HEARD MUSEUM.PDF

Created: 01/23/2018 • Last updated: 03/06/2018
General information
Organization Heard Museum
Contact First name Mary
Contact Last name Dashnaw
Contact e-mail mdashnaw@heard.org
Contact phone number 602-251-0203
Address
Street 2301 N. Central Ave.
City Phoenix
State AZ
ZIP Code 85004
From what tribe is the Gila River Indian Community
organization requesting the
grant?
Total grant amount request 50,000
1 / 2

The Gila River Indian Community offers multi-year awards. If your organization is
requesting a multi-year grant for this project or program from the Gila River Indian
Community, enter the amount to be requested each year.
Amount
Year 1 (Gila River Indian
50,000
Community Grants Only)
Year 2 (Gila River Indian
Community Grants Only)
Year 3 (Gila River Indian
Community Grants Only)
Year 4 (Gila River Indian
Community Grants Only)
Year 5 (Gila River Indian
Community Grants Only)
2 / 2


Gila River Indian Community Grant Application
Grant Cycle 2018
Cover Sheet
Municipality Information
1. Date of Application: 2/27/2018 (NOTE: Click or use up/down arrow keys to move among
fields)
2. Name of City, Town or County: Maricopa
3. Mayor (City or Town) or Board of Supervisor’s Chairman (County): Steve Chucri
4. Mailing Address: 2301 N. Central Avenue
5. City: Phoenix State: Arizona Zip Code: 85004
6. Acknowledgement of Submission by Authorized Municipality Representative:
Typed Name/Title: Zachary Wolfe, Finance Department Signature:
Applicant Information
7. Department/Organization Name:
8. Is this a 501c non-profit Organization? No Yes If yes, attach IRS Determination Letter
9. Application Contact Person: Mary Dashnaw Title: Grants Manager
10. Phone Number: 602-251-0203
11. Mailing Address: 2301 N. Central Ave.
12. City: Phoenix State: Arizona Zip Code: 85004
13. Email Address: mdashnaw@heard.org Website Address: www.heard.org
Project Information
14. Project Name: Second Saturdays at the Heard
15. Purpose of Grant: To fund
16. Priority Funding Area Economic Development
17. Annual amount requested $50,000
18. Number of years that funding is 1
requested
19. Total amount requested (annual $50,000
amount x number of years)
$100,000 (Beautiful Games exhibition and Moondance gala,
20. Has your organization received past 2014); $1,000,000 (Native Peoples of the Southwest
funding from GRIC? If yes, list each year exhibition, 2003); Gila River Casino $25,000 (Native Peoples
and amount of the Southwest reinstallation, 2012); Gila River Gaming
$5,000 (Moondance, 2014)
21. Geographic area served Maricopa County
For Office Use Only:
Data Entry Receipt Evaluation
Outcome A Approval Recommended/Amount $ A Denial

Gila River Indian Community Grant Application
Grant Cycle 2018

Gila River Indian Community Grant Application
Grant Cycle 2018
Narrative
Please structure your proposal to provide the following information in the order indicated. Provide the narrative
in paragraph form in the text field provided. Please be thorough but strive for brevity.
1. Briefly describe the organization’s history, mission and goals.
Founded in 1929, the mission of the Heard Museum is to be the world’s preeminent museum for the
presentation, interpretation and advancement of American Indian art, emphasizing its intersection with broader
artistic and cultural themes. The museum's collection of Indigenous art spans more than 1,700 years and
includes generations of fine art, weavings, pottery, basketry, sculpture, katsina dolls and more. The Heard’s
acclaimed education programs and events include in-depth school tours, educator resources, dialogues with
artists and scholars, family friendly exhibitions, and highly attended festivals and events featuring dance, music
and artist demonstrations.
Through original exhibitions and public programs, the Heard Museum seeks to elevate public
awareness and understanding of Native American people, history, and culture and is a vital
educational resource to more than 150,000 visitors each year. In partnership with many individuals,
organizations, and populations – from artists and elected officials to Tribes and communities across
the Southwest and beyond – the museum aspires to disrupt pernicious stereotypes and
misconceptions that Native American people are fixed in time and place by presenting Native art from
many perspectives, periods, and points of view. Addressing these needs in Arizona dovetails with the
role that the Heard Museum plays in furthering important national dialogues concerning the
recognition and inclusion of Native American art at the highest levels.
2. If the applying organization is non-municipal or a non-profit 501c, please describe your relationship with
Arizona municipalities including past and present support, whether through partnerships, collaborations,
in-kind contributions, grants, tax-based funding or other. Describe the supporting municipality’s role in
this project. If the applying organization is a municipality governmental sub-division please enter the
text “Not applicable.”
The Heard Museum is grateful for annual operating support that has historically been received through funding
from the Phoenix Office of Arts & Culture and through the Arizona Commission on the Arts. In 2017, the
POAC committed $33,595 to the museum (received in February 2018), and the AZ Commission committed
$47,000. These operating fund grants are critical to the Heard’s ability to execute its exhibition and program
plans. Additional grants through each of these funders are pursued as appropriate and as new funding
opportunities are announced. For example, in December 2017, the Heard was awarded a $5,000 grant
through the AZ Commission to implement a new series of Creative Aging programs, which aims to engage
Native elders with the museum campus and collections. Further, the museum partners with municipal and
state funders as opportunities arise, such as a 2017 Artist Entrepreneurship program for Native artists that
provided professional development in partnership with ASU and the Arizona Commission on the Arts.

