Supporting Document (9d918f7f...)

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CITY COUNCII
•f
REPORT
Meeting Date: October 20, 2026
General Plan Element: Economic Development
General Plan Goal: Sustain Scottsdaie as a tourist destination
ACTION
Parada del Sol Parade and Trails End Festival. Adopt Resolution No. 13803 authorizing funding
up to $228,750 from the portion of the Tourism Development Fund that is allocated in the FY
2026/27 Operating Budget toward event retention and development in support of Contract No.
2026-165-COS with Parada del Sol Historic Parade.
BACKGROUND
Parada del Sol Parade and Trails End Celebration is now entering its 73’^'* year and is a
longstanding community heritage event held in Old Town Scottsdale and is a focal point of
Scottsdale's Western Week series of events.
Western culture is an important component of Scottsdale's overall tourism brand and product
and increases national and international visibility for Scottsdale as a desirable tourist
destination.
The Event Development Funding Program was suspended for FY2026/27; however, this does
not preclude the Tourism Development Commission or the City Council from considering event
funding opportunities for unique events that may provide significant tourism, marketing or
economic impact to the community. Funding in support of this event may be allocated from the
portion of the FY 2026/27 Tourism Development Fund identified for event retention and
development.
On September 15, 2026, the Tourism Development Commission unanimously recommended
that the City Council allocate up to $228,750 in support of the one-year agreement. Allocation
of potential funds will be from the Tourism Development Fund established for events and event
development.
ANALYSIS & ASSESSMENT
The Parade and Trails End Festival will take place Feb. 5-6, 2027, with projected attendance of
25,000. New for 2027, the Trails End Festival will begin Friday evening with a Main Street
Action Taken _

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City Council Report | Parade del Sol Parade & Trails End Festival
activation featuring parade float decorating, food, live music and dancing within a temporary
street closure ahead of Saturday's parade.
The Parada del Sol and Trials End Festival will be promoted using a multi-channel marketing
campaign including radio, social media, websites, television, and print. The producer is
estimating expenditure of $33,000 toward event marketing against a total event budget of
$370,000.
City staff have evaluated the proposal to identify the benefits for the city and the local tourism
industry and have identified a public purpose for the city's expenditure. The marketing and
promotional benefits provide direct consideration substantially equal to the proposed city's
expenditure.
Following the conclusion of the event, the event producer will provide the city with a post­
event report evaluating the producer's performance under the event funding agreement and
the benefits achieved for the city and the public. If the producer does not meet the funding
criteria established in the agreement, the funding amount will be reduced accordingly,
consistent with the terms of the agreement.
Community Involvement
Discussion regarding this event took place at the Tourism Development Commission meeting on
September 15, 2026.
RESOURCE IMPACTS
Available Funding
The recommended city investment is up to $228,750 for the event funding agreement. Based on
Tourism Development Fund sources and uses included in the FY 2026/27 Operating Budget,
funds are available.
Staffing, Workload Impact
No additional staffing or other resources are expected.
STAFF RECOMMENDATION
Staff recommends adoption of Resolution No. 13803, authorizing funding in an amount up to
$228,750 from the portion of the Tourism Development Fund that is allocated toward event
retention and development, and approving Contracts No. 2026-165-COS.
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City Council Report | Parada del Sol Parade & Trails End Festival
RESPONSIBLE DEPARTMENT
Tourism & Events
STAFF CONTACT
Steve Geiogamah, Tourism Development Manager, SGeiogamah(S)scottsdaleaz.gov
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City Council Report | Parada del Sol Parade & Trails End Festival
APPROVED BY
-Signed by;
Si\AjK (jix Send SttiO 10/6/2026
ep8ip*
Scott Selin, Budget Director Date
(For Financial Policies Compliance and Budget Appropriation)
480-312-2603, sselin/Sscottsdaleaz.gov
—Signed by:
10/6/2026
Kevin Burke, Senior Director of Economic Development & Tourism Date
480-312-2533, kburke(S)scottsdaleaz.gov
-Signed by:
10/6/2026
Judy Doyle, Deputy City Manager Date
480-312-2691, JDovle(5)scottsdaleaz.gov
-Signed by:
10/6/2026
-g44»?gBBaeAB4e8...
