HERITAGE SQUARE FOUNDATION.PDF

Created: 01/30/2018 • Last updated: 01/31/2018
General information
Organization Heritage Square Foundation
Contact First name Michelle
Contact Last name Reid
Contact e-mail director@heritagesquarephx.org
Contact phone number 602.261.8063
Address
Street 113 N. Sixth St.
City Phoenix
State AZ
ZIP Code 85004
From what tribe is the Gila River Indian Community
organization requesting the
grant?
Total grant amount request 28000
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The Gila River Indian Community offers multi-year awards. If your organization is
requesting a multi-year grant for this project or program from the Gila River Indian
Community, enter the amount to be requested each year.
Amount
Year 1 (Gila River Indian
14000
Community Grants Only)
Year 2 (Gila River Indian
14000
Community Grants Only)
Year 3 (Gila River Indian
Community Grants Only)
Year 4 (Gila River Indian
Community Grants Only)
Year 5 (Gila River Indian
Community Grants Only)
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Gila River Indian Community Grant
Application Grant Cycle
Cover Sheet
Municipality
Information
1. Date of Application: 2/7/2018 (NOTE: Click or use up/down arrow keys to move
among fields)
2. Name of City, Town or County: Maricopa
3. Mayor (City or Town) or Board of Supervisor’s Chairman (County): Steve Chucri
4. Mailing Address: 301 W Jefferson
10th Floor.
5. City: Phoenix State: Arizona Zip Code: 85003
6. Acknowledgement of Submission by Authorized Municipality Representative:
Typed Name/Title: Click here to enter text. Signature:
Applicant Information
7. Department/Organization Name: Heritage Square Foundation
8. Is this a 501c non-profit Organization? No Yes If yes, attach IRS Determination
Letter √
9. Application Contact Person: Michelle Reid. Title: Executive Director
10. Phone Number: (602) 261-8063
11. Mailing Address: 113 N 6th St
12. City: Phoenix State: Arizona Zip Code: 85004 2328
13. Email Address: director@heritagesquarephx.org Website Address: http://heritagesquarephx
Project Information
14. Project Name: You Are Here, Phase II
15. Purpose of Grant: Funding will turn the entire Heritage Square & Science Park into a large, outdoor
exhibit through installation of prominent interpretive signage throughout the park. This signage,
available to everyone regardless of their ability to pay, mobility, age, or the time of day they enjoy the
space, will identify the Square’s buildings, show images of early Phoenix and its diversity, and educate
on the importance of historic preservation.
16. Priority Funding Area Education
17. Annual amount requested $14000
18. Number of years that funding is Two
requested
19. Total amount requested (annual $28000
amount x
number of years)
20. Has your organization received past No
funding from GRIC? If yes, list each year
and amount
21. Geographic area served Maricopa County

Gila River Indian Community Grant
Application Grant Cycle
For Office Use Only:
Data Entry Receipt Evaluation
Outcome A Approval Recommended/Amount $ A Denial

