COOKINGMATTERS PA AMD 1 YR 2 (01).PDF

DocuSign Envelope ID: 3B4059EA-3CCC-4F5E-8F2D-77E5F171016A
Cooking Matters® Campaign Partnership Agreement
YEAR 2
C-86-19-003-3-01
This AGREEMENT (the “Agreement”) is by and between Share Our Strength ("Share Our
Strength"), a nonprofit 501(c)(3) organization with its principal place of business at 1030
15th Street NW, Suite 1100W, Washington, DC 20005, and
______________________________________________________ Maricopa County by and thru its Department of Public Health (“Partner”), located at
________________________________________________________________________. 4041 N Central Avenue, Suite 1400, Phoenix AZ 85012
WHEREAS, Share Our Strength is a 501(c)(3) non-profit organization whose mission is to
end hunger and poverty in the United States and abroad;
WHEREAS, Share Our Strength runs the Cooking Matters campaign ("Cooking Matters") to
end childhood hunger by helping parents shop for and cook healthy, affordable meals;
WHEREAS, Partner wishes to work with Share Our Strength to run Cooking Matters in its
community and to have access to Share Our Strength's high-quality course and tour
curricula, and resources developed for Cooking Matters;
NOW, THEREFORE, in consideration of the mutual promises of the parties, and other good
and valuable consideration, the receipt and sufficiency of which are hereby acknowledged,
the parties agree as follows:
Section 1: Term
Share Our Strength authorizes Partner to run Cooking Matters courses and/or tours from the
later of July 1, 2019 or the date of Agreement execution below through June 30, 2020 (the
"Term") under the terms and conditions set forth herein.
Section 2: Partner Responsibilities
Partner agrees to run Cooking Matters courses and/or tours in accordance with the
standards outlined in the Cooking Matters Course and Tour Implementation Standards (the
“Standards”), incorporated herein by reference and as may be amended by Share Our
Strength from time to time. In addition, Partner agrees that it will conduct its activities
consistent with Share Our Strength’s Anti-Discrimination and Harassment Statement and
Code of Ethics.
Partner will ensure that all persons participating in any Cooking Matters course and tour who
are not employees of Partner or its collaborating Partners, including, if applicable,
participants, guests, instructors, facilitators and volunteers, complete a Share Our Strength-
provided Participation Waiver. Share Our Strength will provide the Participation Waiver
template to Partner in English and Spanish. Partners shall retain all Participation Waivers in
hard or electronic copy for a minimum period of three years.
Section 3: Share Our Strength Responsibilities
Share Our Strength will provide support to Partner to run Cooking Matters courses and
tours, including but not limited to curricula and materials, training and technical assistance,
access to online tools and resources, and other non-public material, as outlined in the
Standards (referred to hereafter as “curricula and other non-public material”).
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Cooking Matters® Campaign Partnership Agreement
In addition to the curricula and other non-public material, Share Our Strength maintains
promotional and factual material, including mobile, online and educational tools on
CookingMatters.org (collectively, "Educational Tools"). Educational Tools are available to
Partner, participants, and the public generally.
Section 4: Program Promotion
Cooking Matters is a national campaign wholly owned by Share Our Strength. Partner
agrees to describe the campaign as “by Share Our Strength” on all campaign-related
promotional materials, including but not limited to media interviews, newsletters, fact sheets,
annual reports, brochures, press kits, advertisements, publicity material and press releases
and on the Partner’s website(s). Share Our Strength provides a Cooking Matters logo and
style guide to the Partner, and the guidelines must be abided by in any campaign-related
materials.
Partner’s website(s) shall include a link to CookingMatters.org. Share Our Strength will
provide a link to Partner’s website from CookingMatters.org.
When any component of the curricula other non-public material or Educational Tools (e.g.,
recipes, tips, etc.) are used outside of any Cooking Matters programming or event, Partner
shall provide Campaign attribution – e.g., “Courtesy of Cooking Matters® by Share Our
Strength®" and a link to the CookingMatters.org website from the attribution, subject to
length or space considerations.
Section 5: Sponsorship
Share Our Strength’s Cooking Matters may be supported nationally by one or more
corporate sponsors ("National Sponsor"). Materials produced by Share Our Strength will
recognize such National Sponsors in the Cooking Matters logo and in other material
produced by Share Our Strength. No other sponsor may be integrated into the Cooking
Matters logo.
Partner may seek local corporate sponsorship for Cooking Matters. Any such local sponsor
shall be subject to Share Our Strength’s prior written consent, which will not be
unreasonably withheld. Local sponsors must be clearly defined as such in all program and
promotional materials created and distributed at the local level. Local sponsorship
recognition plans must be submitted to Share Our Strength for approval at least ten (10)
business days in advance of implementation.
Section 6: License of Intellectual Property
Share Our Strength owns the copyright for all Cooking Matters curricula and other non-
public material and Educational Tools. Share Our Strength hereby grants to Partner a non-
exclusive, revocable license to use Cooking Matters curricula and other non-public material
solely in connection with Cooking Matters programming. Such license is non-transferable
and non-sub licensable, except that Partner may share curricula and training tools with
Partner's collaborating Partners and volunteers for use solely to the extent necessary to
implement Cooking Matters courses and tours at the local level and upon their execution of
the Participation Waiver. All rights in and to such Cooking Matters curricula, other non-
public material and Educational Tools shall be held solely by Share Our Strength.
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Cooking Matters® Campaign Partnership Agreement
Share Our Strength hereby grants to Partner a non-exclusive, non-transferable, non-sub
licensable, revocable license to use Share Our Strength's name, logo, and other
trademarks, trade names, and service marks listed in Exhibit A attached hereto (collectively,
the “Share Our Strength Marks”), solely in connection with Cooking Matters and in
accordance with this Agreement. Partner hereby authorizes Share Our Strength to use
Partner name, logo, and trademark in connection with Cooking Matters and in accordance
with this Agreement.