Greg Caton, City Manager Date
480-312-7759, gcaton@scottsdaleaz.gov
ATTACHMENTS
1. Resolution No. 13803
2. Contract No. 2026-165-COS
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RESOLUTION NO. 13803
A RESOLUTION OF THE COUNCIL OF THE CITY OF SCOTTSDALE,
MARICOPA COUNTY, ARIZONA, AUTHORIZING FUNDING UP TO
$228,750 FROM THE PORTION OF THE TOURISM DEVELOPMENT FUND
THAT IS ALLOCATED IN THE FY 2026/27 OPERATING BUDGET
TOWARD EVENT RETENTION AND DEVELOPMENT IN SUPPORT OF
AGREEMENT NO. 2026-165-COS WITH PARADA DEL SOL HISTORIC
PARADE FOR THE PARADA DEL SOL PARADE AND TRAIL'S END
FESTIVAL.
WHEREAS, City desires to provide funds for the Parada del Sol Parade and Trail’s End
Festival: and
WHEREAS, City and the event producer wish to enter into an agreement for the event;
and
NOW, THEREFORE, BE IT RESOLVED, by the City Council of the City of Scottsdale,
Arizona, as follows:
Section 1. The City Council authorizes an amount not to exceed $228,750 from the
portion of the FY 2026/27 Tourism Development Fund that is allocated in the FY 2026/27
Operating Budget toward event retention and development in support of the Parada del Sol
Parade and Trail's End Festival.
Section 2. The City Council authorizes and directs the Mayor to execute, on behalf of the
City, Contract No. 2026-165-COS with Parada del Sol Historic Parade.
PASSED AND ADOPTED by the City Council of the City of Scottsdale, Arizona this
day of_______________ 2026.
CITY OF SCOTTSDALE, an Arizona
municipal corporation
ATTEST:
Lisa Borowsky, Mayor
Ben Lane, City Clerk
APPROVED AS J' O
Ia/-
Luis E. Santaella, Giity Attorney
By: William Hylen, Deputy City Attorney
19554344
Attachment 1

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Contract No. 2026-165-COS
EVENT FUNDING AGREEMENT
THIS EVENT FUNDING AGREEMENT (the “Agreement”) is made this ___ day of
__20______ by and between Parada del Sol Historic Parade (“Producer”) and the City
of Scottsdale, an Arizona municipal corporation (“City”).
RECITALS
A. City’s City Council has approved the expenditure of a portion of certain funds
collected (the “Bed Tax Funds”) in conformity with Finaricial Policy 10.02 to be used to help
promote certain events supporting tourism and the hospitality industry in Scottsdale, Arizona.
B. Producer is the producer of The Parada del Sol Parade and Trail’s End Festival
(the “Event”).
C. Producer has submitted to City a proposal describing the Event and requesting
that City authorize use of a portion of the Bed Tax Funds for the Event to promote Scottsdale as
a tourist destination.
D. At Producer’s request, City has determined to provide funds (the “Event Funds”)
to Producer up to the maximum amount of $228,750 (the “Event Amount”) for the Event.
E. City’s willingness to provide the Event Funds is conditioned upon Producer’s
executing and performing this Agreement and delivering to City after the Event a report (the
“Post Event Report”) accompanied by a separate invoice (the “Invoice”).
NOW, THEREFORE, in consideration of the foregoing and good and valuable
consideration received, the parties hereto; agree as follows:
1. Funding Limitation. Payment of the Event Funds is subject to all of the following
cumulative conditions and limitations;
1.1 The total amount of Event Funds City pays under this Agreement shall not
exceed the Event Amount.
1.2 City’s payment shall be made only from Bed Tax Funds, specifically the portion
allocated to Event development. City is not obligated to provide funding from any other source.
1.3 Without detracting from limits contained elsewhere in this Agreement, Event
Funds shall be disbursed only to the extent City determines, in its sole and absolute discretion,
that City has collected adequate Bed Tax Funds to disburse these amounts, taking into account
all circumstances including, without limitation, competing uses fprthe Bed Tax Funds.
