.10 A statement identifying all of the Producer’s partners and all supporters of the Producer. For purposes of this Section, “partner” means any individual or entity that invests in, receives or may receive benefits from the Producer. 2.7.11 Such other information as the Post Event Report template to be provided by City shall require. The Post Event Report shall follow the format of the template provided by the City. 2.7.12 Producer shall deliver the Post Event Report to City no later than 60 days after the Event or by May 3l following the Event, Whichever is earlier. 2.7.13 Producer shall deliver the Post Event Report and the Invoice simultaneously in the same package. 3. Event Fund Payment. Producer shall request Event Funds and City shall pay Event Funds based on the quantified values in Producer’s post-Event report as follows: 3.1 City’s payment of the Event Funds is conditioned upon Producer executing and performing this Agreement. City reserves the right to reduce the Event Amount below 19554327 Page 3 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989G2FF-10F2-855C-8213-64C9C151FB6E $75,000 or not make payment if Producer fails to fully perform all terms of this Agreement. City reserves the right to demand repayment of the entire Event Amount or a portion of the Event Amount if Producer fails to fully perform all terms of this Agreement. Producer shall make repayment within ten days of receiving City’s written demand for repayment. 3.2 City shall make payment of $37,500 of the Event Funds within ten (10) days after the Agreement is executed. Subject to Section 3.3, City shall make the payment of the remaining $37,500 of the Event Funds within thirty (30) days after receiving all of the following: 3.2.1 The Post Event Report; 3.2.2 The Invoice; 3.2.3 All supporting and other materials required by this Agreement. Payment of Event Amount shall be conditioned on Producer providing Such evidence as City requests. 3.3 If the City determines that an audit under Section 7 of the Agreement will be conducted, payment will be made within 120 days of the City receiving the information in Section 3.2 provided the Producer fully cooperates in the audit. The Producer’s failure to fully cooperate in the audit may delay payment beyond 120 days. 4. Compliance With Law. This Agreement does not waive and is not a substitute for Producer’s obligation to comply with all applicable state, local and federal laws, policies and regulations. This Agreement is not a permit Or regulatory approval to hold the Event. This Agreement is not a promise to make City venues or other resources available for the Event. 5. Indemnification. To the fullest extent permitted by law. Producer, its successors, assigns and guarantors, shall defend, indemnify and hold harmless City, its agents, representatives, officers, directors, officials and employees from and against all allegations, demands, proceedings, suits, actions, claims, damages, losses, expenses, including but not limited to, attorney fees, court costs, and the cost of appellate proceedings, and all claim adjusting and handling expense, related to, arising from or out of, or resulting from any negligent or intentional actions, acts, errors, mistakes or omissions caused in whole or part by Producer, and any work or services in the performance of this Agreement including, but not limited to, any subcontractors, suppliers or others of Producer connected with the Event or anyone directly or indirectly employed by any of them or anyone for whose acts any of them may be liable and any injury or damages claimed by any of Producer’s customers or employees. Producer’s indemnification obligations shall extend beyond and will not be affected by any termination of this Agreement. 6. Insurance. Producer shall purchase and maintain insurance during the Event and during all setup and takedown and shall include and comply with coverages and limits as follows; 6.1 The following coverages are required as applicable: 6.1.1 If any vehicle is used in the performance of the scope of work that is the subject of this contract, the Producer must maintain Commercial/Business Automobile Liability insurance with a limit of not less than $1,000,000 each occurrence with respect to the 19554327 Page 4 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E Producer’s owned, hired, and non-owned vehicles. 6.1.2 Workers Compensation insurance to cover obligations imposed by federal and state statutes having jurisdiction of Producer’s employees; and Employers’ Liability insurance of not less than $100,000 for each accident, $100,000 disease for each employee, and $500,000 disease policy limit. If any work is performed by third parties. Producer will cause the third parties to provide Workers Compensation and Employers’ Liability to at least the same extent as required of Producer. 