Attachment A - 2027 EMSD Work Plan.pdf

Attachment A
Downtown Phoenix Inc.
202 7 EMSD Work Plan
People + Cultu re + Admin + Finance | Operations + IT
Goal: To manage shared resources and facilities and maximize efficiencies
while supporting initiatives and projects across the organization .
Proposed Objectives to Achieve Goal :
People + Culture + Admin + Finance
• Manage DPI employee benefits and payroll compliance
• Prioritize employee development and retention throughout the year
• Oversee the implementation and completion of mid - year and end - of-
year assessments
• Continue to utilize Emfluent, a local Predictive Insights practitioner that
specializes in talent optimization, office culture development, career
pathing and hiring best practices
• Continue to identify process improvements, training, budget saving
opportunities, and ways to help staff across all DPI departments and
affiliates work more efficiently and effectively
• Manage compliance with City contract, including annual audit
Operations + I T
• Curate a desirable in - office experience for both employees and visitors,
making our headquarters an increasingly magnetic nexus of city building
activity
• Manage relationships, agreements, and operational coordination with
partners utilizing th e DTPHX Community Resource Hub
• Oversee and coordinate all repairs, improvements, and day - to- day
operations for DPI leased properties, including the Corporate
Headquarters and DTPHX Community Resource Hub

• Conduct and manage quarterly audits of equipment and facility
maintenance to ensure operational functionality, safety, and reliability
• Manage the District 360 CRM platform as the single source of truth for all
organizational contacts, properties, and public assets within the
Downtown Phoenix Inc. service area
• Oversee all additional software platforms utilized by Downtown Phoenix
Inc., including Everbridge, prioritizing efficiency, security, usability, and
organizational alignment
• Manage and safeguard company data and technology systems to ensure
protection against data loss, cyber threats, and operational disruption
• Provide administrative and IT support services to all DPI departments,
affiliates, and facilities
Marketing
Goal: Sustaining our neighborhood’s positive momentum through campaigns
and storytelling that spotlight our small businesses, highlight s the integral work
of DPI, and reinforces our live/work/play/learn/create identity.
Proposed Objectives to Achieve Goal :
• With Community Engagement and street teams, provide support to City of
Phoenix and Player 15 Group in hosting 202 7 NBA All - Star Weekend
• Continue to develop and expand dtphx.org web site by adding helpful
resources —itineraries, event/campaign information, etc.
• Continue to leverage the resurgent DTPHX Insider e- newsletter , which
boasts nearly 19,000 highly engaged subscribers
• Continue to share human interest stories (business owners, students,
residents, employees, community leaders , etc.) through the DTPHX blog ,
DTPHX Insider and social media , while also using the influence of our
digital platforms to promote the important work we do to propel the
neighborhood forward (Clean + Green Team, DTPHX Ambassadors,
convention and mega event support, homeless outreach, volunteering,
event support, business support , etc.)

• Develop targeted PR strategies that amplify the organization’s initiatives ,
includ ing reports on ec onomic growth, seasonal campaigns , DPI
produced events, and other newsworthy announcements
• Track media results through a monitoring program that showcases reach,
impressions, and publicity value
• Bolster strategic partnerships with City of Phoenix, Visit Phoenix, and
Arizona Office of Tourism to streamline marketing efforts and increase
awareness of Downtown businesses, cultural institutions, events and
amenities
• Raise public awareness to the work DPI is doing to support individuals
experiencing homelessness:
o Promoting the work of our Outreach Navigators
o Enhancing and updating our We’re In This Together campaign,
including printed collateral, to be more targeted and streamlined
o Continu ing to evolve public safety collateral, directing constituents
and guests to traffic non - emergency calls for service through the
DTPHX Community Resource Hub
Community Engagement
Goal: To inform and engage Downtown Stakeholders in Downtown Phoenix
Inc.’s events, resources, and services by building and supporting avenues of
reciprocal communication ; making Downtown increasingly “sticky” through
placemaking initiatives and event management .
Proposed Objectives to Achieve Goal :
• Continuing to manage Downtown’s event portfolio while prioritizing key
mission - driven criteria:
o Family Friendly
o Activating Public Spaces
o Inclusive
o Promoting Downtown Businesses
o Budget Friendly
o Multi- Cultural
o Arts- Centric

• Continue to identify new creative event spaces with which to populate
our highly in- demand Venue Menu resource , while positively impact ing
other areas of Downtown and relieving stress on Downtown parks
• Increas e event attendance through outreach to Downtown employees,
students and residents
o Continue working with ASU leadership to activate Civic Space Park
o Work with residential property managers to attract more Downtown
residents to events
o Track event attendance and other metric s to show value and
community impact
• Continue celebration of cultural months, including DPI campaigns,
produced and sponsored events, stakeholder engagement and
community feedback (social media, surveys)
• Continue to a dvance our event recruitment and curation strateg ies by
convening our trusted network of Downtown event producers and
conven ing those producers twice yearly , in partnership with City partners
o Secure and retain sponsorship s, while continuing to provide
meaningful opportunities for our investors and stakeholders
o Continue to work with Visit Phoenix, Phoenix Convention Center, and
hospitality partners to sell Downtown to convention clients and event
producers, including assisting on site visits, executing golf cart tours
and leveraging our constantly improving amenity packa ge
• Continue to foster staff’s familiarization and proficiency in the utilization
of Client Relationship Management (CRM) platf orm District 360 , and refine
stakeholder lists to maximize performance and allow for more targeted
communications and stronger historical data
• Continue to raise awareness of our services with residential property
managers and ownership of new and recent apartment communities
within the EMSD
• Continue placemaking effort s—including art, shade and sidewalk
enhancements —throughout EMSD by partnering with stakeholders on a
variety of projects
o Produce and partner with local wellness organizations to bring
organized sports activations to Downtown (run clubs, wiffleball
tournaments, pickleball, miniature golf, etc.)
o Continue to prioritize family friendly amenities

