HEARD MUSEUM_SRPMIC_APPLICATION.PDF

About the Grant Program Application:
The Salt River Pima-Maricopa Indian Community 12% Gaming Grant Program ("Program")
application will serve to provide a comprehensive review of the programming requests for
Arizona cities, towns, counties, non-municipal public service organizations, and non-profit
organizations selected to apply for grant funding. It is not the intent of the Program to award
grants that would benefit individuals, be used as sponsorships, be used for religious activities,
primarily fund the indirect or administrative costs of a program/organization, or be used for the
direct benefit of the Salt River Pima Maricopa Indian Community.
Date of Application: August 29, 2019
Organization Name: Heard Museum
Organization/Municipal Government Mailing Address:
2301 N. Central Avenue
Phoenix, AZ 85004
Organization History:
(Provide a brief summary of the origins of the organizations and any notable milestones
and/or significant audit findings)
Now entering its 90th anniversary season, the Heard Museum is the largest private museum in
the world dedicated to American Indian art, highlighting the important contributions that
Indigenous people have made and continue to make in cultures beyond their own. The Heard
specializes in the presentation and interpretation of ancestral and contemporary American
Indian art and explores the many and often unrecognized ways that Indigenous cultures
intersect with wider cultural movements.
The Heard is proud to be an iconic Arizona institution – a “must see” destination for visitors
providing important resources for teachers and students. The Heard’s mission of advancing
American Indian art and our unparalleled collections (40,000+ Native-made objects plus
400,000+ additional objects in the Heard’s library and archives) bring unique attention to the
cultures and history of the Southwest.

The Heard is reinventing the traditional museum-model by focusing on community-centered
spaces and activities that promote inclusivity and cross-cultural dialogue. We create safe spaces
to have conversations that inspire, educate, and challenge. This commitment is reflected in the
increasing number of original exhibitions and programs produced by the museum each year.
Since October 2018, the Heard has presented 9 exhibitions (8 of which organized by the Heard
Museum, 1 on loan from the Guggenheim Museum), 3 scholarly catalogues, and produced
nearly 200 public programs, many free to attend. These free resources include two published
curriculum packages, provided quarterly teacher trainings, and a summertime Teacher’s
Institute – all available for free download on the Heard’s website. In 2018, these educational
and public programs served nearly 50,000 students.
Organization Structure:
(Provide a list of current board members and key staff members)
*Please see attached list of Heard Museum Board Members and Senior Staff
Do any conflicts of interest exist within the organization structure?
(I.e. family, professional or personal conflicts, SRPMIC representatives on board, etc.)
N/A
Contact Person and Project Manager if different from Contact Person: Mary Dashnaw
Title: Grants Manager
Address: 2301 N. Central Ave, Phoenix, AZ 85004
Phone: (602) 251-0203
Fax: (602) 252-9757
Email Address: mdashnaw@heard.org
Project Name: Free Admissions and School Tours
Provide a brief description of the project being submitted to the 12% SRPMIC Grant program.
In the description provide a summary of the relevant experience, administrative activity, and
program development related to the grant request.
The Heard’s Free Admissions and Tour Program is critically important to increasing educational
opportunities for Arizona public schools offering free admission and tours of the museum for
visiting teachers, students, and chaperones – with a nominal booking fee. This program offers
access to the galleries and experienced docents, specially trained in the transference of
knowledge about the museum’s collections, an invaluable arts/education resource for Arizona’s
teachers. Additionally free companion curriculum packages are available to teachers on the
Heard website to assist in pre or post-visit lessons that extend learning from the museum to the
classroom. Tracking the year-over-year tour data has revealed a 10% increase in the number of
students who have participated in the Free Admissions and School Tours Program; this

