NOTMYKID.PDF

Last updated: 02/14/2018
General information
Organization notMYkid
Contact First name Aimee
Contact Last name Runyon
Contact e-mail aimee@notmykid.org
Contact phone number 602-652-0163
Address
Street 5230 E. Shea Boulevard
City Scottsdale
State AZ
ZIP Code 85254
From what tribe is the Gila River Indian Community
organization requesting the
grant?
Total grant amount request 30,000
1 / 2

The Gila River Indian Community offers multi-year awards. If your organization is
requesting a multi-year grant for this project or program from the Gila River Indian
Community, enter the amount to be requested each year.
Amount
Year 1 (Gila River Indian
10,000
Community Grants Only)
Year 2 (Gila River Indian
10,000
Community Grants Only)
Year 3 (Gila River Indian
10,000
Community Grants Only)
Year 4 (Gila River Indian
Community Grants Only)
Year 5 (Gila River Indian
Community Grants Only)
2 / 2



Gila River Indian Community Grant Application
Grant Cycle 2018
Cover Sheet
Municipality Information
1. Date of Application: 3/21/2018 (NOTE: Click or use up/down arrow keys to move among fields)
2. Name of City, Town or County: Maricopa County
3. Mayor (City or Town) or Board of Supervisor’s Chairman (County): Steve Chucri
4. Mailing Address: 301 W. Jefferson, 9th Floor
5. City: Phoenix State: Arizona Zip Code: 85003
6. Acknowledgement of Submission by Authorized Municipality Representative:
Typed Name/Title: Zachary Wolfe Signature:
Applicant Information
7. Department/Organization Name: notMYkid
8. Is this a 501c non-profit Organization? No Yes If yes, attach IRS Determination Letter
9. Application Contact Person: Aimee Runyon Title: Chief Executive Officer
10. Phone Number: 602-652-0163 x102
11. Mailing Address: 5230 E. Shea Boulevard, Suite 100
12. City: Scottsdale State: Arizona Zip Code: 85254
13. Email Address: aimee@notmykid.org Website Address: www.notmykid.org
Project Information
14. Project Name: Amplif(i): Peer-to-Peer Prevention Education Programming
15. Purpose of Grant: To provide proactive prevention education to Maricopa County youth on six behavioral health
topics with a goal to provide them with coping skills and inspire them to make positive life choices.
16. Priority Funding Area Healthcare
17. Annual amount requested $10,000
18. Number of years that funding is requested Three
19. Total amount requested (annual amount x $30,000
number of years)
20. Has your organization received past 2018 - $1,017 from Gila River Unclaimed Jackpots
funding from GRIC? If yes, list each year and
amount
21. Geographic area served State of Arizona
For Office Use Only:
Data Entry Receipt Evaluation
Outcome  Approval Recommended/Amount $  Denial

Gila River Indian Community Grant Application
Grant Cycle 2018
Narrative
Please structure your proposal to provide the following information in the order indicated. Provide the narrative in
paragraph form in the text field provided. Please be thorough but strive for brevity.
1. Briefly describe the organization’s history, mission and goals.
HISTORY: Born out of the real-life experience of a family dealing with substance abuse, notMYkid was founded
in 1999 by Debbie and Steve Moak. Through the difficult and dark days of their child’s addiction, intervention,
and recovery, the Moaks found that sharing their story was both therapeutic for them and helpful to others in
need. The first years of the organization consisted of one family telling their story through home outreach and
support. Since we received our nonprofit status in 2000, notMYkid has flourished to include a website
intended to provide information and resources to the community and a robust array of pro-active prevention
education programming on the following youth behaviors: 1) substance abuse, 2) bullying, 3) unhealthy
relationships, 4) eating disorders, 5) depression/self-injury, and 6) internet safety.
MISSION: One bad decision in adolescence can not only destroy the life of a young person but has the
potential to also irreparably damage the lives others, including the countless people who care for him/her. To
pro-actively educate and provide coping skills to young people on a range of issues that teenagers face every
day, and to ultimately prevent them from derailing their futures before they reach adulthood, notMYkid has a
mission to empower and educate youth, families, and communities with the knowledge and courage to
identify and prevent negative youth behavior.
GOALS: notMYkid works to pro-actively educate and provide coping skills to young people on a range of issues
that teenagers face every day, and to ultimately prevent them from derailing their futures before they reach
adulthood. With a goal to inspire positive life choices, notMykid strives to realize the following outcomes
through our Amplif(i) program:
• Build students’ knowledge and social/emotional competencies to enhance resilency, confidence, and
character (90% will learn something new about mental and behavioral health; 80% will make a positive
change in their life based on what they learn)
• Educate students and families on where to go and how to ask for help if they or someone they know is
struggling with a mental or behavioral health issue (100% will be provided with resource cards
directing them where to find help, as well as with encouragement to reach out to trusted adults in
their lives)
2. If the applying organization is non-municipal or a non-profit 501c, please describe your relationship with Arizona
municipalities including past and present support, whether through partnerships, collaborations, in-kind
contributions, grants, tax-based funding or other. Describe the supporting municipality’s role in this project. If
the applying organization is a municipality governmental sub-division please enter the text “Not applicable.”