6.1.3 Commercial General Liability insurance on a per occurrence form with a limit of not less than $1,000,000 for each occurrence, $2,000,000 Products and Completed Operations Annual Aggregate, and a $2,000,000 General Aggregate limit. The policy shall cover liability arising from premises, operations, independent contractors, products-completed operations, personal injury and advertising injury. If any Excess insurance is utilized to fulfill the requirements of this paragraph, such Excess insurance shall be "follow form" equal or broader in coverage scope than underlying. 6.1.4 If valet parking is offered by Producer, Garagekeepers Legal Liability with limits of not less than $75,000 per vehicle. 6.1.5 If alcohol is sold at the Event by Producer or its subcontractor, liquor liability insurance with a limit of not less than $5,000,000 for each occurrence and $5,000,000 aggregate. 6.2 For all insurance policies except Workers Compensation, City shall be named as additional insured. The policies must contain a waiver of subrogation against the City, its officers, officials, agents, and employees, for losses arising from work performed related in any way to the event 6.3 The policies must contain a waiver of subrogation against the City, its officers, officials, agents, and employees for losses arising from work performed related in any way to the event 6.4 The Producer’s insurance coverage, including any excess insurance policies, must be primary insurance with respect to the City, its officers, officials, agents, and employees. Any insurance or self-insurance maintained by the City, its officers, officials, agents, and employees must be in excess of the coverage provided by the Producer and must not contribute to it 6.5 If the Producer receives notice that any of the required policies of insurance are materially reduced or cancelled, it will be Producer’s responsibility to provide prompt notice of same to the City’s contract administrator, unless such coverage is immediately replaced with similar policies. 6.6 City’s Risk Management Division may increase or change required insurance coverage and limits from time to time depending on the size, scope and nature of the activities of the Event. No reduction in coverage or policy limits is effective without the written approval of City’s Risk Manager or designee. 6.7 Use of Subcontractors. If any work under this Agreement is subcontracted in any way. Producer shall execute a written agreement with Subcontractor containing the same 19554327 Page 5 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E Indemnification Clause and Insurance Requirements as required by this Agreement which protects City and Producer. Producer shall be responsible for executing the agreement with Subcontractor and obtaining Certificates of Insurance verifying the insurance requirements. 6.8 Required insurance shall be issued by insurance companies licensed to do business in the State of Arizona, or from qualified non-admitted insurers who are authorized to do business in the State of Arizona. 6.9 By requiring the insurance stated in this Contract, the City of Scottsdale does not represent that coverage and limits will be adequate to protect the Producer. City of Scottsdale reserves the right to review any and all of the insurance policies and/or endorsements required by in this Contract but has no obligation to do so. Failure to demand any evidence of full compliance with the insurance requirements stated in this Contract or failure to identify any insurance deficiency does not relieve Producer from, nor shall it be considered a waiver of, its obligation to maintain the required insurance at all times during the performance of this Contract. 6.10 Producer shall provide City, prior to the Event, certificates of insurance as evidence that the required insurance coverages and limits are in full force and effect. However, if the Event occurs at a City-owned or managed site or if the event receives a special event permit and a certificate evidencing the required insurance is provided to the City’s contract administrator for the venue agreement or the special event permit, a separate certificate does not need to be provided to the contract administrator for this Agreement. 7. Records and Audit Riqhts. Producer’s records (hard copy, as well as computer readable data), and any other supporting evidence considered necessary by the City to substantiate charges and claims related to this contract are open to inspection and subject to audit and/or reproduction by City’s authorized representative to the extent necessary to adequately permit evaluation and verification of the cost of the work, and any invoices, change orders, payments or claims submitted by the Producer or any of Producer’s payees in accordance with the terms of the contract. The City’s authorized representative must be given access, at reasonable times and places, to all of the Producer's records and personnel in accordance with the provisions of this Section throughout the term of this contract and for a period of 3 years after last or final payment. Producer shall ensure that records necessary to substantiate changes and claims by subcontractors who perform work under this contract are made available for City inspection and subject to audit and/or reproduction by: inserting a provision requiring subcontractors to comply with this Section in a written agreement between Producer and subcontractor; or obtaining the relevant documents from the subcontractor. If an audit in accordance with this Section discloses overcharges of any nature by the Producer to the City in excess of 1% of the total contract billings, the cost of the City’s audit, but not exceeding the amount of the overcharge, will be reimbursed to the City by the Producer. Any adjustments and/or payments which must be made as a result of any audit or inspection of the Producer’s invoices and/or records will be made within a reasonable amount of time (not to exceed 90 days) from presentation of City’s findings to Producer. 