2. Event Requirements. In addition to the Event Scope of Deliverables more specifically
Set forth in Exhibit A, attached hereto and herein incorporated by reference in its entirety.
Producer shall cause the Event to comply with all of the following requirements:
2.1 The Event shall be open to the public and have attendance of at least 5,000.
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Attachment 2

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2.2 The Event shall be held on the dates shown on Exhibit A. Notwithstanding the
foregoing, if the Event fails to oecuron the above date solely due to weather, an act of God, ora
condition beyond the reasonable control of Producer, then the Parties may agree to reschedule
the Event (or any portion thereof) to a subsequent date certain; All rights and privileges of the
parties will continue until conclusion of the Event. Should the Parties agree that rescheduling
the Event is not tenable or the Parties cannot agree on a rescheduled date, this Agreement will
terminate, and City shall have no further obligation to provide additional funds beyond the value
of sponsorship benefits provided as of the date of termination.
2.3 Producer’s representation that the Event will be of the same scale, quality,
attendance, economic benefit to the public and provide other public benefits, or better, as are
described in the Proposal is a material term of this Agreement.
2.4 Producer shall publicly acknowledge the City support represented by this
Agreernent. All publicity and messaging that acknowledges any person or entity that supports
the Producer financially or through provision of products or services (hereinafter “supporter”)
shall acknowledge the City as a supporter and shall utilize (where appropriate in City and
Producer’s discretion) a logo provided by City. At a minimum. Producer shall acknowledge the
City as a supporter at least twice in publicity and messaging. No other use of City’s name is
allowed in any form of advertising or public relations without prior City approval. Consistent with
this Agreement’s requirement that Producer publicize and promote the City, Producer and its
officers, directors and agents will not disparage the City or its officers, agents or employees
during the term of this Agreement.
2.5 Producer shall provide the City with benefits, including recognition and publicity,
commensurate with benefits provided to other supporters at a similar support level as the City.
2.6 At the time of the Event, City may elect to conduct an event intercept survey. City
shall provide the survey questions. Producer shall pay to City up to fifty percent (50%) of the
cost of the survey as requested by City’s contract administrator. Producer’s share not to exceed
Three Thousand Five Hundred Dollars ($3,500). Producer shall cooperate, as requested by the
City, with City in conducting the intercept survey and Shall not hinder or prevent City from
conducting the survey. Producer will reimburse this cost within 60 days of the City sending an
invoice.
2.7 After the Event, Producer shall provide the Post Event Report to City as follows:
2.7.1 The Post Event, Report shall include the following:
2.7.1.1 A narrative description of:
2.7.1.1.1 The Event.
2.7.1.1.2 Producer’s performance under this Agreement.
2.7.1.1.3 The benefits to City and the public achieved and likely
to be achieved because of the Event.
2.7.2 Any publication tear sheets, air-time logs, website content, distribution or
viewing logs, and other evidence of media publication or distribution verifying that Producer has
performed the Non-Reimbursable Activities, all in form and content acceptable to City,
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'
2.7.3 If applicable, a tear sheet of City’s full-page advertisement in the Event
program.
2.7.4 Any economic impact report that Producer may prepare or obtain of the
Event.
2.7.5 The results of any intercept survey of similar data Producer may prepare
or obtain of the Event.
2.7.6 The results of Producer’s tracking of hotels and other lodgings used by
persons attending the Event based on evidence from Scottsdale Hotels.
2.7.7 The Event’s effects on City hotels.
2.7.8 The positive and negative effects on City services, facilities and
neighborhoods.
2.7.9 A statement of the total attendance for the Event.
2.7.10 A statemerit identifying all of the Producer’s partners and a|l supporters of
the Producer. For purposes of this Section, “partner” means any individual or entity that invests
in, receives or may receive benefits from the Producer.
2.7.11 Such other information as the Post Event Report template to be provided
by City shall require. The Post Event Report shall follow the format of the template provided by
the City.
2.7.12 Producer shall deliver the Post Event Report to City no later than 60 days
after the Event or by May 31 following the Event, whichever is earlier.
