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Downtown Mesa Association FY 2025-26 Accomplishments FY 2026-27 Workplan Jimmy Cerracchio, President & Executive Director, Downtown Mesa Association Jeff McVay, Manager of Urban Transformation Introduction What is DMA • Enhanced Municipal Services District • Formed in 1985 • 501c6 Mission To provide vision and leadership for Downtown Mesa, establishing our community as a clean, safe, and dynamic regional destination through activation, beautification, and communication. Introduction • 1 Sq Mile • Legally defined geographic boundary • Enhanced Municipal Services District • Services above and beyond general municipal services • Commercial Properties • Zones for Level of Service Introduction Priorities • Appearance and Safety • Parking Management • Communications • Activation and Placemaking • Business Engagement Operations Clean Team • 6 Full-Time Team Members • Provide Service 7 Days a Week • Visible Presence On-Street • Pro-Active Service • Also Maintains Parking Lots, Garages, City Plaza, The Post, and Neon Garden Clean Team Service Category 2023-24 2024-25 2025-26 Trash Removal 14.86 31.44 29.4 (Tons) Trash Bags Pulled 4460 6208 7749 Graffiti Removal 481 511 339 Pressure Washing 336 406 468 Service Hours Plaza & Neon N/A N/A 244 Garden Maintenance Hours Clock Tower Repair 100th Anniversary of the Mesa Town Center Clock • Replaced Clock Mechanism • Replaced Signage • Replaced Interior Lights • Revealed Copper • Painted Base Statue Cleaning • Purpose: Preserve and Maintain Downtown’s Public Art • Twice Annually (April & October) • 32 Art Pieces • 50 Volunteers • Business Support = Discounts & Free Items for Volunteers Parking Permits and Enforcement Parking Citations • On-Street Spaces and 13 3500 Garages and Lots 3000 2500 Monitored 2000 1500 1000 Parking Tickets • 2155 Permits Managed 500 0 Warnings 2023-24 2024-25 2025-26 • 2685 Tickets Issued Warnings Parking Tickets • 1954 Warnings Issued Special Event Parking • Sirrine Garage • 94 Events • 13,399 Cars Parked • New Tablets • New Uniforms Marketing and Promotions Website DowntownMesa.com 700,000 2025-26 600,000 • 591k Pageviews 500,000 • 369k User 400,000 Engagement 300,000 • 222k First Time 200,000 Visitors 100,000 0 May 1, 2023 – Apr 30, 2024 May 1, 2024 – Apr 30, 2025 May 1, 2025 – Apr 30, 2026 Pageviews User Engagement First-Time Visitors Social Media Followers: 24,100 Total Views: 553,000 Since January 2026 Followers: 19,286 Total Views:80,900 Followers: 1,600 Meet Me in Mesa Campaign Total Views: 29,000 Walk in introduction video 6 videos completed 60,800 views Media and Outreach Public Relations Insta/ FB/ Print MEDIA TYPE Mentions in Media: 581 Youtube 4% 11% Average PR Audience: Radio 1% 45% TV 142,036,761 Online Value: $6,824,140 39% E-Blasts E-marketing: 8,794 Subscribers (17.6% ↑) Open Rate: 17.57% Increased frequency: 7.8% ↑ Refreshed look in March 2026 Advertising • Spring Training Guide • Tribune • BBQ Classic • Holiday Shopping Passport • Noon Year’s Eve • Baseball Block Party • Mesa Amplified Mesa Tribune Partnership • Contribute Content for Publication • Downtown Focused Public Interest Stories • DMA Events • Restaurant Features • Visitor Guides Banner Program • 106 Banner Locations • Center St, Main St, Macdonald, Robson • Rotating Displays • Supporting community events, branding, and messaging • Partners Include: • City of Mesa • Benedictine University • Mesa Arts Center • Hohokams • Mesa Public Schools • Mesa Chamber Events Events Events Event Name Number of Recurrences/ Days Estimated Attendance Sunset Market 9 5,400 Storytime 28 3,000 Halloween 1 1,500 BBQ Classic 2 3,500 Merry Main Street Market 1 3,000 Noon Years Eve 1 1,500 Baseball Block Party 1 2,000 Easter 1 2,000 Mesa Amplified 2 27,600* Over 100 Bands 27.6k people in