Partner shall cause the Share Our Strength Marks to be displayed only in such form and
manner as may be specifically approved by Share Our Strength. In the case that Partner
uses the Share Our Strength Marks contrary to the terms of this Agreement, Share Our
Strength shall have the right, in addition to any other rights it may have under this
Agreement, to require Partner to cease immediately such use of the Share Our Strength
Marks.
Upon termination of this Agreement, Partner shall discontinue its use of all curricula and
other non-public material and Share Our Strength Marks. Partner shall not accrue any rights
in the curricula and other non-public material or Share Our Strength Marks owned as a
result of this Agreement.
Section 7: Right to Withhold Access to Curricula, Other Non-Public Material and
Educational Tools
In addition to any other remedy available, Share Our Strength specifically reserves the right
to withhold all access to Cooking Matters curricula and online systems for the breach of any
terms of this Agreement. Share Our Strength will provide Partner written notice of such
breach and, in Share Our Strength’s sole discretion, an opportunity to rectify such breach
within a timeframe defined by Share Our Strength.
Section 8: Termination
Notwithstanding any other provisions of this Agreement, either party hereto may terminate
this Agreement at any time by giving thirty (30) days written notice to the other party. In the
event of termination by either party, Partner will cease all use of Share Our Strength Marks
and curricula and other non-public material and shall return all copies of curricula to Share
Our Strength within fifteen (15) days of termination of this Agreement.
Section 9: Non-exclusivity
Partner acknowledges and agrees that the relationship with Share Our Strength’s Cooking
Matters is non-exclusive and Share Our Strength may enter into other agreements with
Cooking Matters Partners as Share Our Strength elects in its sole discretion. Share Our
Strength, when possible, and in its sole discretion, will direct newly interested organizations
to established Partners in a given locale.
Section 10: Confidentiality
Both parties acknowledge that during the course of this Agreement, one party may disclose
confidential or proprietary information whether or not marked confidential, including the
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Cooking Matters® Campaign Partnership Agreement
Cooking Matters curricula and other non-public material (“Confidential Material”) to the other
party. Both parties agree not to disclose Confidential Material to other parties nor to use
Confidential Information of the other party except or necessary to perform its obligations
under this Agreement.
The parties’ obligations under the preceding paragraph do not apply to any Confidential
Material which: a) is or becomes publicly known under circumstances involving no breach of
this Agreement; b) was generally known by a party prior to receipt of the Confidential
Material as can be demonstrated by written records; or c) was or is approved for release by
written authorization of an authorized representative of the other party.
Upon expiration or termination of this Agreement, upon request, each party shall return or
destroy all Confidential Materials that are the property of the other party or its licensees,
licensors, or affiliates.
Section 11: Indemnity, Insurance, Representations and Warranties
Share Our Strength and Partner shall defend, indemnify and hold each other, and their
respective representatives, servants, agents, directors, officers, shareholders, employees,
volunteers, attorneys, successors, and assigns harmless against all liabilities, claims,
causes of action, suits, proceedings, judgments, costs, damages, and expenses (including
reasonable attorneys' fees and expenses) by third parties which arise from (i) the
performance or nonperformance by the other of its rights and obligations under the
Agreement and (ii) any grossly negligent acts or willful misconduct of the indemnifying party,
its employees, volunteers or agents with respect to this Agreement.
Share Our Strength and Partner shall each obtain and maintain, during the term of this
Agreement, commercial general liability insurance in the amount of no less than one million
dollars ($1,000,000.00) per occurrence which covers liability for bodily injury, property
damage or death arising out of the party’s rights, obligations, and activities in connection
with the Agreement. This insurance shall be for the benefit of Share Our Strength and
Partner and each party shall provide for at least ten (10) days prior written notice to the
other party of the cancellation or any substantial modification of the policy. Partner shall
name Share Our Strength as an additional insured under its commercial general liability
policy solely with respect to this Agreement.
Each party represents and warrants to the other (A) that it has the authority to enter into this
Agreement and perform its obligations hereunder in full compliance with all applicable
federal, state and local laws and regulations, (B) that this Agreement constitutes a valid,
binding and enforceable obligation, and (C) that it is under no disability, restriction or
prohibition affecting its ability to execute this Agreement and to perform its obligations
hereunder.
Section 12: General Provisions
This Agreement shall be construed and governed in accordance with the laws of New York
without regard to its conflict of laws principles. All disputes, controversies or claims between
the parties arising out of or relating to this Agreement, including any breach or default, will
be submitted to arbitration before the American Arbitration Association in Washington, D.C.
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Cooking Matters® Campaign Partnership Agreement
A failure or delay in enforcing an obligation, or exercising a right or remedy, does not
amount to a waiver of that obligation, right or remedy. No waiver of any provision of the
Agreement shall be effective unless made in writing and signed by an authorized
representative of the waiving party.
If either party is unable to perform any obligation hereunder by reason of any event beyond
such party's reasonable control, including but not limited to fire, flood, epidemic, earthquake,
explosion, act of God or public enemy, riot or civil disturbance, strike, lockout or labor
dispute, war (declared or undeclared), terrorist threat or activity, or any federal state or local
government law, order, or regulation, order of any court or jurisdiction, or other cause not
reasonably within either party's control (each a "Force Majeure" event or occurrence), such
party shall be excused from performance and may terminate this Agreement upon
reasonably prompt written notice to the other party.
In the event that any term or provision of this Agreement shall for any reason be held to be
invalid, illegal or unenforceable in any respect, such invalidity, illegality or unenforceability
shall not affect any other term or provision of this Agreement and this Agreement shall be
interpreted and construed as if such term or provision, to the extent the same shall have
been held to be invalid, illegal or unenforceable, had never been contained herein.
This Agreement constitutes the final and complete understanding between the parties with
respect to the subject matter contained herein, and supersedes and cancels all prior written
or oral negotiations, understandings and agreements between the parties hereto. No
modification, renewal, or waiver of this Agreement or any of its provisions shall be binding
unless made in writing and signed by authorized representatives of each party.