Gila River Indian Community Grant Application
Grant Cycle 2018
notMYkid works diligently throughout the year to provide prevention education to youth throughout the
state. Municipalities often provide funding in support of this programming. Last year, for example, we
received funding from the cities of Tempe, Scottsdale and Chandler. In addition, notMYkid often receives
support for our programs from the State of Arizona (Governor’s Office of Youth, Faith and Family) and
Maricopa County (Maricopa County Attorney’s Office).
3. Describe the proposed project and planned goals and activities.
With a goal to inspire and endow youth with coping mechanisms for demanding situations, notMYkid’s
Amplif(i) presentations offer peer-to-peer education on six behavorial health topics: 1) substance abuse, 2)
body image/self-esteem, 3) Internet safety, 4) bullying, 5) depression/self-injury/suicide, and 6) unhealthy
relationships. To guarantee that presentations are effective and clinically prudent, a Professional Advisory
committee comprised of psychologists, behavioral health professionals, law enforcement professionals, and
members of the FBI assist in creating and implementing our programs. Our presentations open a dialogue with
students on these critical issues, helping them learn about the impact of their choices, and providing the
groundwork to begin a healthy discussion with family, friends, and school liaisons.
The one-hour Amplif(i) presentations are delivered in to middle and high school students, parents and staff
members both at their schools and in community settings. The peer-to-peer prevention education
presentations inspire 5th-12th grade students to make positive life choices in difficult situations, helping youth
understand and overcome challenges as well as develop healthy coping skills. Every peer educator has a
personal experience relevant to topic(s) they present and are trained extensively to ensure that presentations
are clinically sound. At the beginning of student presentations, we provide a resource card to each student.
The cards are small enough to fit in a wallet and contain valuable resources for partner agencies that help
youth in crisis situations. Teen Lifeline, a crisis hotline included on the card, reports that 75% of the calls they
receive result from attendance at a notMYkid presentation.
In separate one-hour sessions, parents and school faculty are educated on the warning signs related to the
given topic and provided resources and tools to continue the conversation and connect youth to services who
may need additional support. All programs for adults connect the adults to prevention planning, education
and access to community resources.
Support from the Gila River Indian Community will support prevention education presentations at Title I
schools during the 2018/19 school year.

Gila River Indian Community Grant Application
Grant Cycle 2018
4. Describe how the proposed project satisfies one or more of the priority funding areas identified by the Gila River
Indian Community.
notMYkid’s Amplif(i) programming fits within the Gila River Indian Community’s healthcare priority because
the works to prevent the onset of behavioral health problems for youth and teens. The program proactively
addresses behavioral health issues such as substance abuse, depression/self-injury/suicide, unhealthy
relationships and body image to promote youth making decisions that will positively impact their health and
future. notMYkid embraces prevention as our core focus and expertise. We implement evidence-based
strategies that address the full spectrum of behavioral health prevention, educating and empowering our
community to identify and prevent negative youth behaviors and suicide.
5. Identify the needs/problems to be addressed, target population and number of people to be served by the
project.
Maricopa County is currently experiencing a surge in teen suicides. To date this school year, 18 teenagers have tragically
taken their own lives by suicide. The county has experienced an 85% increase in youth suicides in the past two years.
Statewide, suicide is the leading cause of death for youth ages 10 to 14 and the second leading cause of death for youth
ages 15 to 19.
And depression and self-injury is just one of the incredible life challenges that today’s youth face. The statistics
tell the story:
• 75% of high school students have used addictive substances.
• 1 in 3 teens have experienced online harassment.
• 20.1% of students are bullied on school property each year.
• Nearly half of teen girls who have been in a relationship say they have been victims of verbal, physical,
or sexual abuse.
• 24% of students have ridden in a vehicle driven by someone who has been drinking
Within Arizona specifically, the Substance Abuse and Mental Health Services Administration indicated that
about 10.4% of all adolescents in Arizona reported using illicit drugs, and 13.2% reported binge alcohol use in
2014. According to the Addiction Research Institute, children begin to face high risks for drug experimentation
between 13 and 14 years old. Studies illustrate that adolescent substance users exhibit abnormalities of
neurodevelopment, including alterations in brain structure, function, and cognition. While adolescent
substance abuse trends are disquieting, the positive correlation between increased bullying and substance
abuse establishes a more concrete narrative of the circumstances facing today’s youth. In a 2016 study,
researchers found that youth who experienced verbal, mental, physical, or cyber bulling were more likely to
engage in substance abuse. Every seven minutes a child is bullied, and 33% of adolescents have been victims of
cyberbullying. Marginalized students are up to 63% more likely to be victimized than other children. their lives

