SRP 2018 APPLICATION_SOUTHWEST HUMAN DEVELOPMENT_BIRTH TO FIVE HELPLINE .PDF

July 6, 2018
Salt River Pima‐Maricopa Indian Community
c/o Ms. Angela Willeford
Intergovernmental Relations Project Manager
Office of Congressional and Legislative Affairs
10005 E. Osborn Road
Scottsdale, AZ 85256
Via Email: angela.willeford@srpmic‐nsn.gov and cc: gary.bohnee@srpmic‐nsn.gov
Subject: 2018‐19 12% Gaming Grant
Dear Ms. Willeford,
Please extend our thanks to the Salt River Pima‐Maricopa Indian Community’s 12% Grant
Committee. We are grateful to have been invited to participate in the 2018‐19 12% grant cycle.
Attached please find our completed 12% Gaming Contributions Application and a project
budget. Please contact me directly if you have any questions or require anything further.
Sincerely,
Lisa Olivas‐Cook, CFRE
Grants Manager
602‐633‐8178 (direct)
Email: grants@swhd.org
Southwest Human Development • 2850 N. 24th Street • Phoenix, Arizona 85008 • (602) 266-5976 • www.swhd.org

SALT RIVER PIMA-MARICOPA INDIAN COMMUNITY
10005 E. Osborn Road, Scottsdale, Arizona 85256 / Phone 480-362-7520 /
12% Gaming Contributions Application
Date of Application: July 6, 2018
Organization Name: Southwest Human Development
Contact Person: Lisa Olivas-Cook, Grants Manager
Email Address: grants@swhd.org
Phone: 602-633-8178
Organization Mailing Address: 2850 N 24th Street, Phoenix AZ 85008
Project Name: Birth to Five Helpline/Fussy Baby Program
Grant Award Request: $25,000
Please provide a brief description of the project being submitted to the 12% SRPMIC
Grant program.
The Birth to Five Helpline (1-877-705-KIDS (5437)) is Arizona's only toll-free line dedicated to
responding to questions and concerns about early child development. The program's objectives
are to support parents/caregivers of young children who are calling with questions and
concerns, and to prevent child abuse. Topics frequently addressed include sleep and feeding
questions or problems, fussiness and "colic," toilet teaching, general child development (e.g.
"Should my baby be..." crawling, walking, using two word sentences, etc.), behavioral challenges,
environmental safety, and common health issues. Very often, callers report multiple concerns
and needs and complex family circumstances which require considerable time to adequately
address.
Callers to the Helpline talk to a caring, highly-trained early childhood specialist who listen to
each caller and consider the specific child's development and history, the caller's parenting style,
and their family and cultural values. With an average call time of 20 minutes, the Helpline
specialists are able to listen to the caller's concerns, explore at length what may be causing the
problem, work with the caller to develop an action plan, and provide much-needed reassurance
and support. The specialists are also able to connect callers to community resources and
additional support when needed, including Southwest Human Development's more than 40
programs and services — providing access to a wide range of early childhood experts. The
Helpline operates Mon-Fri, 8 am to 8 pm and can be accessed by phone, website
(www.birthtofivehelpline.or,g), email, or text. Assistance in English/Spanish is always available.
The Helpline is available to all Arizona parents, caregivers and professionals without regard to
location, ethnicity, language, age, income or any other criteria.