IN WITNESS WHEREOF, the parties have caused this Agreement to be duly executed by
their duly authorized representatives as of the date first above written.
Share Our Strength
Thomas Nelson
President and CEO
Date: June 1, 2019
Maricopa County, by and through its Depaartment of Public Health Date
Bill Gates, Chairman, Board of Supervisors
APPROVED AS TO FORM:_____________________________________
Attorney for County Date
ATTEST:____________________________________________________ 5
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DocuSign Envelope ID: 3B4059EA-3CCC-4F5E-8F2D-77E5F171016A
Cooking Matters® Campaign Partnership Agreement
EXHIBIT A
SHARE OUR STRENGTH MARKS
SHARE OUR STRENGTH®, (U.S. Reg. No. 1894313), COOKING MATTERS® (U.S. Reg.
No. 4037505), COOKING MATTERS® (U.S. Serial No. 4252598), NO KID HUNGRY (U.S.
Serial No. 3899951), NO KID HUNGRY CAMPAIGN (U.S. Serial No. 3949255)
LOGO
CURRICULA (listed alphabetically)
Cooking Matters at the Store for Adults
Cooking Matters at the Store for WIC Parents
Cooking Matters for Adults
Cooking Matters for Child Care Professionals
Cooking Matters for Families
Cooking Matters for Kids
Cooking Matters for Parents
Cooking Matters for Teens
COOKING MATTERS BOILERPLATE LANGUAGE
Boilerplate language is the standard block of text Share Our Strength uses to describe our
organization and campaigns. Below is the official boilerplate language for Cooking Matters.
Please do not alter text in any way.
Cooking Matters
Cooking Matters is helping end childhood hunger by inspiring families to make healthy,
affordable food choices. Our programs teach parents and caregivers with limited food
budgets to shop for and cook healthy meals. Cooking Matters is a campaign of Share Our
Strength, an organization working to end hunger and poverty.
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Course and Tour Implementation Standards
July 1, 2019 to June 30, 2020

DocuSign Envelope ID: 3B4059EA-3CCC-4F5E-8F2D-77E5F171016A
TABLE OF CONTENTS
GLOSSARY 3
INTRODUCTION 3
IMPLEMENTATION PARTNERS 4
Partnership Structure
Partner Network Model
PROGRAM TERM AND PARTNER ASSESSMENT 5
QUALITY 6
PROGRAMS 6
DELIVERY 7
Education Model and Teaching Techniques
Courses
Tours
Audience
Participation
PERSONNEL 10
Partner Staffing
Facilitators and Instructors
LIABILITY 12
SUPPORT, TRAINING AND TECHNICAL ASSISTANCE 12
BRAND MANAGEMENT AND MESSAGING 13
ADVOCACY 14
ADDENDUM 15
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GLOSSARY
Collaborating Partner The agencies and other community stakeholders with whom Implementation
Partners collaborate to deliver Cooking Matters® courses and/or tours
Cooking Matters Cooking Matters® by Share our Strength®
Main Contact A person at the Partner organization designated as the Cooking Matters contact
Network Cooking Matters by Share our Strength and its Partners
Partner or Implementation Partner The local, regional or state organization that has entered into an agreement with
Share Our Strength to implement Cooking Matters courses and/or tours
Pilot Partner An Implementation Partner who has not completed a full 12 months of course
and/or tour delivery
Priority Audience The audience on which Cooking Matters focuses efforts: parents and caregivers
of children ages 0-5
Program Cooking Matters by Share Our Strength
Program Term July 1, 2019 to June 30, 2020
INTRODUCTION
Cooking Matters is helping end childhood hunger by inspiring families to make healthy food choices. Our programs
teach parents and caregivers with limited food budgets to shop for and cook healthy meals through hands-on, six-week
cooking courses; interactive grocery store tours; and mobile, online and educational tools. Cooking Matters is a
campaign of Share Our Strength, an organization working to end hunger and poverty. To learn more, visit
CookingMatters.org. A variety of factors contribute to Cooking Matters success including commitment to:
• Working with a network of partners who deliver impactful food skills education in their communities
• Development of experience-tested, evidence and practice-based food skills education
• Program quality and effectiveness
These Cooking Matters Course and Tour Implementation Standards (“Standards”) outline the baseline expectations of
Cooking Matters course and tour implementation. Although Cooking Matters provides tools that outline gold standard
programming, adherence, at a minimum, to these Standards and the requirements outlined in the Cooking Matters
Campaign Partnership Agreement (“Partnership Agreement”) ensures Cooking Matters integrity.
Established in 1993, Cooking Matters has decades of practical experience and the Cooking Matters network has
collected and culled from best practices to achieve high-quality programming. Cooking Matters provides a suite of
resources (many of which are cited in the Standards) to assist Partners in program delivery.
Adhering to the Standards means that a participant in a Cooking Matters course or tour in City A will have a similar
experience as a Cooking Matters course or tour participant in City B. Following these Standards and use of the
associated resources is integral to the commitment to partner with Cooking Matters, and contributes to effective course
and tour delivery and upholding the integrity of Cooking Matters course and tour evaluation.
Sometimes adaptations that do not undermine Cooking Matters effectiveness are necessary and, as needed, Cooking
Matters reserves the right to augment the Standards. Cooking Matters recognizes that Partner situations vary and
appreciates that local innovation can augment and enhance courses and tours. If a Partner needs to deviate from the
Standards for any reason, please discuss with Cooking Matters.
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IMPLEMENTATION PARTNERS
PARTNERSHIP STRUCTURE
➢ Cooking Matters courses and tours are run by local, regional, or statewide entities (“Implementation
Partners” or “Partners”). Multiple Partners may implement courses and tours in a given geography.
➢ Cooking Matters Partners maintains full responsibility for course and tour implementation according to Cooking
Matters Standards.
➢ This unique model of collaboration between Cooking Matters and Partners leverages the strengths of all and
makes Cooking Matters uniquely effective, efficient and sustainable among national nonprofit food skills and
nutrition education programs.