2.7.13 Producer shall deliver the Post Event Report and the Invoice
simultaneously in the same package.
3. Event Fund Payment. Producer shall request Event Funds and City shall pay Event
Funds based on the quantified values in Producer’s post-Event report as follows:
3.1 City’s payment of the Event Funds is conditioned upon Producer executing and
performing this Agreement. City reserves the right to reduce the Event Amount below $228,750
or not make payment if Producer fails to fully perform all terms of this Agreement. City reserves
the right to demand repayment of the eritire Event Amount or a portion of the Event Amount if
Producer fails to fully perform all terms of this Agreement. Producer shall make repayment
within ten days of receiving City’s written demand for repayment.
3.2 City shall make payment of 50% of the Event Amount within ten (10) days after
the Agreement is fully executed. Subject to Section 3.3, City shall make payment of the
remaining Event Funds within sixty (60) days after receiving all of the following:
3.2.1 The Post Event Report;
3.2.2 The Invoice;
3.2.3 All supporting and other materials required by this Agreement. Payment
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of Event Amount shall be conditioned on Producer providing such evidence as City requests.
3.3 If the City determines that an audit under Section 7 of the Agreement will be
conducted, payment will be made within 120 days of the City receiving the information in
Section 3.2 provided the Producer fully cooperates in the audit. The Producer’s failure to fully
cooperate in the audit may delay payment beyond 120 days.
4. Compliance With Law. This Agreement does not waive and is not a substitute for
Producer’s obligation to comply with all applicable state, local and federal laws, policies and
regulations. This Agreement is not a permit or regulatory approval to hold the Event. This
Agreement is not a promise to make City venues or other resources available for the Event.
5. Indemnification. To the fullest extent permitted by law. Producer, its successors, assigns
and guarantors, shall defend, indemnify and hold harmless City, its agents, representatives,
officers, directors, officials and employees from and against all allegations, demands,
proceedings, suits, actions, claims, damages, losses, expenses, including but not limited to,
attorney fees, court costs, and the cost of appellate proceedings, and ail claim adjusting and
handling expense, related to, arising from or out of, or resulting from any negligent or intentional
actions, acts, errors, mistakes or omissions caused in whole or part by Producer, and any work
or services in the perfonnance of this Agreement including, but not limited to, any
subcontractors, suppliers or others of Producer connected with the Event or anyone directly or
indirectly employed by any of them or anyone for whose acts any of them may be liable and any
injury or damages claimed by any of Producer’s customers or employees. Producer’s
indemnification obligations shall extend beyond and will not be affected by any termination of
this Agreement.
6. Insurance. Producer shall purchase and maintain insurance during the Event and during
all setup and takedown and shall include and comply with coverages and limits as follows:
6.1 The following coverages are required as applicable:
6.1.1 If any vehicle is used in the performance of the scope of work that is the
subject of this contract, the Producer must maintain Commercial/Business Automobile Liability
insurance with a limit of not less than $1,000,000 each occurrence with respect to the
Producer’s owned, hired, and non-owned vehicles.
6.1.2 Workers Compensation insurance to cover obligations imposed by federal
and state statutes having jurisdiction of Producer’s employees; and Employers’ Liability
insurance of not less than $100,000 for each accident, $100,000 disease for each employee,
and $500,000 disease policy limit. If any work is performed by third parties, Producer will cause
the third parties to provide Workers Compensation and Employers’ Liability to at least the same
extent as required of Producer.
6.1.3 Commercial General Liability insurance on a per occurrence form with a
limit of not less than $1,000,000 for each occurrence, $2,000,000 Products and Completed
Operations Annual Aggregate, and a $2,000,000 General Aggregate limit. The policy shall cover
liability arising from premises, operations, independent contractors, products-completed
operations, personal injury and advertising injury. If any Excess insurance is utilized to fulfill the
requirements of this paragraph, such Excess insurance shall be "follow form" equal or broader
In coverage scope than underlying.
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6.1.4 If valet parking is offered by Producer, Garagekeepers Legal Liability with
limits of not less than $75,000 per vehicle.