The Fussy Baby Program is a service of the Birth to Five Helpline and provides telephone support
throughout Arizona and home visitation services in Maricopa County to assist parents of babies
they experience as crying excessively, difficult to comfort and/or having trouble feeding or
sleeping. The goal of the Fussy Baby Program is to help parents feel more confident and
competent in their ability to care for their infant, even though they may be having a difficult
time in the beginning.
Beginning Date of Project: 7/1/18 End Date of Project: 6/30/19
Geographic Area to be served: State of Arizona
Please attach budget on how funds will be allocated.
Total Amount for Project: $313,828 Amount of 12% Request: $25,000
(No Multi-Year Request will be accepted)
If the amount of funding received is less than the amount needed for the project, do you
have other funds to complete the project? (Please Explain):
For FY19, the Birth to Five Helpline/Fussy Baby program has secured a contract from First Things
First for $100,000. Pending grant requests include:
• Child Abuse Prevention License Plate Donation Program - $50,000
• Max & Victoria Dreyfus Foundation - $5,000
• Phoenix Suns Charities - $10,000
• Tohono O'odham Nation 12% Gaming Grant - $15,000
SWHD practices a robust and comprehensive fund development plan that includes individual
giving, direct mail, special events, grant seeking, sponsorships, community outreach, and
volunteer engagement. The continued support of the Salt River Pima-Maricopa Indian
Community is vital to maintaining the Birth to Five Helpline/Fussy Baby Program for Arizona.
If you receive SRPMIC 12 % funding, will it be spent (Check One):
./ Monthly
0 Quarterly
0 Lump Sum
List of any SRPMIC 12% funds you have received in the past.
• November 2017: $15,000 for the Birth to Five Helpline/Fussy Baby Program
• December 2016: $20,000 for the Birth to Five Helpline/Fussy Baby Program
• December 2015: $20,000 for the Birth to Five Helpline/Fussy Baby Program
• December 2010: $40,000 for the Birth to Five Helpline/Fussy Baby Program

List any other 12 %Tribal Grant funds your organization may be seeking from other Tribal
Governments in 2018-2019.
• Gila River Indian Community via Maricopa County (pending): $300,000 over three years for
the Smooth Way Home program
• Tohono O'odham Nation via Maricopa County (pending): $15,000 - Birth to Five
Helpline/Fussy Baby Program
List any other funds you have received from the Salt River Pima-Maricopa Indian
Community (Enterprises Included) and identify the amount and the source:
• September 2004: $5,000 for a golf tournament sponsorship; source not identified in
database
• July 2003: $5,000 for our Good Fit Counseling Center; source not identified in database
• June 2002: $5,000 for our Good Fit Counseling Center; source not identified in database
Funding for project/programs may be based on available funding. As such, if funding
were not available for the full the amount of request how would you prioritize funding.
Funding at any level will be gratefully accepted and appreciated. Our priorities are as follows:
1. Personnel costs and employee related expenses total 84% of the program's expense, and are
therefore the first priority for funding.
2. The second highest program expense is for program materials ($13,333 / 4%) which is used
to purchase program information cards and magnets that are distributed throughout the
state.
3. Support training opportunities for the Birth to Five Helpline specialists.
Which municipal governmental entity will serve as your pass through or accept 12% funds
on your behalf?
Maricopa County

By execution of the 12% Gaming Contribution Grant Application the undersigned agrees
that the information contained in the Application is true to the best of the Applicants
knowledge. The Applicant shall notify the SRPMIC if any information in this Application
changes.
7/61)
Signature f r)the Applicant Date
Ginger Ward, Chief Executive Officer
Name and Title
The Application shall be signed by the senior elected official of the local government, or
in the case of a non-profit entity, the Chief Executive Officer authorizes to commit the
non-profit entity to apply for, accept, and implement an award from the SRPMIC utilizing
12% Gaming Contributions.

SOUTHWEST HUMAN DEVELOPMENT, INC.
BIRTH TO FIVE HELPLINE
INCOME/EXPENSE BUDGET (Preliminary)
FISCAL YEAR JULY 1, 2018 TO JUNE 30, 2019
SRP-MIC
REVENUE FY19 Grant
First Things First Contract 100,000
Fundraising 213,828 25,000
Total Revenue 313,828 25,000
EXPENSES
Salary 207,155 18,250
Benefits 55,932 6,750
Travel 5,589
Telephone/Communications Svcs 2,351
Program Supplies (Helpline cards & magnets) 13,333
Office Supplies 438
Training 500
Total Direct Expense 285,298
Overhead (@Agency Rate approx. 10%) 28,530
Total Expense 313,828 25,000