➢ Partners collaborate with agencies and other community stakeholders (“Collaborating Partners”) to deliver
Cooking Matters courses and tours. This system allows each of the collaborators to leverage its resources and
for the Partners to offer quality programming to more low-income families than if any individual organization
worked alone.
• Partners provide course and tour support and materials including staff time, food and supplies like
cooking equipment (see Addendum for details).
• Collaborating Partners can provide participant recruitment, physical space, funding, supplies, and/or
instructors.
➢ The following types of organizations, agencies and programs often collaborate to bring Cooking Matters
courses and tours to their clients:
• Community centers
• Culinary and other food and nutrition-focused schools and trade organizations
• Faith-based organizations
• Federally qualified and community health centers
• Food banks and pantries
• Grocers
• Head Start and other center- and home-based childcare providers
• Housing programs
• Hospitals
• pediatric and obstetric clinics and programs
• Pregnancy medical homes
• Schools with >50% free/reduced lunch participants (with students’ parents)
• SNAP offices and SNAP-Ed implementing agencies
• Universities and community colleges
• Volunteer sources
• WIC offices
• Work and economic opportunity programs
• Other organizations and programs that serve low-income families
PARTNER NETWORK MODEL
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PROGRAM TERM AND PARTNER ASSESSMENT
➢ The Cooking Matters Implementation Standards are current as of the version date set forth above and shall
remain in effect until or unless they are superseded by a version with a later version date. Cooking Matters
may update or modify these Standards at its discretion.
➢ Partner must comply with these Standards and the Cooking Matters Campaign Partnership Agreement in
order to be a Cooking Matters Partner.
➢ Program Term is the annual term of the Program, which runs from July 1 through June 30.
➢ Pilot Partners who execute a Cooking Matters Campaign Partnership Agreement after the start of the Program
Term will remain in “pilot” status until they have completed the next full Program Term.
➢ Partnership continuation assessment occurs yearly, aligning with the Program Term. Partners are assessed on
adherence to the Cooking Matters Campaign Partnership Agreement and Cooking Matters Course and Tour
Implementation Standards; any breach to adherence may result in partnership deactivation. Of particular note,
Cooking Matters makes sure each Partner has:
• Signed and returned a Cooking Matters Campaign Partnership Agreement
• Completed submission of course and/or tour participant projections for the Program Term
• Participated in Cooking Matters trainings
• Had activity in the Program Term, including initiating and holding courses and/or tours
• Completed course and tour surveys according to the E-Survey Administration Guide1
• Reported on courses and/or tours in Salesforce according to the Cooking Matters Salesforce:
Guidelines for Use2
➢ Deactivated Partners may reapply for partnership at a future time.
QUALITY
➢ Evaluation and reporting are vital for continual improvement, tracking progress, quantifying success and
communicating impact with stakeholders to secure funding and support for Cooking Matters.
➢ Cooking Matters provides Partners with tools to track course and tour participant quantitative data and
qualitative impact.
➢ To ensure quality as an evidence- and practice-based food skills education Program, Partners adhere to
guidelines (E-Survey Administration Guide and Cooking Matters Salesforce: Guidelines for Use) regarding
course and tour participant surveying and program evaluation including use of a bi-directional reporting and
program management system (operated by Salesforce).
➢ There is no formal or required evaluation method for the mobile, online and educational tools.
PROGRAMS
Cooking Matters Course and Tour Curricula and Mobile, Online and Educational Tools
➢ Are evidence-based (course curricula), practice-based (tour curricula), experience-tested (App and
Educational Toolkits), and efficiently conveyed.
➢ Use the United States Department of Agriculture’s Dietary Guidelines for Americans and MyPlate as the
foundation for basic nutrition guidelines.
➢ Reflect current research in the nutrition education field and align with the primary drivers of food decisions
made by the target audience.
➢ Are updated as there are changes in the field. Cooking Matters provides research support documentation.
➢ Are used and implemented in accordance to the Standards and without any substantial abridgements (unless
prior approval from Cooking Matters).
1 2Available on the Cooking Matters Resource Center
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Cooking Matters Courses and Tours
➢ Provide hands-on instruction to families to develop a love of cooking and the skills to make healthy food
choices wherever they go.
➢ Because parents and caregivers of children ages 0-5 are the Cooking Matters priority audience, Cooking
Matters prioritizes Cooking Matters for Parents, Cooking Matters for Childcare Professionals and Cooking
Matters at the Store curricula. These curricula are available at no cost to Partners. As of January 1, 2020,
Cooking Matters will no longer pay for printing of Cooking Matters for Kids and Cooking Matters for Teens
curricula.
➢ Curricula are available exclusively to Partners.
➢ Partnership Agreements are required for those delivering courses and/or tours.
Cooking Matters Smartphone App
➢ Provides recipes, digital tips and tools for planning, shopping for, and preparing healthy foods.
➢ Aids Partners in offering a digital resource to priority audience participants as a follow-up to in-person
education, or to priority audience members who are unable to participate in in-person programming and desire
food skills education.
➢ Is available to share with Collaborating Partners and other organizations offering nutrition and food skills
education or reaching the priority audience in other ways.
➢ Is downloadable to Android phones and devices via the Google Play store or CookingMatters.org/partner.
➢ Partnership Agreements are not required for those solely using the Cooking Matters App.
Cooking Matters Educational Tools
➢ Provide hands-on instruction to help kids and families develop a love of cooking and the skills to make healthy
food choices wherever they go.
➢ Aid Partners in offering one-time or longer-term programming to participants, and are available to share with
Collaborative Partners and other organizations offering nutrition and food skills education.
➢ Are downloadable via PDF via CookingMatters.org.
➢ Partnership Agreements are not required for those solely using Educational Tools.
DELIVERY
EDUCATION MODEL AND TEACHING TECHNIQUES
• Cooking Matters courses and tours promote increased self-efficacy among participants, thereby enabling
positive behavior changes through the use of these principle tenets of effective nutrition education:
o Focuses on behaviors
o Requires active participation
o Takes into account the motivations, barriers, needs, perceptions, and desires of particular groups
o Includes self-assessment and feedback
• Cooking Matters courses and tours use a learner-centered education model with teaching techniques that
foster a safe environment for learners to consider changing behaviors and focus on their concerns, and involve
them in making decisions and solving problems34567.