Gila River Indian Community Grant Application
Grant Cycle 2018
3. Describe the proposed project and planned goals and activities.
The Heard Museum is proposing an ongoing marketplace series that will create significant economic
opportunities for American Indian artists while simultaneously offering free educational programming to the
general public.
This grant would fund a new monthly series for Native artists – “Second Saturdays at the Heard” – launching in
fall 2018 and offered monthly during peak season. Themed marketplaces featuring jewelry, basketry, textiles,
carving, etc will offer acclaimed Southwestern Native artists an attractive venue and museum marketing
support to attract a large audience. Held in the Heard’s historic Central Courtyard, markets will be free to
attend and will feature 20-30 selling artists as well as live music, children’s educational activities, and artist
demonstrations.
The new series represents a significant departure from traditional marketplace models. Often, “hosting
organizations” take a percentage of artist sales, which can significantly cut into artists’ income and discourage
participation. This new series turns that model around: rather than charging artists to participate, “Second
Saturdays” will offer artists a modest materials and travel honorarium, and artists will retain 100% of sales.
The Heard Museum benefits as well through audience development, furthering our educational programming
opportunities, and creating meaningful opportunities to strengthen collaborative relationships with artists.
The project will also include two Entrepreneurial Skill Development Workshops for Native artists – free, one-
day classes offering professional development in marketing, financial management, and resources for
customer base cultivation. The Heard has offered similar workshops in association with the Arizona
Commission on the Arts and Arizona State University.
This new series offers opportunities to showcase other entrepreneurs and Native-led intiativies as well. For
example, Second Satrudays may grow to include farmers markets, highlighting local Native-owned or Tribally-
operated farm to table operations that reflect the diversity of Maricopa County permaculture – add-ons that
provide opportunities to educate visitors about local businesses while simultaneously promoting dialogues
about healthy diets and food sovereignty. Including occational features like farmers markets, along with family-
friendly activities, live music and live art demonstrations during Arizona’s temperate months, will appeal to
visitors and participating artists alike, and similar one-day events have attracted thousands of visitors. Each
Second Satruday event will be promoted through the Heard’s diverse marketing channels – a mix of paid
online and print advertising, paired with social media, influencers, press and PR efforts – to reach a larger
audience through collective efforts than most artists could reach alone.
Recent testing of this new model has been enormously successful. In January, 2018, the Heard hosted the
Native Jeweler’s Market. The free event attracted upwards of 1,000 visitors who enjoyed live music by Aaron
White and interacted with 29 of the Southwest’s top jewelers. It was a triumph – one artist sold $12,000 of
merchandise and nearly all inquired about returning next year. Attendees were similarly engaged – several
museum Members shared that the event was “better than the Santa Fe Indian Market” (the nation’s largest
Native art market).
4. Describe how the proposed project satisfies one or more of the priority funding areas identified by the
Gila River Indian Community.