6.1.5 If alcohol is sold at the Event by Producer or its subcontractor, liquor
liability insurance with a limit of not less than $5,000,000 for each occurrence and $5,000,000
aggregate,
6.2 For all insurance policies except Workers Compensation, City shall be named as
additional ihsured. The policies must contain a waiver of subrogation against the City, its
officers, officials, agents, and employees, for losses arising from work performed related in any
way to the eVent
6.3 The policies must contain a waiver of subrogation against the City, its officers,
officials, agents, and employees for losses arising from work performed related in any way to
the event
6.4 The Producer’s insurance coverage, including any excess insurance policies,
must be primary insurance with respect to the City, its officers, officials, agents, and employees.
Any insurance or self-insurance maintained by the City, its officers, officials, agents, and
employees must be in excess of the coverage provided by the Producer and must not contribute
to it
6.5 If the Producer receives notice that any of the required policies of insurance are
materially reduced or cancelled, it will be Producer’s responsibility to provide prompt notice of
same to the City’s contract administrator, unless such coverage Js immediately replaced with
similar policies.
6.6 City’s Risk Management Division may increase or change required insurance
coverage and limits from time to time depending on the size, scope and nature of the activities
of the Event. No reduction in coverage or policy limits is effective without the written approval of
City’s Risk Manager or designee.
6.7 Use of Subcontractors. If any work under this Agreement is subcontracted in any
way. Producer shall execute a written agreement with Subcontractor containing the same
Indemnification Clause and Insurance Requirements as required by this Agreement which
protects City and Producer. Producer shall be responsible for executing the agreement with
Subcontractor and obtaining Certificates of Insurance verifying the insurance requirements.
6.8 Required insurance shall be issued by insurance companies licensed to do
business in the State of Arizona, or from qualified non-admitted insurers who are authorized to
do business in the State of Arizona.
6.9 By requiring the insurance stated in this Contract, the City of Scottsdale does not
represent that coverage and limits will be adequate to protect the Producer. City of Scottsdale
reserves the right to review any and ail of the insurance policies and/or endorsements required
by in this Contract but has no obligation to do so. Failure to demand any evidence of full
Compliance with the insurance requirements stated in this Contract or failure to identify any
insurance deficiency does not relieve Producer from, nor shall it be considered a Waiver of, its
obligation to maintain the required insurance at all times during the performance of this
Contract.
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6.10 Producer shall provide City, prior to the Event, certificates of insurance as
evidence that the required insurance coverages and limits are in full force and effect. However,
if the Event occurs at a City-owned or managed site or if the event receives a special event
permit and a certificate evidencing the required insurance is provided to the City’s contract
administrator for the venue agreement or the special event permit, a separate certificate does
not need to be provided to the contract administrator for this Agreement.
7. Records and Audit Rights. Producer’s records (hard copy, as well as computer readable
data), and any other supporting evidence considered necessary by the City to substantiate
charges and claims related to this contract are open to inspection and subject to audit and/or
reproduction by City’s authorized representative to the extent necessary to adequately permit
evaluation and verification of the cost of the work, and any invoices, change orders, payments
or claims submitted by the Producer or any of Producer’s payees in accordance with the terms
of the contract. The City’s authorized representative must be given access, at reasonable times
and places, to all of the Producer’s records and personnel in accordance with the provisions of
this Section throughout the term of this contract and for a period of 3 years after last or final
payment.
Producer shall ensure that records necessary to substantiate changes and claims by
subcontractors who perform work under this contract are made available for City inspection and
subject to audit and/or reproduction by: inserting a provision requiring subcontractors to comply
with this Section in a written agreement between Producer and subcontractor; or obtaining the
relevant documents from the subcontractor.
If an audit in accordance with this Section discloses overcharges of any nature by the
Producer to the City in excess of 1 % of the total contract billings, the cost of the City’s audit, but
not exceeding the amount of the overcharge, will be reimbursed to the City by the Producer.
Any adjustments and/or payments which must be made as a result of any audit or inspection of
the Producer’s invoices and/or records will be made within a reasonable amount of time (not to
exceed 90 days) from presentation of City’s findings to Producer.