8. Term/Termination. This Agreement shall be in effect from the date executed by City’s Mayor and will terminate upon Producer providing to City a satisfactory Post Event 19554327 Page 6 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E Report and City paying to Producer the Event Funds. However, City may, without further obligation, terminate the Agreement earlier for convenience or cause, upon giving Producer ten (10) days written notice. If the Event is canceled, this Agreement and all obligations of City and Producer hereunder shall also be cancelled at such date. 9. Other City Contracts and Resources. City’s obligations to Producer are limited to the specific items detailed in this Agreement. For example, this Agreement does not obligate City to provide road closures, road closure equipment, hydrant water, emergency medical service, route clean-up service or other operations support. This Agreement does not allow Producer to conduct the Event at a City park or right-of-way or on other City land. If Producer desires use of City resources, then Producer must pursue those City resources through normal processes. Without limitation, City’s support of the Event is not a commitment that such City resources will be available, even if the City resources are discussed in this Agreement or are necessary to conduct the Event in the manner contemplated by this Agreement. Without limitation, this Agreement does not authorize any use of any land or facilities owned, controlled or operated by City or any third party. Producer shall not use such land or facilities without first entering into separate contracts for such use. City has not promised Producer any such contracts or use. This Agreement is not a promise to make City venues or other resources available for the Event. Any use of City property for the Event would require a separate contract. If Producer enters into any other agreements with City, including without limitation agreements for the same event, for other events, or for use of city venues or resources for any event, then any violation of this Agreement or any of the other agreements by Producer shall be a violation by Producer of all such agreements and this paragraph shall be deemed to be included in all such other agreements. If any other such agreement imposes on Producer different requirements than this Agreement, then the stricter requirements shall apply. 10. Miscellaneous. 10.1 Assignment. Producer’s obligations and rights hereunder shall not be assigned or delegated, in whole or in part, without City’s prior written consent. 10.2 Cancellation. This Agreement is subject to cancellation pursuant to the provisions of A.R.S. §38-511. 10.3 Modifications. Any amendment or modification from the terms of the Agreement shall be in writing and shall be effective only upon approval of all parties. 10.4 Severability. If any term or provision of this Agreement shall be found to be illegal or unenforceable, the remainder of this Agreement shall remain in full force and effect, and such term or provision shall be deemed to be deleted. 10.5 Candidates for Office. Producer shall not allow the Event to feature or otherwise spotlight a candidate who is currently running for election or re-election for any political office. 10.6 Attorney’s Fees. If any party brings any action for any relief, declaratory or otherwise, arising out of this Agreement, the prevailing party shall be entitled to receive from the non-prevailing party reasonable attorney’s fees, costs, and expenses, determined by a 19554327 Page 7 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E court sitting without a jury, which shall be deemed to have accrued on the commencement of such action. 10.7 Authority. The person executing this Agreement on behalf of Producer warrants and represents to have full power and authority on behalf of Producer to enter into and perform this Agreement. 