Gila River Indian Community Grant Application
Grant Cycle 2018
As an organization devoted to combatting these statistics, notMYkid strives to realize the following outcomes
in youth through our Amplif(i) presentations: 1) 90% will learn something new about mental and behavioral
health; 2) 80% will make a positive change in their life based on what they learn; and 3) 100% will be provided
resource cards directing them where to find help as well as encouragement to reach out to trusted adults in
their lives.
Studies indicate that people who reach 21 without engaging in destructive behaviors are likely to never do so,
which is why we passionately educate 5th – 12th grade students (and their parents and educators) about
current trends, warning signs, and the long-term impact of destructive behaviors. We believe proactive
prevention on the part of kids, families, and communities is the answer to long-term success. notMYkid plans
to serve 75,000 individuals annually through more than 750 Amplif(i) presentations, which will take place
across the state of Arizona in schools, places of worship, and community-based organizations.
6. Define the project as a new or continuing program.
This is a continuing program. notMYkid has been presenting peer education programs in Arizona schools for 17
years.
7. Provide a brief timeline including start and finish dates. Indicate if the timeline is flexible.
Presentations will take place year-round. notMYkid operates on a July 1 – June 30 fiscal year. The timeline for
our presentations is flexible. School-based presentations coincide with the school year (August through May).
During summer months we continue offering the programming in sites throughout the community (i.e. Boys
and Girls Clubs, churches).
8. Identify other organizations, partners or funders participating in the project and their roles.
notMYkid has more than 200 partner schools throughout Arizona. Our partner schools typically rely on grant
funds to bring presentations to their students on a more consistent basis to educate on important behavioral
health topics such as substance abuse, bullying, unhealthy relationships, body image, internet safety, and
depression/self-harm/suicide. In addition to providing a location and audience for our presentations, the
schools provide invaluable information on the population of youth they serve so that notMYkid can present
support, information and options most effectively.
At our presentations, notMYkid hands out resource cards to each student to ensure the kids and families can
access support services as needed. Our partner organizations included on the resource cards include: Teen

Gila River Indian Community Grant Application
Grant Cycle 2018
Lifeline, National Teen Helplines, Community Information and Referral Services, and Maricopa 24-Hour Crisis
Hotline.
A Professional Advisory committee, made up of psychologists, behavioral health professionals, law
enforcement professionals, and members of the FBI assist in creating and implementing our programs.
notMYkids participates in various coalitions across the state in our work to improve the lives of youth.
Examples include the Tempe Coalition and the Chandler Coalition on Youth Substance Abuse, which both work
to prevent youth substance abuse in their respective communities.
As part of a diversified income strategy notMYkid receives support from individuals, corporations,
foundations, government, earned income, in-kind, and fundraising events. Some of our current donors
include: BHHS Legacy Foundation, Cardinals Charities, First Check Diagnostics, Thunderbirds Charities, the
Governor’s Office of Youth, Faith and Family, and the Maricopa County Attorney’s Office.
9. Would you be able to implement the proposed plan if your organization received partial funding for this project?
Yes. For 17 years, notMYkid has been providing prevention education. We have continually solicited feedback
and made modifications to the program to make it as effective and efficient as possible. The primary expense
is related to program staff and speakers. Instead of eliminating program components, partial funding would
impact the reach of the program. For each $400 raised, we are able to offer an Amplif(i) presentation at no
cost to a partner school.
10. Describe your plan for project financial sustainability beyond the grant period. If this is a program/project
previously funded by the Gila River Indian Community describe efforts made towards the previously described
sustainability plan.
notMYkid’s programs generate income through program fees, which help to sustain the program. We work
diligently year-round to raise funds to both subsidize the program so that program fees can remain modest
and offer the programs to schools at no cost. We prioritize Title I schools for grants that cover the $400 cost
of Amplif(i) presentations. notMYkid has a diverse revenue stream, securing government contracts,
foundation and corporate grants, and individual donations in addition to our earned income and special event
revenues.
11. Describe your plan to document progress and results.