Gila River Indian Community Grant Application
Grant Cycle 2018
This program satisfies the Gila River Indian Community priority funding area of Economic Development as it
provides a platform and educational tools for American Indian artists to attract new customers, grow their client
base, elevate personal brand identities, and to expand entrepreneurial learning – all of which will in turn
benefit individual artists and the art-making community as a whole. The project also satisfies the education
priority funding area as each themed marketplace, based around a particular artistic media, will have live artist
demonstrations, educational talks, and additional museum programming that will enhance the knowledge of
the museum-going public regarding American Indian art forms.
5. Identify the needs/problems to be addressed, target population and number of people to be served by
the project.
Many American Indian artists face an ever-intensifying and crowded field of competition in
developing a consumer base, building brand, and finding opportunities to develop entrepreneurial
skills. 20-30 artists will be featured at each monthly event with a potential impact of presenting 240
artists through eight “peak season” marketplaces, and two entrepreneurial workshops over the
course of a year. Additionally this program series will provide the general public with myriad
opportunities to learn about the individual artists, their cultures, and their craft – providing many
patrons with deeper knowledge about the variety of artists working in both traditional and
contemporary artistic styles. Second Saturday attendees will also be served and will learn through
additional educational components offered at each marketplace, including artist demonstrations,
activities and crafts offered to children who attend, and public dialogues related to the art form being
presented at each marketplace. Based on attendance at the January event, the attendance to the
2018-2019 season’s events will exceed 8,000 attendees.
6. Define the project as a new or continuing program.
Second Saturdays is a new program initiative for the museum. Although the Heard Museum has a
history of creating artist marketplaces, the Second Saturday series represents a deeper commitment
and new model for this kind of program. For example, by offering an artist honoraria, this project
will encourage greater participation and will provide a greater degree of support for the artists. Also,
artists will keep 100% of their earnings as opposed to being required to pay a booth fee or relinquish
a percentage of their sales. This new model has proven popular among artists and has been
referenced by some as a motivating reason to participate in this kind of marketplace.

Gila River Indian Community Grant Application
Grant Cycle 2018
7. Provide a brief timeline including start and finish dates. Indicate if the timeline is flexible.
Marketplaces will be open to the public the second Satruday of each month, October 2018 – May of
2019. Themes for each marketplace are in development and will vary from month to month. An
annual schedule – currently in planning stages and subject to change - could resemble the following:
October 13, 2018: Weaver’s Marketplace (Textiles)
November 10, 2018: Artes Vivas (Latino and Indigenous Art & Crafts)
December 8, 2018: Pottery Marketplace with Farmer’s Market
January 12, 2018: Native Jewelers Market
February 16, 2018: Basketry Marketplace
March 9, 2018: Contemporary Forum Marketplace (painting, printmaking, etc)
April 13, 2018: Carver’s Market
May 11, 2018: Beadwork Marketplace
The timeline and featured art form of each marketplace is flexible.
8. Identify other organizations, partners or funders participating in the project and their roles.
Essential to the success of this series will be partnerships with local Tribes, artists, the Heard
Museum Shops, and non-profit cultural partners like Xico and the Cultural Coalition. Additional
partners will be invited to participate in programming and educational components of each event.
For example, the Phoenix Public Library – a continuing partner to the Heard Museum – will be
invited to register attendees for library cards. Or, the award wining Harmony Project Phoenix – a
local nonprofit organization that provides free music lessons and also a frequent partner to the
Heard – may provide performances by their youth ensembles.
Requests for funding are pending with two organizations. One is through Phoenix IDA, an
entrepreneurial non-profit organization that draws upon decades of experience and a proven record
of accomplishments to support community and economic development through access to capital. A
second request will be submitted to the Santa Fe Natural Tobacco Company Foundation, an
organization that that grants financial assistance to organizations that support the preservation,
promotion, and advancement of American Indian self-sufficiency and culture in the United States,
specifically through entrepreneurial projects.

Gila River Indian Community Grant Application
Grant Cycle 2018
9. Would you be able to implement the proposed plan if your organization received partial funding for this
project?
If partial funding is received from GRIC, requests from other fundraising efforts will be made to cover
the additional costs for the artist marketplaces. The Heard Museum also intends to support this
project through its operational budget, however, to fully realize the initiative, external funding support
must be acquired.
10. Describe your plan for project financial sustainability beyond the grant period. If this is a
program/project previously funded by the Gila River Indian Community describe efforts made towards
the previously described sustainability plan.
This new model for marketplaces has been a success from the view point of both artists and visitors.
The increase of visitation on these days not only provided profits for artists, but also increased
revenue for the museum, as hundreds of visitors drawn to the marketplace for free enjoyed food at
the Heard Café, paid entry to museum or purchased museum memberships, and shopped at the
museum shops. Additionally, the Heard will continue to seek funding sources annually to assure the
health and sustainability of this marketplace model. As visibility and attendance grows, this series
presents an excellent opportunity for corporate sponsorships as well.
11. Describe your plan to document progress and results.
Recent testing of this new model has been enormously successful. Progress and results of the 2018-2019
season will be measured using similar means that were employed for the January 2018 test event.
Visitors and participating artists will be surveyed through a variety of means, including in-person and
electronic surveys. Results of these surveys will be used by staff and collaborating artists to identify
program improvements and to ensure the satisfaction of artsits and vistiors alike.
12. Indicate any application to and/or awards made by a tribe other than the Gila River Indian Community
for state shared revenues for this and any other project for the past five (5) years. If this information is
included in a separate attachment, please indicate that here.
Salt River Pima Maricopa Indian Community - $101,000. Multiple contributions over five years for
Free School Admissions.
Tohono O’odham – application declined
Fort McDowell Yavapai Nation – application declined