Gila River Indian Community Grant
Application Grant Cycle
Narrative
Please structure your proposal to provide the following information in the order indicated. Provide the narrative in
paragraph form in the text field provided. Please be thorough but strive for brevity.
1. Briefly describe the organization’s history, mission and goals.
Mission: Provide a Place where the past and present ignite imagination. The Foundation develops,
preserves, and demonstrates the significance of Heritage Square in the history of Phoenix. Our vision is
that through preservation, education, events and memorable experiences, Heritage Square is a fun, and
engaging destination in the heart of Phoenix.
Heritage Square is a City of Phoenix park, a cultural center, a unique event venue with beautiful historic
buildings housing exhibits, restaurants, makerspace and store. Heritage Square is run by the Heritage
Square Foundation established to preserve the buildings, stories and history of early Phoenix. Since
1980, the Heritage Square Foundation has operated in partnership with the City of Phoenix to preserve,
manage, and interpret the oldest remaining residential block from Phoenix’s early days.
Located on Block 14 of the original town-site of Phoenix, the Square
dates back to the late 1800s. Eleven fully restored historic buildings
transformed into three museums, three award-winning restaurants, a
wine bar, a coffee bar, and an event venue, animate a public square
shared with a science center, maker space, and gardens. The turn-of-
the-century Rosson House Museum is its crowning jewel. Once the far
northeast of town, Heritage Square is now a destination in the heart of
downtown, a busy and contemporary gathering space, a community
resource for context on how we live in Phoenix today, and a model of
historic preservation, education for all ages, and home to a range of
cultural events. The entire park (Washington to Monroe from 5th St. to 7th St.) is 10.5 acres of
attractions. The Square is nestled in the cultural and convention district of Phoenix’s busy center-city,
with the Arizona Science Center, the Children’s Museum of Phoenix, University of Arizona, Arizona
Center, ASU downtown campus, Herberger Theater Center, the ballpark and arena, and Symphony Hall
all within the neighboring blocks.
Visitors to Heritage Square are taken back in time to the early 1900s, but unwittingly, they travel back a
second time to the 1970s, when our community made a commitment to preservation. As the city had
grown over time, Block 14 and other residential areas were encompassed by commercial development,
and fell into disrepair. In the early 1970s, Phoenix’s urban renewal campaigns targeted Block 14 for
razing. A community effort spearheaded by former Phoenix Mayor, John Driggs, resulted in the City of
Phoenix purchasing the Rosson House and the remainder of the homes in Block 14. This highly successful
community and governmental partnership led to the creation of a park which was named Heritage
Square. Heritage Square is a designated Phoenix Point of Pride. Heritage Square is fully accessible in
alignment with ADA regulations.

Gila River Indian Community Grant
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A cultural destination for tourists, and a beloved recreational site for locals, Heritage Square delivers a
range of programs. Free access Wednesday – Sunday, includes outdoor areas for walking, sitting and
playing, cafes and bars, museums/galleries, gift shop, and fee-based tours of the Victorian Rosson
House. The Rosson House Museum, the Lath House Pavilion, The Burgess Carriage House, The Stevens
House, The Stevens Haustgen House, are all open to visitors.
The Square is a field-trip favorite with educators, scout groups and home-
schoolers. Over 3,000 schoolchildren are served in a year. School trips start with
a glimpse into what a child’s life was like in early Phoenix. Hands-on and
interactive learning promote understanding, and creativity, and develop 21st
century critical thinking skills.
Heritage Square offers tours, gallery exhibits, an extensive collection, and year
round activities, including rental events, and Foundation-produced events such as
school field trips , Motoring Thru Time and Heritage Festival, GIN & JAZZ
Preservation Party, and Celebrate the Holidays at Heritage Square.
2. Describe your relationship with Arizona municipalities including past and present support, whether
through partnerships, collaborations, in-kind contributions, grants, tax-based funding or other. Describe
the supporting municipality’s role in this project. If the applying organization is a municipality
governmental sub-division please enter the text “Not applicable.”
Since 1980, the Heritage Square Foundation (an independent 501c3 organization) has operated in
partnership with the City of Phoenix to preserve, manage, and interpret the only and oldest remaining
residential block from Phoenix’s early days. With the City of Phoenix partnership we manage the historic
buildings on the Square, with a City Parks and Recreation-managed fund for park maintenance. We are
currently working on Mapping Early Phoenix - an exhibit that is being planned in full partnership with the
Maricopa County Recorders Office. We receive operating grants from the Phoenix Office of Arts and
Culture, and the Arizona Commission on the Arts. This project enhances our relationship with the City of
Phoenix as it represents an improvement to a public city park. We have chosen to submit this particular
application through the Maricopa County Board of Supervisors since they have a superior system which
streamlines applications for 12% gaming funds.
3. Describe the proposed project and planned goals and activities.
Goals: While the popular Rosson House is a highly visible and recognizable piece of early Phoenix’s
history, it is only a small piece. The story of Phoenix is much larger, and includes many stories. The You
Are Here project allows us to examine the Square’s place in this larger context.
Activities: The single-most asked question by our visitors is “What is
this place?” Inherent in that question is, “Why do I need to ask?”
Curiosity is piqued the moment visitors step onto the grounds. One
glimpse and it’s clear that they’ve entered a special place. The glass-
walled high rises and concrete parking structures that mark Phoenix
as a progressive 21st century city open up to reveal a verdant park
with eleven turn-of-the century buildings. This the last of the original
98 residential blocks of the 1870 townsite of Phoenix. Home to one
of the area’s most popular attractions, the 1895 Rosson House
Museum, the striking beauty and the meeting of historic and modern
buildings on the same block captures attention.
Phase I of the project is already underway; an exhibit entitled You Are Here: Mapping Early Phoenix
was generously sponsored by APS, and is being created in partnership with the Maricopa County
Recorder’s Office. The exhibit opening is scheduled for June of 2018. A digital component from this