represents an additional 1000 students in FY2019 when compared to FY2018. The Heard is on
track to serve an estimated total of 10,500 students during FY2019.
Teacher feedback consistently demonstrates that the Heard’s tours met their educational goals
by introducing their students to the history, cultures, and art of American Indians, with an
emphasis on the Tribes located in Arizona. Exhibits toured include the Heard’s permanent
exhibitions Home: Native People in the Southwest and Away from Home: American Indian
Boarding School Stories. Tours also feature changing exhibitions presented in the museum’s
Grand Gallery including popular exhibitions Frida Kahlo and Diego Rivera and Yua: Henri
Matisse and the Inner Arctic Sprit that connect American Indian art to broad artistic and cultural
themes. All teachers are surveyed regarding their visit and tour. As one teacher observed –
there are positive educational outcomes result from access to the Heard exhibitions: “This is
our second year touring the Heard to go along with our paper on the Phoenix Indian School.
Both years the students have not only gathered information on the school, but also insight into
Native cultures beyond what we talk about in the classroom.”
What percentage of the grant request are Direct Costs of the programming and Indirect Costs,
respectively?
Direct Costs - 100%
Indirect Costs - 0%
Beginning Date of Project: October 1, 2019 End Date of Project: September 30, 2020
Geographic Area to be served:
The majority of schools that visit the Heard Museum are from Maricopa County.
** Attach Detailed Budget**
Amount of Total Project: $131,791 Amount of 12% Request: $30,000
(No Multi-Year Request will be accepted)
If the amount of funding received is less than the amount needed for the project, do you have
other funds to complete the project? (Please Explain):
The Free Admissions and Tours program would continue with partial funding from Salt River
Pima-Maricopa Indian Community through a commitment from the museum's operating fund
and ongoing efforts to secure additional funding. Offering access to Arizona students is a critical
initiative for the Heard. Funding strategies for the Heard’s educational programs continue to be
a combination of donations made by corporations and foundations that support youth
education programs, general operating funding from the Phoenix Office of Arts and Culture and

Arizona Commission on the Arts, and funds garnered from the Heard's earned income sources.
Currently the museum has requests for funding for this program submitted to the following
organizations: Arizona Public Service (confirmed) Arizona Lottery (confirmed), an anonymous
Family Foundation (confirmed), Cardinals Charities (pending) Target (pending).
If you receive SRPMIC 12 % funding, will it be spent (Check One):
܆ Monthly
܈ Quarterly
܆ Lump Sum
List any SRPMIC 12% funds you have received in the past. If the organization has received
funding through the SRPMIC 12% Gaming Grant Program for five consecutive years, they will
be required to submit a comprehensive report of grant funding toward the stated program
objectives and mission of the organization. In addition, you will be asked to provide a formal
presentation to the 12% Gaming Grant Committee prior to the awarding of any additional
funding.
SRPMIC has been an unwavering partner and supporter of the Heard Museum. In total, the
Heard has received $827,000 in total funding since 2004:
x Fiscal Year 2005 - $100,000 to support the redesign and reinstall of the Heard’s signature
permanent exhibition HOME: Native People of the Southwest
x Fiscal Year 2006 - $100,000 to support educational programming
x Fiscal Year 2007 - $100,000 to support educational programming
x Fiscal Year 2008 - $75,000 to support Free Admissions and School Tours
x Fiscal Year 2009 - $75,000 to support Free Admissions and School Tours
x Fiscal Year 2010 - $50,000 to support Heard Virtual Museum
x Fiscal Year 2011 - $75,000 to support Free Admissions and School Tours
x Fiscal Year 2012 - $75,000 to support Free Admissions and School Tours
x Fiscal Year 2013 - $50,000 to support Free Admissions and School Tours
x Fiscal Year 2014 - $35,000 to support Free Admissions and School Tours
x Fiscal Year 2015 - $35,000 to support Free Admissions and School Tours
x Fiscal Year 2016 - $30,000 to support Free Admissions and School Tours
x Fiscal Year 2017 - $1,000 to support Veterans Day Programming
x Fiscal Year 2019 - $1,000 to support Veterans Day Programming
x Fiscal Year 2019 - $25,000 to support Free Admissions and School Tours
List any other 12 % grant funds your organization may be seeking from other Tribal
Governments in 2019-2020.
Fort McDowell Yavapai Nation - $10,000
Gila River Indian Community - $10,000
Tohono O’odham Nation - $10,000