• Each Cooking Matters Instructor Guide supports the use of these key learner-centered teaching techniques.
3 Contento I, Balch GI, Bronner YL, Lytle LA, Maloney SK, Olson CM, Swadener SS. The effectiveness of nutrition education and implications for nutrition
education policy, programs, and research: a review of research. Journal of Nutrition Education. 1995;27(6): 277-418.
4 Baranowski T, Perry CL, Parcel GS. How Individuals, Environments, and Health Behavior Interact: Social Cognitive Theory. In: Glanz K, Rimer BK, Lewis FM, ed.
Health Behavior and Health Education: Theory, Research, and Practice. 3rd edition ed. San Francisco, CA: Jossey-Bass, 2002:153-174.
5 Norris, J., From Telling to Teaching. 2003, North Myrtle Beach, SC: Learning By Dialogue.
6 Sigman-Grant, M. Facilitated Dialogue Basics A Self Study Guide for Nutrition Educators Let’s Dance. 2004, Reno, NV: University of Nevada Cooperative
Extension.
7 Vella, J., Learning to Listen, Learning to Teach. Revised Edition ed. 2002, San Francisco, CA: Jossey- Bass.
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Key Learner-Centered Education Teaching Techniques
Learner-Centered Teaching Technique Goal
Hands-On Avoids demonstration-style activities. Instead, offers opportunities for
participation centered on the learner.
Facilitated Dialogue Involves active participation of both the instructor and participant. The
instructor provides opportunities for learning by engaging participants in
discussion and activities that build upon their experiences. The participants
share questions, concerns, and successes so that they can learn from each
other as well as the instructors.
COURSES
➢ Course curricula are:
• Used exclusively in Cooking Matters courses.
• Published in English and Spanish if the audience is adults.
• Ordered by Partners through Cooking Matters-supported online systems. Curricula should be ordered
as programming is scheduled, and not in excess.
➢ Required course aspects include:
• Twelve hours of instruction over six weeks.
• Use of the learner-centered education model.
• Trained instructor-led food preparation and food safety instruction in a working kitchen or classroom
(using portable equipment) to provide an in-class cooking experience.
• Engaging nutrition activities and discussion.
• Practice with food budgeting.
• Sufficient groceries for participants to make and eat a serving of two to three recipes during class.
• Communal eating of the food made in class.
• Take-home groceries with the primary ingredients to practice making at least one recipe from class at
home. See ‘Cooking Matters Course Requirements’ chart for exceptions.
• An interactive grocery shopping experience where participants practice comparison-shopping, label
reading and a challenge activity.
▪ Instruction on delivery is contained in lesson 5 of each course Instructor Guide, and there is
no need to use the Cooking Matters at the Store curriculum as part of a 6-lesson course.
▪ When it is not possible to visit a grocery store, substitution with a simulated in-class store
experience (“Pop-Up” tour) is acceptable. Cooking Matters provides access to a printable
toolkit to support delivery of a “Pop-Up” model tour. See ‘Cooking Matters Course
Requirements’ chart for exceptions and Addendum for additional details and programming
comparisons.
• Celebratory final class and graduation ceremony for participants who complete at least four of six
classes.
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Cooking Matters Course Requirements
Interactive
Hands-on
Take Home Grocery
Curricula Audience Length Food
Groceries Shopping
Preparation
Experience
Cooking Matters for Parents/ 8-16 parents or 6 consecutive Lessons 1-4, Lessons 1-4 Lesson 5
para Padres guardians of weeks, 2 hours 6
young children each lesson
Cooking Matters for Child Care 8-16 10 hours, 1 recipe per 1 bag per meeting N/A
Professionals/ Cooking Matters individuals options for session session
EXTRA for Center-Based Child responsible for splitting the
Care Professionals care of time depending
children: home- on scheduling
or center- need
based
Cooking Matters for Families/ One adult and 6 consecutive Lessons 1-6 Lessons 1-4 Lesson 5,
para Familias one child from weeks, 2 hours optional
family unit for a each lesson
total of 8-16
course
participants
Cooking Matters for Adults/ 8-16 adults 6 consecutive Lessons 1-4, Lessons 1-4 Lesson 5
para Adultos weeks, 2 hours 6
each lesson
Cooking Matters for Kids 8-16 children in 6 consecutive Lessons 1-6 N/A Lesson 5,
3rd – 5th grade weeks, 2 hours optional
each lesson
Cooking Matters for Teens 8-16 6 consecutive Lessons 1-4, Suggested Lesson 5
adolescents in weeks, 2 hours 6
6th – 12th grade each lesson
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TOURS
➢ The Cooking Matters at the Store audience is adults and the Cooking Matters at the Store for WIC Parents
audience is parents who qualify for or could benefit from the WIC program, as WIC focuses on how to best use
WIC-approved foods.
➢ Are single instance events with varying implementation models. Tours take place in a grocery store or by using
the “Pop-Up” model in a location conducive to replicating an interactive grocery store tour experience. See
‘Tour Aspects’ chart and Addendum for additional details and programming comparisons.
➢ Tour Curricula are:
• Used exclusively in Cooking Matters tours.
• Published in English and Spanish.
• Not to be used in Cooking Matters courses. Instruction on delivery of a tour is contained in lesson 5 of
the course curricula, and there is no need to use the Cooking Matters at the Store curriculum as part
of a 6-lesson course.
• Ordered by Partners through Cooking Matters-supported online systems. Curricula should be ordered
as programming is scheduled, and not in excess.
• Cooking Matters provides access to a printable toolkit to support delivery of “Pop-Up” model tours.