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Application Grant Cycle
exhibit will later be incorporated into Phase II, below.
We are currently seeking funding for the remaining phases of the project. Gila River Indian Community
funding will be allocated to Phase II.
Phase II, entitled You Are Here: Phoenix Now & Then, is a permanent open air, public history
exhibit that explores the story of Block 14 by examining the layers of history at the site, thereby
explaining what this place is, why it exists. The two main points we wish to make with the exhibit are:
1. This site matters:
a. This is the only remaining block of the original 98, all others have
been demolished.
b. We are here to preserve Phoenix heritage for future generations and
share what we’ve saved.
c. This site connects the past, present, and future of Phoenix.
2. There are layers of history at this site, including but not limited to:
a. the early Hohokam activity,
b. the original townsite of Phoenix,
c. the buildings and people of the area and its surrounding neighbors,
d. the creation of Heritage & Science Park,
e. the changes over time.
The exhibit will provide expanded, free to the public, self-directed access, regardless of regular hours of
museum operation. Per the City of Phoenix, over 450,000 visitors pass through the park annually; the
Rosson House visitation is significantly less. A permanent open air, public history exhibit will allow us
the opportunity to serve more of them, as well as expand what we offer to our paid visitors. The exhibit
will comprise physical signage telling the Block’s story as part of a walking tour, as well as a digital
guide containing expanded information and images. Gila River Indian Community funding will make this
possible, and will become part of the story.
The exhibit will have two components, both developed concurrently:
1: Phoenix Now & Then Walking Tour
Physical signage identifying important landmarks and telling the story of Block 14, as well as a hard
copy guide containing expanded information and images.
Walking Tour Funding Needs: $28,000 total, $14,000 year 1 and $14,000 year 2. This is our request to
Gila River Indian Community.
2: Phoenix Now & Then Digital Enhancement
Expand the content and appeal of the open air exhibit beyond the parameters of Block 14 to include
interpretation of the blocks surrounding the Square; in effect, the view from the Square, using digital
platforms. This component will coordinate with the walking tour.
This expansion allows us to include a broader look at Phoenix’s diversity, explore more detail about the
early development of downtown Phoenix, and how the Square fits into that larger story.
In addition, it allows us to enhance the accessibility of the Phoenix Now & Then exhibit. By
incorporating translated and audio versions of the Walking Tour, we can make the experience more
inclusive for both the visually impaired and our many visitors who do not speak English.
4. Describe how the proposed project satisfies one or more of the priority funding areas identified by
the Gila River Indian Community.