Gila River Indian Community Grant Application
Grant Cycle 2018

Gila River Indian Community Grant Application
Grant Cycle 2018
Project Budget
Budget Period: Click here to enter text.
For each budget item listed here please provide a narrative description on the following Project Budget Detail
page.
Proposed Budget Expense Amount Amount In Kind Total Budget
(list each budget item) requested from requested or contributions
GRIC secured from
other funders
1. Personnel Expense $10,000 $36,310 $0 $46,310
2. Artist Travel Spidends $10,000 $14,000 $0 $24,000
3. Artist Meals $0 $0 $4,000 $4,000
4. Demonstrations $5,000 $600 $0 $5,600
5. Live music $0 $8,000 $0 $8,000
6. Family Activities and Additional $2,500 $2,700 $0 $5,200
Programming
7. Members Lounges $0 $0 $4000 $4,000
8. Exhibition $2,500 $5,900 $0 $8,400
Conversations/Speaker
Series/Public Dialogues
9. Farmers Market Production $0 $2,000 $0 $2,000
Costs
10. Entreprenurial Workshops $10,000 $2,000 $0 $12,000
11. Marketing $10,000 $10,000 $0 $20,000
12. Overhead $0 $9,320 $0 $9,320
13. Click here to enter text. $0 $0 $0 $0
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15. Click here to enter text. $0 $0 $0 $0
16. Click here to enter text. $0 $0 $0 $0
17. Click here to enter text. $0 $0 $0 $0
Total Budget $50,000 $90,830 $8,000 148,830

Gila River Indian Community Grant Application
Grant Cycle 2018
Project Budget Detail
Please provide a narrative description for each of the project budget items listed on the previous page. Include
the dollar figure and how it was derived.
1. Personnel expense $46,310 – an allocation of time over the course of 2018-2019 project for the Director of
Strategic Development and Public Programs, Director of Public Programs, Director of Education, Director of
Community Engagement, Director of Facilities, Events Operation Manager, Digital Technologies Manager, and
the Director of Creative Design and Marketing. This total also includes fringe benefits at 23%.
2. Artist Travel Stipends $24,000 – cost to provide 30 artists each an $100 stipend for travel to the museum
over the course of 8 events.
3. Artist Meals $4,000 – cost to provide meals for 30 artists over the course of 8 events; cost for a box lunch
from our in- house catering service costs $16.66 per person per meal.
4. Demonstrations $5,600 – cost of having 2 artist demonstrators for each of the 8 events; cost $350 dollars
per demonstrator, per event.
5. Live Music $8,000 – cost for having live musical entertainment at each event; budgeting an average of
$1000 per event.
6. Family Activities and Additional Programming $5,200 – cost for producing family-friendly/other activities;
$650 per event.
7. Members Lounges $4,000 – cost for food and beverage reception for museum members; $500 per event.
8. Exhibition Conversations/Speaker Series $8,000 – costs for a speakers to offer an in-depth, expert talks
about the art form being featured at the marketplace; $1000 honorarium for speakers per event.
9. Farmers Market Production costs $2,000 – cost for set up of for sellers of locally based farm to table
offerings for 2 events, $1,000 per farmers market
10. Entrepreneurial Workshops $12,000 – cost for two workshops held during the 8 month program. $6000 per
workshop.
11. Marketing $20,000 – robust marketing for the event via the Heard’s marketing channels to include, print,
social media, and feature in the Members Magazine, Earthsong.
12. Overhead costs $9,320 – 10% of the cost of the events (Excluding personnel costs)

Gila River Indian Community Grant Application
Grant Cycle 2018
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