Cooking Matters at the Store for Adults & Cooking Matters at the Store for WIC Parents Tour Aspects
Implementation Recommended Challenge
Location Format
Model Length Activity
Guided In-Store Grocery store Facilitator guides a group of 90 minutes Recommended
Tour participants through the store’s
departments that correspond with
the objectives of the curriculum.
Station Event Grocery store Stations set up to correspond with Varies – self-paced Recommended
the objectives of the curriculum. but can complete in
Facilitators teach objectives while 30 minutes.
participants self-cycle through
stations. Event typically hosted
over a 4-hour period.
Pop-Up Tour Community site like a Either classroom setting or 1 hour Recommended
food bank, WIC office, stations set up to correspond with
etc. or a food retailer the objectives of the curriculum.
that is not a grocery Facilitators use “Pop-Up Toolkit”
store like a farmers or other props to teach objectives
market, corner store, to a group of participants.
etc.
Pop-Up Event Community site like a Stations set up to correspond with Varies – self-paced N/A
food bank, WIC office, the objectives of the curriculum. but can complete in
etc. Facilitators use “Pop-Up Toolkit” 30 minutes.
or other props to teach objectives
while participants self-cycle Event typically hosted
through stations. Intended for over a 4-hour period.
large group of participants.
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AUDIENCE
➢ Cooking Matters participants are low-income. A standard definition of low-income is that the participant’s
household income is less than 185 percent of the federal poverty guidelines. Partners do not need to verify
income level of each participant, but should use proxy measures to be sure they are serving low-income
participants. Proxy measures include:
• Census block groups, census tracts or the average of census block groups
• Participant’s and/or their children’s eligibility for or enrollment in:
o The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC)
o The Head Start program
o The Federal Supplemental Nutrition Assistance Program (SNAP)
o Medicaid, the Children’s Health Insurance Program (CHIP), the Basic Health Program
➢ Because they are in a crucial position when it comes to children’s eating habits and health, Cooking Matters
priority audience is parents and caregivers of children age 0-5.
➢ Adult course and tour participants are in living situations in which they are primarily responsible (or soon will
be) for purchasing and preparing food for themselves and/or their families.
PARTICIPATION
➢ It is not permissible:
• To charge participants for Cooking Matters programs.
• For a Cooking Matters course or tour graduate to repeat a course or tour if they have previously
graduated from that same Cooking Matters course or tour.
➢ Partners provide and meet annual course and/or tour participant count projections. Accurate participant
projections help the network to be good stewards of resources and for Cooking Matters to provide appropriate
support to the network.
➢ Partners maintain an annual course graduation rate of at least 85 percent.
Participation & Graduation Rate Targets by Curricula & Tour Implementation Model
Guided In-Store Pop-Up or Station
Courses Pop-Up Tours
Tours Tour Events
# of Participants 8-16, serving at least 10 4-8, serving at least 5 Up to 30 participants As many participants as
participants on average participants on average appropriate; no
maximum
Graduation Rate At least 85% N/A N/A N/A
Course and Tour Participant & Graduate Definitions
➢ A Cooking Matters course participant is an individual who attends at least one class in the six-session course
or attends at least two of the total 10 hours of training offered for Cooking Matters for Child Care Professionals.
➢ A Cooking Matters course graduate is a participant who attends at least four classes of a six-session course or
attends at least eight of the total 10 hours of training offered for Cooking Matters for Child Care Professionals.
➢ There is no difference between a tour participant and graduate.
PERSONNEL
PARTNER STAFFING
➢ Partners designate an employee who is the main Cooking Matters contact within their organization.
• This person is the primary Cooking Matters administrator and responsible for communication with
Cooking Matters by Share Our Strength. The Partner is responsible for updating any change to the
main contact in the Cooking Matters database operated by Salesforce.
➢ Partners designate an individual (or individuals) who act as Cooking Matters coordinator(s). This individual
may be the main contact or a different person.
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• This individual(s) is responsible for making sure Cooking Matters staff are properly trained to: run
courses and/or tours, including community outreach and Collaborating Partner maintenance; purchase
and transport groceries, equipment and supplies; procure materials through Cooking Matters systems;
recruit, maintain relationships with and train instructors and tour facilitators; complete evaluation and
reporting through the use of Cooking Matters course and tour surveys and via record keeping in the
Cooking Matters database; participate in mandatory Cooking Matters webinars and training; and
manage other logistical tasks as needed.
➢ The amount of staff time needed to support programming is variable and corresponds with the number of
courses and/or tours delivered. As Partners serve more participants, additional staff time is required.
• The estimated amount of time for a staff person to coordinate a course is up to 6.5 hours per lesson or
approximately 35-40 hours total. An approximate example of how this could break down is up to:
▪ 5 hours communicating with Collaborating Partner staff (if working with a Collaborating
Partner), course instructors and any support persons (e.g., non-instructing volunteers)
▪ 5 hours travel time and program-related administrative tasks such as ordering Cooking
Matters materials and record keeping in the Cooking Matters database
▪ 12 hours procuring groceries and packing supplies
▪ 18 hours in the classroom/kitchen
• It is not recommended that staff coordinate more than four courses in a week.
• The estimated amount of time for a staff person to coordinate a Guided In-Store Tour is up to 4 hours
per tour. An approximate example of how this could break down is up to:
▪ 1 hour communicating with grocery retailer and/or Collaborating Partner staff (if working with
a Collaborating Partner) and tour facilitators
▪ 2 hours travel time, pre- and post-tour time at tour delivery site, tour delivery
▪ 1 hour program-related administrative tasks such as record keeping in the Cooking Matters
database
➢ Staff responsible for Cooking Matters courses and/or tours adhere to the Standards, and ensure that those
representing Cooking Matters have an understanding of and adhere to the Standards.
➢ To ensure communication continuity, Partners are responsible for updating Cooking Matters when there is a
change in the primary/main contact and staff with access to Cooking Matters online resources by following
instructions found in the ‘Knowledge Base’ via the Cooking Matters Help Desk at Help.cookingmatters.org.