Gila River Indian Community Grant
Application Grant Cycle
We have selected Education as our priority funding area since our non-profit status identifies us as an
educational entity. A description of our specific education programs is detailed in the history and
mission section. The Foundation exists to interpret and enlighten, placing Phoenix history in context.
History lays the groundwork for strong, resilient communities through human memory, stories, tribal
traditions, civic commemorations. History teaches critical 21st century skills and independent thinking.
You Are Here is relevant to the visitor, drawing parallels between the current events that shape our
lives today, and those that shaped the lives of early Phoenicians. The exhibit will incorporate Phoenix
Historic Preservation Ethnic Property Surveys to highlight the diverse heritage of the city. We expect
that later expansion of this interactive exhibit will lead to educational opportunities for K – 12 students.
5. Identify the needs/problems to be addressed, target population and number of people to be
served by the project.
Opportunity: History nurtures personal identity in an intercultural world, enabling people to discover
their own place in the stories of their communities. The rich culture of Phoenix is the theme, and guests
learn about dynamics that contributed to the early development of the city. As the Park has matured, the
need for a cohesive approach to the visitor experience is an organic necessity. The modest revenue
generated from operating a cultural entity falls short of funding an exhibit that can answer visitors’
questions when museum facilities are closed. We have designed a five phase You Are Here project to
address this need, while simultaneously contributing to the Heritage Square Foundation’s initiative to
create more public awareness of the site as a relevant and significant cultural destination.
Target Population: In 2014 the Foundation concentrated on a thorough re-brand effort, which has paid
off in increased and diversified participation, skewing slightly younger in recent years. Every week the
Square welcomes tourists, conventioneers, business professionals, students, millennials and multi-
generational families, from a range of ethnic and socio-economic backgrounds. 28% are Maricopa County
residents, 4% are from other parts of Arizona, 55% are from out of state. More Valley residents are re-
energizing their interest in local heritage, and are discovering Heritage Square as part of the
reinvigorated downtown area, which now offers so much in the way of daytime excitement, and walkable
nightlife. A recent and subtle guest demographic change is taking place. An increase in Hispanic families,
African American and American Indian visitors has been recorded over the past 4 years.
Number of people served: Every year, we have the opportunity to reach thousands of visitors to Heritage
Square. Total numbers for park visitation exceed 475,000.
6. Define the project as a new or continuing program.
This is a new project, which has grown in response to the needs of the visitors to the Park.
7. Provide a brief timeline including start and finish dates. Indicate if the timeline is flexible.
Phase I is underway and culminates in summer 2018. Plans for Phase II are below:
Year 1 - Planning, research, and design of overall project including content, signage and hard copy,
printed walking tour guide. $14,000.
Year 2 - Implementation: sign production and installation, hard copy walking tour production and Commented [SS1]: New change 2.16.18
implementation, $14,000 Commented [SS2]: New change 2.16.18
Phase III is entitled You Are Here: A Child’s Life in Early Phoenix and expands the Phoenix Now & Then
exhibit to include a children’s track and activities. The goal is to provide more for children when visiting
the Square with their families after hours, as well as enhance our educational offerings for school tours.
This will include an expansion of the content on the digital platform used for the larger exhibit.
Phase IV is not an exhibit in and of itself, but is designed to enhance the accessibility of the Phoenix Now
& Then exhibit. By incorporating translated and audio versions of the digital walking tour, we can make
the experience more inclusive for both the visually impaired and our many visitors who do not speak

Gila River Indian Community Grant
Application Grant Cycle
English.
Phase V is not yet titled, but is meant to expand the You Are Here project beyond the boundaries of
Heritage Square and explore the connection of the Square to the broader story of early Phoenix. The
projected model is based on the National Parks Passport project, but designed to encourage guests to
visit historic, early Phoenix sites, both downtown and around the valley.
The timeline is flexible because it is dependent on funding, and although there is urgency to upgrade our
services to our visitors, we are planning on doing it in stages.
8. Identify other organizations, partners or funders participating in the project and their roles.
APS is funding Phase I. We have identified five other foundation prospects we will approach during the
year for appropriate phases of the project. Phoenix Parks and Rec and the County Recorder’s Office are
also partners.
9. Would you be able to implement the proposed plan if your organization received partial funding for this
project?
Yes. To accomplish the project properly we will do it in stages.
10. Describe your plan for project financial sustainability beyond the grant period. If this is a
program/project previously funded by the Gila River Indian Community describe efforts made
towards the previously described sustainability plan.
The Foundation is on solid financial footing, as the vast bulk of our income is earned from tenancy and
growing rentals. With the City of Phoenix partnership we manage the historic buildings on the Square,
with a City-managed fund for park maintenance. However, the Board of Directors, in order to diversify
the income portfolio, established both an endowment and operating reserve fund to ensure
sustainability. The project materials will have a durable shelf-life. The Foundation raises funds on an
ongoing basis through membership, fundraising events, and grants/sponsorships.
11. Describe your plan to document progress and results.
The project will be documented on camera. Final reports will include documentation. Given that our
discipline is history and preservation, we have meticulously documented exhibits and all improvements
to the House and the Square, for archival and reporting purposes, and to share with colleagues in the
Museum industry. This project is easily documented since it is a capital project, and the final result is
tangible asset. The inauguration of the project will also attract significant media attention.
12. Indicate any application to and/or awards made by a tribe other than the Gila River Indian Community
for state shared revenues for this and any other project for the past five (5) years. If this information is
included in a separate attachment, please indicate that
here.
We have not applied previously for tribal funding, and we
currently have no applications to tribal funders.
There is ample opportunity for marketing and community
engagement exposure for a funder. All signage will
acknowledge Gila River Indian Community as a partner
with this project, as will our website, social media
accounts, and print collateral.