• Establish partnerships with local sustainability experts for greening
projects and enhancement of existing green space s
• Digitize the street pole banner inventory and reservation system within the
CRM and, in collaboration with the Clean and Green Team, expand
pole utilization through new hardware purchases and additional evergreen
banners
• Continue stakeholder engagement through monthly meetings (Open
House, Events, Streets + Transportation , Public Safety Task Force ), email
communications (SOE, Stakeholder Alerts) , events and one - on - one
touchpoints
• Leverage Downtown focus groups —made up of residents, students, event
producers, employees, business owners, etc. —to help inform staff
direction; formalize structure and cadence to maximize feedback
• Continue to grow DPI’s The Flock volunteer program:
o Host a wide variety of volunteer opportunities that increase
engagement with Downtown students, employees and residents
o Continue to deploy The Flock as an additional value to event
producers
o Partner with local non - profit organizations to host satellite volunteer
opportunities in public spaces and residential + office towers
o Continue to grow database of volunteers
Economic Development
Goal: To foster Downtown as a sustainable, inclusive, family - friendly and
economically - viable business, education, entertainment and residential center
of our city and region.
Proposed Objectives to Achieve Goal:
• Assist the City of Phoenix’s Community and Economic Development
Department with the attraction of new businesses and companies while
also targeting retail gaps in Downtown, with emphasis on non - F&B
businesses
• Assist the City of Phoenix’s Community and Economic Development
department in prioritizing office retention efforts; enhance employee
retention and attraction by leading strategic engagement initiatives, such

as regular employer/employee surveys and proactive relationship - building
with company leaders
• Continue to serve as “one - stop” information + data resource for
developers, brokers, and companies interested in locating/expanding
Downtown, including access to the Downtown digital twin
• Maintain and regularly update Downtown Business Core data resources,
including but not limited to: monthly Facts & Figures one sheet,
demographic reports and development tracking; this data ensures
accurate reporting by DPI and its partners and helps devel op a strong
understanding and visualization of Downtown trends
• Continue to promote, organize and facilitate curated golf cart tours of
Downtown for brokers, potential tenants, developers and other
stakeholders to showcase the area and foster valuable new business
connections
• Maintain connectivity to commercial property management teams and
increase their awareness of business development services and economic
development data and collateral available to them through DPI
• Conduct regular business retention + expansion visits with street - level
businesses in the EMSD and PCA Members inside the DPI service area to
build relationships, identify challenges, connect to resources, and provide
direct technical assistance where needed
• Support the Downtown Phoenix Community Development Corporation
[CDC] in advancing affordable housing development in and adjacent to
the EMSD
• Continue to manage and curate the Downtown Phoenix Digital Twin
platform, including onboarding new subscribers, providing user support,
coordinating with technical partners, maintaining existing data, and
identifying new data sources
DTPHX Ambassadors and Clean & Green Team
Goal: To curate a distinguishing sidewalk experience that is clean, safe,
welcoming, and inclusive.
Proposed Objectives to Achieve Goal :
Ambassador Program

• Continue to serve as eyes and ears for Downtown by maintaining up to 24
full- time positions
o Includes funding to financially support two (2) City of Phoenix Civic
Space Park Rangers
• Continue to participate in the City’s coordinated efforts to reduc e
homelessness by connecting individuals in need to services and shelter
• Continue to provide services to EMSD and Greater Downtown through
two (2) dedicated dehp Integrative Services Outreach Navigators , who
office out of the DTPHX Community Resource Hub a nd coordinate with
DTPHX Ambassadors and Downtown stakeholders directly
• Professionally develop DTPHX Ambassadors through monthly training
programs that go above and beyond 30/60/90 - day onboarding
• Provide street - level business tours and walking familiarization tours to
Ambassadors to keep up with the rapid growth and development of
Downtown
• Implement o ngoing field training exercises and other professional
development opportunities
• Manage the lobby and front desk of DPI headquarters
• As Downtown development continues to deliver new residential and
commercial offerings, evolve deployment to best serve entire EMSD ,
including the northern portion of Phoenix Bioscience Core , which was
added to the EMSD in January 2025
Clean & Green Team
• Continue to clean high - traffic public spaces and infrastructure with
pressure washing equipment
• Improve walkability of Downtown’s corridors and enhance the street level
experience through landscaping
• Increase pedestrian friendliness through tree plantings and, if funding is
available, manufactured shade installations
• Continue adding planters with flowering plants to beautify building
exteriors near intersections throughout the EMSD
• Continue to focus on west/northwest portions of EMSD , where thousands
of apartment units have recently opened
• Continue to maintain 20 dog stations throughout the EMSD

• Continue to assess and improve public amenities throughout the
Streetscape Improvement District (SID) , such as:
o Additional trash/recycling receptacles
• Assist City of Phoenix with impl ementation of Downtown Parking Plan
recommendations regarding signage
• Continue to support Downtown’s bike culture and pedestrian experience
with an emphasis on improving the safety of sidewalks, crosswalks and
bike lanes
• Continue to work with City of Phoenix Street Transportation Department
to address traffic light signaling improvements throughout EMSD
• Support stakeholders, such as ASU, working with the City of Phoenix to
create pedestrian malls/corridors