FACILITATORS AND INSTRUCTORS
Tour Facilitator & Course Instructor Qualifications & Staffing Recommendations
Number of facilitators,
Qualifications
instructors and assistants
Tour facilitator- Tours Strong background or experience in food Appropriate number of facilitators
budgeting, nutrition or food preparation, or have to deliver tour, based on tour
worked closely with Cooking Matters target implementation model &
audience participation level. For guided in-
store tours, recommend one
facilitator for every four - six
Cooking Matters at the Store tour
participants
Culinary Instructor- Courses 1) Either a graduate of or enrolled in a culinary One culinary instructor per course
training program or 2) have at least two years of
professional experience working as a cook or
chef. The curricula do not detail cooking and
kitchen safety topics because they assume that
trained culinary professionals bring that
expertise
Nutrition Instructor- Courses Graduate of, or enrolled in, an accredited, One nutrition instructor per course
science-based undergraduate or graduate
nutrition program
Course Assistant- Courses Interest in Cooking Matters and its mission One or more per course
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➢ Course instructors and tour facilitators are individuals who share their expertise in cooking, nutrition and food
budgeting to teach Cooking Matters curricula.
➢ Course instructors and tour facilitators may be staff, volunteers, AmeriCorps members, or other members of
the Partner organization.
➢ Partners recruit, train and manage a sufficient number of qualified instructors and facilitators to meet needs.
➢ If individuals with standard qualifications (per ‘Tour Facilitator and Course Instructor Qualifications & Staffing
Recommendations’ chart) are not available, instructors and facilitators thoroughly trained with Cooking Matters
instructor training tools can be substituted.
➢ Partners ensure all instructors and facilitators have participated in all applicable training prior to leading
courses and tours, and use learner-centered education techniques in programming.
➢ Cooking Matters requires collaboration among staff and instructors. A team-teaching approach allows each
individual to share their strengths and rely on others to do the same.
➢ A culinary instructor, nutrition instructor, the Partner-affiliated coordinator, and an assistant (ideally) are
recommended in all Cooking Matters courses.
➢ Attempt should be made to ensure that the same team of instructors teaches an entire six-session course.
➢ In effort to ensure high-quality programming, Partners assume responsibility for monitoring and providing
ongoing coaching to instructors and facilitators.
LIABILITY
➢ Partners ensure that all Cooking Matters course and tour participants, guests, volunteers, and instructors and
facilitators complete a Cooking Matters-provided Participation Waiver. Waivers do not need to be obtained for
employees of Implementation or Collaborating Partners.
➢ Cooking Matters provides the Waiver template in English and Spanish.
➢ Such Participation Waiver, among other things, releases Share Our Strength, its agents, representatives,
employees, volunteers and any sponsors of Cooking Matters from any and all damages, causes of action,
claims and liability that might arise from course and tour participation.
➢ Partners must retain this documentation in hard or electronic copy for a period of three or more years.
PARTNER SUPPORT, TRAINING AND TECHNICAL ASSISTANCE
➢ Partners are required to attend and actively participate in Cooking Matters training and collaboration
opportunities including, but not limited to:
Online Training
• Course and tour implementation training is available through:
o An on-demand, online training platform. New staff are required to participate in training prior
to course and tour delivery.
o Periodic training webinars. All staff involved in course and tour implementation are invited to
attend optional trainings containing information that helps Partners to excel.
Partner Update Webinars
• Staff acting as the main contact for course and tour implementation are required to attend update
webinars that contain information important to successful implementation.
➢ In addition to providing curricula, Cooking Matters provides ongoing training and technical assistance to
support Partner efforts to implement high-quality courses and tours including, but not limited to:
Tools and Materials
• Cooking Matters maintains an online library of resources so that Partners have easy access to tools,
materials and guidelines useful for course and tour delivery, data collection and entry, and brand
management and messaging. Several of these resources are referenced in these Standards.
Technical Assistance and Support
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• Partners are encouraged to collaborate with one another and to contact Cooking Matters when
additional support is needed.
• The Cooking Matters Help Desk is the Partner’s main channel for technical support from Cooking
Matters. Partners use the Help Desk at Help.cookingmatters.org as the primary way of seeking
information about Cooking Matters and contacting Cooking Matters.
• Cooking Matters may make information requests of Partners. Timely responses from both parties
ensure the maintenance of a mutually productive and respectful relationship
Partner Network
• Cooking Matters supports and promotes active collaboration among Partners through online file
sharing, discussion platforms, and interactive webinars. These opportunities ensure that Partners are
able to network and learn from one another.
• As a means of peer-to-peer learning, Partners are encouraged to visit each other’s programs when
possible.
In-Person Training and Support
• Cooking Matters values in-person communications whenever possible and makes in-person Partner
visits when feasible or needed. If Partner staff are traveling in Washington, D.C., they are encouraged
to visit Share Our Strength’s office and meet with Cooking Matters and Share Our Strength staff.
Other
• Partners may be given the opportunity to participate in curricula and other Cooking Matters-specific
pilots; participate in peer visits; or provide feedback on curricula, materials, resources, training, and
technical assistance provided by Cooking Matters.
BRAND MANAGEMENT AND MESSAGING
➢ Cooking Matters and Partners communicate with a wide audience comprised of both internal and external
stakeholders. It is important to use a consistent voice and message that resonates with our core audiences and
is easily recognizable as an expression of our brand personality.
➢ Partners should use Cooking Matters brand management and messaging resources that includes specific
language for communicating:
• In writing
• Online
• In media interviews (inform Cooking Matters, in advance, if possible)
• In press releases and publications
➢ The Cooking Matters brand is an asset. It is the expression of our identity and the cornerstone of our
intellectual property and value. It is important that Partners use the name properly and consistently and in a
manner that allows protection from encroachment.
➢ The correct first usage by Partners within a document is “Cooking Matters®.” Correct subsequent usage is
“Cooking Matters.”
➢ When any component of the curricula other non-public material or Educational Tools (e.g., recipes, tips, etc.)
are used outside of any Cooking Matters programming or event, Partner shall provide Campaign attribution –
e.g., “Courtesy of Cooking Matters® by Share Our Strength®" and a link to the CookingMatters.org website from
the attribution, subject to length or space considerations.