List any other funds you have received from the Salt River Pima-Maricopa Indian Community
(Enterprises Included) and identify the amount and the source:
All funding received from SRPMIC is listed above – under historic 12% grant funding.
Has your organization ever applied for and received any local, state or federal grants? If so,
please detail.
The Heard has applied for and received funding from many local, state, and federal sources
including but not limited to the following entities:
Ak-Chin Indian Community
Arizona Commission on the Arts
Arizona Department of Veterans' Services
Arizona Humanities Council
Arizona Lottery
Cocopah Indian Tribe
First Things First
Forest County Potawatomi Foundation
Fort McDowell-Yavapai Nation
Gila River Gaming Enterprises, Inc.
Gila River Indian Community
Hopi Tribe
Hualapai Tribal Council
Ira H. Hayes American Legion Post 84
Kaibab Paiute Tribe
Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians
National Endowment for the Humanities
Phoenix Office of Arts and Culture
Salt River Pima Maricopa Indian Community
Scottsdale League for the Arts
The Chickasaw Nation
Tonto Apache Tribe
Yavapai-Prescott Indian Tribe
Zuni Tribe
Funding for project/programs may be based on available funding. As such, if funding were
not available for the full the amount of request how would you prioritize funding.
1. Any funds received from SRPMIC in fulfillment of this grant request will be applied to direct-
service funding of the Heard Museum’s Free Admissions and School Tours Program.
2.
3.

Which municipal governmental entity will serve as your pass through agency to accept 12%
gaming grant on your behalf?
Maricopa County
By execution of the 12% Gaming Contribution Grant Application the undersigned agrees that
the information contained in the Application is true to the best of the Applicants knowledge.
The Applicant shall notify the SRPMIC if any information in this Application changes.
Signatuna for the Applicant Date
LA. —
Name and Title
The Application shall be signed by the senior elected official of the local government, or in the
case of a non-profit entity, the Chief Executive Officer authorizes to commit the non-profit
entity to apply for, accept, and implement an award from the SRPMIC utilizing 12% Gaming
Contributions.

FY 2019 Board of Trustees
Position/Committee Name Affiliation City/State/E-mail
Chair John Melamed Retired General Manager, Phoenix, AZ
Cramer-Krasselt
Vice Chair Jim Huntwork Attorney, Salmon, Lewis & Phoenix, AZ
Weldon, PLC
Treasurer Leland W. Peterson Retired President/CEO, Sun Glendale, AZ
Health Corporation
Secretary
Patricia K. Hibbeler CEO, Phoenix Indian Center Phoenix, AZ
Chair – Audit
Committee
Chair – Finance Karen Abraham Retired CFO & Senior Vice
Phoenix, AZ
Committee President, Blue Cross Blue
Shield of Arizona
Committee on Tony M. Astorga AZTOR Health & Wealth Phoenix, AZ
Trustees Advisors
HR Committee
Audit Committee
Committee on Arlene K. Ben-Horin Community Volunteer Paradise Valley, AZ
Trustees
Development
Committee
American Indian Mark B. Bonsall Retired CEO & General
Advisory Manager Phoenix, AZ
Committee Salt River Project
Development Gregory Boyce Retired, CEO Peabody Energy Phoenix, AZ
Committee