8. Term/Termination. This Agreement shall be in effect from the date executed by City’s
Mayor and will terminate upon Producer providing to City a satisfactory Post Event Report and
City paying to Producer the Event Funds. However, City may, without further obligation,
terminate the Agreement earlier for convenience or cause, upon giving Producer ten (10) days
written notice. If the Event is canceled, this Agreement and all obligations of City and Producer
hereunder shall also be cancelled at such date.
9. Other City Contracts and Resources. City’s obligations to Producer are limited to the
specific items detailed in this Agreement. For example, this Agreement does not obligate City to
provide road closures, road closure equipment, hydrant water, emergency medical service,
route clean-up service or other operations support. This Agreement does not allow Producer to
conduct the Event at a City park or right-of-way or on other City land. If Producer desires use of
City resources, then Producer must pursue those City resources through normal processes.
Without limitation. City’s support of the Event is not a commitment that such City resources will
be available, even if the City resources are discussed in this Agreement or are necessary to
conduct the Event in the manner contemplated by this Agreement. Without limitation, this
Agreement does not authorize any use of any land or facilities owned, controlled or operated by
City or any third party. Producer shall not use such land or facilities without first entering into
separate contracts for such use. City has not promised Producer any such contracts or use.
This Agreement is not a promise to make City venues or other resources available for the
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Event. Any use of City property for the Event would require a separate contract. If Producer
enters into any other agreements with City, including without limitation agreements for the same
event, for other events, or for use of city venues or resources for any event, then any violation of
this Agreement or any of the other agreements by Producer shall be a violation by Producer of
all such agreements and this paragraph shall be deemed to be Included in all such other
agreements. If any other such agreement imposes on Producer different requirements than this
Agreement, then the stricter requirements shall apply.
10. Miscellaneous.
10.1 Assignment. Producer's obligations and rights hereunder shall not be assigned
or delegated, in whole or in part, without City’s prior written consent.
10.2 Cancellation. This Agreement is subject to cancellation pursuant to the provisions
ofA.R.S. §38-511.
10.3 Modifications. Any amendment or modification from the terms of the Agreement
shall be in writing and shall be effective only upon approval of all parties.
10.4 Severability. If any term or provision of this Agreement shall be found to be
illegal or unenforceable, the remainder of this Agreement shall remain in full force and effect,
and such term or provision shall be deemed to be deleted.
10.5 Candidates for Office. Producer shall not allow the Event to feature or otherwise
spotlight a candidate who is currently running forelection or re-election for any political office.
10.6 Attorney's Fees. If any party brings any action for any relief, declaratory or
otherwise, arising out of this Agreement, the prevailing party shall be entitled to receive from the
non-prevailing party reasonable attorney’s fees, costs, and expenses, determined by a court
sitting without a jury, which shall be deemed to have accrued on the commencement of such
action.
10.7 Authority. The person executing this Agreement on behalf of Producer warrants
and represents to have full power and authority on behalf of Producer to enter into and perform
this Agreement.
10.8 Employment of Unauthorized Workers. Producer shall comply with A.R.S. §23-
211, et seq. and all other applicable federal, state and local laws and regulations that relate to
Producer's employees (collectively, the “Unauthorized Worker Laws"). Producer shall cause its
contractors to comply with the Unauthorized Worker Laws as respects the contractors'
employees. Without limitation. Producer warrants and represents pursuant to A.R.S. §41-
4401(A)(1) that Producer and its contractors comply with A.R.S. §23-214(A). Pursuant to A.R.S.
§41-4401(A)(2), a breach of this paragraph shall be a material breach of this Agreement and an
event of default, which shall entitle City to exercise any and all remedies described in this
Agreement or otherwise available at law or equity, including without limitation termination of this
Agreement. However, pursuant to A.R.S. §41-4401(C), Producer shall not be deemed to be in
material breach of the warranty if Producer and its contractors establish that they have complied
with the employment verification provisions prescribed by §274A and §274B of the Federal
Immigration and Nationality Act and the E-Verify requirements prescribed by A.R.S. §23-214(A).