Gila River Indian Community Grant Application
Grant Cycle 2018
notMYkid uses post-presentation surveys to evaluate the progress and success of our programming. Parents,
school faculty, and students each have slightly different survey questions pertaining to the presentation they
heard. Results from our 2015/16 evaluation surveys include:
Youth: 90% thought the topic they learned about is important; 83% plan to use at least one skill they learned;
83% said they can use their voices; 79% feel okay using the resources; and 54% related to what the speaker
was saying.
Parents: 100% said the presenter was knowledgeable and the information was clear; 96% learned something
new; 96% intend to use the prevention resources distributed; 94% were inspired by what they learned; and
79% intend to implement a prevention plan.
Educators: 99% said the presenter was knowledgeable and the information was clear; 97% learned something
new; 95% intend to use the prevention resources; 94% were inspired by what they learned, 93% are more
prepared to talk to young children; and 82% intend to implement a prevention plan.
12. Indicate any application to and/or awards made by a tribe other than the Gila River Indian Community for state
shared revenues for this and any other project for the past five (5) years. If this information is included in a
separate attachment, please indicate that here.
None

Gila River Indian Community Grant Application
Grant Cycle 2018
Project Budget
Budget Period: Year 1: July 1, 2018 – June 30, 2019 (Years 2 and 3 will be similar)
For each budget item listed here please provide a narrative description on the following Project Budget Detail page.
Proposed Budget Expense Amount Amount In Kind Total Budget
(list each budget item) requested from requested or contributions
GRIC secured from
other funders
1. Program Salaries $5000 $20,300 $0 $625,250
2. Program Benefits $1000 $2,400 $0 $75,750
3. Consultants/Professional Fees $0 $4,000 $0 $80,288
4. Travel $2000 $1,100 $0 $30,750
5. Communications $2000 $1,000 $0 $66,950
6. Employee Training and Meetings $0 $1,200 $0 $24,325
7. Supplies and Equipment $1000 $10,000 $0 $27,250
8. Facilities and Occupancy $0 $500 $0 $93,667
9. Evaluation $0 $2,000 $0 $10,000
10. Drug Kit Tests $0 $0 $400,000 $400,000
11. Events $0 $0 $0 $133,500
12. Miscellaneous $0 $0 $0 $9,350
13. (unrestricted to program) $0 $90,000 $0 $0
14. Click here to enter text. $0 $0 $0 $0
15. Click here to enter text. $0 $0 $0 $0
16. Click here to enter text. $0 $0 $0 $0
17. Click here to enter text. $0 $0 $0 $0
Total Budget $10,000 $132,500 $400,000 $1,577,080

Gila River Indian Community Grant Application
Grant Cycle 2018
Project Budget Detail
Please provide a narrative description for each of the project budget items listed on the previous page. Include the
dollar figure and how it was derived.
1. Program Salaries: Program allocated staff wages, as well as wages for Peer Educators for the youth presentations and
speakers for the adult presentations
2. Program Benefits: Allocation of payroll taxes, worker compensation insurance and medical benefits
3. Consultants and Professional Fees: Program consultants ($68,288) and marketing consultants ($12,000)
4. Travel: Mileage reimbursement ($21,750), Lodging ($3,000), and Travel/Meal Per Diem ($6,000)
5. Communications: Telephone, internet service and IT ($22,500), Website ($4,500), Postage ($3,500), Printing and
Marketing Materials ($18,950), Advertising ($7,500), Exhibit fees ($2,500), and Other media ($7,500)
6. Employee Training and Meetings: Training ($20,825) and Meetings ($3,500)
7. Supplies and Equipment: Incentives ($4,000), Program Supplies ($3,000), Office Supplies ($3,500), Software ($5,500),
and Equipment ($11,250)
8. Facilities and Occupancy: Rent ($69,824) and Utilities ($23,843)
9. Evaluation: Program evaluation
10. Drug Kit Tests: in-kind donation
11. Events: Gala ($110,000), Luncheon ($23,000) and miscellaneous ($500)
12. Miscellaneous: Recruiting, Drug Screening/Background Checks, Dues and Subscriptions
13. Click here to enter text.
14. Click here to enter text.
15. Click here to enter text.
16. Click here to enter text.
17. Click here to enter text.

Gila River Indian Community Grant Application
Grant Cycle 2018
Other explanation: notMYkid has just begun our solicitations for Fiscal Year 2019. Solicitations to date include: the BHHS
Legacy Foundation ($90,000), the City of Tempe ($7,500), the City of Chandler ($10,000) and the Arizona Diamondbacks
Foundation ($25,000). Those solicitations are included in the requested column. Please note that the budget provided is
for notMYkid’s prevention education programs as a whole, of which Amplif(i) is the largest program.