10.8 Employment of Unauthorized Workers. Producer shall comply with A.R.S. §23-211, et seq. and all other applicable federal, state and local laws and regulations that relate to Producer’s employees (collectively, the “Unauthorized Worker Laws”). Producer shall cause its contractors to comply with the Unauthorized Worker Laws as respects the contractors’ employees. Without limitation, Producer warrants and represents pursuant to A.R.S. §41-4401 (A)(1) that Producer and its contractors comply with A.R.S. §23-214(A). Pursuant to A.R.S. §41-4401 (A)(2), a breach of this paragraph shall be a material breach of this Agreement and an event of default, which shall entitle City to exercise any and all remedies described in this Agreement or othenwise available at law or equity, including without limitation termination of this Agreement. However, pursuant to A.R.S. §41-4401(C), Producer shall not be deemed to be in material breach of the warranty if Producer and its contractors establish that they have complied with the employment verification provisions prescribed by §274A and §2746 of the Federal Immigration and Nationality Act and the E- Verify requirements prescribed by A.R.S. §23-214(A). City shall have the right to inspect the records and papers of Producer and its employees, and of Producer’s contractors and their employees, to ensure that Producer and its contractors are in compliance with this paragraph. 10.9 Notices. Notices hereunder shall be given in writing by hand delivery or by United States mail, return receipt requested, postage prepaid addressed to; If to City: Steve Geiogamah (Contract Administrator) Tourism Development Manager City of Scottsdale 7447 E Indian School Rd Scottsdale, AZ 85251 If to Producer: Allan E. Naplan Executive and Producing Director, CEO P.O. Box 25455 Scottsdale, AZ 85255 By notice, City or Producer may designate other addresses for receiving mailed notice hereunder. Service of any notice by mail shall be deemed to be complete three (3) days (excluding Saturday, Sunday and legal holidays) after the notice is deposited in the United States mail. 10.10 Producer certifies that it is not currently engaged in and agrees for the duration of the contract to not engage in a boycott of Israel as defined in A.R.S. § 35-393. IN WITNESS WHEREOF, the parties have hereunto subscribed their names as of the date first stated above. 19554327 Page 8 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E PRODUCER: ARIZONA MUSICFEST dby: Signature By:^ ..ALLAN NAPLAN Print Name Its; Executive and Producing Dir., CEO Titie CITY: CITY OF SCOTTSDALE, a municipal corporation By:. Lisa Borowsky, Mayor ATTEST: By: Ben Lane, City Clerk APPROVED AS TO FORM: A/- Luis E. Santaella.'City Attorney By: William Hylen, Deputy City Attorney orge Wooefs, Safe isk Management Director Steve Geiogamah, Tourism Development Manager 19554327 Page 9 of 9 Contract No. 2026-164-COS Docusign Envelope ID: 1989C2FF-10F2-855C-8213-64C9C151FB6E Exhibit A Producer shall ensure the following: 1. The official title of the Arizona Musicfest 2026-27 Concert Series in Scottsdale, Arizona in October 2026 - April 2027, will be “Arizona Musicfest” (the “Event”) and will be referred to by this title in all print and other references. 2. Producer shall include the City’s logo and/or include the name “City of Scottsdale” in text form, targeted tourism marketing and advertising for the Event, including on poster/billboard executions at Scottsdale Fashion Square, Kierland Commons, Scottsdale Quarter, and Scottsdale 101 (Harkins at Mayo). Mention of the City of Scottsdale shall also occur in Event advertising in Arrived Magazine, and additional tourism-focused collateral and publications. 3. Producer shall include the City's logo on season brochures, on Producer's website, on marketing rack cards, and on all press releases throughout the Event period. 4. Producer shall ensure that Scottsdale promotional material that promotes Scottsdale as a destination will be made available to concert series attendees. City shall provide literature and/or promotional material to Producer by October 26, 2026. 5. Producer shall provide public address announcements that promote Scottsdale as a destination pre-show at each concert and the City’s logo will be projected during sponsorship recognition. 6. The City shall be identified as sponsor of the Event on the Event website. The Event website shall include a link to Experience Scottsdale’s website, which promotes Scottsdale as a destination. 7. From October 2026 through April 2027, Producer shall ensure that there are custom monthly email blasts and social media Facebook and Instagram posts that contain links to Experience Scottsdale website, which promotes Scottsdale as a destination. City shall provide the content of the emails and social media posts to Producer by October 26, 2026. 8. Producer shall provide at least $75,000 in Event marketing and promotional value. Such value shall be reflected in the required marketing and promotional plan. All marketing shall comply with this agreement in acknowledging City’s support and sponsorship. In the event the marketing and promotional value is less than $75,000, the sponsorship amount shall decrease to the level of the marketing and promotional value, provided that all other requirements of this Agreement are met. 9. Producer shall create and implement a marketing and promotion plan for the Event to provide assurance of increased tourism as a result of the Event. By October 26, 2026, Producer shall provide the marketing and promotion plan to the City and initiate the marketing and promotion plan. 19554327 Exhibit A Page 1 of 1 Contract No. 2026-164-COS