City shall have the right to inspect the records and papers of Producer and its employees, and
of Producer’s contractors and their employees, to ensure that Producer and its contractors are
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in compliance with this paragraph.
10.9 Notices. Notices hereunder shall be given in writing by hand delivery or by
United States mail, return receipt requested, postage prepaid addressed to:
If to City: Steve Geiogamah (Contract Administrator)
Tourism; Development Manager
City of Scottsdale
7447 E Indian School Rd
Scottsdale, AZ 85251
If to Producer: Joe Conner
Parada del Sol Historic Parade
10533 E. Lakeview Driye
Scottsdale, AZ 85258
By notice, City or Producer may designate other addresses for receiving mailed notice
hereunder. Service of any notice by mail shall be deemed to be complete three (3) days
(excluding Saturday, Sunday and legai holidays) after the notice is deposited in the United
States mail.
10.10 Producer certifies that it is not currently engaged in and agrees for the duration of
the contract to not engage in a boycott of Israel as defined in A.R.S. § 35-393.
IN WITNESS WHEREOF, the parties have hereunto subscribed their names as of the
date first stated above.
PRODUCER: PAgAp^ DEL SOL HISTORIC PARADE
jdi- (/UMir
Joe Conner
By:_
Print Name
Ijg. Parada Chairman
Title
CITY: CITY OF SCOTTSDALE, a
municipal corporation
By:_
Lisa Borowsky, Mayor
ATTEST:
By:.
Ben Lane, City Clerk
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APPROVED AS TO FORM:
k/-
Luis E. Santaellaf; Interim City Attorney
By: William Hylen, Deputy City Attorney
MLL /
©eorge Woods; Safety and Risk Management Director
Steve Geiogamah, Tourism Development Manager
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Contract No. 2026-165-COS

Docusign Envelope ID: 8E33B9F1-93C1-8E4E-81C0-D06EE2135AB9
Exhibit A
Producer shall ensure the following for each Event held during the term of this Agreement:
Producer will host and sponsor the Scottsdale Parada del Sol Parade and Trail’s End
Festival (or “Event”) in Downtown Scottsdale, Arizona on February 5-6, 2027.
The City of Scottsdale (“City”) will have “naming rights” to the Event and the Event will
be titled “The Scottsdale Parada del Sol Parade and Trail’s End Festival.”
Event announcers shall verbally mention the City of Scottsdale as host and sponsor of
the Event a minimum of six times during Event announcements. The City of Scottsdale
will provide the content of such verbal mentions to the Producer.
The City of Scottsdale shall be identified as host and sponsor on the Event website. The
Event website shall include a link to Old Town Scottsdale’s website, which promotes
Downtown Scottsdale.
The Event shall feature the City of Scottsdale’s name and logo in all advertising,
banners, press releases, and promotional materials created for the Event, including but
not limited to, event posters, flyers and event guides.
• A minimum of three live television and/or radio broadcast spots for the Event will air that
mention the City of Scottsdale as the host and sponsor of the Event.
• A total of at least 15 radio spots and digital banner ads that mention the City of
Scottsdale as host and sponsor of the event will be featured on local radio or other local
media outlets.
At least three ads that mention the City of Scottsdale as host and sponsor of the Event
will be published in the Arizona Republic event page.
Producer shall promote the Event on social media, including Facebook and Instagram.
Producer shall work closely with the City of Scottsdale to create additional opportunities
to promote the City in connection with the Event.
Producer shall provide at least $228,750 in Event marketing and promotional value.
Such value shall be reflected in the required marketing and promotional plan. All
marketing shall comply with this agreement in acknowledging City’s support and
sponsorship. In the event the marketing and promotional value is less than $228,750,
the sponsorship amount shall decrease to the level of the marketing and promotional
value, provided that all other requirements of this Agreement are met.
Producer shall create and implement a marketing and promotion plan for the Event to
provide assurance of increased tourism as a result of the Event. By November 30,
2026, Producer shall provide the marketing and promotion plan to the City and initiate
the marketing and promotion plan.
Exhibit A
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Contract No. 2026-165-COS