Trustee John Coggins Chief Power System Executive,
Phoenix, AZ
Salt River Project
Trustee Adrian Cohen Attorney/Adjunct Professor,
Arizona State University Scottsdale, AZ
American Indian Craig Cohen, M.D. Physician, Phoenix Phoenix, AZ
Advisory Children’s Hospital
Committee
Collections
Committee
Co-Chair – Robert Cowie Retired Executive Carefree, AZ
Development
Chair – Program Elizabeth Murfee President, EMC Company Tucson, AZ
Committee DeConcini
Trustee John Furth Vice Chairman, Scottsdale, AZ
Peter B. Cannell & Co., Inc.
Co Chair- American Judith M. Dworkin Attorney, Sacks Tierney Scottsdale, AZ
Indian Advisory
Committee
Co-Chair – John Graham President & CEO Scottsdale, AZ
Development Sunbelt Holdings, Inc.
Trustee David Hansen APS, Vice President, Fossil Phoenix, AZ
Generation
Committee on Carrie Hulburd Community Volunteer Phoenix, AZ
Trustees
Development
Committee
Trustee Sharon Lewis Lewis Farms Paradise Valley, AZ
2

American Indian Stephen R. Lewis Governor, Gila River Indian Sacacton, AZ
Advisory Community
Committee
HR Committee
Co Chair- American Marigold Linton Professor, University of Phoenix, AZ
Indian Advisory Kansas,
Committee Office of Diversity in Science
Training
Development
Committee
Chair – HR John Lomax Partner, Snell and Wilmer Phoenix, AZ
Committee
Audit Committee
Collections Janis Lyon Community Volunteer Phoenix, AZ
Committee
Development
Committee
Chair – Investment Robert Meyer CEO, Phoenix Children’s Phoenix, AZ
Committee Hospital
Finance Committee
Audit Committee Scott Montgomery Retired Banking Executive Surprise, AZ
Collections
Committee
Retired Executive Vice
Immediate Past President, Internal Phoenix, AZ
Chair Susan Navran Operations and General
Counsel, Blue Cross and Blue
Finance Committee Shield of Arizona
HR Committee
Committee on Scott H. O’Connor Business Executive, Steeple Paradise Valley, AZ
Trustees Rock Ventures, LC
3

Vice-Chair William G. Ridenour Of Counsel, Fennemore Phoenix, AZ
HR Committee Craig
Trustee Margo Simons Community Volunteer Paradise Valley, AZ
Collections Don Smith Retired CEO, CopperPoint Phoenix, AZ
Committee Mutual
Committee on
Trustees
Development
Committee
Trustee Ginger Sykes Torres Environnemental Consultant Phoenix, AZ
AICP
Program Christy Vezolles Art Value, LLC Phoenix, AZ
Committee
Vice-Chair- David Wilshin Retired Business Executive Scottsdale, AZ
Collections
Committee
Ex-Officio Trustee Sue Snyder President, Heard Guild Phoenix, AZ
4

Senior Staff FY2019
David M. Roche – Director & CEO
Droche@heard.org
John R. Bulla – Deputy Director & COO
jbulla@heard.org
Dan Hagerty – Director of Strategic Development and Programing
dhagerty@heard.org
Robin Klung – CFO
rklung@heard.org
Diana Pardue – Chief Curator of Collections
dpardue@heard.org

Notes Secured Secured Secured (Pending) (Pending) Request
- APS - - SRPMIC
Lottery Foundation Charities Target
Arizona
Family Cardinals
10,000 10,000 5,000 5,000 30,000 30,000 41,791 131,791 46,550 10,241 75,000 131,791
Tours 2020
School Budget
and September
Museum Admissions - 2019 Project/Program
Heard Free October Total $ $ $ $ $ $ $ $ $ $ $ $
Contracts
and Contribution student
Grants per
Tribal Operating Coordinator $7.50
Name Sources Grants and Expense Programs Benefits Waives
Title Dates Museum Income Public Education Scheduling Fringe - Costs Expenses
Organization Project Event Income Foundation Government Heard Total Expenses Personnel of Director of Director Education Personnel Admission Total