➢ Cooking Matters:
• Actively markets and promotes Cooking Matters, on a national level, to help raise awareness among
potential stakeholders including media, volunteers, funders, state and federal level policymakers and
community partners.
• Supports Partner in submitting information to media covering Cooking Matters courses and tours in
Partner’s service area as appropriate. Specifically, engaging media and social media channels for
advocacy-related activities, programming attended by influencers (influencers can include elected
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officials, policymakers and media) and district meetings and, if applicable, re-tweeting and re-posting
Partner’s course and tour-related social media.
• Provides Partner with assets to pitch courses and tours to media such as photos, videos, logos,
messaging and graphics.
• Occasionally requests updates from Partners that may include:
o Requests for stories about course and tour participants
o Media requests and/or mentions
➢ Partners inform Cooking Matters about local Cooking Matters media coverage, in advance (if possible), by
submitting a “support ticket” with information via Help.cookingmatters.org
ADVOCACY
➢ To support Partner advocacy work within Share Our Strength’s advocacy priorities, Cooking Matters will
provide, where appropriate, strategic counsel; policy resources; connections to local and federal offices of
members of Congress; and support for engaging high-profile individuals in public recognition of Partner
courses, tours, and community impact.
➢ When possible and appropriate, Cooking Matters will also seek opportunities to promote and support shared
advocacy activities through local and/or national media channels.
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ADDENDUM
Cooking Matters Programs Comparison
Recommended
Access Facilitators, Mandatory Cost Estimates* Optional Evaluation
Components Components Cost Estimates*
Instructors & Component
Assistants
Cooking Open Access N/A N/A N/A N/A N/A N/A
Matters
App* Please promote to
groups that consist
primarily or exclusively
of the Priority Audience
Via Android cell phone
Cookingmatters.org/par
tner
Cooking Open Access At least one person Space for instruction & Cost varies N/A N/A N/A
Matters participation
Educational Tools downloaded at
no cost from
Tools
https://cookingmatters. Food for food Depends on recipe(s)
org/educational-tools preparation & audience size
demonstrations
Portable culinary Depends on type, but
equipment & serve start-up cost estimated
ware (& storage if at less than ~$300
needed) for food prep
demonstrations
Cooking Partnership Required Appropriate number of Retail grocer or space Cost varies Food for food Depends on recipe(s) Required:
Matters at facilitators to deliver for instruction & preparation & audience size Implementation of
the Store Partners order free tour, based on tour participation demonstrations electronically-
Cooking Matters at the implementation model (dependent on delivery processed post-tour
Tour
Store curricula via an & participation level model) survey for measuring
Curricula online ordering site. Portable culinary Depends on type, but participant intent to
Those interested in equipment & serve start-up cost estimated change behavior
delivery of tours using ware (& storage if at less than ~$200
the Pop-Up Tour model needed) for food prep
download & print the demonstrations
Pop-Up Toolkit via
Cooking Matters online
Resource Center. Challenge activity $10/participant
incentive
Production of Pop-Up ~$250/toolkit
Toolkit if using this
delivery model
*Estimates are approximate, vary based on local factors & do not include staff time, overhead or participant recruitment resources such as recruitment flyers, childcare,
transportation, etc

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Cooking Matters Programs Comparison Continued
Recommended
Access Facilitators, Mandatory Cost Estimates* Optional Evaluation
Instructors & Components Components Cost Estimates* Component
Assistants
Cooking Partnership Required Two qualified Working kitchen or Cost varies N/A N/A Required:
Matters instructors/course, space for instruction & Implementation of
Course Partners order free specifically one participation by each electronically
Cooking Matters culinary & one nutrition participant that processed Pre- Post-
Curricula
curricula & participant instructor includes ability to use Behavior Change
for Priority graduation certificates portable equipment, Survey to measure
Audience: via an online ordering One or more hot, running water, participant behavior
site assistant/course is electricity, storage food change in courses for
Cooking helpful for in-class & take- the priority audience:
Matters for home groceries
Families,
Adults, Initial procurement of ~$650
Parents, Child portable culinary
Care equipment
Professionals
& Cooking Serve ware for in-class Cost varies
Matters dining (disposable or
EXTRA for other)
Center-Based
Child Care Food for in-class & ~$700/course
Professionals take-home groceries
plus $10 challenge
activity incentive (if
applicable)
Other materials (e.g. Cost varies
pens, nametags, etc.)
*Estimates are approximate, vary based on local factors & do not include staff time, overhead or participant recruitment resources such as recruitment flyers, childcare,
transportation, etc.
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Cooking Matters Programs Comparison Continued
Recommended
Access Facilitators, Mandatory Cost Estimates* Optional Evaluation
Components Components Cost Estimates*
Instructors & Component
Assistants
Cooking Partnership Required Two qualified Working kitchen or Cost varies N/A N/A Optional:
Matters instructors/course, space for instruction & Implementation of
Course Partners have access specifically one participation by each paper-based survey
to free download of culinary & one nutrition participant that tool to measure
Curricula
Cooking Matters instructor includes ability to use participant behavior
for non- curricula & participant portable equipment, change. Cooking
Priority graduation certificates One or more hot, running water, Matters does not
Audience: assistant/course is electricity, storage food require or process
helpful for in-class & take- survey data for these
Cooking home groceries curricula. Partner
Matters for processes data.
Kids & Initial procurement of ~$650
Cooking portable culinary
Matters for equipment
Teens
Serve ware for in-class Cost varies
dining (disposable or
other)
Food for in-class & Up to $700/course
take-home groceries (cost is lower for kids
plus $10 challenge because there are no
activity incentive (if take home groceries or
applicable) $10 challenge
incentive)
Other materials (e.g. Cost varies
pens, nametags, etc.)
*Estimates are approximate, vary based on local factors & do not include staff time, overhead or participant recruitment resources such as recruitment flyers, childcare,
transportation, etc