Gila River Indian Community Grant
Application Grant Cycle
Project
Budget
Budget Period: Year 1
For each budget item listed here please provide a narrative description on the following Project Budget Detail
page.
Proposed Budget Amount Amount In Kind Total Budget
Expense (list each requested requested contributions
budget item) from GRIC or secured
from
other funders
1. Professional Consultants $0 $4,000 $0 $4,000
2. Consultant Travel $2,600 $0 $0 $2,600
3. Sign design $7,200 $0 $0 $7,200
4. Brochure design $4,200 $0 $0 $4,200
5. Content Research $0 $16,000 $0 $16,000
6. Content Research $0 $16,000 $0 $16,000
Total Budget $14,000 $36,000 $0 $50,0000

Gila River Indian Community Grant
Application Grant Cycle
Project Budget Detail
Year 1
Please provide a narrative description for each of the project budget items listed on the previous page. Include
the dollar figure and how it was derived.
1. Public history professional(s) to consult on exhibit planning and design $4,000
2. Consultant travel – travel to site from out of state for initial site review and follow up $2,600 based on
estimated air fare, hotel accommodations, meals, and auto rental X 2 trips
3. Services of Ideas Collide to ensure professional design quality for signage $7,200 based upon $120/hr x 60
service hours
4. Services of Ideas Collide to ensure professional design quality for brochure $4,200 base upon $120/hr x 35
service hours
5. In house Staff member: Content research using primary sources and images – including but not limited to
existing structures and supporting history for both signage and hard copy guide $16,000 based on ½ FTE
salary
6. In house Staff member: Content research using primary sources and images – including but not limited to
previous structures/activity and supporting history for both signage and hard copy guide $16,000 based on ½
FTE salary
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Gila River Indian Community Grant
Application Grant Cycle
Project
Budget
Budget Period: Year 2
For each budget item listed here please provide a narrative description on the following Project Budget Detail
page.
Proposed Budget Amount Amount In Kind Total Budget
Expense (list each requested requested contributions
budget item) from GRIC or secured
from
other funders
1. Sign fabrication & installation – 1 $3,500 $0 $0 $3,500
large intro sign
2. Sign Fabrication & Installation – $8,500 $0 $0 $8,500
11 monument signs
3. Printing of hard copy walking tour $2,000 $0 $0 $2,000
guide
4. Project management $0 $16,000 $0 $16,000
Year 2 total $14,000 $16,000 $30,000

Gila River Indian Community Grant
Application Grant Cycle
Project Budget Detail
Please provide a narrative description for each of the project budget items listed on the previous page. Include
the dollar figure and how it was derived.
Sign fabrication & installation for 1 large exhibit introduction sign, design based upon year 1 research, design, and
planning * Potential design sample attached $3,500 (based on preliminary research and potential design possibility)
Sign fabrication & installation for 11 monument signs, design based upon year 1 research, design, and planning
*Potential design sample attached $8,500 (based on preliminary research and potential design possibility)
Printing costs for hard copy walking tour guide-20,000 copies $2,000
In house staff time for project management: working with sign company during fabrication and installation, working
with printer during brochure production, and other coordination as needed $16,000 (based on ½ FTE)
The designs submitted are sample potential designs, but that the final design will be as determined in year one
during the planning, research, and design phase. The two design drawings are standard sign designs previously
researched. Consultants will be exploring innovative options and non-traditional signage as part of their work.
Potential Entry Sign
Potential
Monument
Sign