Downtown 19 Stages 4x Web Traffic Business Engagement Business Engagement • 5 business promotions • Quarterly merchant meetings • Bi-weekly Merchant Newsletters • Business Visitations • Flyer & Notice Delivery • 3 Ribbon Cutting Events • 4 Walking Tours & Presentations Gift Card Program • 2025-26 Sales = $11,384.00 • 40 Businesses Participating Administration Administration New Staff • New Executive Director • New Marketing, Events, & Engagement Team Property Owner Mixer • Opportunity to introduce current board members and new leadership Reviewing Board Structure/ Bylaws 2026-2027 Priorities 2026-27 Priorities • Engage Mesa Residents • District Focused Events • Meet Your Neighbors Nights • Grow Signature Events • Bluegrass & BBQ • Mesa Amplified • Enhance Marketing Efforts • Summer Ad Campaign • Alley Activation Pilot City Participation Professional Services Agreement • DMA is contracted with the City of Mesa through a Professional Services Agreement • The Professional Services Agreement includes the following services Baseline Services Enhanced Services Funded through the annual SID 228 assessment Funded through the Professional Services and City voluntary self-assessment Agreement • Clean team ambassadors • Parking management and enforcement • Pressure washing • Promotional programming • Promotion/ marketing • Banner & kiosk program • Weed control/ graffiti abatement • Special event production – 3 per year • Business development minimum • Enhanced public space management • Maintenance of Plaza at Mesa City Center Professional Services Agreement Funding for the Professional Services Agreement comes from three primary sources: • Annual SID 228 Assessment • City-owned property voluntary contribution • Enhanced Services Annual SID 228 Assessment – City Voluntary Self-Assessment – Enhanced Services Commercial Properties City-Owned Property $351,293.45 $230,577.77 $400,604.05 Plaza, Neon Garden, & The Post Landscaping & Maintenance Up to $70,532.00 Professional Services Agreement 2026-27 DMA Annual Budget Amount $982,475.27 Special Event Parking Fund Allotment $50,000 Assessment Methodology Cost per Foot Measurement Category Vacant Unit Assessment Rates Multifamily/Nursing Benefit Zone Parcel SF Bldg SF Linear Land Surcharge Home Parcel SF Multifamily Assessment per Unit $8.00 Hotel Assessment per Unit $27.00 Zone One $0.062 $0.049 $1.750 $0.020 $0.011 Zone Two $0.045 $0.033 $1.200 $0.020 $0.004 Nursing Home Assessment per Unit $8.00 Zone Three $0.044 $0.030 $1.200 $0.025 $0.004 Zone Four $0.000 $0.000 $1.200 $0.025 $0.000 Base Rate of all properties $.003 per parcel SF Building Square Footage capped at 100,000 Parcel Square Footage capped at 300,000 Assessment Methodology (Number of units * Multifamily Assessment per Unit) + (Parcel SF * Multifamily/Nursing Multifamily Home Parcel SF) + (Parcel SF * Base Rate) Nursing (Number of units * Nursing Home Assessment per Unit) + (Parcel SF * Multifamily/Nursing Home Home Parcel SF) + (Parcel SF * Base Rate) (Number of units * Hotel Assessment per Unit) + (Parcel SF * Multifamily/Nursing Home Hotels Parcel SF) + (Parcel SF * Base Rate) (Parcel Sq Ft * Parcel SF Rate) + (Parcel SF * Vacant Land Surcharge) + (Linear Frontage * Vacant Linear Frontage Rate) + (Parcel SF * Base Rate) (Number of units * Multifamily Assessment per Unit) + (Multifamily Parcel SF * Mixed Use Multifamily/Nursing Home Parcel SF) + (Commercial Parcel SF * Parcel SF Rate) + (Commercial Linear Frontage * Linear Frontage Rate) + (Commercial Building SF * Building SF Rate) + (Parcel SF * Base Rate) Under Construction (Parcel SF * Parcel SF Rate) + (Linear Frontage * Linear Frontage Rate) + (Parcel SF * Base Rate) (Parcel SF * Parcel SF Rate) + (Linear Frontage * Linear Frontage Rate) + (Building SF * All Others Building SF Rate) + (Parcel SF * Base Rate)